a-b 
Stevens & Tate
APRIL 3, 2020
This means that you’ll likely be able to reach a huge part of your target audience via OTT advertising. OTT advertising essentially combines the effectiveness of TV ads with the ability to target specific audiences that digital marketing tends to provide. Reach A Huge Audience. Target Your Audience More Effectively.
Hubspot
SEPTEMBER 17, 2018
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. But, don’t fret.
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