Martech

JANUARY 26, 2024

Many companies run an assessment to identify how email can drive more revenue into the sales funnel. Unlike a design audit, an email strategy assessment is designed to review the entirety of your email program — including elements like design and clickthrough performance that would typically be covered in a design audit.

Clickthrough 123

Clickthrough Marketing & Strategy Marketing Automation Services Deliverability 123

SendX

NOVEMBER 19, 2020

The quality and relevancy of your email content determine how servers will perceive your message and whether it will end up in spam. Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. Just imagine how disappointed you would be if you learned that your hard work did not pay off.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

JUNE 2, 2014

Will they hit spam? But you can stack the deck in your favor by following a few best practices for increasing email open rates. So in the third part of our email marketing series (you can check out part one here and part two here ), we''ll walk you through three essential tips to getting more people to open your emails.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. Don''t worry, this is a safe space. 4) How often should I be sending emails?

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

FEBRUARY 14, 2013

You can run, but you can’t hide. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. Valentine’s Day, here are 14 surprising statistics about spam.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Optinmonster

NOVEMBER 22, 2023

Even the most talented writers can struggle to perfect their email marketing copy. In this article, we’ll share 17 strategies that email copywriters can start using right away. Use A/B and Split Testing 17. We’ll also share some effective email copywriting examples that you can use for inspiration.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Sprout Social

JUNE 10, 2021

Depending on the tools you use, you can see how each send performed or get metrics per subscriber. With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. There are many ways to reach a customer these days. And also overwhelming. What is an email newsletter?

Newsletter 132

Newsletter Email Marketing Effectiveness Planning 132

Hubspot

JUNE 21, 2016

But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Sharpspring

SEPTEMBER 29, 2021

So how can you settle on the sweet spot ? Or worse, a bunch of spam reports. In a survey conducted by TechnologyAdvice , more than 45 percent of respondents said the reason they marked emails as spam was “[The brand] emailed too often.” Why would they mark it as spam? Keep reading to find out! Avoiding Email Overload.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. Your stomach sinks, and there’s nothing you can do. By Niti Shah.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

JANUARY 14, 2013

Do you know what roles to fill and how to find the best man for the job? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. How do you spot the Jordan in a sea of Bulls? What's better than a blogger for a dog supply-selling ecommerce site?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. In this blog post, we'll highlight what you should be experimenting with and which tools can help you. are you ready to run some big, exciting tests?

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Sharpspring

AUGUST 26, 2021

How subject lines, preheader text, and the From field can convince recipients to click. So, a subject line that expresses urgency can be very effective. Part 1: How to Boost Your Open Rate with Better Email Subject Lines. Most people’s inboxes are perpetually full, which makes it hard to cut through the noise. A short one (e.g.

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. It's not that our email subscription wasn't working. We were gaining an impressive number of subscribers each month. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

JULY 31, 2020

Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Once you determine the purpose of your campaign, you can then create the targets you want to hit. How can this campaign provide value? Promote a new product?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Hubspot

MARCH 7, 2014

You''ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law. (Oh, 1) Figure out your newsletter''s goal. 2) Gather your content.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

AUGUST 9, 2013

Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

SEPTEMBER 29, 2015

Marketers can take advantage of all of Jetpack's features to enhance their website, or pick and choose just what they want to activate based on their unique needs. Marketers can take advantage of all of Jetpack's features to enhance their website, or pick and choose just what they want to activate based on their unique needs.

Marketing Analytics Tools 28

Marketing Analytics Tools Work Management Marketing Management Best Practices 28

Hubspot

AUGUST 20, 2013

Most marketers have been there -- you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! That sound good? What next?

Newsletter 28

Newsletter Paid Search Agency Click Rate Sales Qualified Leads 28

Hubspot

JUNE 23, 2014

With the help of Chalk and Pixel, they completely revamped their emails to be responsive and have noticed a 391% increase in clickthrough rates since the redesign! You can see how much enlarging fonts can help in the two emails below. Over the past few years, mobile email opens have seen explosive growth. 2) Streamlined Content.

Multi-Touch Attribution 28

Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 28

Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

JANUARY 9, 2013

And there's nothing you can do about it. Truth be told, just like little tweaks can make a big, positive impact on your marketing ROI , there are also a lot of simple, careless mistakes you can make that will do the complete opposite, ruining the effect of your marketing efforts, and oftentimes making you look like a fool along the way.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

OCTOBER 28, 2016

If you're having trouble generating leads, it can be tempting to buy email lists so you can feed your sales organization with something -- anything. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs. But leads don't grow on trees. How to Fix It.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JUNE 19, 2014

It can really throw you off your game in a conversation. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. See SaaS.).

Paid Content 28

Paid Content Work Management CMS Development Sales Management 28

Hubspot

JULY 21, 2014

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don''t worry -- they''re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. 10 Things All Email Marketers Can Relate To. 10 Things All Email Marketers Can Relate To.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Hubspot

JULY 27, 2015

If there are broken tags in your HTML, the email provider and users can mark it as spam. In every single A/B test, the simpler-designed email won. To understand the full scope of what happened, we decided to A/B test our email sends. 1) The HTML email needs to be properly coded. People Say They Prefer HTML Emails.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

MARCH 10, 2016

We hope you can bookmark this post and come back to it whenever you need to. 1) A/B Testing. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff. Learn how to run A/B tests here.). Learn more about how marketers can use APIs here. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. And that’s it.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. And that’s it.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65