Webbiquity

DECEMBER 7, 2017

An offering like Google Attribution might hold value for B2B, since long sales cycles mean multiple touchpoints are involved, so a marketer will want analytics tools to diagnose what works and what doesn’t. For example, social engagement platform MarianaIQ implemented Adwords for ABM and cut CPL by 50% for a prominent tech firm.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Convert

NOVEMBER 8, 2022

Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. “PPC is dead.”. PPC is dying.”. That’s a bit of a stretch. PPC is still alive and well. No, not as many marketers are crazy about it as they once were.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? heck, even marketing acronyms. 4) B2B (Business-to-Business).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28