Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better. You can gather data on user behavior and preferences by showing version A to one group and version B to another.

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Marketing Insider Group

AUGUST 11, 2020

They are commonly the top goal for most businesses, with the majority of their budget being funneled in this direction. But when the numbers at the bottom of the funnel refuse to budge it can be incredibly frustrating. It’s the same case with CTAs. Reduce the Number of Options and Simplify Them.

Sales Management 269

Sales Management Top of Funnel Conversion Process 269

Unbounce

JULY 21, 2020

Through customer research, landing page testing, conversion rate optimization, and traditional brand development tactics, you can be smarter about building and evolving your brand. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. It was too “fluffy.”

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

Lead Forensics

APRIL 3, 2024

In many cases, you are able to take the same piece of content and slightly adjust it, to market it at a specific audience. Those that are most likely to turn into paying customers and are most deserving of your time and efforts. Your goal should actually be to generate more of the kind of leads.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Zoominfo

AUGUST 26, 2018

In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. What do you call a travel agency’s landing page? The second page of Google. They weren’t on the same landing page. A little bit of humor can go a long way– even in the marketing world. A-COUNT-based marketing.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Zoominfo

MARCH 15, 2022

You’re in a constant tug-of-war with the search engine — and your competitors — to ensure your ads are showing up at the top of the search results page and driving the highest quality traffic possible. A/B test … a lot Testing is the secret ingredient to efficiency — and there is a lot you can test. You can also test landing pages.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Hubspot

SEPTEMBER 30, 2020

It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. It's a full suite sales and website funnel building tool, primarily predicated on landing pages and basic marketing automation functionality. Some of ClickFunnels features include: Landing pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

SmartBug Media

APRIL 3, 2023

But the question is where to start, especially if your product or service targets multiple buyers. Delivering the right content to the right person at the right time may seem like a daunting task at first glance. But by doing this, your leads will turn out more qualified, and you’ll have a better understanding of what someone needs.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. A strong conversion rate is a quantifiable way to make a case for more video resources. Driving conversion through compelling video is a common goal in social media video marketing.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Marketing Insider Group

MARCH 2, 2021

You can analyze your website, blog, landing pages, social media, downloadable content, and any other content you own. It will also help consumers move more quickly through your sales funnel. Your blog, social media, reviews, podcasts, guides, case studies, and videos can help. Source: CoSchedule. Map Your Buyer’s Journey.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Lead Forensics

APRIL 3, 2024

In many cases, you are able to take the same piece of content and slightly adjust it, to market it at a specific audience. Those that are most likely to turn into paying customers and are most deserving of your time and efforts. Your goal should actually be to generate more of the kind of leads.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

FunnelEnvy

AUGUST 8, 2022

Below are a few essential personalization strategies that can improve your funnel’s efficiency and make your audience feel like you genuinely understand their needs and concerns. According to HubSpot , addressing concerns on a landing page can increase conversions by as much as 80%. Update Your Personas.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

JULY 23, 2021

More importantly, they may be losing top-of-the-funnel prospects due to impersonal chat experiences. According to Drift , the number one use case for chatbots is to get a quick answer to a query. Recognizing your visitors from the moment they land on your website allows you to create a highly personalized experience for them.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

ClearVoice

DECEMBER 18, 2023

This involves monitoring the time spent by target accounts on your content and tracking various interactions such as: Time spent on the website or landing pages. Monitor the amount of time target accounts spend on your website or specific landing pages. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

This involves monitoring the time spent by target accounts on your content and tracking various interactions such as: Time spent on the website or landing pages. Monitor the amount of time target accounts spend on your website or specific landing pages. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Vision6

DECEMBER 17, 2023

For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. Arming your sales force with comparison guides and optimised landing pages is a great way to intrigue and convert these leads. What makes a lead high-quality? Competitive Intelligence plays an important role here.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Lake One

SEPTEMBER 13, 2022

Successful full-funnel marketing strategies drive awareness, educate your audience and convert them to leads simultaneously using a variety of channels. Read more below to discover top full-funnel marketing strategies. Full Funnel Marketing Strategies: What Does It Entail? Full Funnel Marketing Strategies for Your Startup.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing Strategy 70

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. If you're looking to maximize your sales potential and close deals faster, this blog post is for you. Start by clearly defining your target audience and ideal customer profiles (ICPs).

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 74

Examples Webinar Metrics Marketing & Strategy Landing Pages 74

Sharpspring

JULY 15, 2021

You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. This means you show more relevant messages, moving prospects down the funnel and ultimately getting more ROI from your advertising budget.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

Valasys

APRIL 20, 2023

The goal of CRO is to increase the conversion rate of a website or landing page by optimizing various elements, such as the copy, design, layout, user experience, and call-to-action (CTA) buttons. In most cases, it is a bug blocking your audience from taking the desired action. What is CRO? How to optimize your Conversion Rate?

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72

FunnelEnvy

MARCH 18, 2024

By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more. Craft Targeted Messaging Imagine sending generic email marketing blasts that land flat with your audience.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). Once you get users to your site, strong CTAs are an important part of nurturing your target audience through the sales funnel. The copy is insightful and compelling, and you’ve made great use of visual content. Now, what do you want readers to do next?

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

SmartBug Media

MARCH 19, 2021

The Ultimate Landing Page Checklist: 5 Must-Have Elements. The Ultimate Landing Page Checklist: 5 Must-Have Elements. Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. To help, I’ve compiled a list of 50 (that’s right, 50!) SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

MAY 30, 2023

1 on Google, if visitors to your website aren’t converting down the sales funnel into customers, there is a problem that needs solving. When they needed to find someone to fix a leaky faucet, they cracked open the Yellow Pages to “plumbers” and made a phone call. And although it’s great to rank No. Sales closed 27 of those 90 leads.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Convert

APRIL 19, 2021

You’re running an A/B test on your site and you are in a dilemma around audience targeting and segmentation. Of course in all A/B tests, there is an opportunity cost involved. Basically, you are betting on one of your page versions being significantly poorer in terms of driving desired actions than the other.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Directive Agency

SEPTEMBER 12, 2023

In some cases, you can also look at Microsoft ads for additional scale, but beware that will be limited and likely won’t give you the scale you’re looking for. As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

ConvertKit

SEPTEMBER 23, 2020

But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. No one likes looking at a blank screen.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114