Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign. Consider list building, list cleaning and segmentation to get the most from your list efforts.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SendX

APRIL 26, 2021

Email list building is an essential task for any marketing team since email marketing has a potential ROI of 4200%. It's important to cultivate a list that will engage and take action with your messaging, building your brand. Is email marketing still relevant? The short answer is yes, and the long answer is still yes.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Navigate the Channel

AUGUST 23, 2023

With crowded email folders and stringent spam filters, this challenge is more complex than ever. As a result, even well-crafted B2B emails might end up diverted to spam folders or promotions tabs, significantly reducing their visibility and impact. Emails with higher engagement are perceived as valuable by email providers.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Meeting this expectation builds trust and familiarity. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better.

Urgency Marketing 102

Urgency Marketing B2B Allocation CAN-SPAM 102

Zoominfo

JANUARY 31, 2023

ZoomInfo vs. Alternative Let’s take two sales teams: Company A uses ZoomInfo Company B uses basic contact-scraping software Each company has a team of 10 sales reps working eight hours per day. Building a TAM list Company A built out a search on ZoomInfo and found 3,958 companies that fit this market in five minutes.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Martech

NOVEMBER 6, 2023

However, this standard became less reliable due to shifts in privacy controls and the continual challenges of email deliverability and spam filtering. The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. It felt like a high-stakes gamble, and we went all-in.

Outreach 119

Outreach Email Marketing Optimization Lead Scoring 119

SmartBug Media

JUNE 2, 2022

A/B Testing. If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. A/B test it! Under the CAN-SPAM Act, emails must have a visible way to unsubscribe, among other provisions. Do you love science experiments? Autoresponder. Bounce Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SendX

APRIL 16, 2021

Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns. Then, when you finally do send something, they'll unsubscribe because they will think you are spamming them.

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

FunnelEnvy

MARCH 20, 2023

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

seo.co

SEPTEMBER 8, 2020

. + Why Use Second Tier Link Building? Best Practices for Second Tier Link Building. Second tier link building, the practice of building “second tier” links that feed your campaign by pointing to “first tier” links, is a powerful way to improve your results. What is the value in second tier link building?

Link Building 106

Link Building Ad Building Domain CAN-SPAM 106

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. So, how do you do it?

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. We have outlined ways to check and resolve spam filter trap issues that will result in seeing email success. Moving from a shared to dedicated IP.

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99

SendX

FEBRUARY 21, 2020

A piece of great advice is to collect personal details while you’re building your email list because that way you won’t have to go back and do it from scratch once you’re deep in your email marketing efforts. Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? It really shouldn’t.

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

Valasys

APRIL 10, 2024

Build a High-Quality Email List You know who opens marketing emails? Removing addresses that show no engagement or complain about spam will make your list stronger. Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Unbounce

MAY 6, 2021

So… what lessons can we learn from “Rabbit and Duck” and other optical illusions when it comes to building a landing page, you ask? Was the dress black and blue, or white and gold? (Oh Oh no, not this again …). Landing pages are supposed to be clear. Optical illusions are the opposite of that. You’re right if you say “duck.”

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

SmartBrief - Marketing

MARCH 4, 2024

Build your email list One of your company’s greatest assets is its contact email list. In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information.

Newsletter 91

Newsletter Template Email Marketing Design 91

SmartBug Media

FEBRUARY 28, 2023

Email & SMS Flows (or Automations) Email and SMS flows are the bread and butter of your email and SMS marketing system. A flow is an automated email (or SMS) series that is triggered by different subscriber behaviors. New customer or post-purchase upsell flow: Subscribers are entered into this flow after they complete their first purchase.

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

ClearVoice

DECEMBER 14, 2020

When I say the term “link building,” does a big “spam! While some of those practices still exist today, link building is primarily a wholesome and incredibly important SEO tactic. Link building is an SEO enigma to many, especially if you’ve been a website owner for a decade or so, or more.

Link Building 110

Link Building Ad Building CAN-SPAM Domain 110

Zoominfo

NOVEMBER 20, 2023

Personalization is key to capturing potential customers’ attention and building meaningful relationships. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. The results, however, are irrelevant if AI systems are fueled by low-quality data. Think of the problem like a simple recipe.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Blue Flame Thinking

SEPTEMBER 25, 2023

If you’ve failed to show value with email in the past, step back and build a roadmap for the future. Steps For a Successful Email Marketing Plan Not everyone is going to start sending emails on day one while doing A/B testing. Email List Building That Drives Sales Here are some strategies to help capture quality leads.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

SalesIntel

SEPTEMBER 16, 2022

As a business owner, you put your mind and soul into building a loyal customer base. With a low sender’s reputation, there is a higher chance your emails go straight to the spam folder – where no sender wants their emails to land up. It’s the last thing any entrepreneur wants to learn. Why Do My Emails Bounce?

Effectiveness 52

Effectiveness CAN-SPAM Ideal Customer Profiles Dwell 52

RDIGS

JUNE 5, 2023

More than minor tweaks to generalized email marketing tactics are needed to build a great B2B campaign. I found out from my B2B blunder, and to save other marketers from similar mistakes, I’ve put together a guide to building a tailored effective B2B email marketing tips & strategy. What is B2B email marketing?

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

Tomorrow People

NOVEMBER 21, 2017

The simplest argument in favour of building real-time content into your strategy is that customer engagement skyrockets. B2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

ConvertKit

MAY 3, 2021

People will resent you if you make it hard and may even mark your email as spam. [45:19] Use A/B testing and don’t let salesmanship ruin your voice. [48:10] The Ladders of Wealth Creation: A Step-By-Step Roadmap To Building Wealth. Start building your audience and reaching their inboxes: convertkit.com/pricing.

Deliverability 112

Deliverability CAN-SPAM Newsletter Youtube 112

Predictive Response

JANUARY 7, 2023

The worst possible thing that can happen when sending emails is that they land in spam, they never get opened and the content that you’ve worked hard on is not received. For every $1 spent you earn $42 which provides a 4200% return. How Do You Develop An Email Marketing Strategy? Who are your emails intended for? Segmentation.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

SalesIntel

APRIL 17, 2024

Testimonials & Case Study Emails: Demonstrating your products or services’ tangible value and success builds trust and credibility at the consideration and decision stages. These emails build sustained engagement with your audience and can yield significant returns over time.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Hubspot

APRIL 13, 2021

Link building is an invaluable part of SEO. Whether you're developing a new link-building strategy or revising a current one, it's important to look at where you currently stand. For instance, if website A writes a blog post and hyperlinks to a page on website B, that is a backlink. Backlink Analysis. What is backlink analysis?

Analysis 99

Analysis Domain CAN-SPAM SEO 99

Martech Advisor

DECEMBER 3, 2019

Automated emails are a cost-effective channel to connect with new prospects, engaging your existing customers / audience, lead nurturing and management , relationship building through drip campaigns and more. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms. User interface.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Outgrow

APRIL 18, 2024

Enhanced Brand Loyalty: Consistently delivering valuable content that resonates with your audience builds trust and loyalty. You’re not alone. Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. And when we say extra effort, we don’t mean emailing your entire contact list.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Oktopost

APRIL 14, 2021

They have very strict user policies, and if your recipients mark you as spam, they will suspend your account. . Moreover, people do not trust messages that come from a free Gmail/Outlook account , unlike the ones from a custom domain, thus increasing your chances of getting marked as ‘spam.’ You can’t use HTML templates .

Marketing Management 105

Marketing Management Email Marketing Marketing Automation Services Deliverability 105

Vision6

NOVEMBER 2, 2023

Pro-tip: If all else fails, A/B testing can help determine the best time for your specific email campaigns. We’ve got you covered with our guide to A/B testing. Let’s not waste anymore time and dive right into the art and science of email timing. Pro-tip: Be mindful of how early you send your emails out.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness. In an ideal world, you’d craft each email message individually for maximum impact. Unfortunately, the world is not ideal.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

seo.co

OCTOBER 20, 2021

has been the recipient of negative link building campaigns as recent as 2020. There are also SEO agencies that employ these tactics by spamming bad links in comments. A negative SEO attack adding a few hundred or a thousand spam links will hardly budge that site’s ranking. But don’t let that make you complacent!

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

Predictive Response

AUGUST 15, 2022

Building an email newsletter can be time consuming as well. With so many creative tools out there, it can be easy to get lost in the weeds. This post is going to tell you everything you need to know in order to create the perfect email newsletter. Step 1: Who is Your Audience? What Do They Want To Know?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Valasys

SEPTEMBER 7, 2023

Understanding Artificial Intelligence: The Building Blocks To comprehend AI, it’s essential to grasp its building blocks: Machine Learning: A subset of AI, machine learning involves training machines to improve their performance on a specific task through data analysis. Types of AI: The two main categories of AI are: a.

Work Management 52

Work Management CAN-SPAM User-Generated Content Analysis 52