PureB2B

JANUARY 24, 2017

And who can blame them? Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

PureB2B

JANUARY 24, 2017

And who can blame them? Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

SendX

APRIL 26, 2021

Social media has grown at an exponential rate over the last ten years. However, email marketing is still the preferred method for promotions and has a much higher conversion rate than social media - think something like 6.05% to 1.9%. Email also has a more extensive user base when segmented across age groups.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. Then something’s going right. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

SendX

FEBRUARY 21, 2020

How can you unlock its full potential and use it to grow your business? Now, let’s talk about what you can do to get the most out of B2B email marketing and successfully scale-up your business. Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? Why so many emails, though?

Email Marketing 203

Email Marketing B2B Marketing B2B Planning 203

Optinmonster

JANUARY 24, 2024

Some of these email metrics need to be monitored weekly so that you can tell ahead of time whether any given campaign will hit it out of the park or fall short. By finding this out early on, you can “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example).

Email Marketing 88

Email Marketing Planning Open Rate Click Rate 88

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts. Always segment your list(s).

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SmartBug Media

JUNE 2, 2022

A/B Testing. If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? Not sure what type of subject line will get the best open rates? A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SendX

APRIL 16, 2021

As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest. Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns.

Email Marketing 285

Email Marketing Campaigns Autoresponders CAN-SPAM 285

Navigate the Channel

AUGUST 23, 2023

With crowded email folders and stringent spam filters, this challenge is more complex than ever. As a result, even well-crafted B2B emails might end up diverted to spam folders or promotions tabs, significantly reducing their visibility and impact. Relevant content is more likely to engage recipients and prompt positive interactions.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. What is read rate? Don’t know what read rate is? Not at all.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

SendX

FEBRUARY 26, 2021

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? The answer is a resounding yes.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

Zoominfo

JANUARY 31, 2023

But beyond just telling you how well this can work, I’ve actually done the math, and you can see for yourself. I’ve gone deep into the impact ZoomInfo can have on a sales team’s day-to-day work, and if used properly, you can more than double the number of deals while spending just a tiny fraction of additional labor.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. The mailing list is not segmented. Yes, personalization and segmentation can be done. via GIPHY Instead, it would just be called an email blast.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. The mailing list is not segmented. Yes, personalization and segmentation can be done. via GIPHY Instead, it would just be called an email blast.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

SendX

NOVEMBER 12, 2020

A lot of the most common email outreach mistakes lie on the very surface of the problem, and can be easily avoided. A lot of the most common email outreach mistakes lie on the very surface of the problem, and can be easily avoided. One surefire way to boost email outreach open rate is personalisation.

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

Martech

MARCH 6, 2024

The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Here are three principles I developed over my decades in the email industry that should guide your frequency planning: Higher frequency can generate more revenue when done mindfully.

Click Rate 98

Click Rate Budget Programs Case Studies Open Rate 98

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #5: Segmentation and personalization. Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? Chapter #4: Email volume and list growth.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Marketing automation software enables you to effectively segment and manage large email lists. It can help you promote specific products or services, announce new launches, or showcase valuable content.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

SendX

NOVEMBER 8, 2019

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Fortunately, there’s plenty you can do to push that figure higher – a lot higher. In fact, personalizing subject lines can increase open rates by 50%. Here’s how.

Open Rate 260

Open Rate Practices Best Practices CAN-SPAM 260

Zoominfo

APRIL 16, 2019

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. This is what happens when you don’t segment campaigns. With this information in mind, you can divide and conquer. This is the reality of email marketing today.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. Meditation?

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Litmus

JUNE 29, 2021

That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information. In particular, the lack of visibility around opens will be a challenge. That is to segment out Apple Mail users. How can you do that? Get insights ?.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

Vision6

NOVEMBER 2, 2023

In today’s digital landscape, it can often feel like you need the wind to be blowing in the right direction for everything to go in your favour. Studies show that emails sent between 8 PM and 12 AM have higher open and click-through rates. Finally, let’s not forget that consumer behaviour and email engagement can change.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Oktopost

APRIL 14, 2021

Gmail and Outlook can be used free of cost. . Their interface is simple, and you can easily create an email to send recipients. . You can send emails straight away without any difficulty. You can’t use proper buttons for your CTA hyperlinks. . Given the ROI of 4400% , using a paid tool is totally worth it.

Marketing Management 105

Marketing Management Email Marketing Marketing Automation Services Deliverability 105

SmartBug Media

NOVEMBER 4, 2022

Your most qualified leads don’t come out of nowhere, and your list close rate doesn’t improve by random chance. There are strategies you can employ to ensure you’re engaging with and converting the right people. A successful email campaign starts with a healthy list, which can be accomplished through: A list of quality contacts.

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Sage Marketing

AUGUST 21, 2023

By automating email workflows, you can deliver timely and relevant content to prospects and customers, resulting in increased engagement, improved lead nurturing, and ultimately, higher conversion rates. Next, segment your email list based on demographics, behavior, buyer personas, or lifecycle stages.

Email Marketing 52

Email Marketing Automation B2B Marketing Tips 52

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! We’ll cover how to improve conversion rates for each part. With that said, let’s take a look at some of the best email marketing tips that you can start using right now. Ready to convert more visitors to customers? Let’s look at some examples.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Work Management 93

Sharpspring

APRIL 23, 2020

When used properly, email marketing can be one of the most effective ways to boost your business. Email automation tools can help you keep you in compliance with CAN-SPAM laws too. Now that you understand the benefits of email automation, let’s look at five ways they can maximize your campaign results. #1

Automation 96

Automation Top of Funnel Click Rate Open Rate 96

ClearVoice

JANUARY 27, 2020

How can it be used to help emails reach inboxes? A/B testing. Customer segmentation. 4 Ways AI can help improve email deliverability. What is the role of #AI in marketing today? This article will help marketers better leverage AI for #emailmarketing purposes! Click To Tweet. The role of digital transformation.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

SendX

JANUARY 5, 2020

They can subscribe to your list without having to navigate from the page they’re on. You can customize these to suit your intended timing, display page, and match the colors and content tone to your brand to promote brand recall. What do customers get by providing their emails? What do customers get by providing their emails?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Hinge Marketing

NOVEMBER 21, 2014

When practiced correctly, careful and assiduous testing often drives dramatically improved deliverability, open rates, and click-through rates. One of the simplest forms of testing is known as A/B or split testing, and its simplicity drives its power. The other half receives Version B. The A/Bs of Testing.

Email Marketing 48

Email Marketing Sample Open Rate Click Rate 48

SalesIntel

APRIL 17, 2024

When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

AUGUST 16, 2023

These tools allow you to reach more subscribers and achieve higher open and click rates. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

RDIGS

JUNE 5, 2023

B2B email marketing can encourage recipients to buy or take other actions to advance through the marketing funnel. Businesses realize that communicating their values with a distinct personality can be highly effective. And a brand can only get more leads if its lead magnets are set up to make sales. What is B2B email marketing?

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52