Three exciting B2B video trends for 2019


As a product marketer, I tend to talk to a lot of customers. Trying to find out what’s been working for them, what hasn’t been working, and what they’re focused on for the next year.

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline


Bunnos. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline.

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Vidyard Reorders Stakeholder List, Ranks ‘Community’ Above ‘Investors’ in Bold Move for Tech


How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue


Sherlock Holmes. Frenchies. Cacti (or is it cactuses?). Sick rhymes. 94% response rates. And millions of dollars in new revenue.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

21 ways to make your sales videos more exciting (with examples)


The late, great Walter Cronkite was arguably the world’s most famous newscaster. But, if the greatest generation will forgive us, he was also a bit of talking head.

Vidyard Named One of Deloitte’s 2018 Fast 50™ and Technology Fast 500™ Fastest Growing Companies


Attributes 1,198% percent revenue growth to focus on innovation, culture and customer centricity.

How changing buyer behaviours are transforming traditional industries


The experience economy isn’t just about pop-up shops and Instagrammable wall quotes ( although both of those are big trends ). B2B buyers are demanding more human, personalized experiences at every touchpoint from search to purchase to support.

2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You


New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale.

How to Plan Your Video Marketing Strategy


You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. You’re joining the big leagues!

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Why Customer Reviews Matter and How to Get Them


When’s the last time you read a review? Whether you were looking for a place to eat dinner or making a purchase on Amazon, there’s a good chance it wasn’t too long ago. Personally, when reviews aren’t readily available, I go in search of them.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Four Es of Great Video Content: How to Stand Out and Convert More Buyers


As marketers, we know how hard it is to connect to today’s audiences. With so much of the buyer’s journey now happening online, we have to take into account new expectations around the kind of content our buyers want. And what do they want?

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How a Video Library Can Help Power Every Part of Your Business


There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” ” Okay, perhaps they don’t use those exact words. But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex.

How buyer personas help you make better videos


“Defining your target market is one of a marketer’s most important tasks.” ” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

Why Custom Attributes are Essential to Lead Scoring Your Videos


It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. It lets you ramp up engagement levels and build trust with your audience.

Diamonds, Demand Generation, and Stats Your Business Needs


Everyone knows that “a diamond is forever.” ” But they weren’t always. In the 1930s, only 10% of brides in the U.S. had a diamond engagement ring. Fast forward 50 years and that number shoots up to 80%. So what happened? Enter De Beers. They hired U.S. ad agency N.W.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Jay Baer’s Top 6 B2B Video Trends


Fashion might be cyclical (who else is surprised that fanny packs and scrunchies are making a comeback?), but marketing trends tend to keep moving forward. via GIPHY That’s certainly the case with video marketing , which continues to infiltrate industry after industry, with no signs of stopping. In video marketing, there’s always something new to test ( personalization , anyone?), but one thing’s for sure: video in one form or other is here for the long haul.

Tales from the Script: Overcoming Common Video Fears


Video is a massive asset to any modern business, yet every year thousands of salespeople and marketers miss revenue goals because they’re afraid of being on camera. Check out what happens when three co-workers are tasked with creating video and their deepest, darkest fears emerge. While our Halloween monsters maybe fake, their fears are very much alive! Let’s take a look at four of the most common video fears and how you can overcome them. #1 and Other Leading Sales Platforms Select Vidyard GoVideo to Power One-to-One Video Messaging


Leading sales acceleration platforms are turning to one-to-one video messaging powered by Vidyard to help their customers book more meetings and humanize the sales process WATERLOO, Ontario – November 28, 2018 – Vidyard , the leading video platform for business, today announces that and other leading providers of sales engagement and sales prospecting solutions have integrated Vidyard GoVideo to power one-to-one video messaging within their platforms.

Video Length: How Long Should My Video Be?


Think about how many times you check your smartphone a day. Or how many times you unconsciously tab over from what you’re working on to have a quick glance at your email inbox. We all know attention spans are shrinking. Advertisers now film snackable, six-second versions of their 15- or 30-second ads in an attempt to capture viewers’ fleeting attention. Six seconds.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

4 Tips for Building Your Brand on Social Media


Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence.

Get Organized for Fall: How to Do a Video Library Audit


August can be a slow month. Your audience might be tuning out while they’re on vacation—not to mention that you and your coworkers might also be taking the opportunity for some well-deserved R&R.

Why HubSpot is Partnering with Vidyard


(This post was originally published on Medium) People love video. I mean they love video. People spend a staggering six hours a day watching video ! Outside of breathing, there might not be any activity that unites us as people more than watching video.

How Sales Can Triple Response Rates With Video


There is nothing worse for a sales rep then trying to book a call with a prospect and hearing “Sorry I’m slammed, my calendar is too full, let’s reschedule next week, next month, next quarter, or next YEAR!”

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

4 Ways Video Helps Maintain Control and Accelerate the Sales Cycle


We’ve been talking a lot about using video during the inbound/outbound sales process.

Use Video to Turn Your Sales Fails into #Wins


“The hardest part of the sales process is getting to engagement,” says Trish Bertuzzi. All too often salespeople make the problem worse by bombarding their prospects with impersonal and irrelevant messages. So how do you avoid the pitfalls of sales fails and create outreach that wins?

Multi-Touch Attribution: What It Is and Why You Should Care


Credit where credit is due. It’s a simple mantra, but an important one. After all, who doesn’t like to be acknowledged for their work (especially when it goes well)? Marketing attribution models are a way to assign credit to marketing touchpoints, including campaigns, programs, channels, events, and more. Attribution models allow us to see how what marketers are putting out into the world helps move prospective customers along the buyer’s journey.

How B2B Marketers Can Generate More Sales-Ready Leads With Video


Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Top 8 Reasons Your Video May Fail


“To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. A few champions enjoy the lion’s share of views, engagement, and outcomes.

[Infographic] 6 Video Marketing Trends You Need To Know


Tracking the right video metrics is beyond critical. Because, in the words of the world-renowned management consultant Peter Drucker, “If you can’t measure it, you can’t improve it.” ” Your video marketing can’t get better until you know where you stand.

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86% of marketers say it’s time to rethink nurtures!


The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

Create Your B2B Video Marketing Strategy in 4 Easy Steps


Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Camera shy? Here’s how to banish your fear of being on camera


Feeling camera shy? Every year thousands of salespeople and marketers miss revenue goals because they’re afraid of being on camera. But Meaghan Corson, Video Marketing Speaker and Consultant, has news: you can overcome your trepidation.

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Why Video is a Must-Have Sales Tool [Infographic]


It’s no secret that it’s harder than ever to get engagement from prospects. In fact, HubSpot’s 2017 State of Inbound Report found that the biggest challenge facing salespeople today is finding ways to break through the barrier and get a response.

6 Video Benchmarks You Need to See


Think big data is big? Wait till you look at big video data. It’s information-rich in a way that PDFs and articles can never be: Videos reveal what viewers watch, skip, rewatch, and share and when analyzed, they yield extra-juicy insights.

7 Highly Effective Account-Based Marketing Tactics


Business buyers have a higher expectation of personalization than the average consumer, according to Salesforce’s State of Marketing Report , but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. That’s where account-based marketing tactics come in. What is account-based marketing ?

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved. Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.