The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss
The Forward Observer
MARCH 15, 2024
MacInnis, and Andreas B. In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. About the Author Allen Weiss, Ph.D., About the Author Allen Weiss, Ph.D., He is also a consultant, conference speaker, and Emeritus Professor at USC. Whan Park, Deborah J.
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