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Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

In our latest Tech Talk, Jacopo Mauri , Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powerful segmentation, email automation, and more. About Maropost. Founded in 2011 by our CEO Ross Andrew-Paquette initially as an email platform, Maropost has evolved manifolds.

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The art of running an email strategy assessment

Martech

Unlike a design audit, an email strategy assessment is designed to review the entirety of your email program — including elements like design and clickthrough performance that would typically be covered in a design audit. Conversions Are your average clickthrough rates in keeping with industry and email type standards?

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Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023

Optinmonster

Wondering which metrics for email marketing are most important? Or what all the different numbers even mean? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. Here’s a table of contents to help you find your way around.

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8 Tips to Reduce the Email Bounce Rate

SendX

Segment your Email Recipients Personalization is critical for the success of your email campaigns, and that is where email segmentation helps. Segment your Email Recipients Personalization is critical for the success of your email campaigns, and that is where email segmentation helps. Here is how.

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How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

Hubspot

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. A/B Testing Planning & Results (red cells). Ex: Lead generation, clickthroughs, event sign-ups. Target Segment / Persona - Who did you create this email for? Sound familiar?

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Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. Don''t worry, this is a safe space. 4) How often should I be sending emails?

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How Opting People OUT Can Actually Improve Your Email Marketing

Hubspot

This addresses a pain point we're all familiar with: Most people are struggling with inbox overload, and email marketers are struggling to get seen amid the clutter, without harming their email deliverability and sender reputation. That's right, they run an automated email opt-out campaign. Bold move, guys. What Does This Mean for You?

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