Adobe Experience Cloud Blog

DECEMBER 4, 2017

Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception. There are two main components of an SEO strategy, on-page, and off-page.

Optimization 134

Optimization SEO Practices Marketing Automation Services 134

ConvertKit

JULY 9, 2021

When touring came to a sudden halt in 2020, musicians found themselves in a bind. Ticket sales from tours and playing live shows—one of the biggest revenue streams artists have in the modern music industry—nosedived almost overnight. So, with live performances off the table, how can bands make money from music? Image via DistroKid.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Sprout Social

JULY 16, 2020

For example, what sounds more compelling: a horror movie podcast or a podcast that explores the cheesiest B-movie monsters of the 1980s and 90s? Trying to figure out how to start a podcast? Well, you’re definitely not alone. The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Off-the-cuff?

Cable 129

Cable Social Media Distribution Promotion 129

LeadSquared

APRIL 3, 2017

We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. While the prospect of investing money on Adwords might seem like a daunting task , the results that come in are almost instantaneous and transparent. Which is why it is worth every penny that you spend on it.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Hubspot

APRIL 13, 2011

As traditional content distributors enter the content creation business, the competition for the current network and cable TV business model will likely increase. In Netflix's case, for instance, viewers could shift away from cable TV and thus impact traditional advertising revenues. Photo Credit: adam*b.

Allocation 28

Allocation Online Marketing Cable Planning 28

Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. I had a sign that told me that the wait would be less then 5 minutes (this would be updated automatically like a scoreboard) b. Why is this so funny?

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Madison Logic

JANUARY 25, 2024

As a result, b rand-building typically takes a back seat to demand generation, as marketers prioritize short-term initiatives to achieve quarterly revenue objectives. As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. Here’s why.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Hubspot

AUGUST 21, 2015

This July, Yottaa tested the browser performance of 25 URLs from different websites on the HubSpot COS using cable internet connections (in a Chrome browser) and 3G/4G iPhone connections. When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it.

Marketing Websites 28

Marketing Websites Cable Hubspot Display 28

Industrial Marketing Today

SEPTEMBER 27, 2010

It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. Every disruptive technology is known to cause major upheavals in any industry. And digital marketing and social media are as disruptive as they come.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

FEBRUARY 15, 2016

Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. But when you load it into a responsive, proactive, customer-driven company: blast off. The most successful companies are those that take NPS data and use it to fuel and direct their marketing methods and even product development. Check them out below.

Lead Scoring 28

Lead Scoring Lead Ranking Promotion Word of Mouth 28

Martech

FEBRUARY 3, 2023

Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We

B2B Marketing 78

B2B Marketing Advertising Agencies Research Paid Search Agency 78

Convince & Convert

DECEMBER 7, 2023

You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with every corner of your audience. The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. By the end, you won’t just be another brand.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

Convert

MARCH 21, 2023

Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making. Jump to the comprehensive review of each tool here. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Customer Experience Matrix

JUNE 18, 2017

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. That sounds a bit more paranoid than it should. This has nothing to do with Amazon being evil.

Amazon 212

Amazon Paid Content Buy Marketing AI 212

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

ClearVoice

MAY 15, 2020

Plus, get further insights on the writing and wisdom needed behind any good video, whether it’s broadcast live or not. The concept of “live video marketing” is part of a larger trend in on-the-fly video production, where one- or two-person crews create livestreamed or rough-edited content that engages and sustains audiences. Writing a script.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Single Grain

JULY 17, 2019

Are you stuck in a rut with your brand , feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? If so, it could be time for a rebrand — two words that often spark fear in any business owner. A business rebrand means overhauling the entire brand you’ve created.

Examples 92

Examples Business Cable Paid Search Agency 92

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. But, don’t fret.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Outgrow

FEBRUARY 27, 2024

About our guest: Monika Tenerowicz , an esteemed Climate Officer at Orange Polska, is a seasoned professional dedicated to environmental stewardship. With a wealth of expertise, her open-minded approach cultivates innovative solutions, positioning Orange Polska as a leader in sustainability. Saksham Sharda: Hi, everyone. Monika Tenerowicz: Pass.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Outgrow

FEBRUARY 27, 2024

About our guest: Monika Tenerowicz , an esteemed Climate Officer at Orange Polska, is a seasoned professional dedicated to environmental stewardship. With a wealth of expertise, her open-minded approach cultivates innovative solutions, positioning Orange Polska as a leader in sustainability. Saksham Sharda: Hi, everyone. Monika Tenerowicz: Pass.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

KoMarketing Associates

JANUARY 13, 2014

If you don’t immediately get that reference, then you were either: a) Not born in 1993, or b) Living under a rock when the greatest movie of all time, Cool Runnings , came out. Olympic rings. Okay, I’ll step off my soapbox and get to the actual point of this blog post: content marketing! Here’s a look at a few: Storytelling Matters.

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

Biznology

APRIL 29, 2014

I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you! Yes, those professionally-shot 16.2 Until 2003, I was a professional shooter for Corbis. My two smart phones are an Apple iPhone 5 and a Google Nexus 5.

Cable 80

Cable Social Media Facebook Ideal Customer Profiles 80

Choozle

JANUARY 20, 2020

B2B marketing isn’t an innovative marketing strategy, but the challenges marketers are experiencing can make it challenging to reach their desired audience and drive results. B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision. What is B2B marketing?

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Content Marketing Institute

MARCH 21, 2018

Every March, basketball madness infiltrates offices, bars, restaurants, and even a cable-channel wedding dress show. That doesn’t mean people are interested in every slam dunk, 3-point shot, or flagrant foul in the 61 games being played over a few weeks. Though my bracket may have busted (thanks UMBC, No. Build a bracket. Internally.

Content Marketing 100

Content Marketing Planning Content Paid Search Agency 100

Vidyard

OCTOBER 21, 2020

Following the video’s instructions, I was able to fix the machine’s faulty door sensor for the low cost of a single cable tie. Following the video’s instructions, I was able to fix the machine’s faulty door sensor for the low cost of a single cable tie. I found a helpful YouTube video diagnosing the problem. Contents 1.

Customer Satisfaction 65

Customer Satisfaction Paid Search Agency Video Marketing Work Management 65

Vidyard

MAY 13, 2020

Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? That takes work, strategy, and a sense for the right formats and video lengths. It’s the gateway for 11.4%

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? That takes work, strategy, and a sense for the right formats and video lengths. But given YouTube’s size and potential reach, it can be worth it. Like ancient Rome, all roads eventually lead to YouTube.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

ConvertKit

SEPTEMBER 21, 2021

Maybe you were like Queen and lucked into testing out a new studio's equipment. Or perhaps your cousin recorded church choirs a la That Thing You Do. Thankfully, computers have democratized the recording process. Now, you can record GRAMMY-worthy tracks from the comfort of your own bedroom (we're looking at you, Billie Eilish and Finneas ).

Budget Programs 81

Budget Programs Cable Ad Building Ad Frequency 81

Adobe Experience Cloud Blog

APRIL 4, 2016

Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel has over a billion users –almost a third of all people on the Internet–and reaches more 18 to 34-year-olds than any cable network in the U.S. .

Blogger 48

Blogger Video Marketing Planning Paid Search Agency 48

Single Grain

NOVEMBER 28, 2023

Let’s dive in and explore the forces shaping the future of digital marketing. Bard is naturally tied to Google’s search engine, meaning that it has dynamic access to Google’s entire index as often as it’s updated, so Bard can give highly accurate and relevant information no older than a few hours.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126