The Ultimate Email Marketing Glossary for 2022
SmartBug Media
JUNE 2, 2022
A/B Testing. If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. A/B test it! Autoresponder. Make sure to set an “Out of Office” autoresponder. Do you love science experiments? Think Weird Science mixed with Mad Men! Bounce Rate.
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