Vidyard

NOVEMBER 16, 2021

KITCHENER, Ontario – November 16, 2021 – Vidyard , a leading video platform for businesses, today announced that it has helped Corporate Traveler transform its business by pioneering a new approach to video selling that resulted in $42 million of new business in six months. For this innovative work, Vidyard has been named a recipient of the Salesforce Partner Innovation Award in the Travel, Transportation, and Hospitality category.

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. Like, a lot. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee?

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Vidyard

JANUARY 28, 2022

Here at Vidyard, it was an easy decision to use video in our ABM strategy. We’ve learned a lot of valuable lessons, what kind of videos work and what doesn’t. The fantastic thing about video is that it’s so versatile that you can use it at every touchpoint in your account-based marketing (ABM) strategy. You can target key accounts at scale and create outreach opportunities with personalized sales videos, video email nurtures, retargeting ad videos, demo videos and more.

Account Based Marketing 65

Account Based Marketing ABM Video Marketing Marketing & Strategy 65

Vidyard

FEBRUARY 2, 2022

Have you wanted to add your own original GIFs to your digital marketing strategy, but never been quite sure how? This guide will walk you through the essentials of how to make a GIF using common (and mostly free) tools. So why are GIFs so valuable, anyway? Imagine writing a social post or blog that’s just one big wall of text. Here’s how your readers feel… And a bored reader is one that clicks away.

Sales Management 65

Sales Management Top of Funnel Statistics Work Management 65

Vidyard

FEBRUARY 15, 2022

KITCHENER, Ontario – February 15, 2022 – Vidyard , the video platform for business, today announced the winners of the 2021 Video in Business (VIB) Awards. In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

FEBRUARY 16, 2022

KITCHENER, Ontario – February 16, 2022 – Vidyard , the leading video platform for businesses, today announced that more than 12.5 million people across 250,000 companies are now using its video messaging and video hosting tools. As Vidyard continues to accelerate coming out of the pandemic and the global reopening of the economy, the company saw its customer base expand by more than 300% annually.

Video Marketing 50

Video Marketing Paid Search Agency Companies Cross-Selling 50

Vidyard

FEBRUARY 23, 2022

KITCHENER, Ont. – Feb. 23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” Respondents also said that the company they work for could be more tech savvy if it were not for compliance department red tape.

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. Creators use video chapters to divide their content into segments, making them easier for users to navigate. (It’s proved so popular that other video platforms like Vidyard have implemented their own video chapters features, too.

Youtube 65

Youtube Video Marketing Statistics Paid Search Agency 65

Vidyard

APRIL 26, 2022

Automatic closed captioning is one of the easiest ways to get an edge on the competition, improve your video SEO, and promote digital accessibility. Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Vidyard

MAY 3, 2022

KITCHENER, Ontario – May 3, 2022 – Vidyard , the leading video platform for businesses, has expanded its video messaging solution for sales teams as video becomes an increasingly vital part of inside sales strategies. The new offering enables sales leaders and enablement teams to confidently deploy video messaging across their global teams while gaining greater visibility into the adoption, performance and ROI of video messaging.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65

Vidyard

MARCH 15, 2022

Managing a growing remote sales team is filled with challenges. How do you make sure everyone works from the same playbook, stays aligned as your team expands, and keeps up to date on changes? You can use video for more than just reaching out to prospects. It’s also your #1 tool for supporting and engaging your remote sales team. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

APRIL 26, 2022

Automatic closed captioning is one of the easiest ways to get an edge on the competition, improve your video SEO, and promote digital accessibility. Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Vidyard

MARCH 15, 2022

Managing a growing remote sales team is filled with challenges. How do you make sure everyone works from the same playbook, stays aligned as your team expands, and keeps up to date on changes? You can use video for more than just reaching out to prospects. It’s also your #1 tool for supporting and engaging your remote sales team. No matter where they are, a quick video can provide the guidance they need to succeed… without you needing to type up a 500-word email.

Video Marketing 90

Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

Vidyard

MARCH 16, 2022

KITCHENER, Ontario – March 16, 2022 – Vidyard , the leading video platform for businesses, today announced a new integration with Gong , the Reality Platform™, leveraging artificial intelligence to transform revenue and customer-facing teams. The integration provides sales teams with greater visibility and automated insights into how their customers engage with personalized video messages and on-demand demo videos, empowering them to make reality-based decisions to win more deals.

Enterprise Management 94

Enterprise Management Video Marketing Work Management Marketing Management 94

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. The study found that more than 70% of sales reps who leverage custom-recorded video in the virtual sales process experience higher prospect engagement and nearly half report less turnaround time to close a deal.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Vidyard

NOVEMBER 25, 2013

So, you’ve got a killer video that’s going to knock your audience’s socks off; now all you need to do is match that with some fantastic audio to add the finishing touch. To make any video project look professional, you need both elements to be excellent – if either is lacking, you’re going to come across as an amateur. With that in mind, here are ten tips for capturing amazing video voice overs: 1.

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High Quality Lead Video Marketing Tips Newsletter 65

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content. My practice I’m a “content creative” – a writer, photographer, and interviewer.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

JANUARY 25, 2016

Content marketing is hard — and, arguably, the explosion of software solutions that are designed to make content marketing easier for B2B organizations isn’t exactly helping. With so many solutions available, it’s difficult for marketers to navigate the marketing technology landscape and battle the paradox of choice. In order to discover the software gaps you need to fill (and how to fill them), it’s a good idea to take a step back and define the content marketing process in order to better unde

Marketing Automation Services 65

Marketing Automation Services Content Marketing Lead Scoring Lead Ranking 65

Vidyard

APRIL 17, 2017

We’ve all been there before. You’ve got a great idea. This lead gen video is going to be the next Dropbox success story. You talk to your video team. You write the script. Everyone is excited. You shoot the video. World-domination, an IPO, and/or promotion are mere frames away. You launch the video. That upload click has never felt so good. … Then the crickets start.

Video Marketing 65

Video Marketing Lead Gen Template Advertising Agencies 65

Vidyard

JUNE 12, 2018

Sales and marketing teams are more data-driven than ever—and that’s especially true of organizations using video. But there is are still many organizations who are struggling with video reporting and the ability to understand the clear value and impact video has on their organization. With so much video data available to marketing and sales, what should leaders be measuring and reporting on to prove the impact on pipeline, opportunities, revenue, and make the most informed decision when it

Video Marketing 50

Video Marketing Sales Cycle Organic Leads Marketing Report 50

Vidyard

JUNE 21, 2019

The average sales email uses “I” a bit much. As in, I’d love to get time on your calendar. I’d like to chat. I was wondering. It’s like getting a terse “sup” from a stranger on a dating app. Prospects deserve better. Don’t you think? Here at Vidyard, we’re always seeking the most creative and compelling ways sales reps can bond with prospects using video so we assembled a superteam of sales and marketing experts for our Videoify My Pitch program.

Video Marketing 65

Video Marketing Tips Work Management Marketing Prospects 65

Vidyard

AUGUST 29, 2019

Lots more businesses are using lots more video, and not just on social media, either. People are coming around to the fact that video has a place throughout the sales cycle and across the customer journey, from your first contact with a prospect to enabling customer success. The use of one-to-one video for sales conversations increased by 93% in 2020, according to the 2021 Video in Business Benchmark Report.

Video Marketing 65

Video Marketing Hubspot Response Rate Click Rate 65

Vidyard

JUNE 12, 2020

When Instagram entered the scene in 2010, it gave us a common aesthetic language. Suddenly, we were all citizen photographers and videographers, documenting every aspect of our lives from our coffee to our camping trips. Today, with a global community of 1 billion users , Instagram is one of the world’s most dominant social platforms for video.

Video Marketing 65

Video Marketing Business Broadcasting Verticals 65

Vidyard

JANUARY 5, 2021

We’re failing to close sales. We’re missing targets. We’re not selling enough! Every sales pro hits these roadblocks. They’re tough to overcome. But there’s good news: You already have the tool you need to beat them — sales analytics. Think about your sales career. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process.

Training 74

Training Top of Funnel Resources Work Management 74

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. 94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Vidyard

MAY 16, 2021

We all need a little poke of motivation every once in a while. It happens to the best of us. Sometimes it’s as simple as an afternoon coffee, and sometimes it comes from your super fit, super loud personal trainer. But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. So soak them in and rise to the challenge of attracting and converting.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

MAY 21, 2021

One of the last (and most important) steps to include in any video is the call to action (CTA). This is where you close the deal, so to speak, and prompt your viewer to actually do something. It’s the virtual handshake with the viewer. If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video).

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

JUNE 7, 2021

Music is the literature of the heart, a French poet once said. Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. Consider Celine Dion’s “My Heart Will Go On”—it’s such a fitting power ballad of romantic yearning that it’s now impossible to hear it and not think about the movie Titanic.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Vidyard

JUNE 10, 2021

KITCHENER, Ont. – June 10, 2021 – Vidyard , the leading video platform for businesses, today announced a year of record-breaking growth, new product offerings, and an expanded partner ecosystem as demand for video tools for virtual selling and digital marketing continues to surge. Wrapping up its most successful fiscal year in the company’s history, Vidyard added more than 5,000 new business and enterprise customers with more than 7 million users across its platform.

Enterprise Management 101

Enterprise Management Work Management Marketing Report Marketing Management 101

Vidyard

JANUARY 26, 2016

Series C financing led by Battery Ventures will help Vidyard further innovate in video analytics and customer insights across all facets of a business. KITCHENER, Ontario – January 26, 2016 – Vidyard , the video platform that helps businesses turn viewers into customers, today announced it has closed a $35 million (USD) Series C financing led by Battery Ventures with participation from existing investors Bessemer Venture Partners, Salesforce Ventures, OMERS Ventures, iNovia Capital and SoftTech

Marketing Automation Services 50

Marketing Automation Services Analytics Video Marketing Marketo 50

Vidyard

FEBRUARY 16, 2016

New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics TORONTO, Ontario – February 17, 2016 – Vidyard and Media One Creative today announced a partnership to offer comprehensive video marketing solutions to help businesses drive new levels of engagement in their content and turn viewers into customers.

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Creativity Analytics Video Marketing Personalization 50

Vidyard

MAY 5, 2016

KITCHENER, Ontario – May 5, 2016 – Aragon Research today named Vidyard, the video intelligence platform for business, a Hot Vendor in Enterprise Video for 2016 for its ability to personalize unique video content for each individual viewer and track detailed viewer engagement analytics within leading marketing automation, CRM and enterprise collaboration solutions.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 16, 2016

KITCHENER, Ontario – May 16, 2016 – Vidyard , the video intelligence platform for business, today announced the addition of Darren Suomi as the company’s new Senior Vice President of Global Sales to help address the growing demand for video platform solutions in North America and beyond. Suomi previously held global sales leadership roles at Hootsuite and SAP and has worked in technology sales for more than 15 years.

Enterprise Management 50

Enterprise Management Lead Scoring Lead Ranking Work Management 50