Video Calls to Action: What They Are and How to Use Them


“Sign Up for an Account.” Download the eBook.” Book a Demo.” You probably already know all about the call to action. When you’re presenting a piece of content, you always want to include a compelling CTA that drives the next step. But are you using video calls to action the right way?

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25 Facts on Using Video in Social Media Marketing


Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe.


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The Secrets to Virtual Selling for Financial Services


Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling.

The Video Pre-Production Checklist for Content Creators


Believe it or not, the stage where you film your video production is the shortest. Pre-production, or the preparation phase, takes longer. It’s here that you do all the planning, scripting, storyboarding, and casting.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

What You Need to Know About Video Post-Production


Prep packed up! Filming finished! Now it’s time for your editing stage, also known as “post-production”. Post-production is where you pick which shots you’ll use, assemble them, and add any graphics, animations, or captions you want in your final video. In a perfect world, this would be simple.

Demo Videos: How to Utilize Them in Your Technical Sales Cycle


I know from experience that scaling Solutions Consultants (SCs) and sales teams as a whole can be a challenge, as I have witnessed how it can take up to 24 months to fully mint a new Solutions Consultant.

Secure Video Sharing for Financial Services


Financial services is an industry built on trust. Clients rely on you to keep their money safe, give them sage advice, and make decisions with their best interest in mind.

Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise


KITCHENER, Ont. August 04, 2021 – Looking to increase company morale and make customers more likely to engage in the new digital-first business world? Use more video. That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S.

25 Sales Statistics That Prove Why You Should Be Using Video for Virtual Selling


By now, you’ve heard all kinds of things about virtual selling using video. With many people working from home (at least partially) for the foreseeable future, video is the best way to reach right through prospects’ computer screens and grab their attention.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

The Complete Guide to Video Production


We have one goal and it’s this: To shatter the myth that video is difficult or expensive. You can build pipeline and attract audiences with the skills, scripts, and devices you already have, or can acquire on the cheap. This post is for everyone.

How To Evaluate an Online Video Platform


Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020.

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Social Selling: How to Connect, Engage and Sell on LinkedIn


Social selling is a work of art if done correctly. It’s a long game played throughout your sales career. The beauty of social selling is that anyone can do it. Really, anyone!

Free Sales Tools Reps Can’t Live Without


Like the elusive Yeti or the Loch Ness Monster, free sales tools might seem like the stuff of folklore. Sure, everyone claims to have a sighting—but do they really exist? As intrepid salespeople, we wanted to investigate once and for all. What we discovered might surprise you.

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How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

How to End Your Video with Action: Strong CTA Examples


One of the last (and most important) steps to include in any video is the call to action (CTA). This is where you close the deal, so to speak, and prompt your viewer to actually do something. It’s the virtual handshake with the viewer.

5 Sales Onboarding Tips for a Virtual Workplace


In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole.

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Video for Sales Emails: How to Use Video to Book More Meetings


Why is using video for sales emails a smarter way to engage prospects and advance deals? Imagine you just bought a new dresser you need to assemble. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step?

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Sales Prospecting with Video | Templates and Ideas


To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

Vidyard Report Reveals Sales Teams Using Video Have Increased Response Rates, Reduced Deal Cycles


KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results.

The Best Virtual Sales Training Resources for Your Next Sales Kickoff


Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies.

12 Tips That Actually Help with Zoom Fatigue


Video calls. They’re not just a fact of remote work, but a veritable lifeline. Except when they’re not. People (especially office workers) are increasingly experiencing burnout and exhaustion from constant video conferencing, a phenomenon that’s been dubbed “Zoom fatigue.”. And it’s not just at work.

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The Ultimate Guide to Virtual Selling in 2021


Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

How to Find the Best Background Music for Videos


Music is the literature of the heart, a French poet once said. Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness.

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How to Be Comfortable on Video: 16 Fool-Proof Tips


We’re all on video more than ever before—whether we like it or not. From video conferencing and webinar panels to shoot-and-share social videos and company productions starring employees , video is everywhere in today’s businesses.

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How to Use Video in Every Stage of Your Event Marketing


Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up.

Pin It to Win It: How to Use Pinterest Video for Business


Pinterest has always stood out among its social-platform peers as a community that drives meaningful user engagement. So it’s not surprising that Pinterest users are twice as likely to say their time on the platform is well spent, versus other social networks.

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

Video Accessibility: How to Make Videos Everyone Can Enjoy


Have you ever used a website or app and been frustrated by an unintuitive user interface (UI) or too-small text? If so, you can understand how usability makes or breaks a product or content. If you can’t easily and comfortably use it, it spoils the experience.

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Vidyard Reports Record-Breaking Growth as Video Becomes Essential for Digital-First Sales and Marketing


KITCHENER, Ont. June 10, 2021 – Vidyard , the leading video platform for businesses, today announced a year of record-breaking growth, new product offerings, and an expanded partner ecosystem as demand for video tools for virtual selling and digital marketing continues to surge.

Personalized Video: Everything You Need to Know


Everyone likes to feel special. That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience.

Vidyard Reveals 2020 Video in Business Awards Winners


The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

How to Win More Deals with Video for Sales in 2021


How has your sales process changed throughout the pandemic? Have you written so many emails that your fingers are numb? Maybe you’ve had to shake yourself awake for another zoom call.

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