Remove a-b long-tail
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7 key email metrics to track beyond opens and clicks

Martech

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Depending on your ESP and its built-in reporting, you can track these right in your dashboard.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Well here's the good news.

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The Top 30 Online Marketing Tools for 2021

seo.co

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. If you don’t hear back from the recipient of an email you send after a certain amount of time, Boomerang will notify you so you can follow-up with them.

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Top 30 Online Marketing Tools for 2021

seo.co

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. If you don’t hear back from the recipient of an email you send after a certain amount of time, Boomerang will notify you so you can follow-up with them.

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Top SEO Agency Software for Success in 2021

Single Grain

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Project Management and Team Communication. HR/Payment. What Are SEO Agencies? An SEO agency applies a proper mix of different marketing strategies, such as: Content marketing. SEO Analyst.

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MozCon 2019: Everything You Need to Know About Day Three

Moz

A handle is something like a bookmark, jump link, or named anchor — they help people navigate through long pages to get what they’re looking for faster. One page can answer innumerable questions, so Google’s now can pull a single answer from multiple parts of your page, skipping sections they don’t think are as useful for a particular answer.

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11 Ways to Totally Screw Up Your Inbound Marketing

Hubspot

But no matter how many things you're doing right, those efforts can be quickly cancelled out by forgetting about the fundamentals. Let's take a look at eleven easy ways you can screw up your inbound marketing, making that hard work all for naught. Who can the sales team close? 11 Ways to Screw Up Your Inbound Marketing.