A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Since today marks the first day of Summit activities I’ll be giving you a behind the scenes look at Test No. Test Design: A/B split test.

How do you know how long to A/B test your website changes?

Biznology

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. So, you run an A/B test.

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How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. A/B Testing

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Which Version Won? Understanding Confidence Level in Email A/B testing

Marketing Action

Email A/B testing is generally used to select between two different variations of an email message so that the winning version can be sent to the broader population. A/B testing is a comprehensive topic; we will go into it in depth in a future blog post.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Find a Winner. For example, you can discover whether a call-to-action like “Buy Now” or “Shop for Deals” resonates better with your target segment.

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4 Common A/B Testing Mistakes (And How to Fix Them)

Hubspot

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results.

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How to Run an A/B Test [FAQs]

Hubspot

I''m going to take a stab and say that has never happened. According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test.

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How do you migrate to a new site search engine?

Biznology

Everyone should look at Solr and Elasticsearch —they are free open source and do a very good job in many situations, but there are plenty of proprietary engines out there than can make a ton of sense. See if you can take a test drive. You use A/B or multivariate testing.

Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

Creating different variations before deciding what will benefit your campaign the most is a good way to start, and this is where A/B testing comes into play. A/B testing is a way for marketers to test different variables and see which is the most effective at accomplishing a goal, such as generating leads and conversions. A/B testing can provide actionable, measurable and (sometimes) immediate results. Defining A/B Testing.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Find a Winner. For example, you can discover whether a call-to-action like “Buy Now” or “Shop for Deals” resonates better with your target segment.

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7 Dead-Simple A/B Tests You Should Run on Your Homepage

Hubspot

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. One of the easier (and most common) types of CRO tests is called an A/B test. So, what does it take to run an A/B test, exactly? How A/B Tests Work.

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Wearing White Before Memorial Day (Or, Why Marketers Need A/B Testing)

Marketing Action

I remember watching as my mother switched from a black purse to a white purse, and black shoes to white (or gold sandals, if it was a fancy occasion). It’s a habit, it’s tradition, and it’s easy to get caught it in the idea that it’s simply the right thing to do.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. You need to give recipients a clear and obvious way to opt out (i.e.,

How to Boost Email Conversion Rates With A/B Testing [Video]

Hubspot

So don''t feel bad -- especially because there''s a way to tilt the odds in your favor so that you''re right more often than not. With a little old thing called A/B testing. How to A/B Test Your Emails [Transcribed]. 4 Email A/B Testing Ideas.

The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot

These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. The table below shows the impact of increasing your website’s conversion rate: Company A. Company B.

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Instead, marketers and designs need to take a more strategic approach. Take a page out of Surety Bonds ' book.

Landing Page Best Practices You Should Still Test For Yourself

Hubspot

Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? And if you don''t know how to run A/B tests on your landing pages, you can click here to learn how.).

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

Hubspot

I recently wrote a post on how to use content discovery platforms to amplify your reach , in which I share tips on using these platforms to share your blog content on other relevant sites across the web. What a great way to do A/B testing on your blog post titles!).

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Digital Marketing: B2B marketers can get fresh, new ideas from B2C

B2B Lead Generation

They use search, they use social and they visit websites when they’re considering a purchase,” he explained. It’s why Joy Gendusa, Founder and CEO, PostcardMania , a direct-mail company, builds her marketing around A/B testing.

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10 Things Every Email Marketer Can Relate To

Webbiquity

Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. By Niti Shah.

Plain Text vs. HTML Emails: Which Is Better? [New Data]

Hubspot

Having an HTML email does not hurt your deliverability as long as you have two things: a properly coded HTML email and a plain-text version. 2) The email should also contain a plain-text version. In every single A/B test, the simpler-designed email won.

Why are marketers afraid of data?

Biznology

But it’s a common trope to suggest that folks who opt for careers in marketing do so at least in part as a refuge from math, not as the main way they plan to spend their days. It’s just a question of which data, and why, that we need to think about differently.

PPC Landing Pages Not Converting? 10 Ways to Optimize

SmartBug Media

If you find yourself struggling with low conversion rates and high bounce rates—even though clickthrough rates are soaring—chances are your PPC landing page is the problem. You’re directing visitors to a landing page because you want their information. Use a Clear CTA.

The Truth About Lead Generation: Busting 5 Common Conversion Myths

Hubspot

It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. Sounds like a great story. That''d be a wasted opportunity.

How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

Hubspot

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Email marketing requires a lot of attention to detail. A/B Testing Planning & Results (red cells). A/B Testing Planning & Results.

It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. Try segmenting emails by user engagement or behavior to create a truly customized experience.

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. A better subscriber experience.

The Ultimate Guide to PPC

Hubspot

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. A/B tested.

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You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About

Hubspot

Or if you''re looking for serious advice not based on fake stats from a humor website -- know that whatever it is you think you totally messed up and is currently causing you way too much anxiety. probably wasn''t that big of a deal. 5) Clickthrough Rate Benchmarks. 9) A/B Tests.

Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

Hubspot

These days, I spend a lot of my time on blog optimization. Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. Is there a point at which an increase in volume of posts doesn''t actually equate to more or better results?

7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump

Hubspot

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Try to guess which of these two CTAs had the highest clickthrough rate.

How 7 Experts Solve Their Most Painful Email Marketing Problems

Hubspot

Planning email marketing campaigns can be, well, a pain. I''d guess that a crafty little outbound devil comes and whispers into your ear a slew of easy tactics to get your message out. Just buy a new email list and send them the same message you sent last week!".

Pillars of a Successful Post-Launch Strategy

Launch Marketing

So, you’ve just completed a successful product launch- time to kick back and celebrate the culmination of all your hard work, right? Achieving and sustaining sales and marketing alignment is a common struggle for many organizations.

How to Measure ABM Programs at Any Level

Rollworks

But eventually, you’ll want to also report those results against a set target account list. Rather than keeping your eye on more targeted campaign performance metrics, you'll want track the full funnel against a set target account list.

9 Ways to Use Video In Your Inbound Marketing Strategy

Hatchbuck

Be sure to build a library of videos that include how-to instructionals, exclusive interviews, company highlights, testimonials, product demos, and FAQs. According to a recent study, using video on landing pages can increase conversion by 80%. Be sure to include custom videos that appeal to your target audience with a specific set of offers. If you host a booth at a convention, you can even play your videos on a TV or laptop screen during it.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Marketing Action

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. . That way, you can build their demographic/behavior profile over time in a less-intrusive way.