The Ultimate Email Marketing Glossary for 2022
SmartBug Media
JUNE 2, 2022
A/B Testing. If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? Not sure what type of subject line will get the best open rates? A/B test it! Autoresponder.
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