Thirteen email marketing platforms with high ROI


With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. What about email newsletters?

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The 14 Best Marketing Automation Tools


But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. There’s a reporting function, and facilities to create email templates.”

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5 Email Copywriting Tips for Creating Engaging Content


Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts.

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11 Things to Do Every Month to Boost Your Conversion Rates

Content Marketing Institute

? ? Many marketers think once a reasonable conversion rate is achieved, status quo is acceptable. Update A/B test variations. An A/B test is like a cage match without all the violence. At the end, you’ll have a clear winner. Update email campaigns.

The Ultimate Guide to Email Marketing


The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. It’s not a personal note from an old colleague either.

Email Marketing Software 101: What’s Right for Your Business?

Outbound Engine

Let’s make something clear: email is not dead. Thinkpiece authors and marketing thought leaders have been predicting email’s death for a decade or more, but the data shows that email is just as ubiquitous as ever. But email marketing has one major downside: it’s difficult.

Email Marketing: What to Test and How to Test

Modern B2B Marketing

Author: Jon Miller One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). Following generic “best practices” or fixed “rules” is not a path to success, because what works for one audience won’t necessarily work for yours. Email Marketing

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15 Powerful B2B Lead Generation Tools You Need to Use

B2B PR Sense

Create a presentation that's visually stimulating and engaging while addressing prospects' pain points. There are a variety of ways you can use this tool to attract more leads. Wistia's platform is a premium tool that can help take the angst out of video creation.

Convert Prospects Into Customers: The Definitive Guide (2019)


Here’s the thing: marketing or selling a B2B SaaS product is a complex task. That means that your target audience likely suffers from decision fatigue , and finding a way to stand out from the crowd and draw attention is becoming increasingly difficult. What is a prospect?