Lenny's Newsletter

SEPTEMBER 12, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney. No such guide exists. Nor will one ever exist. Finding PMF is too squishy.

CPO 145

CPO Product Work Management Enterprise Management 145

Hinge Marketing

JUNE 25, 2020

When the stakes are high, it helps to learn as much as possible about a prospective client before you get on the phone with them. The more you know about a prospect’s business, industry and role, the greater your chances of building an emotional bridge with them—and the easier it will be for them to trust you. You’ll earn their respect.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Hubspot

JUNE 26, 2019

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one?

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Hubspot

APRIL 13, 2012

It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. But when you're tasked to sit down and actually. many marketers draw a blank. Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? 1) What do you want to know?

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Unbounce

JULY 12, 2023

Being a marketing agency used to be pretty dramatic. Coming up with an incredible, can’t-miss pitch for Heinz. Working at the eleventh hour to keep the Lucky Strike account. Showing up drunk to a presentation for Life Cereal. Oh, hang on. We’re just having flashbacks to Mad Men. What a show, huh? How would he adapt?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Hubspot

APRIL 3, 2012

According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. According to Inc. , So, what are you doing to keep your customers coming back to your business? But is it working?

Loyalty 28

Loyalty Lead Ranking Lead Scoring eCommerce 28

Martech

FEBRUARY 10, 2022

See, for example, the different scopes for Company A, B and C in the diagram. “Build versus buy” in the context of technology marketplaces is a long-running debate. At Real Story Group, we see this debate getting revisited for marketing tech stacks, particularly for customer data platforms (CDPs). So let’s dig in.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 81

Velocity Partners

OCTOBER 15, 2018

Let me just ask you one question: Do you have the same problem with the census? Online tracking gets a bad rap. It’s easily conflated in people’s minds with wider issues around data abuse and online manipulation. So, let’s get on with it shall we? “I didn’t know they were collecting and selling my data.”. . Didn’t you? Didn’t you?

Paid Search Agency 40

Paid Search Agency Ad Exchange Advertising Agencies Ad brokers 40

Hubspot

JUNE 22, 2016

And b y the early 1970s , the term precision journalism surfaced as a way to describe a new way of looking at news-gathering -- one that was rooted in scientific techniques, data collection, and thoughtful analysis. However, in recent years, data journalism has become the norm in almost every industry. So, What Do Data Journalists Do?

Paid Search Agency 47

Paid Search Agency Storytelling Terms and Conditions Advertising Agencies 47

Buzz Marketing for Technology

JUNE 4, 2008

What is information design? And in a world where, slowly but surely, everything is being translated into, and expressed as, information, how do you begin to think about organizing the massive amounts of information we’re generating every day? What are the most successful strategies for thinking with, manipulating and organizing information?

Budget Programs 100

Budget Programs Tools Classified Ads Comparison 100