Launch Marketing

SEPTEMBER 13, 2023

One powerful approach to do so is through top-notch pay-per-click (PPC) campaigns. However, if your PPC campaigns are not translating into conversions, you might be missing out on some key tactics. Tailor Landing Pages to Align with Ads First impressions are everything. Enter long-tail keywords.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Marketing Insider Group

SEPTEMBER 22, 2020

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. Create Buyer Personas. Define Your Offer.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

The Point

MARCH 23, 2023

Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? What is A/B Testing? Limited scope.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Automate Lead Nurturing Campaigns Once you’ve identified and graded leads, next comes lead nurturing. The entire marketing approach becomes more consistent and error-free.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Launch Marketing

JUNE 28, 2023

Whether you’re just getting started or already have fully developed B2B PPC campaigns in place, discover the secrets to maximizing your paid search campaigns with these best practices: Strategizing and Building Your B2B PPC Campaigns Defining your PPC goals and objectives at the initial stages of campaign planning is vital.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Marketing Insider Group

AUGUST 10, 2021

They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. The first step in developing any marketing campaign is to determine its goal and this includes pinning down the action we want our audience to take. Or are we engaging with well-nurtured leads who are ready for a demo?

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Optinmonster

APRIL 4, 2024

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own. Constant Contact 2.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Zoominfo

MAY 1, 2023

But these don’t tell the full story of campaign effectiveness. In doing so, your team can make better decisions around which channels, tactics, and campaigns will deliver the right results. Traditional Advertising KPIs Traditional advertising metrics are good leading indicators of campaign performance.

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. A significant reason is that improving CRO creates a beneficial ripple effect. It can lower customer acquisition costs by getting more ROI from existing visitors and users. Improving your conversion rate is a moving target. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better. You can gather data on user behavior and preferences by showing version A to one group and version B to another.

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Unbounce

MAY 6, 2021

Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be clear. So how the heck can they help you boost landing page conversions?

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Unbounce

JUNE 21, 2022

In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Psst … Wanna go straight to Peter’s landing page strategy?

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

FunnelEnvy

MARCH 20, 2023

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting?

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Launch Marketing

MARCH 6, 2024

An open personality is often eager to explore new things and might respond to a campaign highlighting innovation. Using personality-based marketing can provide deeper insights into what truly resonates with a person instead of basing it on demographics alone. Understanding the diverse spectrum of personalities is essential.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Heinz Marketing

FEBRUARY 24, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA). Get Testing!

Landing Pages 88

Landing Pages Ad Building Mobile Marketing User-Generated Content 88

Unbounce

SEPTEMBER 28, 2021

The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth. The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth.

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 105

Social Media Advertisements Advertising Tools 105

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. It ensures that your campaigns are always performing at their best. Should we be running brand campaigns? Expanded SERP Real Estate: Dominating the search engine results page (SERP).

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It felt like a high-stakes gamble, and we went all-in. Here’s how to calculate it.

Outreach 118

Outreach Email Marketing Optimization Lead Scoring 118

ClearVoice

OCTOBER 27, 2023

Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website. In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Optinmonster

MARCH 8, 2021

Now that the “newness” of the platform has worn off, you’ll be competing with companies who have large budgets and full teams dedicated to running, tracking, and tweaking their campaigns. If you want to take it a step further, though, you can add Facebook tracking pixels to your popup campaigns, too.

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Unbounce

MARCH 12, 2020

Over the course of about a year, Kelsey used Unbounce-built landing pages and social ads on Facebook and Instagram to grow Love Child Organic’s email marketing list from 2,000 to more than 16,000 subscribers. With Unbounce landing pages, you can easily create lead gen campaigns that turn more browsers into buyers.

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

Martech

MARCH 9, 2022

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At Designing A/B tests, determining samples sizes, and deploying them takes up a lot of time and resources, and analyzing the findings requires high levels of precision.

Allocation 132

Allocation Marketing AI Marketing Automation Services Work Management 132

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. If you're looking to maximize your sales potential and close deals faster, this blog post is for you. Start by clearly defining your target audience and ideal customer profiles (ICPs).

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

SmartBug Media

MARCH 4, 2024

Identify cross-selling opportunities: Analyze which products or services are often purchased together, and use this information to create cross-selling campaigns. For example, if customers who buy product A are likely to also buy product B, you can create targeted campaigns promoting both products to increase sales.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Lake One

JULY 27, 2023

Identify critical touchpoints in the customer journey, such as website visits, blog posts, and email campaigns. But that data isn’t helpful if you don’t know what touchpoint resulted in prospects landing in your database. You can drill down further into your source data to track specific campaigns or ads. Want to go deeper?

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Unbounce

APRIL 15, 2021

The truth, though, is that the gulf between top-performing digital marketing campaigns and the rest of the pack has never been wider. Wherever you land on this spectrum, the pandemic shake-up means that the competition you face is fiercer than ever before. How do your pages stack up against the competition? Interesting.).

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Which brings us to another question… How often are marketers including landing pages as part of their campaigns in 2020?

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. Then something’s going right. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Unbounce

NOVEMBER 18, 2021

It’s normally the reason why our customers land on us—because they’re looking for something different and, frankly, something meaningful,” Claire says. “We just don’t have the time or the resources to do X, Y, and Z!”. Sounds familiar? In need of some expert advice to get you through your daily tasks? Raise Craze: Small but Mighty.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Launch Marketing

SEPTEMBER 27, 2023

These actions can be anything from opening an email to viewing a landing page on your website. Drip campaigns ensure they receive the right information at the right time. Drip campaigns ensure they receive the right information at the right time. This should be top of mind, even in something like a drip campaign.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Valasys

APRIL 20, 2023

The goal of CRO is to increase the conversion rate of a website or landing page by optimizing various elements, such as the copy, design, layout, user experience, and call-to-action (CTA) buttons. Analyze User Behavior: The next step is to analyze user behavior on your website or landing page using tools like Google Analytics.

Conversion Rate 72

Conversion Rate Multivariate analysis Budget Programs Optimization 72