ClearVoice

SEPTEMBER 18, 2023

As technology and user behavior change, it’s important that your content strategy also evolves and grows. These trends are influenced by all kinds of factors: advances in technology, changing user behavior, and resource availability. Content marketing isn’t static. Let’s dive in. This is where data is essential.

Trends 101

Trends Content Marketing Webinar Metrics Long Tail Marketing 101

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. .” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. If your business has subscribers or a growing email list, track the growth rate and churn.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Trade Press Services

APRIL 8, 2024

Email marketing is a channel of choice for many marketers, especially in B2B organizations. In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. These statistics underscore email’s importance, but to stand out in a crowded inbox, it’s vital that brands avoid common mistakes and blunders.

Email Marketing 90

Email Marketing Work Management Marketing Management Planning 90

Convert

MARCH 21, 2023

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. Ever wish you could read minds and understand what users really think about your website or app? This article was months in the making.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

SendX

JULY 30, 2021

You can track your revenues for different channels and campaigns, and optimize them to earn more. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. What Is SEO? The goal is to make your content more noticeable in search results to get more traffic.

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

ANNUITAS

OCTOBER 21, 2021

While the individual metrics will be unique to your business, there are six key KPIs that every organization should track and optimize. Tracking outcome oriented KPIs is a huge step in making the critical shift to a strategic demand marketing state. Outcome oriented metrics focus on actions that contribute to revenue.

Demand 232

Demand Top of Funnel Planning High Quality Lead 232

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. Helping simplify the overwhelm is where Funnel Envy can help.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SendX

JULY 29, 2021

You can track your revenues for different channels and campaigns, and optimize them to earn more. Make it Personal with a Video. Tell a Story. Use Content That Is Mobile Friendly. Create Accessible Content. Increase Your Engagement Time. Know Better Where Your Traffic Is Coming From. Control your Organic Traffic with Split Testing.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

SmartBug Media

APRIL 26, 2023

Klaviyo has features such as A/B testing, which allows you to test different subject lines and select the one that resonates the most with your audience. Klaviyo has features such as A/B testing, which allows you to test different subject lines and select the one that resonates the most with your audience. Personalize the content.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Optinmonster

FEBRUARY 7, 2022

With its drag and drop builder, you can create eye-catching lead generation forms that are optimized to deliver the highest conversion rates. Plus, OptinMonster has A/B testing that takes the guesswork out of your campaigns. OptinMonster is hands down the best tool to have if you need help in boosting your conversion rate.

Conversion Rate 93

Conversion Rate A/B testing Optimization Conversion 93

Optinmonster

JANUARY 14, 2024

It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. Additionally, it provides social media tracking and PPC analysis, making it a versatile tool for a broad spectrum of digital marketing tasks.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

ClearVoice

JANUARY 8, 2024

User behaviors evolve — and so do marketing goals. Adjust strategies in response to emerging trends and shifts in consumer behavior. Identify KPIs Marketing KPIs , in a nutshell, are metrics organizations put in place to track progress toward specific goals. When asked, “How are your New Year’s resolutions coming?”

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

MLT Creative

APRIL 3, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. The Results: Version A got 23.77% more phone calls than Version B, but Version B had 5.25% more online form completions — so, in a way, both won.

Eye-Tracking 40

Eye-Tracking Research B2B Marketing Advertising Agencies 40

SmartBug Media

FEBRUARY 11, 2020

A/B Testing. A/B testing is a tool that is particularly revealing for analyzing the design and effectiveness of landing pages, calls to action, subject lines in emails, headlines, form lengths and types, webpage layouts and styles, promotional offers, product pricing, images, length of copy, and much more. Not sure where to start?

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

The Marketing Blender

NOVEMBER 30, 2023

You need to track and analyze the right data to identify what’s working and what’s not. Insufficient Marketing Investment for B2B Revenue Growth One of the primary reasons your revenue might not be growing as quickly as you want is underinvesting in marketing. What are their pain points and needs?

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

ClickDimensions

MARCH 21, 2023

As customer behaviors and needs change so should technology, which is why ClickDimensions has a team of experts consistently improving and updating our solutions and products to match growing trends. Marketing Automation gives marketers the power to produce and distribute targeted strategies across the globe, all at the click of a button.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Optinmonster

AUGUST 20, 2023

You can create campaigns targeting specific audiences based on their behaviors, interests, and even the pages they’re browsing. You can create eye-catching and effective forms without any technical knowledge. A/B Testing: Test different variations of your campaigns to find the most effective ones. And the best part?

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

MLT Creative

FEBRUARY 15, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. Option A increased click-throughs by 12%.

Eye-Tracking 40

Eye-Tracking B2B Marketing Advertising Agencies Banners 40

Litmus

JULY 8, 2021

Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Unfortunately, there are lots of ways to reach the wrong conclusions with analytics, including: Not reaching statistical significance and making other mistakes with your A/B tests. Post-click behavior (e.g. add to cart).

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Convert

FEBRUARY 27, 2023

When looking for an A/B testing tool, among other things, you should also evaluate the security of the platform. And in the context of experimentation, security means three things: Preventing leaking of data Preventing manipulation attempts Encrypting all communication channels between your systems and the A/B testing tool provider’s system.

Privacy Policies 52

Privacy Policies Enterprise Management Work Management Marketing Management 52

Navigate the Channel

DECEMBER 20, 2023

The digital landscape is dynamic, and user search behavior evolves over time. Adapt to Trends: Stay up-to-date with industry trends and changes in consumer behavior. Without it, you risk wasting budget on underperforming ads and missing out on valuable opportunities. Should we be running brand campaigns?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Optinmonster

MARCH 7, 2024

This behavior-targeted survey provided Kennedy Blue valuable feedback and, combined with other OptinMonster campaigns, increased their sales by 50% within a month. This behavior-targeted survey provided Kennedy Blue valuable feedback and, combined with other OptinMonster campaigns, increased their sales by 50% within a month.

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Convert

OCTOBER 31, 2023

Your formulated hypothesis and subsequent prediction are just one of many ways in which you choose to probe the validity of the connection you think exists between elements (in your control) and traffic behavior (beyond your control). Let’s start with a bit of a mind-bender. In response, you introduce an intervention.

Paid Search Agency 59

Paid Search Agency Click Rate Validation Lead Ranking 59

Convert

AUGUST 9, 2022

When you integrate Convert (or any other A/B testing tool) with a third-party tool, you can push your A/B experience data into that tool. This allows you to keep a close eye on your tests, obtain a better understanding of your business, and improve targeting. You can also try them for free when you sign up for a trial !

CMS Development 52

CMS Development Marketing Analytics Tools Industry CMS Marketing Automation Services 52

Optinmonster

NOVEMBER 30, 2023

Do you have an eCommerce website or a blog that isn’t getting you the expected results? Building a website is one thing. But making it engaging for your visitors requires a completely different beast. Maybe your goal is to get new subscribers to your blog or newsletters. These 6 different types of engagement that can help you get there.

Marketing Websites 96

Marketing Websites eCommerce Trigger Marketing Click Rate 96

Marketing Insider Group

AUGUST 30, 2021

Our thinking can get off track in thinking about, “How do I get what I want?” I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. revenue, leads, opportunities, etc.). As I listened, I realized that there’s a greater need for customer empathy. Let me explain.

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Convert

MAY 23, 2023

It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics. It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Webbiquity

OCTOBER 29, 2019

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Unfortunately, the world is not ideal. Better metrics.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Outgrow

DECEMBER 15, 2022

The process involves constant experimentation , as well as a keen eye on your customers’ changing preferences and motives. A/B testing can help you first understand that a particular user responds to push message offers at a 60% higher rate than email marketing offers. A/B Testing. What Is Growth Marketing?

Growth Marketing 52

Growth Marketing Marketing Strategy Marketing & Strategy Examples 52

SmartBug Media

SEPTEMBER 12, 2023

AI tools can improve your SEO strategy by helping you automate data analysis, pinpoint user behavior trends, and discern content optimization suggestions. AI can't resist A/B testing. AI for SEO refers to the art and science of using artificial intelligence tools to boost a website's search engine results page ranking.

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

Convert

JANUARY 17, 2024

Let’s try to figure this out! What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query. Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

DealSignal

FEBRUARY 23, 2023

To personalize email content, consider using dynamic content that changes based on the recipient’s behavior or interests. Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge?

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. It’s the measure of your site’s effectiveness in turning visitors into buyers, and it’s a critical factor in your store’s success.

Conversion Rate 73

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 73

Outgrow

FEBRUARY 22, 2024

By using cookies and other tracking technologies, businesses can display targeted ads to individuals through remarketing. These cookies track user activity, enabling personalized ads even after they leave your site. That’s not magic; it’s the finesse of remarketing in action! What Is Remarketing?

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Outgrow

FEBRUARY 22, 2024

By using cookies and other tracking technologies, businesses can display targeted ads to individuals through remarketing. These cookies track user activity, enabling personalized ads even after they leave your site. That’s not magic; it’s the finesse of remarketing in action! What Is Remarketing?

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Convert

MARCH 10, 2021

From tag setup mistakes to scripts not firing correctly, there’s a certain level of hyper-vigilance required to build a solid foundation for your analytics and A/B testing. Run your tests with an A/B testing tool that plays well with other software. Run your tests with an A/B testing tool that plays well with other software.

Marketing Analytics Tools 94

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 94

Unbounce

JULY 5, 2023

By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. AI data analysis can be a powerful tool for marketers to gain a better understanding of consumer behavior and preferences.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98