Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. MORE
Feeling camera shy? Every year thousands of salespeople and marketers miss revenue goals because they’re afraid of being on camera. But Meaghan Corson, Video Marketing Speaker and Consultant, has news: you can overcome your trepidation. MORE
There is a lot of power in a customer’s opinion. Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. And that is why customer testimonial videos work so well. MORE
In the ever changing world of support, we know that creating high quality support is becoming harder than ever to execute. What’s the secret to success in this digital era? A truly outstanding customer experience—the kind that evokes heart-eyed emojis and maybe even a slow-clap. MORE
Our prospects are bombarded with hundreds of messages every day, making it difficult to stand out and get the attention we deserve. As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks. MORE
The expectations of customers are changing. MORE
Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. MORE
There’s only so many hours in the day—that’s why top support teams use video to increase deflection and resolve cases 25% faster, all while boosting overall customer satisfaction. Have we piqued your curiosity? Find out how you can use Zendesk + Video , for customer support. MORE
There is nothing worse for a sales rep then trying to book a call with a prospect and hearing “Sorry I’m slammed, my calendar is too full, let’s reschedule next week, next month, next quarter, or next YEAR!” MORE
Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. MORE
“The hardest part of the sales process is getting to engagement,” says Trish Bertuzzi. All too often salespeople make the problem worse by bombarding their prospects with impersonal and irrelevant messages. So how do you avoid the pitfalls of sales fails and create outreach that wins? MORE
Dreamforce 2017: Through the Video Lens. Last week, the spectacle that is Dreamforce engulfed the city of San Francisco bringing together tens of thousands of business professionals, app developers and members of the tech community. MORE
Deflection Rates. If these terms mean anything to you, you almost certainly work in customer support. And if you’re anything like most customer support reps, you’re under a lot of pressure to keep up with demanding customers, while still providing the highest caliber of service. MORE
Nobody sees more variety on the sales floor than a solutions consultant (SC). They’re the person to whom all new and exciting edge-cases flock—where salespeople bring the the deals that are unusual, fascinating, and sometimes, prophetic. MORE
Coming from a sales background, I’m usually the one trying to get people to buy something! However, in the past year I’ve often found myself on the other side of the conversation. I’ve been evaluating new technologies to help my own team succeed. MORE
“To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. A few champions enjoy the lion’s share of views, engagement, and outcomes. MORE
It’s no secret that it’s harder than ever to get engagement from prospects. In fact, HubSpot’s 2017 State of Inbound Report found that the biggest challenge facing salespeople today is finding ways to break through the barrier and get a response. MORE
Watch a clip of the late, great Bruce Lee delivering his famous one-inch punch and you’ll see him knock a martial artist off his feet with minimal effort. And if Lee draws it back into a whopping six-inch punch? The guy flies back several yards. Just see what I mean. How do you think he did it? MORE
“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand. MORE
Think big data is big? Wait till you look at big video data. It’s information-rich in a way that PDFs and articles can never be: Videos reveal what viewers watch, skip, rewatch, and share and when analyzed, they yield extra-juicy insights. MORE
It’s no secret–B2B buyers are more enabled and empowered than ever before. MORE
According to your customers, support just got personal. In Salesforce’s 2017 State of Service Report , 69% of consumers and 82% of business buyers now expect support to be personalized to them. MORE
“If you build it, they will come” may work in the movies , but as any team that’s launched an employee portal, an internal newsletter, or benefits workshop can attest, it’s a recipe for an empty stadium. MORE
When we think about online videos in business, we usually think about how a company communicates its brand to the world. MORE
As marketers, we know how hard it is to connect to today’s audiences. With so much of the buyer’s journey now happening online, we have to take into account new expectations around the kind of content our buyers want. And what do they want? MORE
Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. MORE
Ebooks, blog posts, and written content are important in a marketing strategy, but it’s hard to generate a real emotional connection and emotional response with those content formats. Video, on the other hand, gives you that exact opportunity. MORE
Personal video messages are an emerging phenomenon in sales. Getting in front of the camera can be daunting at first, but you’ll get comfortable with it in no time. Take it from me: When I first started at Vidyard, I felt weird about just sitting down and shooting videos. I’d be thinking to myself, “Do you even know what you want to say?” ” or “Other people are trying to work. You’re being disruptive.” MORE
If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing. Their attention shifts faster than a speeding bullet. Their willpower is stronger than a locomotive, and they’re able to leap over countless ads, emails, and messages in a single bound. MORE
Brands today are creating some truly awe-inspiring video content. It’s a full-fledged film renaissance and at Vidyard, we get to watch the Michaelangelos of sales and marketing paint their motion picture masterpieces with selfies, explainers, and screen captures. But what about your team? Ever find yourself wondering what to put in your video, or curious what else is out there? Well, wonder no longer. MORE
If you’re thinking about using video in your sales process, like outreach videos, but aren’t sure where to start–we’re here to help you out. MORE
Tracking the right video metrics is beyond critical. Because, in the words of the world-renowned management consultant Peter Drucker, “If you can’t measure it, you can’t improve it.” ” Your video marketing can’t get better until you know where you stand. MORE
Vidyard
FEBRUARY 16, 2018
“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand.
Vidyard
JUNE 27, 2018
As marketers, we know how hard it is to connect to today’s audiences. With so much of the buyer’s journey now happening online, we have to take into account new expectations around the kind of content our buyers want. And what do they want?
Vidyard
JULY 17, 2018
“The hardest part of the sales process is getting to engagement,” says Trish Bertuzzi. All too often salespeople make the problem worse by bombarding their prospects with impersonal and irrelevant messages. So how do you avoid the pitfalls of sales fails and create outreach that wins?
Vidyard
JULY 13, 2018
Feeling camera shy? Every year thousands of salespeople and marketers miss revenue goals because they’re afraid of being on camera. But Meaghan Corson, Video Marketing Speaker and Consultant, has news: you can overcome your trepidation.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
Vidyard
JUNE 19, 2018
When we think about online videos in business, we usually think about how a company communicates its brand to the world.
Vidyard
JUNE 21, 2018
It’s no secret–B2B buyers are more enabled and empowered than ever before.
Vidyard
MARCH 23, 2018
Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day.
Vidyard
JANUARY 26, 2018
Tracking the right video metrics is beyond critical. Because, in the words of the world-renowned management consultant Peter Drucker, “If you can’t measure it, you can’t improve it.” ” Your video marketing can’t get better until you know where you stand.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Vidyard
DECEMBER 19, 2017
Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared.
Vidyard
DECEMBER 12, 2017
Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand.
Vidyard
FEBRUARY 15, 2018
Ebooks, blog posts, and written content are important in a marketing strategy, but it’s hard to generate a real emotional connection and emotional response with those content formats. Video, on the other hand, gives you that exact opportunity.
Vidyard
APRIL 26, 2018
It’s no secret that it’s harder than ever to get engagement from prospects. In fact, HubSpot’s 2017 State of Inbound Report found that the biggest challenge facing salespeople today is finding ways to break through the barrier and get a response.
Vidyard
APRIL 18, 2018
Coming from a sales background, I’m usually the one trying to get people to buy something! However, in the past year I’ve often found myself on the other side of the conversation. I’ve been evaluating new technologies to help my own team succeed.
Advertisement
Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Vidyard
JULY 16, 2018
Brands today are creating some truly awe-inspiring video content. It’s a full-fledged film renaissance and at Vidyard, we get to watch the Michaelangelos of sales and marketing paint their motion picture masterpieces with selfies, explainers, and screen captures. But what about your team? Ever find yourself wondering what to put in your video, or curious what else is out there? Well, wonder no longer.
Vidyard
OCTOBER 10, 2017
“To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. A few champions enjoy the lion’s share of views, engagement, and outcomes.
Vidyard
DECEMBER 6, 2017
Watch a clip of the late, great Bruce Lee delivering his famous one-inch punch and you’ll see him knock a martial artist off his feet with minimal effort. And if Lee draws it back into a whopping six-inch punch? The guy flies back several yards. Just see what I mean. How do you think he did it?
Vidyard
MARCH 1, 2018
Our prospects are bombarded with hundreds of messages every day, making it difficult to stand out and get the attention we deserve. As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.
Vidyard
JUNE 1, 2018
There’s only so many hours in the day—that’s why top support teams use video to increase deflection and resolve cases 25% faster, all while boosting overall customer satisfaction. Have we piqued your curiosity? Find out how you can use Zendesk + Video , for customer support.
Vidyard
FEBRUARY 26, 2018
If you’re thinking about using video in your sales process, like outreach videos, but aren’t sure where to start–we’re here to help you out.
Vidyard
JUNE 26, 2018
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
Vidyard
DECEMBER 14, 2017
Nobody sees more variety on the sales floor than a solutions consultant (SC). They’re the person to whom all new and exciting edge-cases flock—where salespeople bring the the deals that are unusual, fascinating, and sometimes, prophetic.
Vidyard
OCTOBER 25, 2017
According to your customers, support just got personal. In Salesforce’s 2017 State of Service Report , 69% of consumers and 82% of business buyers now expect support to be personalized to them.
Vidyard
NOVEMBER 15, 2017
Dreamforce 2017: Through the Video Lens. Last week, the spectacle that is Dreamforce engulfed the city of San Francisco bringing together tens of thousands of business professionals, app developers and members of the tech community.
Vidyard
AUGUST 30, 2017
In the ever changing world of support, we know that creating high quality support is becoming harder than ever to execute. What’s the secret to success in this digital era? A truly outstanding customer experience—the kind that evokes heart-eyed emojis and maybe even a slow-clap.
Advertisement
Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.
Vidyard
OCTOBER 11, 2017
If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing. Their attention shifts faster than a speeding bullet. Their willpower is stronger than a locomotive, and they’re able to leap over countless ads, emails, and messages in a single bound.
Vidyard
SEPTEMBER 13, 2017
Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.
Vidyard
JANUARY 5, 2018
There is a lot of power in a customer’s opinion. Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. And that is why customer testimonial videos work so well.
Vidyard
JULY 4, 2018
Personal video messages are an emerging phenomenon in sales. Getting in front of the camera can be daunting at first, but you’ll get comfortable with it in no time. Take it from me: When I first started at Vidyard, I felt weird about just sitting down and shooting videos. I’d be thinking to myself, “Do you even know what you want to say?” ” or “Other people are trying to work. You’re being disruptive.”
Advertisement
B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.
Vidyard
SEPTEMBER 21, 2017
If there’s one truth when it comes to gossip, it’s that it can take on a life of it’s own.
Vidyard
JUNE 20, 2017
The expectations of customers are changing.
Vidyard
JANUARY 4, 2018
“If you build it, they will come” may work in the movies , but as any team that’s launched an employee portal, an internal newsletter, or benefits workshop can attest, it’s a recipe for an empty stadium.
Vidyard
AUGUST 31, 2017
Deflection Rates. If these terms mean anything to you, you almost certainly work in customer support. And if you’re anything like most customer support reps, you’re under a lot of pressure to keep up with demanding customers, while still providing the highest caliber of service.
Speaker: Brian Carroll, CEO & Founder of markempa
Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
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