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10 Ideas to Kick Your A/B Testing Program Up a Notch

KoMarketing Associates

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. So to shake you out of that rut, here are 10 out-of-the-box A/B testing ideas. Want to optimize your optimization efforts?

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Make Sure Your A/B Tests are Foolproof with Quality Assurance: The Complete Guide to QA-ing Your A/B Tests

Convert

A/B tests that don’t function properly don’t convert. An A/B test can burn through a significant amount of time, money, and resources for optimizers. This is why you need to perform quality assurance (QA) on websites, landing pages, personalizations, A/B tests, email campaigns, and so on, to ensure everything works as it should.

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Unlocking Sales Potential: Mastering Upsell and Cross-Sell Strategies on Shopify

Huptech Web

Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. These strategies have proven invaluable in increasing revenue and fostering lasting customer relationships. What is Upselling on Shopify? What is Cross-Selling on Shopify?

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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

Most brands should avoid discounting except during a first purchase or for big holidays or events such as Black Friday. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Read on to find out! How Discounts Can Hurt Brands. Just think of discounts like desserts: good in moderation.

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Best Email Subject Lines for Your Summer Sales

SmartBug Media

As the temperatures slowly start to rise and the days get longer, it’s a great feeling knowing that summer is on its way. E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. Informative?

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Testing Capabilities : Your email service should offer easy A/B testing for subject lines. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need.

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How to Get Over the Sales Slump After the Holiday Season

Convert

It’s no secret that the holiday season is a popular time for shoppers. In fact, many eCommerce businesses rely on sales generated during this time to make their year-end totals. From Black Friday to New Year’s eve, brands keep throwing offers, and their customers go gaga over shopping. Online sales surged 61.4% 92% of the U.S.