a-b plan 
The Mx Group
APRIL 10, 2018
Your message is fine-tuned, your offer carefully crafted, and you’ve planned your A / B test for the subject lines. Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. In fact, the deliverability of your email may have very little to do with the email itself.
Litmus
MAY 10, 2021
Larger teams typically use more bandwidth and features, and more than one or two people need access to the tool. If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. Consider features you want.
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ViewPoint
APRIL 18, 2012
Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Trip is also an author, a speaker, and a blogger. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. ” The Role of Social Media.
SendX
FEBRUARY 16, 2021
By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send.
SendX
NOVEMBER 26, 2020
It needs proper planning, direction, control over resources, and flawless execution. If you have been planning to run a bulk email marketing campaign, here are some strategies that can help you get the maximum ROI out of it. It is also one of the go-to channels when it comes to distributing organic content. Unfortunately, no.
Adobe Experience Cloud Blog
OCTOBER 3, 2016
Unsympathetic markets, unpredictable competitors, and changing company initiatives all conspire to disrupt even the most well-thought-out marketing plans…unless you have a disaster survival plan. However, marketing doesn’t live in isolation. End Demand Drought with Continuous Innovation. Prepare for a Flood of Work.
Adobe Experience Cloud Blog
OCTOBER 14, 2008
I don't think any of us planned to be in B2B when we were thinking about our careers, so like many of us, I fell into it. You can also follow him on Twitter ( funnelholic ). Tell us a little bit about how you got into B2B marketing and what you like most about it. Rosenberg, following in his father's footsteps. No B2B marketers.
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