Vidyard

APRIL 10, 2019

Outreach 97

Outreach Personalization Tools Multi-Channel 97

Vidyard

APRIL 22, 2019

Lots of vendors call themselves video platforms, but each do wildly different things for different audiences—from helping beauty bloggers monetize to helping marketers drive leads to helping entertainment execs build streaming services.

Youtube 80

Youtube Video Business ROI 80

Vidyard

NOVEMBER 15, 2018

As a product marketer, I tend to talk to a lot of customers. Trying to find out what’s been working for them, what hasn’t been working, and what they’re focused on for the next year.

Trends 139

Trends Video Outreach B2B 139

Vidyard

NOVEMBER 6, 2018

Bunnos. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video 140

Video GPS Storytelling Generation 140

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Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Video

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” ” without irony.

Youtube 87

Youtube Channel Banner Video 87

Vidyard

DECEMBER 13, 2018

The late, great Walter Cronkite was arguably the world’s most famous newscaster. But, if the greatest generation will forgive us, he was also a bit of talking head.

Examples 118

Examples GPS Viral Insert 118

Vidyard

NOVEMBER 6, 2018

Sherlock Holmes. Frenchies. Cacti (or is it cactuses?). Sick rhymes. 94% response rates. And millions of dollars in new revenue.

Video 119

Video GPS FAQ Proposal 119

Vidyard

FEBRUARY 19, 2019

Do you want to build your brand, reach a wider audience, and make personal connections with customers in 2019? Look no further than video! It’s a fresh new year and if you’re anything like us, you have big plans to leverage video in 2019 to reach your strategic goals.

Trends 92

Trends Video Outreach Knowledge Base 92

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). More companies are realizing the potential of video and adapting their marketing strategies and budget to incorporate video assets.

Organic 85

Organic Organization Video Barriers 85

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Build

Vidyard

NOVEMBER 15, 2018

Attributes 1,198% percent revenue growth to focus on innovation, culture and customer centricity.

Companies 106

Companies Exchange Video List 106

Vidyard

JUNE 27, 2018

As marketers, we know how hard it is to connect to today’s audiences. With so much of the buyer’s journey now happening online, we have to take into account new expectations around the kind of content our buyers want. And what do they want?

Video 127

Video Paper Rules Efficiency 127

Vidyard

MAY 5, 2017

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. You’re joining the big leagues!

Video 171

Video Plan Strategy Youtube 171

Vidyard

MARCH 11, 2019

Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Remember, as Fast Company put it, “ People don’t buy products – they buy better versions of themselves.”

Outreach 78

Outreach MQL Prospect Video 78

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Customer

Vidyard

JANUARY 31, 2019

Financial service industries are up against a generational cliff. As a whole, financial service organizations and younger generations struggle to relate to each other. This is especially problematic because the whole industry is based on trust and relationships.

Service 88

Service Organic Organization Urgency 88

Vidyard

DECEMBER 14, 2018

Communities 93

Communities List Startup Outreach 93

Vidyard

JULY 25, 2018

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence.

Social Media 111

Social Media Build Brand Branding 111

Vidyard

MARCH 7, 2019

“Perfect Is The Enemy Of Good” The automation and scale of marketing and sales technologies have devalued the human touch of face to face interaction. Today’s biggest brands are gaining traction by being real and authentic while making a personal connection with a customer through the use of video.

Develop 73

Develop Blasts Video Stats 73

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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Lead Generation

Vidyard

FEBRUARY 1, 2019

Big plans for this year! I’m going to scrub our contact lists, spit-polish our old nurture emails, and finally get around to fixing the gate on our landing page. Oh, and events! I love events. Let’s do twice as many this year. And yes, this is the year we align with sales.

CTR 80

CTR Video Channel Landing Page 80

Vidyard

NOVEMBER 21, 2018

“Defining your target market is one of a marketer’s most important tasks.” ” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Buyer Personas 93

Buyer Personas Persona Help Video 93

Vidyard

JANUARY 3, 2019

Our company, Everbridge , was founded after 9/11 to help improve the way people communicate and locate each other in a time of crisis. Our SaaS-based emergency communications platform is used by over 4,200 enterprise customers. It reaches over 500 million people in more than 200 countries The technical support team at Everbridge is made up of three distinct teams and about 30 agents.

Touchpoints 85

Touchpoints Environment Insert Customer 85

Vidyard

MARCH 23, 2019

Sales development is one of the most important and under-appreciated functions in growth-oriented B2B companies. It’s also one of the most exciting when it comes to the evolution of technology and AI. This has never been more apparent than in March 2019 when Outreach and SalesLoft, hosted their annual conferences Unleash and Rainmaker —bringing together more than 2,000 members of the sales development community to discuss the latest trends and innovations in this burgeoning market.

Outreach 65

Outreach Develop Urgency Efficiency 65

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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Cold Calling

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” ” Okay, perhaps they don’t use those exact words. But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex.

Permission 97

Permission Help Vertical Youtube 97

Vidyard

OCTOBER 10, 2018

When’s the last time you read a review? Whether you were looking for a place to eat dinner or making a purchase on Amazon, there’s a good chance it wasn’t too long ago. Personally, when reviews aren’t readily available, I go in search of them.

Review 96

Review Terms and Conditions Customer Recency 96

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

Banner Ads 96

Banner Ads Banner Lead Nurturing Medium 96

Vidyard

DECEMBER 28, 2017

We’ve been talking a lot about using video during the inbound/outbound sales process.

Sales Cycle 123

Sales Cycle Proposal SME Help 123

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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

SMB

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale.

Trends 87

Trends Personalization Hubspot Insert 87

Vidyard

NOVEMBER 30, 2018

The experience economy isn’t just about pop-up shops and Instagrammable wall quotes ( although both of those are big trends ). B2B buyers are demanding more human, personalized experiences at every touchpoint from search to purchase to support.

Industry 85

Industry Video Forrester Touchpoints 85

Vidyard

SEPTEMBER 28, 2018

Fashion might be cyclical (who else is surprised that fanny packs and scrunchies are making a comeback?), but marketing trends tend to keep moving forward. via GIPHY That’s certainly the case with video marketing , which continues to infiltrate industry after industry, with no signs of stopping. In video marketing, there’s always something new to test ( personalization , anyone?), but one thing’s for sure: video in one form or other is here for the long haul.

Trends 92

Trends Mobile Video Funnel 92

Vidyard

DECEMBER 29, 2017

There is nothing worse for a sales rep then trying to book a call with a prospect and hearing “Sorry I’m slammed, my calendar is too full, let’s reschedule next week, next month, next quarter, or next YEAR!”

Response Rate 119

Response Rate Rate Sales Video 119

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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Government

Vidyard

SEPTEMBER 27, 2018

Everyone knows that “a diamond is forever.” ” But they weren’t always. In the 1930s, only 10% of brides in the U.S. had a diamond engagement ring. Fast forward 50 years and that number shoots up to 80%. So what happened? Enter De Beers. They hired U.S. ad agency N.W.

Demand Generation 91

Demand Generation Stats Demand Generation 91

Vidyard

SEPTEMBER 19, 2018

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. It lets you ramp up engagement levels and build trust with your audience.

Lead Scoring 91

Lead Scoring MQL Classified Tagging 91

Vidyard

DECEMBER 12, 2017

Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand.

Demand 117

Demand Conversion Rate Lead Gen Campaign 117

Vidyard

MARCH 11, 2019

Over the past couple of years, top performing sales and business development reps have leveraged the power of 1-to-1 video powered by Vidyard GoVideo to increase their production. Incorporating video messaging into their sequences and follow-up emails, not only helps to humanize their message, but also increases their connect rate by as much as 400%, while also increasing pipeline and closing more sales.

Outreach 63

Outreach Template Effective Effectiveness 63

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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Industry