Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising?

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Terminus

MAY 23, 2019

But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. You track CTR, CPM, and CPL on every permutation of channel and content or ad creative. The Need for Account-Centric Measurement. But how do you know it’s working. Show me a dashboard.”. You’ve been there.

Top of Funnel 20

Top of Funnel Sales Qualified Leads Cost per Lead CPL 20

Act-On

FEBRUARY 26, 2024

What is A/B Testing? A/B testing is a method used to determine which version of an ad or landing page performs better. A/B tests involve running two versions simultaneously while changing only one element at a time to pinpoint the key variable that drives audience response. What is Above the Fold? What is a Banner Ad?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Brandpoint

JUNE 24, 2021

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? We’ve been there. Fortunately, we decided to start jotting down these abbreviations as we hear them (or when we use them and get that confused look from a colleague) to help others catch up as quickly as possible.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118