Hubspot

JANUARY 14, 2013

Do you know what roles to fill and how to find the best man for the job? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. How do you spot the Jordan in a sea of Bulls? What's better than a blogger for a dog supply-selling ecommerce site?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. In this blog post, we'll highlight what you should be experimenting with and which tools can help you. are you ready to run some big, exciting tests?

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. It's not that our email subscription wasn't working. We were gaining an impressive number of subscribers each month. Step 3: Subscriber receives the email.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. How can this campaign provide value?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

MARCH 7, 2014

You''ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law. (Oh, 1) Figure out your newsletter''s goal. Have one in place?

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

SEPTEMBER 29, 2015

Marketers can take advantage of all of Jetpack's features to enhance their website, or pick and choose just what they want to activate based on their unique needs. Marketers can take advantage of all of Jetpack's features to enhance their website, or pick and choose just what they want to activate based on their unique needs.

Marketing Analytics Tools 28

Marketing Analytics Tools Work Management Marketing Management Best Practices 28

Hubspot

AUGUST 9, 2013

Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JANUARY 9, 2013

And there's nothing you can do about it. Truth be told, just like little tweaks can make a big, positive impact on your marketing ROI , there are also a lot of simple, careless mistakes you can make that will do the complete opposite, ruining the effect of your marketing efforts, and oftentimes making you look like a fool along the way.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

AUGUST 20, 2013

Most marketers have been there -- you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! That sound good? What next?

Newsletter 28

Newsletter Paid Search Agency Click Rate Sales Qualified Leads 28

Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. HubSpot has APIs that developers use to get information from our software into theirs. 60 Common Marketing Acronyms. See SaaS.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

JUNE 23, 2014

With the help of Chalk and Pixel, they completely revamped their emails to be responsive and have noticed a 391% increase in clickthrough rates since the redesign! You can see how much enlarging fonts can help in the two emails below. Over the past few years, mobile email opens have seen explosive growth. 2) Streamlined Content.

Multi-Touch Attribution 28

Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 28

Hubspot

JULY 21, 2014

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don''t worry -- they''re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. 10 Things All Email Marketers Can Relate To. 10 Things All Email Marketers Can Relate To.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Hubspot

JULY 27, 2015

If there are broken tags in your HTML, the email provider and users can mark it as spam. In every single A/B test, the simpler-designed email won. To understand the full scope of what happened, we decided to A/B test our email sends. 1) The HTML email needs to be properly coded. People Say They Prefer HTML Emails.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We hope you can bookmark this post and come back to it whenever you need to. 1) A/B Testing. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. And that’s it.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. And that’s it.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65