Remove a-b behavior vertical
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The Top 8 Reasons Your Video May Fail

Vidyard

If you can tailor your videos to verticals like healthcare startups and BPO providers, replete with images of hospitals and call centers, they’ll see far greater success than videos targeted to ‘businesses.’ “To the victor go the spoils,” is a truism in politics, love, war, and video marketing.

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14 Quick Tips for Kick-Ass Lead Management

Hubspot

Perform A/B tests on your landing pages to ensure you can capture the information you need to qualify and distribute leads correctly and avoid losing conversions in the process. Marketing wants sales to call all of the leads they're delivering. With or without a lead management system, you likely still face these types of problems.