4 Ways to Get Started with Personalization
SEPTEMBER 25, 2016
As a marketer and a consumer, I know this to be true. According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” ” This statistic shows that there is a huge disconnect between the brands and their customers. First, you need a CRM system to help you collect, organize, and manage this data. A/B Test.