Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts. Always segment your list(s).

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SendX

FEBRUARY 21, 2020

How can you unlock its full potential and use it to grow your business? Now, let’s talk about what you can do to get the most out of B2B email marketing and successfully scale-up your business. Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? Why so many emails, though?

Email Marketing 203

Email Marketing B2B Marketing B2B Planning 203

SendX

APRIL 16, 2021

As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest. Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns.

Email Marketing 282

Email Marketing Campaigns Autoresponders CAN-SPAM 282

SendX

APRIL 26, 2021

Email also has a more extensive user base when segmented across age groups. Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Valasys

APRIL 10, 2024

First, it enables campaign tracking so you can improve your efforts or change course if the results aren’t there. You can entice the former through signups on your website and social media or by offering small welcome gifts like an e-book or free shipping on their first order. You can segment your email list based on various metrics.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Navigate the Channel

AUGUST 23, 2023

With crowded email folders and stringent spam filters, this challenge is more complex than ever. As a result, even well-crafted B2B emails might end up diverted to spam folders or promotions tabs, significantly reducing their visibility and impact. Relevant content is more likely to engage recipients and prompt positive interactions.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

SmartBug Media

JANUARY 19, 2023

By analyzing the highest-performing messages in the campaigns sent during a specific period of time, you can learn what did and didn’t work for a specific subscriber base. Revenue per Recipient Finally, by measuring average revenue attributed to each recipient, you can learn more about the quality of your email list.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Marketing automation software enables you to effectively segment and manage large email lists. It can help you promote specific products or services, announce new launches, or showcase valuable content.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

SmartBug Media

JUNE 2, 2022

A/B Testing. If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. A/B test it! A high bounce rate can hurt the overall send health of your IP address. Do you love science experiments? Autoresponder.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. Keep testing until you find the tipping point — and you will find it. Hence, the need to set up frequency testing before diving into change.

Click Rate 107

Click Rate Budget Programs Case Studies Open Rate 107

Hinge Marketing

NOVEMBER 21, 2014

Now it’s time to go even bigger with advanced testing. The A/Bs of Testing. Testing your emails is one of the most important steps in email marketing. When practiced correctly, careful and assiduous testing often drives dramatically improved deliverability, open rates, and click-through rates. Elements to Test.

Email Marketing 48

Email Marketing Sample Open Rate Click Rate 48

SmartBug Media

FEBRUARY 28, 2023

Utilizing tools in Klaviyo, e-commerce brands can automate their email and SMS marketing while creating personalized shopping experiences. This is just a small sample of flows/automations available in Klaviyo—a trusted Klaviyo partner can guide you through the flows that make the most sense for your brand.

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

SendX

MARCH 5, 2021

Of course, you can refuse any communication channel. Here you can segment your audience and create personalized offers. You can also nudge a person to place an order. However, you can influence them. Even though some emails do go to spam ,there are quite a few ways to prevent it. Share industry news.

Email Marketing 195

Email Marketing Advertising Channels Planning Mobile Advertising 195

Predictive Response

JANUARY 7, 2023

As you begin to prepare for the year ahead, it is important to consider several things you can do to drive more engagement, improvement to your CTR, and curate more compelling content for your campaigns. . Personalization Meets Segmentation. Here are some ways you can improve personalization: . Segmentation.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Zoominfo

APRIL 16, 2019

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. This is what happens when you don’t segment campaigns. With this information in mind, you can divide and conquer. This is the reality of email marketing today.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? By finding this out early on, you can “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example).

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

SendX

JANUARY 28, 2019

Fast Email List Growth B). Clean your email list Less can be more than enough. Unengaged subscribers opt out (unsubscribe), mark email spam OR block you altogether. Bunch of them have list size of 100k+. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post.

Open Rate 159

Open Rate Work Management Marketing Management Deliverability 159

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. . Send frequency .

Deliverability 100

Deliverability CAN-SPAM Opt-out Opt-in 100

SendX

NOVEMBER 12, 2020

A lot of the most common email outreach mistakes lie on the very surface of the problem, and can be easily avoided. A lot of the most common email outreach mistakes lie on the very surface of the problem, and can be easily avoided. It can be virtually anything, as long as you’re being genuine. In reality, only 8.5%

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

SmartBrief - Marketing

MARCH 4, 2024

Based on more than two decades of experience developing email marketing programs for clients, as well as in-depth research, I have compiled a list of best practices that will help expedite subscription rates and overall list growth, which can translate to a higher company valuation in select industries (like consumer electronics in my case).

Newsletter 91

Newsletter Template Email Marketing Design 91

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! With that said, let’s take a look at some of the best email marketing tips that you can start using right now. Ready to convert more visitors to customers? Email marketing remains the most effective way to reach customers and leads across industries.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

RDIGS

JUNE 5, 2023

B2B email marketing can encourage recipients to buy or take other actions to advance through the marketing funnel. Businesses realize that communicating their values with a distinct personality can be highly effective. And a brand can only get more leads if its lead magnets are set up to make sales. What is B2B email marketing?

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. The mailing list is not segmented. Yes, personalization and segmentation can be done. via GIPHY Instead, it would just be called an email blast.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. The mailing list is not segmented. Yes, personalization and segmentation can be done. via GIPHY Instead, it would just be called an email blast.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

ClearVoice

JANUARY 27, 2020

How can it be used to help emails reach inboxes? A/B testing. Customer segmentation. 4 Ways AI can help improve email deliverability. What is the role of #AI in marketing today? This article will help marketers better leverage AI for #emailmarketing purposes! Click To Tweet. The role of digital transformation.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

DiscoverOrg

MARCH 12, 2019

Or segmentation, personalization, automation …. Avoiding Spam Traps. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network. How can you monitor sender reputation? And don’t forget Time of day, Day of week, Month of year. Consistent Volume. Learn more.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Martech Advisor

DECEMBER 3, 2019

billion active email accounts, indicating the high potential for marketing outreach to the right market segment. According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. Table of Contents: What is an Email Marketing Software Platform? User interface.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Zoominfo

NOVEMBER 15, 2019

Segmentation, personalization, automation…And perhaps most important of all, email deliverability and email bounce rate. According to SendGrid , your reputation depends on 6 elements: Properly formatted email Consistent volume Avoiding spam traps Low email bounce rates No blacklist appearances. The email address is a spam trap.

Validation 200

Validation CAN-SPAM Deliverability Marketing Automation Services 200

SmartBug Media

NOVEMBER 4, 2022

There are strategies you can employ to ensure you’re engaging with and converting the right people. Managing your contacts includes assigning the proper tags, segmenting your contacts into appropriate buyer groups, and regularly cleaning up your contact list (especially for contacts that are long past engaging with your brand).

Work Management 59

Work Management Marketing Management Practices Deliverability 59

SendX

FEBRUARY 26, 2021

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? The answer is a resounding yes.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

Litmus

DECEMBER 7, 2022

By collecting first-party data , marketers will be able to use segmentation to help target and personalize their emails for maximum effect. AI can write content for you, and AI can now create whatever image may be in your mind. I think the role of email will start to change as AMP email becomes more widely adopted.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Sage Marketing

AUGUST 21, 2023

By automating email workflows, you can deliver timely and relevant content to prospects and customers, resulting in increased engagement, improved lead nurturing, and ultimately, higher conversion rates. Next, segment your email list based on demographics, behavior, buyer personas, or lifecycle stages.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Litmus

JUNE 29, 2021

However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users. How can you do that? Let me explain… How ‘real opens’ can be used to help you. Let’s discuss all the ways that a segment of real openers could be used.

Privacy Protection 88

Privacy Protection Privacy Open Rate Deliverability 88

ConvertKit

JANUARY 15, 2021

Chapter #5: Segmentation and personalization. Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #4: Email volume and list growth. Chapter #7: Measurement and ROI.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Optinmonster

APRIL 17, 2023

You can think of it as the title of a book or movie. As you can see from the example below, most people have lots of email in their inboxes. As you can see from the example below, most people have lots of email in their inboxes. This can tap into people’s fear of missing out (FOMO) and encourage them to read your email.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84