PureB2B

FEBRUARY 6, 2018

According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Additionally, advancing technology has heightened consumer expectations for customer experience.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. A/B Testing Planning & Results (red cells). Sound familiar?

Planning 28

Planning Template Email Marketing Campaigns 28

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

FEBRUARY 25, 2014

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. The winner was #1.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Click Rate 28

Hubspot

DECEMBER 10, 2013

One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. It''s a kind of experiment that shows two different versions of one piece of content (such as a landing page, email, or call-to-action) to two similarly sized audiences to see which one performs better.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

OCTOBER 19, 2012

There are three main opportunities to generate leads from your blog's homepage -- using top and/or bottom banner call-to-action (CTAs), sidebar CTAs, or through links to landing pages in your top nav, sidebar, or footer. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Step 2: Create a Blog Subscription Landing Page. Step number 2: Converting those visitors into subscribers!

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. 4 Common A/B Testing Mistakes (And How to Fix Them).

Sample 28

Sample Marketing Analytics Tools Conversion Rate Statistics 28

Hubspot

JULY 7, 2014

With a little old thing called A/B testing. We''ll walk you through the basics of A/B testing and give you a few ideas on how you can use it to make your emails even more awesome. How to A/B Test Your Emails [Transcribed]. One of the best ways to fix this problem is to run an A/B test. It''s literally every person ever.

Conversion Rate 28

Conversion Rate Conversion Video Marketing Clickthrough 28

Hubspot

MARCH 19, 2013

Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. 20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. 20 Critical Do's and Don'ts for Compelling Calls-to-Action.

Clickthrough 28

Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. And you know what that means. This is your chance to reboot and decide what changes you'll make in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. But wrangling together all that data -- and then properly analyzing it ?

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Before we actually do anything with this template, it's important we're all on the same page about PPC campaign structure. It comes down to intelligent campaign structure.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

FEBRUARY 19, 2013

We saw which pages our prospects were viewing, and we put calls-to-action on those pages. We used a lot of different marketing tools -- an analytics tool, a CRM system to tap into our sales team's data, an email marketing tool, a landing page tool, a blogging platform, a social media tool, etc. A Modern Marketing Era.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

SEPTEMBER 11, 2013

Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. You write an article. You post it. Sound like a fantasy? It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. And It Pays Off.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

FEBRUARY 28, 2014

If you find resume writing a painful chore, you’re not alone. Despite knowing how to sell products and services, a lot of marketers have a hard time selling themselves. It can be hard to turn the spotlight inward, but it''s one of those skills marketers must know if they want to grow their career. 5 Tips for Writing a Standout Resume.

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. It's not that our email subscription wasn't working. We were gaining an impressive number of subscribers each month. Step 3: Subscriber receives the email.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

JANUARY 14, 2013

Do you know what roles to fill and how to find the best man for the job? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. How do you spot the Jordan in a sea of Bulls? What's better than a blogger for a dog supply-selling ecommerce site?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 29, 2020

HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals. Fortunately, you're in luck. Long-term time savings. Replicability. Unique Features.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Hubspot

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. Keep reading to learn how to do A/B testing before, during, and after data collection so you can make the best decisions from your results.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. But, first, we'll explain the importance of A/B testing. Analyze the landing page you'll be linking to. Email Testing.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Optinmonster

NOVEMBER 22, 2023

Use A/B and Split Testing 17. Use A/B testing to find out what types of subject lines your specific audience prefers. Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. However, it’s a lot more difficult than it seems. Write for the Web 4.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Webbiquity

JUNE 18, 2019

3) Every time your email’s clickthrough rate is higher than your benchmark. Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Image credit: Sebastian Herrmann on Unsplash.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Convert

JANUARY 31, 2022

In your journey into A/B testing , you’ve probably come face-to-face with this popular 2004 quote by Jeff Bezos: If you double the number of experiments you do per year, you’re going to double your inventiveness. How to Extract Maximum Insights From an A/B Testing Example. and turn up blank. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

MAY 6, 2021

Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. The focus is to bring in buyers and turn them into loyal brand advocates. Let's jump in. Congratulations!

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). After you've identified the outcome and the goals you want to hit, you now need to strategize how to get your buyer persona from A to B. What Is an Email Marketing Campaign? Promote a new product?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

MAY 17, 2016

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. One of the easier (and most common) types of CRO tests is called an A/B test. So, what does it take to run an A/B test, exactly?

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. Where do you begin?

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Hubspot

SEPTEMBER 3, 2014

1) Creating unique landing pages is a waste of time. Creating unique landing pages (i.e. creating a new landing page with a distinct URL for each and every one of your gated ebooks, webinars, etc.) Without landing pages, you’ll have a much harder time converting your website visitors into leads.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

NOVEMBER 14, 2014

Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. To test this best practice, they put a CTA alllllll the way at the bottom of a very long landing page.

Conversion Rate 28

Conversion Rate Optimization Conversion Landing Pages 28

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? Posted by jchamp86 Think back to the last question you typed into Google. This is effective content.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

DECEMBER 2, 2019

After months of hard work, multiple coffee/tea runs, and navigation of the latest industry changes, you have finally finished the next big marketing campaign. Complete with social media posts, PPC ads, and a sparkly new logo, it's the campaign of a lifetime. But how do you know it will be effective? What's a Marketing Experiment? Make a hypothesis.

Examples 65

Examples Planning Paid Search Agency CTR 65

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. Think about the folks who are landing on your website for the very first time. But leads don't grow on trees. all over the place.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JANUARY 3, 2013

The CTA you choose can make or break the conversion potential of any given blog post you publish, just like CTAs can make or break the conversion potential of any given page on your website. So you want to maximize the conversion potential of your business blog, eh? Well, I don't blame you! But what about the other 40%?

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. You know, the ones when you do something completely careless or idiotic, and then quickly follow up with a Ron Burgundy-esque thought like, "I immediately regret this decision". Bummer, dude. Not ideal, right?

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

DECEMBER 26, 2012

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Length/Size: Does your audience prefer smaller, bite-sized offers like tip sheets, or are they hungry for more, like an 80-page ebook? 2) The Landing Page.

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28