Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SmartBug Media

NOVEMBER 21, 2022

As you look to enrich your data, there are several technologies available, including: D&B Hoovers. Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics using lead scoring and account intelligence. How Does Account-Based Marketing Work? OrgChartHub (HubSpot only).

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

SmartBug Media

MARCH 10, 2020

As you look to enrich your data, there are several technologies available, including: D&B Hoovers. Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. Flip the Funnel. Expand your reach within those accounts.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

The ABM Agency

APRIL 30, 2023

Improved Targeting and Personalization b. Continuous Learning and Improvement B. A/B Testing Campaign Elements C. Leveraging Data Analytics Tools D. Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

PathFactory

JUNE 20, 2019

In case you missed it, PathFactory brought B2B marketing all-stars together for a scintillating live panel discussion on all things A/B testing. You can check out the panel recording here (and read highlights of the discussion below!): Elle Woulfe : The fact is, only about a third of marketers are currently using testing technology.

A/B testing 40

A/B testing Ideal Customer Profiles Top of Funnel Statistics 40

Full Circle Insights

AUGUST 4, 2020

Data from A/B testing can tell you what resonates right now. Instead of panicking about possible budget cuts, marketers can keep the budget ax from landing with data that proves their contribution to the revenue value chain. Build vs Buy Marketing Analytics. The news isn’t encouraging. Use data to create a virtuous circle.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Top of Funnel 52

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

QuanticMind

OCTOBER 25, 2017

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. Tendency to approach performance-based marketing analytically. Ability to strategically blend paid, owned and earned campaigns.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Landing Page Optimization 3.6.4 It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. SEO for Startups 3.2.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Landing Page Optimization 3.6.4 It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. SEO for Startups 3.2.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65