Email Open Rates Best Practices

SendX

And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. Fortunately, there’s plenty you can do to push that figure higher – a lot higher. Subject Lines When you think about it, it’s a wonder anyone ever clicks on sales emails. By job title b.

15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. Looking for a specific topic? Here’s a table of contents: Don’t purchase an email list. Send a welcome email or series. Write like a real person (to a real person). Stick to a schedule. conversion rate. Email Marketing Best Practices for List Building. Stick to a Schedule.

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How to Improve Your Email Open Rates

PureB2B

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. It’s hard to ignore a marketing channel that averages a 3800% return. Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices.

11 Email Design Best Practices to Grab Your Reader’s Attention

SendX

In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. This staggering number means a lot of noise to cut through. In short, a solid email design is key to making your message stand out.

How to Use A/B Testing in Digital Marketing Strategy

Sharpspring

Too many marketers have low conversion rates. This is often because of a poor call to action, poorly optimized landing pages or a lack of effective pop-ups. It is also a result of many marketing professionals failing to properly utilize A/B testing in digital marketing strategy. The reason for this usually comes down to simply being unaware of the benefits of A/B testing, or of not being sure how to get started.

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Positively Influencing Email Open Rates

Cody Ward

As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. Even a 1% increase equates to 1,000+ individuals for some blasts. By influencing those extra people and engaging them to simply open the email, the chance that they take some sort of action goes up significantly. They are a meaningless subscribe. Write a great subject line.

Will Adding the Prospect's Company Name to Subject Line Improve Open Rates?

Outreach

How many times have you received a piece of mail addressed to “Current Resident”? Personalizing a call is relatively easy: “Hi Amanda, this is Sunny calling from Outreach…” but what about an email? Best practice is always to include the prospect’s first name in the body of the email, but would further personalization make a significant difference? A/B Test Measured Subject Line Personalization and Open Rates. Personalization is Key.

25 Lead Generation Best Practices For 2020

Unbound B2B

The customer buying-process has changed a lot. According to research, 81% of a prospective customer’s time is spent on online research. This means that by the time a customer contacts you, they are quite close to making their decision to buy. Bounce Rate. Introduction.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. The email has a universal appeal. In such cases, sending a mass email is cost and time-efficient. Show & Tell Nothing explains a concept better than a visual example.

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Maximize the Results of your Nurture Campaigns Through A/B Testing

Heinz Marketing

For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. Testing is not always a part of the equation. Testing is key to making any marketing program a success. A testing plan will help ensure your content is still up to date and compelling. Here is a quick list of items you should think about testing: Subject Lines.

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How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. In fact, CRO experts hate the term "best practices" because it may not actually be the best practice for you. What Is A/B Testing? Version B is the "challenger.".

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9 Email Marketing Best Practices to Explode Your ROI

Marketing Action

The most often quoted may be the Direct Marketing Association’s 2013 Statistical Fact Book which clocked email marketing in at generating a 4300% return on investment. A whopping $42.08 Email hits the sweet spot on both fronts: It gets the best results and it’s the easiest to use. But if your email marketing program has room for improvement (never mind falling a little short of the DMA’s 4300% ROI mark), these nine best practices might help you get there.

How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

That means every time someone deletes an email, a few more pop up in its place. That way, when your email subscriber sees your brand name pop up, they immediately know your email is well worth opening and reading. Do you freeze at the thought of sending a conversion-focused email ? Before you start creating email content, it’s important to know what goes into a well-written email. Your subject line is the first thing your subscriber will see when they open their inbox.

How to Write an Email: 7 Email Copywriting Best Practices

ConvertKit

That means every time someone deletes an email, a few more pop up in its place. That way, when your email subscriber sees your brand name pop up, they immediately know your email is well worth opening and reading. Do you freeze at the thought of sending a conversion-focused email ? Before you start creating email content, it’s important to know what goes into a well-written email. Your subject line is the first thing your subscriber will see when they open their inbox.

7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

It’s a way to reach customers and prospects directly. Continue reading to learn some key email marketing best practices. The subject line is the most critical part of your email marketing; it’s what reels a reader in. These few words matter a lot. Did you know that 33% of email recipients open emails based on the subject line alone? you’re yelling about a “SALE ON NOW 50% OFF EVERYTHING”. This is a simple A/B test. Open rate.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Find a Winner. For example, you can discover whether a call-to-action like “Buy Now” or “Shop for Deals” resonates better with your target segment.

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4 Basic A/B Testing Tips for Beginners

Hubspot

Take a moment to think of your favorite meal. If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. A/B testing is the answer for optimizing your email marketing and landing page performance. This post will cover the different email and landing page elements you should be testing, some best practices for A/B testing, and the importance of acting on your findings.

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25 Email Marketing Best Practices for Content Creators

ConvertKit

You’re a go-getter and a high-achiever. You have a message to share with your audience, and email marketing is one of the best ways to promote it. And you want to build a lasting impact with the content you create. Email marketing best practices for content creators. Since you want to be intentional about the way you are building and growing your email list, it will be helpful to start from a strong foundation. Don’t forget to A/B test.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You’re a go-getter and a high-achiever. You have a message to share with your audience, and email marketing is one of the best ways to promote it. And you want to build a lasting impact with the content you create. Email marketing best practices for content creators. Since you want to be intentional about the way you are building and growing your email list, it will be helpful to start from a strong foundation. Don’t forget to A/B test.

A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. According to Forrester, B2B buyers may be as much as 90% of the way through their journey before they reach out for a sales person. One thing is for sure: We can’t afford to send a lackluster email that drives to an underwhelming landing page. Because once we miss the mark, there’s a possibility that we’ve missed it forever.

The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. But, one of the most asked questions by email marketers is always: when is the best time to send emails? This is a valid question. After all, if you send emails when people are most likely to open them, you can’t help but succeed, right? Unfortunately, there’s been a lot of conflicting information on this topic. Is There Really a Best Time to Send Email?

3 Email Subject Line Best Practices to Implement Today

Delivra

A solid approach to the basics is the foundation for creativity. It’s why even the most skilled digital marketers with a background in email focus on their subject lines. Email marketers know that email subject lines are a critical component of their success. It’s a tricky task to be creative with such limited room. We’ll cover three of the core ideas behind writing the best email subject line. Keep it Short (8 Words is a Good Target).

How to Optimize Your Emails with A/B Testing

ATAK Interactive

As the primary channel to engage your contacts, you need to optimize your emails with A/B testing to ensure you’re getting the most out of the channel. Because emails are so important when it comes to nurturing your customers ( 59% of customers have stated that marketing emails influence their purchase decisions), optimizing your emails to add the right kind of value is a crucial step. What is A/B testing? How can I A/B test?

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How to Optimize Your Emails with A/B Testing

ATAK Interactive

As the primary channel to engage your contacts, you need to optimize your emails with A/B testing to ensure you’re getting the most out of the channel. Because emails are so important when it comes to nurturing your customers ( 59% of customers have stated that marketing emails influence their purchase decisions), optimizing your emails to add the right kind of value is a crucial step. What is A/B testing? How can I A/B test?

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3 Copywriting Best Practices for Your Email Campaigns

Higher Logic

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? But when it comes to email, there is clear methodology for constructing great copy and getting those messages opened. According to Mixpanel’s research, there’s a slight downward trend as characters increase.

7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

It’s a way to reach customers and prospects directly. Continue reading to learn some key email marketing best practices. The subject line is the most critical part of your email marketing; it’s what reels a reader in. These few words matter a lot. Did you know that 33% of email recipients open emails based on the subject line alone? you’re yelling about a “SALE ON NOW 50% OFF EVERYTHING”. This is a simple A/B test. Open rate.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Find a Winner. For example, you can discover whether a call-to-action like “Buy Now” or “Shop for Deals” resonates better with your target segment.

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A/B Experimenting: Perform Tests That Can’t Be Ignored

Marketo

Author: Miles Gotcher If you want to convince people to change the way they do something, you’d better make a solid argument as to why. That’s a lesson I’ve learned from A/B testing our email marketing campaigns and landing pages here at Marketo. So what’s the best way to convince people? Treat your A/B tests like the experiments that they are. Need a refresher course in statistical significance? 2) Formulate a hypothesis.

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Email Marketing Trends and Stats

distribion

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. Email A/B testing and engagement. Email marketing has a 4300% return on investment. more likely to be opened.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. In fact, CRO experts hate the term "best practices" because it may not actually be the best practice for you. One of the easier (and most common) types of CRO tests is called an A/B test. How A/B Tests Work.

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Remember when they said GDPR would kill email? It didn’t.

Litmus

Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted. Our research shows that 60% of brands who are complying in full or in part with GDPR saw either no effect on list size or a loss of less than 10%. Some marketers would consider even the loss of less than 10% of an email list to be a catastrophe.

8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing

Circle Studio

Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? Do you receive a high number of unsubscribes with every email you send out, even emails sent specifically to clients?

How to A/B Test your Marketing Video

Vidyard

“Let’s A/B test that.” ” You hear it over and over because, according to Steelhouse, A/B testing is the most used testing method for improving conversion rates. Obama himself raised an extra $61 million due to A/B testing. Which is why we A/B test. Selecting one goal at the outset is critical to selecting a winner. Which is why A/B testing is a smart idea here too.

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% open rate and resulted in ReachForce hosting the most heavily visited booth during the event. However, Hubspot also noted that click-through rates increased when the word “free” was excluded.

24 Do’s and Don’ts for Content Marketers

DivvyHQ

While there is no shortage of “best practices” for content marketers, they often don’t make a lot of sense because they’re too contextual or specific to certain types of companies. Best practices also run the risk of losing their “best” designation when everyone is following them. But what about a list of specific do’s and don’ts for content marketers that are practical and applicable to all?

3 Rules to Email Marketing

distribion

Follow these three rules to email marketing to make your next campaign a success. Do – Complement your message with a dynamic design using beautiful imagery that visually balances your message. No reader wants to be surprised or fooled into opening an email that is not relevant to what is portrayed in the subject line. Mobile open rates peak just as people are waking up and desktop open rates peak just as your readers are getting settled at work.

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How to Design Experiments for Your Website in 5 Easy Steps

Hubspot

Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. It''s not rocket science, and as long as you understand the proper steps to running A/B tests on your website, you''ll be running tests and boosting conversions in no time. Example Enterprise''s landing pages have an average conversion rate of 40%. What is a drastic A/B test?