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DECEMBER 23, 2021

What started in 2006 as a response to the poor state of online shopping for snowboarding equipment is now used by 1.75 million active websites in 2021. Today, Shopify is almost synonymous with eCommerce and is the go-to platform for setting up an online storefront. But this is different. You can bookmark this to come back to it as needed.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

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MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. But that’s fine.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. But that’s fine.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. That’s what A/B testing does. Sure, the benefits of A/B testing transcend making data-driven decisions but at its core, it is the secret sauce to unlocking growth at scale. You know that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. That’s what A/B testing does. Sure, the benefits of A/B testing transcend making data-driven decisions but at its core, it is the secret sauce to unlocking growth at scale. You know that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. You’re worried about the growing competition that mushroomed about the pandemic. Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected. It’s natural to shift your focus to your Shopify conversion rates (CVR).

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. You’re worried about the growing competition that mushroomed about the pandemic. Or, your new Shopify store you quit your job for isn’t ringing in the sales you expected. It’s natural to shift your focus to your Shopify conversion rates (CVR).

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52