How to set yourself up for A/B testing success

Litmus

You’ll often find me poring over spreadsheets and constantly refreshing data as if I were watching a close race. But none of that matters if A/B testing isn’t set up correctly. What are the key things you need to do to run a successful A/B test?

A/B 78

A/B testing your email marketing

Biznology

As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness , among other issues. One of the concepts we discussed but didn’t dive too deeply into is A/B testing. There are a number of elements of your email marketing campaign that you can and should be testing.

A/B 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

60 A/B Testing Examples to Get You More Conversions

Optinmonster

Are you looking for A/B testing examples that you can use to boost conversions on your site? A/B testing is an invaluable part of any marketing strategy. But for most marketers, A/B testing can be something we put on the backburner. A quick A/B test.

A/B 108

11 Delightfully Simple A/B Testing Best Practices You Can Use Now!

Optinmonster

Are you following A/B testing best practices for your opt-in marketing campaigns? ” Fortunately, this guide will help you learn how to A/B split test like a pro! A/B testing helps you make decisions based on data , rather than guesswork.

A/B 99

What Is A/B SEO Testing?

Single Grain

A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. Get A Free Consultation. What Can I A/B Test? There are various on-page SEO elements that could form the foundation of your A/B experiments, such as: Meta titles and descriptions. Get A Free Consultation.

A/B 82

How A/B Testing Is Killing CAC

Anyword

Roughly 57% of 118 retailers stated that rising customer acquisition costs (CAC) are a threat to their 2022 sales goals. But there’s a fine line marketers are walking when A/B testing their content. A/B Testing Is The Key To Finding What Works. A/B testing.

A/B 52

How do you know how long to A/B test your website changes?

Biznology

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. You have a critical page on your website that has a high exit rate. So, you run an A/B test. It usually depends on how far apart the A and the B tests are.

A/B 125

A/B Testing Your Content with Google Optimize Content Experiments

DivvyHQ

Content Analytics Content Marketing Toolbox Tips & How-Tos a/b testing analytics content ctas experience experiment google marketing multivariate optimize performance reporting testing variables variationsAre you regularly testing your marketing tactics?

A/B 91

7 A/B Testing Examples Made Possible With Convert Integrations

Convert

Did you know that 56% of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications that need to connect to one another.

A/B 88

5 Effective strategies for A/B testing search

Biznology

A/B testing of the search engines is the answer. Steve Zakur is a global technology executive who has spent the past decade solving complex business problems and growing technology businesses. The post 5 Effective strategies for A/B testing search appeared first on Biznology. What do you really know about your customer’s experience in site search?

A/B 126

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Since today marks the first day of Summit activities I’ll be giving you a behind the scenes look at Test No. Test Design: A/B split test. While the CTA did a good job of attracting customers across the spectrum of motivation levels, it seemed the pipeline became full of leads not motivated enough to move forward.

A/B Testing

Delivra

One of the best times to look at testing is when you are analyzing a regularly-sent campaign, such as your recurring newsletters. Delivra’s A/B testing makes it easy to set up a subject line test or design test. Don’t just form a hypothesis.

A/B 52

A/B Testing: The ABCs of Paid Social Media

Anyword

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. What is A/B Testing? In a word: insights. Is your goal to achieve a high CTR?

A/B 83

3 Email A/B Tests You Should Be Running Right Now [With Examples]

SendX

Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. The medium has been around for over 40 years , and in 2020 you still can’t reliably embed a video into an email. Here are a few places to start.

Test 247

Tips and Trick for Email A/B Testing

PureB2B

A/B testing is the process of sending different Email variations to a subset of your audience – with the goal to find out which Email delivers the better results. The key point in A/B testing is to make small tweaks to maximize your results.

A/B 62

Bayesian A/B Testing: A More Calculated Approach to an A/B Test

Hubspot

What are some of the reasons you run an A/B test? When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. Then, I came across a different kind of A/B test.

A/B 77

How Negative SEO A/B Tests Help SEO KPIs

SEMrush

In this blog post, we take a deep dive into negative SEO A/B tests and their insights. SEO Split Testing

Test 94

How to Use A/B Testing in Digital Marketing Strategy

Sharpspring

This is often because of a poor call to action, poorly optimized landing pages or a lack of effective pop-ups. It is also a result of many marketing professionals failing to properly utilize A/B testing in digital marketing strategy. A/B Testing in Email Marketing.

A/B 62

A/B Testing Doesn’t Impact SEO. At All. If You Do it Right.

Convert

Among the 200+ factors that determine how a website does in SEO, content, links, and speed form the three key ones. Conversion rate optimization experiments (A/B tests, split URL testing, personalizations, etc.) A/B Testing

A/B 71

4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

The mark of a successful business is its commitment to constant improvement. But of course, change is never easy, especially when it comes with a big price tag and runs the risk of lost sales if things go wrong. The goal of any A/B testing is ultimately to boost conversions.

A/B 256

How to A/B Test CTAs Like HubSpot Experts

Hubspot

The call to action is a put up or shut up moment that can turn curiosity into a legitimate business opportunity. It's the bridge between visitors and leads — a point of entry that allows you to capitalize on the web traffic you generate. A lot goes into creating an effective CTA.

A/B 78

SEO A/B Split Testing 101

SEMrush

Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel. Experimentation is at the heart of digital marketing.

A/B 103

How the World’s Best Email Brands Run A/B Tests

Litmus

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests.

A/B 82

The Ultimate A/B Testing Quick Guide for Shopify eCommerce Stores

Convert

It doesn’t matter if you are using a quiz builder to sell lead quizzes or you sell retail goods. A/B TestingEvery eCommerce store on the Shopify platform is unique. What matters is that not all eCommerce stores share the same group of customers.

A/B 68

How to Increase Blog Traffic by A/B Testing Blog Titles

DivvyHQ

Do you A/B test email subject lines? This probably means you A/B test your blog post headlines, too. Or is it a process, logistics or technology issue? Most content marketers do. Why not? Do you not understand the value?

A/B 55

A/B Testing Your Content with Google Optimize Content Experiments

DivvyHQ

Content Analytics Content Marketing Toolbox Tips & How-Tos a/b testing analytics content ctas experience experiment google marketing multivariate optimize performance reporting testing variables variationsAre you regularly testing your marketing tactics?

A/B 52

A/B Testing Your Content with Google Optimize Content Experiments

DivvyHQ

Content Analytics Content Marketing Toolbox Tips & How-Tos a/b testing analytics content ctas experience experiment google marketing multivariate optimize performance reporting testing variables variationsAre you regularly testing your marketing tactics?

A/B 52

How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)

Hubspot

Choosing the right pricing for your product is a little bit like Goldilocks. Too high, and you risk alienating a large majority of your potential customers. Too low, and you likely won't have enough revenue to run a sustainable business. This is where A/B testing comes into play.

A/B 76

Why A/B Testing Should Be Your Next Step on Social Media

Oktopost

Your audience responds (with a like, share, or comment – not bad!) However, as marketers we always strive to understand the why behind our audience’s actions; why did they … Social Media Marketing A/B testing Social Media StrategyWhen you post on social media three things can happen: Your audience ignores (ouch!) Your audience is SO interested, they click (and potentially convert – hooray!)

A/B 99

Why AI is Better Than A/B Testing

Marketing Insider Group

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing channels including display ads, landing pages, email marketing, […]. The post Why AI is Better Than A/B Testing appeared first on Marketing Insider Group.

A/B 164

Core Web Vitals for A/B Testing: Is Your A/B Testing Software Slowing Down Your Site?

Convert

The thing is, this new update is focused on user experience so not only is it relevant to us as optimizers, but there’s a chance that your testing might actually negatively impact your site’s Page Experience scores and traffic. Page Experience isn’t considered a major ranking factor yet.

A/B 87

57 Common A/B Testing Mistakes & How to Avoid Them

Convert

Are you running A/B tests but not sure if they’re working properly? Do you want to learn the common mistakes when A/B testing so that you don’t lose valuable time on a broken campaign? Common A/B Testing Mistakes That Can Be Made Before You Even Run Your Test. #1.

A/B 87

A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. You have a control variant and an alternative variant.

The Hidden Costs of Using the Wrong A/B Testing Tool

Convert

Using the wrong A/B testing tool can cost you money and time. Here’s why you can’t reduce churn, increase revenue, improve user experience with the wrong testing tool

A/B 130

What Are Outliers in SEO A/B Testing?

SEMrush

In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur. SEO Split Testing

Test 71

The 8 Dos and Don’ts of Email Marketing A/B Testing

Delivra

Your emails are delivering some results, but you were hoping you’d be seeing much more from a channel with such an impressive reputation. If this sounds familiar, chances are your solution is email marketing A/B testing. That’s why today we’ll be talking about the dos and don’ts of email marketing A/B testing. 4 Dos of email marketing A/B testing. It’s important to have a plan that produces some degree of returns.

A/B 47

How Much Does an A/B Testing Tool Cost? Here’s a Pricing Guide for 51 Tools on the Market

Convert

How do you decide which A/B testing tool to add to your tech stack? After considering features like the impact of the tool on page speed, flash of original content, A/B TestingWhat features are you most interested in? How important is pricing for you?

A/B 65

How To Boost Your ROAS By A/B Testing LinkedIn Ads

Marketing Envy

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza.

ROAS 81

How to A/B Test Your Pinterest Ads: A Step-by-Step Guide

Hubspot

Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.). Pinterest’s 335 million active users are always searching for new ideas and your ads can be a great way to pique their interest.

A/B 80

How to Do A/B Testing and Why You Should

Benchmark Email

If you’re in marketing, chances are you’ve heard about A/B testing. As for whether you’ve actually had time to put it into practice, that’s a whole other story.