BenchmarkONE

SEPTEMBER 13, 2018

A/B Testing. Focus groups. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Content Standard

MAY 22, 2019

Ask questions like these to find the audience group that makes the most sense for your research initiative. Or, if you’re targeting millennial moms in the Midwest, three focus groups held in Chicago won’t be representative of the entire audience. Creating original research is a win-win for marketers and consumers.

Research 100

Research Sample Planning Brand Identity 100

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. But when you're tasked to sit down and actually. many marketers draw a blank.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28