60 A/B Testing Examples to Get You More Conversions

Optinmonster

Are you looking for A/B testing examples that you can use to boost conversions on your site? A/B testing is an invaluable part of any marketing strategy. But for most marketers, A/B testing can be something we put on the backburner. A quick A/B test.

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A/B testing: how to optimize your conversions and generate more results

RockContent

Few tools are as fundamental in this process as A/B tests. By A/B testing your pages and contents, you will be able to identify the best ways to communicate with your audience. In this text, you will learn: What is A/B testing? What is A/B testing?

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A/B testing your email marketing

Biznology

As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness , among other issues. One of the concepts we discussed but didn’t dive too deeply into is A/B testing. There are a number of elements of your email marketing campaign that you can and should be testing.

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What Is A/B SEO Testing?

Single Grain

A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. Get A Free Consultation. What Can I A/B Test? There are various on-page SEO elements that could form the foundation of your A/B experiments, such as: Meta titles and descriptions. Get A Free Consultation.

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How to Increase Blog Traffic by A/B Testing Blog Titles

DivvyHQ

Do you A/B test email subject lines? This probably means you A/B test your blog post headlines, too. Or is it a process, logistics or technology issue? Most content marketers do. Why not? Do you not understand the value?

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A/B Testing: One of Your Most Effective Deliverability Tools

Act-On

There have been lots of discussions about A/B testing (many in this very blog ), but not many have captured one of the better benefits it provides: better deliverability , and better Inbox placement. With a good reputation, if an ISP puts you on a blocklist, remediating the issue is generally fast and painless. A good reputation is the thing every major (and minor) email sender should work on. You need a good reputation today to keep sending email.

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

The mark of a successful business is its commitment to constant improvement. But of course, change is never easy, especially when it comes with a big price tag and runs the risk of lost sales if things go wrong. The goal of any A/B testing is ultimately to boost conversions.

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How do you know how long to A/B test your website changes?

Biznology

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. You have a critical page on your website that has a high exit rate. So, you run an A/B test. It usually depends on how far apart the A and the B tests are.

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Fun With AI and A/B Testing

Keywee

We use a combination of Machine Learning and Natural Language Processing Models to inform everything from audience targeting to post text generation. More Than a Buzzword. Confession time: Before I came to Keywee I was fairly dismissive of AI for a couple of reasons.

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A/B Testing Your Content with Google Optimize Content Experiments

DivvyHQ

Content Analytics Content Marketing Toolbox Tips & How-Tos a/b testing analytics content ctas experience experiment google marketing multivariate optimize performance reporting testing variables variationsAre you regularly testing your marketing tactics? If so, you’ve probably already heard of Google Optimize. If not, let's explore how Google Optimize helps content marketers easily initiate continuous testing to determine the best content for your audience.

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5 Effective strategies for A/B testing search

Biznology

A/B testing of the search engines is the answer. Steve Zakur is a global technology executive who has spent the past decade solving complex business problems and growing technology businesses. The post 5 Effective strategies for A/B testing search appeared first on Biznology. What do you really know about your customer’s experience in site search?

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7 A/B Testing Examples Made Possible With Convert Integrations

Convert

Did you know that 56% of marketers consider lack of Martech integration a hindrance to marketing success? Integrations make Martech and, by extension, marketing operations run like a well-oiled machine. Marketers use a host of applications that need to connect to one another. A/B TestingData from one application can inform processes in another when they are.

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5 Vital Considerations for Prioritizing A/B Campaigns

Oracle

As your A/B testing, optimization, and personalization program begins to grow and gain traction within your organization, marketers often find themselves faced with this challenge: Narrowing down lists of 100+ campaign ideas. Ultimately creating a roadmap out of them. Reviewing your existing site data is a great way to identify pain points and come up with campaign ideas in the first place.

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A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Oracle

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. The truth is that A/B testing is only powerful if you do it right and avoid the many pitfalls that can undermine your testing. Here’s detailed advice on how to best accomplish all of that and avoid A/B testing’s many potential pitfalls: What to A/B Test.

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How to Use A/B Testing in Digital Marketing Strategy

Sharpspring

This is often because of a poor call to action, poorly optimized landing pages or a lack of effective pop-ups. It is also a result of many marketing professionals failing to properly utilize A/B testing in digital marketing strategy. The reason for this usually comes down to simply being unaware of the benefits of A/B testing, or of not being sure how to get started. A/B Testing in Email Marketing.

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A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Since today marks the first day of Summit activities I’ll be giving you a behind the scenes look at Test No. Test Design: A/B split test. While the CTA did a good job of attracting customers across the spectrum of motivation levels, it seemed the pipeline became full of leads not motivated enough to move forward.

Why AI is Better Than A/B Testing

Marketing Insider Group

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing channels including display ads, landing pages, email marketing, […]. The post Why AI is Better Than A/B Testing appeared first on Marketing Insider Group.

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The Hidden Costs of Using the Wrong A/B Testing Tool

Convert

Using the wrong A/B testing tool can cost you money and time. Here’s why you can’t reduce churn, increase revenue, improve user experience with the wrong testing tool

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How to A/B Test Your Pinterest Ads: A Step-by-Step Guide

Hubspot

Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.). Pinterest’s 335 million active users are always searching for new ideas and your ads can be a great way to pique their interest.

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Zuko + Convert: Uncover A/B Experience Insights with Form Analytics

Convert

Understand How Your A/B Tests Affect User Behavior in Forms and Checkouts. So, you’ve set up your A/B test with Convert and are ready to start optimizing your site. Let’s say Variant A performs better than Variant B. Combine Form Data with A/B Testing.

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A/B Testing: The ABCs of Paid Social Media

Keywee

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. The most commonly used method is to run small-scale controlled tests — A/B tests — to gain those insights efficiently. What is A/B Testing? Otherwise, you might end up with no significant insights and a budget that was wasted, not invested. In a word: insights.

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How to A/B Test CTAs Like HubSpot Experts

Hubspot

The call to action is a put up or shut up moment that can turn curiosity into a legitimate business opportunity. It's the bridge between visitors and leads — a point of entry that allows you to capitalize on the web traffic you generate. Despite its potentially massive business implications, your average CTA is generally pretty small and unassuming — maybe a button or a line of text. A lot goes into creating an effective CTA. A/B Testing

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Optimize Your Marketing Strategy With A/B Testing

Act-On

This blog posts walks you through how to leverage A/B testing to enhance your digital marketing strategy and improve results. Analytics and Reporting

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Bayesian A/B Testing: A More Calculated Approach to an A/B Test

Hubspot

What are some of the reasons you run an A/B test? When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. I think of how changing one simple element can be the deciding factor for customers, and that running a test will help me figure out the preferred design. Up until recently, I thought that there was only one kind of A/B test.

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. You have a control variant and an alternative variant.

How Flexera Leveraged A/B Testing to Prove ABM Success

Triblio

However, in the end, we had to remind ourselves that a good story is a good story, and authenticity goes a long way. We’re very close to the finished product but couldn’t wait to share a sneak peek. It set up an A/B test for its top 40 accounts to prove its ABM use case.

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3 Email A/B Tests You Should Be Running Right Now [With Examples]

SendX

Every time a consultancy or agency publishes an ROI study on marketing channels, businesses consistently rank email high on the list. The medium has been around for over 40 years , and in 2020 you still can’t reliably embed a video into an email. In fact, that’s the secret: if you want to turn your email marketing into a gold mine, you need to be obsessively running A/B tests. How to think about A/B testing Not all A/B tests carry the same impact potential.

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A/B Testing: A Guide You’ll Want to Bookmark

Convert

A/B testing is a MUST for any growth-driven organization. If you have an online property as one or more of your customers’ touchpoints, you want to make it a well oiled-machine that converts the greatest amount of visitors with the least amount of effort. A/B Testing.

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How the World’s Best Email Brands Run A/B Tests

Litmus

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests.

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How to Buy an A/B Testing Tool in 2021

Convert

Do you know there are over 50 A/B testing tools on the market? With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular.

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A/B Testing on Landing Pages with ActiveDEMAND

ActiveDEMAND

If there’s enough volume to be statistically significant, we want to do A/B testing so we can learn how to better market to customers. ActiveDEMAND offers a simple page-based way of doing A/B testing on landing pages. For your first landing page A/B test , we’d recommend starting with a landing page that can collect 100 conversions in a reasonable amount of time. We also recommend a big, hairy, audacious test.

13 Email A/B Testing Mistakes that Limit Your Success

Litmus

Email A/B testing was a recurring topic at all three Litmus Live events last year, as well as this year. A/B testing can help you uncover high-impact changes in your subject lines, email design, landing pages, and more. Ecommerce brands that A/B test. To A/B test your emails, all you need to do is present two variations to two different groups of your subscribers and then listen. Whether to send a series of automated emails.

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A/B Testing for Content: How to Run A/B Tests with Engagement as KPI

Convert

Media companies and other publishers run A/B tests with engagement as KPI to improve retention and conversions. . It requires relying on a combination of micro conversions that will serve as a proxy for engagement. In a case study , BestSelf Co.

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Adventures In A/B Testing: Balluff Explores Its Funny Side

Oracle

Sometimes a pet project can transform your marketing campaigns. A German brand with a U.S. Paulina and her team set out on a pet project to reach a new audience. It’s not as much about following the current marketing trends, but being creative and adventurous and seeing what works for us as a company,” she said. As a result, the company is trying new creative concepts, while keeping a steady eye on visible metrics, to enhance its lead management process.

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The Complete Guide to A/B Testing with Email

Convert

And one of these “right strategies” that we know about email marketing is to A/B test your emails to create higher-converting email campaigns every time. But how do you start A/B testing your email campaigns? Steps to Run Your First Email A/B Test.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often. Combine Customer Journey Analysis with A/B Testing.

A/B Testing Doesn’t Impact SEO. At All. If You Do it Right.

Convert

Among the 200+ factors that determine how a website does in SEO, content, links, and speed form the three key ones. Conversion rate optimization experiments (A/B tests, split URL testing, personalizations, etc.) So naturally, if you’ve a high-traffic landing page, you’d be worried about experimenting with it because… … you. A/B Testing

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