60 A/B Testing Examples to Get You More Conversions


Are you looking for A/B testing examples that you can use to boost conversions on your site? A/B testing is an invaluable part of any marketing strategy. But for most marketers, A/B testing can be something we put on the backburner. A quick A/B test.

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What Is A/B SEO Testing?

Single Grain

A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. Get A Free Consultation. What Can I A/B Test? There are various on-page SEO elements that could form the foundation of your A/B experiments, such as: Meta titles and descriptions. Get A Free Consultation.

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

The mark of a successful business is its commitment to constant improvement. But of course, change is never easy, especially when it comes with a big price tag and runs the risk of lost sales if things go wrong. The goal of any A/B testing is ultimately to boost conversions.

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5 Vital Considerations for Prioritizing A/B Campaigns


As your A/B testing, optimization, and personalization program begins to grow and gain traction within your organization, marketers often find themselves faced with this challenge: Narrowing down lists of 100+ campaign ideas. Ultimately creating a roadmap out of them. Reviewing your existing site data is a great way to identify pain points and come up with campaign ideas in the first place.

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How to A/B Test Your Pinterest Ads: A Step-by-Step Guide


Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.). Pinterest’s 335 million active users are always searching for new ideas and your ads can be a great way to pique their interest.

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A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes


Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. The truth is that A/B testing is only powerful if you do it right and avoid the many pitfalls that can undermine your testing. Here’s detailed advice on how to best accomplish all of that and avoid A/B testing’s many potential pitfalls: What to A/B Test.

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How the World’s Best Email Brands Run A/B Tests


To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests.

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How to Work with A/B Testing Tools for Optimization Success? Top 6 Factors Explained


Investing in the right A/B testing tool for your business is only the first step. In this article, we’ll show you 6 ways you can make your A/B testing tool work as hard for you as possible and get the highest ROI. You can get started with CXL’s CRO and A/B testing program.

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A/B Testing Statistics: Why Statistics Matter in Experimentation


A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. You have a control variant and an alternative variant.

A/B Testing for Content: How to Run A/B Tests with Engagement as KPI


Media companies and other publishers run A/B tests with engagement as KPI to improve retention and conversions. . It requires relying on a combination of micro conversions that will serve as a proxy for engagement. In a case study , BestSelf Co.

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Zuko + Convert: Uncover A/B Experience Insights with Form Analytics


Understand How Your A/B Tests Affect User Behavior in Forms and Checkouts. So, you’ve set up your A/B test with Convert and are ready to start optimizing your site. Let’s say Variant A performs better than Variant B. Combine Form Data with A/B Testing.

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A/B Testing: A Guide You’ll Want to Bookmark


A/B testing is a MUST for any growth-driven organization. If you have an online property as one or more of your customers’ touchpoints, you want to make it a well oiled-machine that converts the greatest amount of visitors with the least amount of effort. A/B Testing.

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Core Web Vitals for A/B Testing: Is Your A/B Testing Software Slowing Down Your Site?


The thing is, this new update is focused on user experience so not only is it relevant to us as optimizers, but there’s a chance that your testing might actually negatively impact your site’s Page Experience scores and traffic. Page Experience isn’t considered a major ranking factor yet.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences


Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often. Combine Customer Journey Analysis with A/B Testing.

5 A/B Testing Pricing Lessons Learned From 500 eCommerce Tests


I’m going to let you in on a little secret. I’ve also been in the fortunate position to run and analyze over 500 A/B tests. Through this experience, I’ve created a large repository of what works and what doesn’t. Why A/B Test Pricing?

Convert Your Marketing Mindset With A/B Testing


After all, we’ve already spent the time building out our customers’ personas and have segmented our data but do we really know how our audiences will respond? A great place to start, no matter what level of marketer you are, is to run a relatively easy A/B test. Here are the three core testing categories to consider that will have a significant impact on response: 1. Okay, but are marketers really still running A/B tests?

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7 Key Steps to Learning & Improving From Your A/B Test Results


Your A/B test just finished but you’re not seeing the results you expected. Well, what if your test isn’t actually a loser? What if it’s a winner in disguise? And if it is a loser, what if a losing test is actually a good thing?

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Five Tips for Creating Landing Pages That Convert


But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page. If you want, you can create a separate section to talk about the features.

Fun With AI and A/B Testing


We use a combination of Machine Learning and Natural Language Processing Models to inform everything from audience targeting to post text generation. More Than a Buzzword. Confession time: Before I came to Keywee I was fairly dismissive of AI for a couple of reasons.

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How to Do A/B Testing: A Checklist You'll Want to Bookmark


But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. Keep reading to learn how to do A/B testing before, during, and after data collection so you can make the best decisions from your results. What Is A/B Testing? How to Conduct A/B Testing.

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42 Conversion Rate Optimization and A/B Testing Stats For 2021


We’ve curated, vetted, and organized the most up-to-date A/B testing stats below. As can be expected, last year was a unique time for digital businesses and CRO. Some websites saw a burst in traffic from visitors at home, while other industries completely shut down.

Top A/B Testing Tools to Optimize Your Conversion Rates in 2021


The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? It’s a win/win.

Using Google Optimize & Other Free A/B Testing Tools? Shift When You See These 5 Things…


Can an A/B testing tool truly be free? You may think that paying for the service is just a matter of handing over your credit card information but have you ever considered what else you might be giving up in exchange if somebody asks nothing from you upfront?

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How To Communicate Your A/B Testing Results Like the Experts


Wouldn’t it be great if you could slap your A/B test hypothesis, control/treatment, and results on the desk of your stakeholders and walk away confident they would understand everything? But presentations take different forms and contain a variety of information.

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26 Tips To Use Images in Your A/B Tests and Increase Your Conversion Rates


If you’ve been around marketing and CRO for a while, you might think of image optimization as improving your image loading speed. In fact, image optimization seems to be more of a focus in the UX or PPC space. When given a task, we’ll always look for the easiest way to achieve it.

5 Steps to Start A/B Testing in Education Marketing


A/B testing is a great way to identify how design changes affect the success of your school’s webpages. By conducting randomized experiments between two design variations of a university’s site, we can slowly optimize pages to dramatically improve success over time. To start A/B testing as part of your education marketing plan, follow these steps: 1. Form a hypothesis. Begin by forming a hypothesis. Create a test strategy.

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7 of the Best A/B Testing Tools for 2019


This naturally begs the questions -- what should you do when you can’t find a solution to one of your problems on the internet? And, as a marketer, one of the best investigative tools at your disposal is A/B testing. Every company has a different set of customers, so there’s no one-size-fits-all formula for designing the most optimal website, crafting the most compelling copy, or building the most effective product. Best A/B Testing Tools.

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3 Real-Life Examples of Incredibly Successful A/B Tests


Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. As a content marketer Optimizely, I’ve chatted with many testers about their successful (and not so successful) A/B tests.

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Why B2B Marketers Should Stop A/B Testing


Ensuring that you are generating long-term and meaningful business impact from experimentation requires more than just the ability to build and start tests. It takes a long time to get results. In a SaaS business it should be recurring revenue (LTV).

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program


Let us put a pin in that thought and ask you: Do the visitors to your website know that they are being tested on? And A/B testing is how that impact is isolated and quantified. Make people feel more secure about a website and they’ll buy more.

The Ultimate Guide to Using Goals in A/B Testing (And How Convert Aces Goals)


Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Visit a Page. Click on a Link.

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How to Do Email A/B Testing Right (+ 10 Easy Ideas to Start Now)


If you’re tired of making email marketing decisions based on hunches (or trying to get buy-in for your plans), then some email A/B testing might be in order. Here’s what you need to know to get up to speed on email A/B testing: 10 email elements to test. This or that?

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How to A/B Test Your CTAs to Find The Right Formula (Case Studies Included)


The bottom line is that testing your CTAs can make a massive difference to your company’s bottom line. Why It’s Important to Test Your CTAs with A/B Tests. Customers go through a process whenever they want to make a purchase. Humana did A/B testing.

How to Reduce Sample Size Pollution for Better A/B Test Results


Your team creates a hypothesis. There is a dirty little secret in the testing world called sample size pollution. There is a long list of potential reasons tests fail, but one of the most frustrating is sample size pollution. Let’s have a look… Sample Size 101.

How American Bird Conservancy Increased Lead Collection by More Than 1,000%


American Bird Conservancy is a nonprofit organization dedicated to conserving birds and their habitats throughout the Americas. One of the first things they wanted to do with OptinMonster was to capture more leads with a strong lead magnet. A/B testing is super easy to implement.

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B2B Reads: Metrics, A/B Testing, and Content Experiences

Heinz Marketing

We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. A look at some of the specific elements that make for the best conversion rates. It’s important to build momentum with your ABM strategy. 4 Strategies for Building Long-Term Client Relationships. Earning your audience’s trust isn’t an easy task, but here are some strategies that might help build a relationship with your clients.

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7 Tips to Boost Your Email Nurturing Results Immediately

B2B Lead Generation

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. Do your nurturing emails treat people like objects to convert i.e. get a click? Focus on humanizing your emails to build a connection and actually offer value.

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