PureB2B

SEPTEMBER 11, 2016

Here are some of the terms every sales and marketing professional needs to know: A/B Testing. A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and overall content in general. These are the four steps involved in the so-called purchase funnel. Churn Rate. ToFu, MoFu, Bofu. Buyer Persona.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Here are some of the terms every sales and marketing professional needs to know: A/B Testing. A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. These are the four steps involved in the so-called purchase funnel. Refers to the various stages in the sales funnel.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

BDB

SEPTEMBER 27, 2023

Leads are often considered one of the most tangible results a marketing team can produce in a short amount of time. And while generic leads can be an easy, short-term win, commercially valuable leads require a thought through approach to campaign planning. Are all leads before SQLs the same? Clearly not. However, the same research found that 22.1%

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

Inbox Insight

JUNE 28, 2019

You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back…. However, how accurate is our understanding of the funnel model? This article points out the fundamental flaw of looking at the marketing funnel the wrong way.

Top of Funnel 87

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 87