Vidyard

FEBRUARY 23, 2022

KITCHENER, Ont. – Feb. 23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” Respondents also said that the company they work for could be more tech savvy if it were not for compliance department red tape.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Vidyard

JANUARY 28, 2022

Here at Vidyard, it was an easy decision to use video in our ABM strategy. We’ve learned a lot of valuable lessons, what kind of videos work and what doesn’t. The fantastic thing about video is that it’s so versatile that you can use it at every touchpoint in your account-based marketing (ABM) strategy. You can target key accounts at scale and create outreach opportunities with personalized sales videos, video email nurtures, retargeting ad videos, demo videos and more.

Account Based Marketing 99

Account Based Marketing ABM Video Marketing Marketing & Strategy 99

Vidyard

NOVEMBER 16, 2021

KITCHENER, Ontario – November 16, 2021 – Vidyard , a leading video platform for businesses, today announced that it has helped Corporate Traveler transform its business by pioneering a new approach to video selling that resulted in $42 million of new business in six months. For this innovative work, Vidyard has been named a recipient of the Salesforce Partner Innovation Award in the Travel, Transportation, and Hospitality category.

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

Vidyard

MAY 10, 2021

Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity. You had to redesign the way you sell to account for a world where you can’t drop by at a conference, fly into town, or meet up for a coffee. But what happens afterward?

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. 94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Vidyard

APRIL 5, 2021

New findings show the number of videos shared by businesses increased by 135% year-over-year fueled by user-generated videos within sales teams, High Tech firms, Financial Services and Professional Services. KITCHENER, Ontario – April 5, 2021 – Vidyard , the leading video platform for businesses, has released its 2021 Video in Business Benchmark Report revealing the latest trends and benchmarks in video content creation, user-generated video, viewer engagement and video performance in business.

Advertising Benchmark 80

Advertising Benchmark Marketing Report Video Marketing Work Management 80

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? Have you written so many emails that your fingers are numb? Maybe you’ve had to shake yourself awake for another zoom call. If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. This year our winners and finalists showed us that in a year filled with limitations, video has helped sales teams break through to book more meetings, remove friction in the buyer’s journe

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. KITCHENER, Ontario – January 7, 2021 – Two years ago, Vidyard reordered its stakeholder list to prioritize ‘Community’ above ‘Investors’ in a bold move for tech.

Education 65

Education Communities Work Management Tools 65

Vidyard

JANUARY 5, 2021

We’re failing to close sales. We’re missing targets. We’re not selling enough! Every sales pro hits these roadblocks. They’re tough to overcome. But there’s good news: You already have the tool you need to beat them — sales analytics. Think about your sales career. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

DECEMBER 14, 2020

Annual State of Video Report also shows the use of video in sales and customer conversations jumped 93%, with ROI steadily improving year over year. KITCHENER, Ontario – December 14, 2020 – With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows. The number of respondents investing in asynchronous one-to-one video grew exponentially, from 7% in 2019 to 40% in 2020, representing a 471% increase year

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

NOVEMBER 6, 2018

Bunnos. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Each year, the awards program celebrates businesses and individuals who have used video to generate more leads, close new revenue, and transform how they communicate.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

NOVEMBER 24, 2020

Ever had days where your to-do list is clogged up by those tedious tasks that don’t put your skills to work? Copy and paste data from platform A to platform B. Check tools C and D for notifications. Juggle tabs E and F while you try to complete a task. They’re boring, they take you out of your flow, and they’re not making the most of your skills—but they have to get done anyway.

Product 74

Product Hubspot CRM Automation 74

Vidyard

NOVEMBER 5, 2020

Finding work has grown tougher. This you already know. But did you know you can use video to get a job? As businesses quickly adapt to the changing global climate, so must the way you frame your skills and expertise. Video is a flexible, powerful, and durable way to keep up—and not that much effort. To understand just how powerful video job applications are, consider how far we’ve come from the days when you showed up in formal attire to drop off a paper resume.

Video Marketing 102

Video Marketing Case Studies Case Study Terms and Conditions 102

Vidyard

JUNE 15, 2020

In almost every scenario, you’d rather your salespeople meet prospects in-person. People are more honest, agreeable, and willing to do deals face-to-face. But how often does that happen nowadays? Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone.

Top of Funnel 89

Top of Funnel Video Marketing Enterprise Management Work Management 89

Vidyard

JANUARY 16, 2018

Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.

Video Marketing 50

Video Marketing Tips Response Rate Sales Cycle 50

Vidyard

JANUARY 23, 2018

Welcome to Modern Sales Point of View, a new series that connects you with industry-leading experts to hear their views on what’s working in sales, and what’s changing. In this edition, we are featuring the exuberant Trish Bertuzzi , CEO of The Bridge Group. Trish discusses her views on Account-Based Revenue, what no longer works in sales development, and some essential sales tools your teams should be using.

Top of Funnel 50

Top of Funnel Features Advertising Funnels Video Marketing 50

Vidyard

APRIL 23, 2020

With the current global health crisis, most schools have shut down to help stem the spread of COVID-19. This move has forced educators to deliver some form of distance education or virtual learning online to support both students and parents. Before the pandemic, many schools were already using a host of teaching and educational technologies every day in the classroom, with many built to support distance learning in some capacity.

Peer-to-peer 78

Peer-to-peer Work Management Education Paid Search Agency 78

Vidyard

SEPTEMBER 25, 2020

You’re reaching out to prospects, customers, partners, and vendors through email, but your messages might be getting lost in the noise. The average person receives 96 emails per day. Do you carefully read every email you get? Most people don’t. Without that special something to set an email apart, yours will blend into the background. Using video is an easy hack to make your email beat out the other 95.

Video Marketing 144

Video Marketing Paid Search Agency Work Management Marketing Management 144

Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. KITCHENER, Ontario – September 22, 2020 – To support the growing appetite for video in business, Vidyard worked with HubSpot to develop new analytics and reporting functionality, which is now available in HubSpot Video — the solution for hosting and publishing video within HubSpot’s marketing

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

Vidyard

AUGUST 18, 2020

Snapchat is often seen as a social platform that caters to teens, but as its audience has grown, brands have taken notice and are taking advantage of the video marketing opportunities available on the social network. Snapchat users are loyal to the platform and prolific in their posting: 186 million people use Snapchat every day, posting a combined three billion Snaps daily.

Video Marketing 148

Video Marketing Brand Identity Branding Paid Search Agency 148

Vidyard

AUGUST 6, 2020

Pinterest has always stood out among its social-platform peers as a community that drives meaningful user engagement. So it’s not surprising that Pinterest users are twice as likely to say their time on the platform is well spent, versus other social networks. Unlike other social networks built around the immediacy of sharing, Pinterest is a community geared toward planning for future life events—weddings, home renovations, vacations, a new meal plan, or an updated gym routine.

Video Marketing 164

Video Marketing Business Social Networks Verticals 164

Vidyard

JULY 24, 2020

An interview with a compelling person is nearly always an entertaining thing to watch (it is, after all, the premise that many a late night or daytime talk show is built on). But what happens when it’s not feasible to be in the same physical space as your interviewee? Whether that’s due to cost concerns, scheduling issues, time restraints, or even travel restrictions and social distancing orders, it means you need to get creative to get the footage you need to make your video.

Budget Programs 142

Budget Programs Enterprise Management Skype Work Management 142

Vidyard

JULY 21, 2020

In the competitive world of social media marketing , it can be hard to ensure your brand’s efforts stand out from the crowd on an established platform like Twitter. One of the best ways to have your voice heard and to engage your target audience is to leverage one of the fastest growing social tools: Twitter video. According to statistics gathered by Wordstream , 82% of Twitter users watch video content on the platform.

Twitter 137

Twitter Video Marketing Paid Search Agency Click Rate 137

Vidyard

JUNE 26, 2020

We’re all on video more than ever before—whether we like it or not. From video conferencing and webinar panels to shoot-and-share social videos and company productions starring employees , video is everywhere in today’s businesses. If you’re camera shy, an introvert, or just plain uncomfortable on video, it can be a real nightmare. But it doesn’t have to be.

Video Marketing 178

Video Marketing Tips Paid Search Agency Work Management 178

Vidyard

JUNE 12, 2020

When Instagram entered the scene in 2010, it gave us a common aesthetic language. Suddenly, we were all citizen photographers and videographers, documenting every aspect of our lives from our coffee to our camping trips. Today, with a global community of 1 billion users , Instagram is one of the world’s most dominant social platforms for video.

Video Marketing 112

Video Marketing Business Broadcasting Verticals 112

Vidyard

MAY 22, 2020

TD Bank remade one of their most popular ads by having the original actor film it at his home using an iPhone 11 Pro (with a little help from his sister). That ad’s now airing on TV and being promoted online. In the original video , a TD Bank employee dances around a seemingly empty branch. In the quarantine-era version , the same actor dances around his home after using mobile banking to deposit a cheque.

Video Marketing 125

Video Marketing Work Management Marketing Management Mobile Marketing 125

Vidyard

MAY 19, 2013

The post ROI Calculator Test appeared first on Vidyard.

ROI 50

ROI 50

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . Consider this: 20% of people will read the text on a page, but 80% will watch a video. . One of the best parts is that there’s no one right way to use video messaging—it can, and should, be used across your business to collaborate, connect, and convert. .

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Vidyard

MARCH 12, 2020

Google. Microsoft. Facebook. Amazon. LinkedIn. HP. Twitter. Airbnb. They’ve all asked at least part of their workforce to work from home in light of the current health situation. More companies are likely to follow—maybe even yours. If you’ve never worked from home or don’t do so regularly, it can be a big switch. Many Vidyard employees regularly work remotely.

Work Management 164

Work Management Tips Marketing Management Paid Search Agency 164

Vidyard

MARCH 9, 2020

The spring events schedule has effectively blown up for many brands. Health concerns abound, leading many event organizers to cancel in-person conferences and events. If you’re scrambling to figure out what to do with your suddenly unspent conference/trade show/event budget and how to drive leads and pipeline in the absence of these opportunities, then this guide is for you.

Work Management 121

Work Management Marketing Management Budget Programs Conference 121

Vidyard

FEBRUARY 27, 2020

The internet in general and video in particular have made HUGE strides in the 10 years between 2010 and 2019. Consider for a second, that when that decade started, YouTube was equivalent to a kindergartener, not yet the world’s second largest search engine. In that space, we’ve seen some of the best video trends yet—and we’ve seen some of the worst video trends, right out of a MySpacer’s fever dream.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. KITCHENER, Ontario – February 13, 2020 – Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

FEBRUARY 12, 2020

You would think we’d be living in a golden age of internal communications. After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Yet many employees are disengaged with their work. Millennials and Gen Z—who make up more than one-third of the workforce —are skeptical about the positive impact of the companies they work for.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

JANUARY 15, 2020

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? But there’s actually a lot to consider if you want to avoid a boring look and feel. Paying attention to the content, set up, and recording process can take your interviews from boring to dynamic. Contents 1. What is an Interview Video? 2. Benefits of Interview Videos 3.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117