The A/B Testing Checklist You'll Want to Bookmark
MAY 17, 2016
But basing marketing decisions off of a "feeling" can be pretty detrimental to results. S omething that works for one company may not necessarily work for another. One of the easier (and most common) types of CRO tests is called an A/B test. How A/B Tests Work.
Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
DECEMBER 11, 2014
Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. Turns out I wasn''t alone: Those are two of the most common A/B testing questions we get from customers. A/B Testing Daily
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. Lead Capture Tools.
9 Ways B2B Analytics Can Optimize Marketing Strategies
MARCH 10, 2017
Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Both large and small optimizations can make a difference, but in my experience, it''s the radical optimization changes that have the highest potential to earn you more conversions.
5 Ways to Uncover Powerful Website Analytics
Modern B2B Marketing
NOVEMBER 24, 2015
Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?
Using email effectively in your content marketing
MARCH 14, 2016
That’s not a bad thing. Spam is a bad thing. Irrelevant content is a bad thing. Which is why email deserves a little more respect from marketers. Timeliness and a sense of urgency will improve open rates. More on A/B testing below.). A/B Testing.
Why CMO’s Need To Be More Involved in Ecommerce
Buzz Marketing for Technology
MAY 15, 2013
But online is a big place. And who should lead the charge? The question is: who inside the company can embody these traits and help the CEO rule the roost? Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.
How To Adopt ABM Predictive Analytics at Your B2B Organization
AUGUST 15, 2016
B2B marketing orgs that are launching their companies into account-based marketing are forward-thinking marketing enthusiasts who care a lot about targeting. Predictive ABM analytics take a typical ABM strategy a step further. Predictive ABM analytics and reporting.
Want to Learn Marketing Analytics? Start With These 9 Great Resources
APRIL 7, 2015
I''ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. Here are my favorite go-to resources for continuing my marketing analytics education.
Answers to the 19 Most Frequently Asked Questions About A/B Testing
AUGUST 8, 2012
A/B testing, also known as "split testing," is one of the most effective ways to make measurable (and scientific) improvements to your online presence. Questions on how to run A/B tests properly , however, seem to abound across the internet. When is it a bad idea?
Email Marketing Trends and Stats
NOVEMBER 9, 2016
Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. Email A/B testing and engagement. Email marketing has a 4300% return on investment. Email A/B testing and engagement.
Reinventing the Fathom Website with Creative Conversion
JANUARY 16, 2014
As is common when a company decides to restructure and revamp procedures, establishing and promoting a brand identity was put on the backburner, and marketing and advertising the Fathom brand was lost in the dust to the hustle and flurry of the shuffle.
The Anatomy of a Lead-Generating Website
NOVEMBER 11, 2016
There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won't be able to grow at a healthy rate. Do you have a blog at all?).
Measuring the Customer Journey from Leads to Revenue
FEBRUARY 24, 2017
Attracting high quality leads at the top of the funnel, that turn into closed deals at the bottom of the funnel is the ultimate goal for every B2B company. To execute a successful top of the funnel (TOFU) campaign, marketers must first seek to understand the buyer’s needs.
Want to Grow Your SaaS Company? Track These 12 Marketing Metrics
NOVEMBER 10, 2015
Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. I’ve spent the last six years of my professional life tracking a small list of SaaS marketing metrics very closely -- maybe even somewhat obsessively at times. 2) Leads.
Marketing 101: How to get started in lead generation
B2B Lead Generation Blog
MARCH 17, 2014
Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. I’ve been employed to do a tough task in a small composite company that doesn’t have the finances to employ specialists. That was a wake-up call for me. What could get them a promotion? What is a lead?
The Truth About Lead Generation: Busting 5 Common Conversion Myths
SEPTEMBER 3, 2014
It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. Sounds like a great story. You need them to convert into leads.
3 B2C Companies That Have Tackled the Marketing ROI Challenge
DECEMBER 11, 2015
For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. We’ve highlighted a few notable examples below.
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts.
Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
JANUARY 23, 2017
This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. If they convert in the future, you’ll have a record of their pre-conversion engagement, which is very useful for segmentation and sales follow-up.
How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
Modern B2B Marketing
JUNE 2, 2014
Author: Tony Yang It was 2007 and I had just finished business school and joined my first startup — a small bootstrapped SaaS company that offered a large file transfer solution. A Taste of Being A 10X Marketer. is accurate) takes A LOT of time and effort.
Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
JANUARY 13, 2013
Now that we’re in the swing of things, it seems like companies everywhere are picking up some serious steam. You can tell they’re planning for a long 12 months ahead to start their fiscal year out right and please their devoted users, fans, prospects, and customers. Guess what.
5 Ways to Improve the Quality of Your B2B Leads
The Forward Observer
MAY 5, 2014
Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads."
Introducing Analytics for PDFs (and More!)
JULY 20, 2016
Brands produce a lot of content, and Contently is no exception. Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere.
[Ebook] 10 Steps for Lead-Generating Personalized Web Engagement
Modern B2B Marketing
SEPTEMBER 8, 2015
But, one question remains: Are you maximizing their potential for lead generation across all of your channels? Today’s prospects independently research products and services before making a purchase, which creates numerous interaction touch-points. Step 4: Get Your Analytics in Place.
How One SaaS Company Doubled their Lead Volume from Paid Search
JANUARY 31, 2011
What does a software company do when their paid search program is working well but just not generating enough leads? By most metrics, Navicure’s paid search campaign was working well, generating a handful of leads each month at a cost per lead at or below industry standards.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. And the fee-based plugins are usually worth paying a little extra for. WordPress Downloads: N/A.
6 Tips for Writing an Effective B2B Lead Building Email
MAY 2, 2016
Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. Be sure to send targeted emails that set the stage by describing a few compelling pain points likely felt by your readers. Don’t be a robot. Use a Call To Action (CTA).
32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. Cost-per-lead.
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Blogs within your website domain is a big SEO ranking factor.
9 Ways to Make Your Marketing Analytics Actionable
FEBRUARY 17, 2012
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Well here are 9 ways to make your analytics actionable.
B2B Conversion Tracking Best Practices
JUNE 2, 2016
Through digital ad tracking and website tracking, we have the opportunity to understand quite a bit about our prospects and customers before a word is even spoken. The technology is there, we just need to do a lot of things right to make sure our data is clean and actionable.
Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
MARCH 23, 2015
This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. . That way, you can build their demographic/behavior profile over time in a less-intrusive way.
3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
Modern B2B Marketing
AUGUST 25, 2014
There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. And what makes a good sales person?
4 of the Best Growth Hacking Experiments to Try in 2017
JANUARY 24, 2017
Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? But how can one pull off that kind of growth -- especially with a limited budget and resources? On the surface, it might look a little intimidating. A Bit About Growth Hacking.