Webbiquity

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Five Strategies to Boost SEO with Enhanced User Interaction Patterns

Webbiquity

Guest post by Kevin George. In today’s highly competitive digital marketplace, it’s no longer enough to simply have a visually appealing website or great content. To truly stand out in the crowded online space, it’s vital to optimize your site for enhanced user engagement. Image credit: Taras Shypka on Unsplash User interaction patterns are a crucial component of search engine optimization (SEO).

SEO 148
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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

Guest post. Successful businesses are built on innovation. If not for continual innovation, we wouldn’t be in the digital age eagerly anticipating the direction technology will take and wondering what is possible and what comes next. We’d have fewer companies like OpenAI, and more like Blockbuster. Image credit: Pixabay on Pexels Innovation is built into our way of life.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Guest post by Nina Petrov. When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also reson

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Voice Search Optimization: How to Rank Higher in Voice Assistant Queries

Webbiquity

Guest post by Scarlett Finley. With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Image credit: Mohamed_hassan on Pixabay This post explores the nuances of voice search and delves into techniques to elevate your website’s ranking in the use of voice assistants.

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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); and a couple of oddball guest posts that generated a surprising degree of interest.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Guest post by Eduard Klein. Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2023

Webbiquity

Tight budgets, inflation, recession(?), AI taking marketing jobs ( or not )…it’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox.