Mining Un-engaged Prospects using a Multivariate A/B Approach


Control testing your subject line and content with multivariate A/B testing , prior to a major deployment, is necessary on many levels. It’s part of that tactical advantage you want to give a campaign prior to fully committing the remainder of your targeted delivery.

A/B Testing is NOT Personalization

Get Smart Content

A million visitors are going to hit your site – whether that’s over a year or over a day, you as a marketer want to figure out how to put your best story in front of them and drive engagement and conversion. Do you use A/B testing? As a marketer, you have probably used, been pitched, or at least heard of both of these methods. How is personalization different from A/B testing? Two guys walk into a bar.

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Trending Sources

A/B Testing: One of Your Most Effective Deliverability Tools


There have been lots of discussions about A/B testing (many in this very blog ), but not many have captured one of the better benefits it provides: better deliverability , and better Inbox placement. With a good reputation, if an ISP puts you on a blocklist, remediating the issue is generally fast and painless. A good reputation is the thing every major (and minor) email sender should work on. You need a good reputation today to keep sending email.

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A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation Blog

The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Since today marks the first day of Summit activities I’ll be giving you a behind the scenes look at Test No. Test Design: A/B split test.

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4 Basic A/B Testing Tips for Beginners


Take a moment to think of your favorite meal. If your business is at a standstill for improving open and click-through rates, it’s time you start making changes in your email and landing pages. A/B testing is the answer for optimizing your email marketing and landing page performance.

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4 Common A/B Testing Mistakes (And How to Fix Them)


Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results.

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The A/B Testing Checklist You'll Want to Bookmark


But basing marketing decisions off of a "feeling" can be pretty detrimental to results. One of the easier (and most common) types of CRO tests is called an A/B test. So, what does it take to run an A/B test, exactly? How A/B Tests Work.

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3 Real-Life Examples of Incredibly Successful A/B Tests


Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. As a content marketer Optimizely, I’ve chatted with many testers about their successful (and not so successful) A/B tests.

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7 Dead-Simple A/B Tests You Should Run on Your Homepage


You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started.

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[Ebook] Why You Can’t Live Without A/B Testing

Modern B2B Marketing

Author: Renata Bell Not exactly sure what A/B testing is? An A/B test is when you test a control group against another variable. Take a look at the two digital ads below. Reason 2: Look like a genius. A/B testing can be simple with the right tool.

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Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist

B2B Marketing Insider

I’ve always told people being a marketer is like being a mad scientist. The post Start A/B Testing Your Email Marketing Campaigns Like A Mad Scientist appeared first on Marketing Insider Group.

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Getting Started with A/B Testing: What, Why and How


Do your leads respond better to a red button or a blue button? Do you see higher open rates on emails whose subject lines ask a question or those that make a statement? In the digital world, even the most minute details can make a big difference.

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Always Be Improving: The 5 Rules of A/B Testing

Modern B2B Marketing

Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. And it can’t just be a one-time event.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Find a Winner. For example, you can discover whether a call-to-action like “Buy Now” or “Shop for Deals” resonates better with your target segment.

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5 Landing Page A/B Tests (And Their Surprising Results)


Intuition is a powerful and often unexplainable phenomenon of human nature. It’s a beautiful thing, but one that often has negative repercussions on your marketing. How about a combination of both. The image above illustrates a test where Michael Aagaard of.

Which Version Won? Understanding Confidence Level in Email A/B testing

Marketing Action

Email A/B testing is generally used to select between two different variations of an email message so that the winning version can be sent to the broader population. A/B testing is a comprehensive topic; we will go into it in depth in a future blog post.

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How to Run an A/B Test [FAQs]


I''m going to take a stab and say that has never happened. According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test.

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A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

One of the tough things about being a marketer these days is the fact that what worked in the past doesn’t always work anymore. According to Forrester, B2B buyers may be as much as 90% of the way through their journey before they reach out for a sales person.

Lucky Seven! 7 Elements to A/B Test in Your Digital Ads

Modern B2B Marketing

Author: Divya Dutt As the search engine marketing and social paid programs manager at Marketo, I have always loved the fact that my work involves both number crunching and creativity on a daily basis. A/B testing! Examples of A/B Testing in Digital Ads.

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Get Exceptionally Valuable Results From A/B Testing With Advanced Measurement


A/B testing has become a staple in the data-driven marketer’s diet. After all, decisions based on A/B experiments are objective and data-centric, rather than based on feelings, which can vary from day-to-day and person-to-person. We use Optimizely for A/B tests.

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How an A/B Test of Landing Page Form Copy Improved Lead Quality


For most businesses, changing the form length is a great way to get started with increasing lead quality -- but at a certain point, you''re going to need to experiment with other form conversion optimization tactics to get better information about the people filling the form out.

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ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

After all, connecting with customers requires both art and a science, and finding the right way to reach them can be a challenge. Find a Winner. For example, you can discover whether a call-to-action like “Buy Now” or “Shop for Deals” resonates better with your target segment.

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What is A/B Split Testing and Why Is It Essential to Your Marketing Campaign?


The website of a business is critical. It serves as a passive marketing strategy that can draw in new clients and fuel sales without needing to be continually altered or updated.

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Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame


Do you remember your first A/B test on email? For instance, I knew that you needed a big enough sample size to run the test on. Turns out I wasn''t alone: Those are two of the most common A/B testing questions we get from customers. A/B Testing Daily

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A/B Testing Fundamentals

MLT Creative

What It Is: An A/B test is when you compare two (or more) things based upon one key difference. So you may compare one web page to another web page, with a key difference being an image, a.

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The ABC’s of A/B Testing with Adwords

EMagine B2B Blog

To prevent insanity, A/B testing should be at the forefront of every online marketing strategy. Lucky for online advertisers, A/B testing in Adwords is now easier than ever. A udience is King. B e Organized. Start thinking in terms of a text ad.

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Convert Your Marketing Mindset With A/B Testing

Modern Marketing

A great place to start, no matter what level of marketer you are, is to run a relatively easy A/B test. Here are the three core testing categories to consider that will have a significant impact on response: 1. Okay, but are marketers really still running A/B tests? Follow the six steps below to help you develop a successful A/B testing strategy. Remember to only test one element at a time.

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A/B Testing in Real Life: An Email Marketer’s Journey through Online Dating

Modern B2B Marketing

Does an orange button work better than a blue button in my email? Being an email marketer has taught me one critical thing: you never really know what works best until you test it and prove a rightful winner. Come join me on my journey through A/B testing in the world of online dating!

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The Art of Advanced Email Marketing: A/B Testing

Hinge Marketing

The A/Bs of Testing. One of the simplest forms of testing is known as A/B or split testing, and its simplicity drives its power. Half of the test group is sent Version A. The other half receives Version B. Six Rules for A/B Testing Emails.

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Improve your email performance with these 4 A/B tests

Vertical Response

With the simplicity and efficiency of today’s online tools, A/B testing has become a no-brainer for many email marketers. Some suggestions: Subject line: The length, wording, and tone of your subject line can have a profound effect on your campaign.

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7 Tips to Boost Your Email Nurturing Results Immediately

B2B Lead Generation Blog

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. Do your nurturing emails treat people like objects to convert i.e. get a click? Focus on humanizing your emails to build a connection and actually offer value.

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A/B Experimenting: Perform Tests That Can’t Be Ignored

Modern B2B Marketing

Author: Miles Gotcher If you want to convince people to change the way they do something, you’d better make a solid argument as to why. That’s a lesson I’ve learned from A/B testing our email marketing campaigns and landing pages here at Marketo.

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3 Ways to Improve Your Emails Through A/B Split Testing

Vertical Response

The success of a single email can depend on everything from the time of day you send, to the colors you choose for your call-to-action buttons. The answer is A/B split testing. Asking questions can have a very positive effect on your open rates. Our results showed a 1.4%

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The Button Color A/B Test: Red Beats Green


Back in the day, we ran a button color test on the home page of Performable's website , and the results surprised us. Button color had a big effect on the overall conversion of the page. Red, in general, is not used as a button color nearly as often as green.

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The ABCs of A/B testing | How to base your subject lines on science

Vertical Response

Of course, psychology plays a major role in that behavior, and researchers are continually trying to determine the parameters involved. For example, Experian last year found personalizing subject lines led to a 42 percent lift in unique open rates for the consumer products and services segment, an improvement that averaged out to 29 percent when applied across industries. So how does A/B testing work? Should my subject line be phrased as a statement or question?

What am I supposed to do with all this data?


Are you a marketer? Think about it; let’s say you’ve got a new campaign that needs to launch in eight weeks. A/B testing results. However, if you’re like a lot of organizations, a lot of this will fall squarely on your shoulders.

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Why A/B Testing Should Be Your Next Step on Social Media


Your audience responds (with a like, share, or comment – not bad!) However, as marketers we always strive to understand the why behind our audience’s actions; why did they … Social Media Marketing A/B testing Social Media StrategyWhen you post on social media three things can happen: Your audience ignores (ouch!) Your audience is SO interested, they click (and potentially convert – hooray!)

10 Areas of A/B Testing on Your Website to Improve Lead Generation

Tomorrow People

What aspects of your lead generation site should you be using A/B testing to improve results? Here are our top tips. Lead Generation

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The Beginner's Guide to Conversion Rate Optimization (CRO)


These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. The table below shows the impact of increasing your website’s conversion rate: Company A. Company B.

The art of narrative storytelling via social media marketing


Most products and services are either so new, niche, or in enough of a competitive environment that simply saying, “I have a nice pen, I’d like you to review it on your blog” is not nearly enough. It’s a Lot of Work, Both Up Front and All Along the Way.