Vidyard

11 of the Best Free Video Marketing Tools Out There in 2019

Vidyard

For anyone who thinks video marketing is expensive, I have a big secret to share. There are hundreds of free video marketing tools out there to help you at every stage of the video process, from ideation and scripting to naming, planning, editing, and distribution.

Video 138

How Long Should Videos Be? The Ultimate Guide to Video Length

Vidyard

Most marketing videos should be two minutes or less. Generally. But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. The earlier the stage, the shorter. The later, the longer.

Video 120

5 Myths About Using Video for Sales: Debunked

Vidyard

Lots more businesses are using lots more video, and not just on social media, either. People are coming around to the fact that video has a place throughout the sales cycle and across the customer journey, from your first contact with a prospect to enabling customer success.

Sales 115

5 Types of Talk Triggers to Get People Talking About You

Vidyard

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. They provide the highest quality leads for one simple reason: authenticity.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Screen Record on Any Device (Plus: The Best Screen Recorders)

Vidyard

Almost every device—Macs, PCs, iPhones, and Androids—have a built-in way to record your screen, but each one is different. On iPhones, it only takes four steps. On PCs, you may have to use PowerPoint. Yes, really.) And lord help anyone trying to screen record on Android who isn’t a developer.

Press 87

14 Benefits of Video Marketing for Small Businesses

Vidyard

Chances are, if you’re a marketer for a small business, you wear many different hats. Some of them probably aren’t even marketing hats. From product marketing to content creation, social posts to event presence—even sales—you name it: It’s on you.

8 Free Video Resources to Make You a Video Marketing Pro in No Time

Vidyard

Learning new skills can help keep you engaged, make you more adaptable, increase your career opportunities, and even benefit your health. Plus, it’s one of the big things that high performers—the people who get promoted—tend to have in common.

In-House Video Production vs. Outsourcing: What’s Right for My Business?

Vidyard

You know buyers crave videos. You want to be making more videos. But you’re blocked. Should you invest in in-house video production or pay for outside professionals? It’s an ancient debate, but you’re not alone.

The Best Video Hosting for Business: Compare Your Options

Vidyard

So you’ve created a business video. Now what? Well, it’s no good sitting on your desktop. You need to get it out to the world, and that’s where you run into problems. You can’t send the full file in an email or text—it’s too big.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Vidyard Releases Free and Pro Offerings of its Business-Grade Video Hosting Service; Helps All Companies Easily Create, Customize and Share Videos

Vidyard

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo.

Zero to Hero: How to Build a Sales Pipeline

Vidyard

Running a small business is full of unknowns, surprises, and frightening challenges. That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period.

Build 116

Vimeo vs. YouTube for business—and what you should consider instead

Vidyard

Lots of vendors call themselves video platforms, but each do wildly different things for different audiences—from helping beauty bloggers monetize to helping marketers drive leads to helping entertainment execs build streaming services.

Video for Small Business: 7 Ways to Boost Your Brand [Examples]

Vidyard

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ).

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Vidyard and Media One Creative Expand Partnership to Help Brands Boost Audience Engagement with Personalized Video Experiences

Vidyard

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets.

Top Video Trends to Watch in 2019

Vidyard

Do you want to build your brand, reach a wider audience, and make personal connections with customers in 2019? Look no further than video! It’s a fresh new year and if you’re anything like us, you have big plans to leverage video in 2019 to reach your strategic goals.

Trends 129

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

Three exciting B2B video trends for 2019

Vidyard

As a product marketer, I tend to talk to a lot of customers. Trying to find out what’s been working for them, what hasn’t been working, and what they’re focused on for the next year.

Trends 142

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

Bunnos. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline.

Video 142

21 ways to make your sales videos more exciting (with examples)

Vidyard

The late, great Walter Cronkite was arguably the world’s most famous newscaster. But, if the greatest generation will forgive us, he was also a bit of talking head.

How to Create Professional B2B Videos Using a Smartphone

Vidyard

“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand.

Video 169

6 Ways to Grow Your Email List Using Facebook Live Video

Vidyard

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t.

List 97

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Video for Financial Services: Banking and Beyond

Vidyard

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience.

Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Vidyard

Vidyard and Media One Creative Expand Partnership to Help Brands Boost Audience Engagement with Personalized Video Experiences

Vidyard

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets.

Fantastic Video Podcasts and How to Record Them

Vidyard

It seems like everyone and their dog has a podcast these days. As of this writing, there are over 700,000 active podcasts with more than 29 million episodes ! The average podcast listener tunes in to an average of 6.5 hours each week.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Pack 1,000 Years of Storytelling Punch into Your Next Sales Video

Vidyard

Storytelling has become synonymous with selling. People respond to stories. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Consider that billions of people around the world have seen Star Wars.

The 2019 Video in Business Benchmarks You Won’t Want to Miss [Infographic]

Vidyard

By now, every marketer worth their salt knows that video’s no passing fad. The truth is that it’s an incredibly powerful medium and its value to businesses—both B2B and B2C—is only increasing. Of course, as more brands start using video, it’s becoming more and more important to make your video content the best it can be so that you can stand out. Knowing what your contemporaries (and your competitors) are doing is key.

10 of HubSpot’s Top Diamond Agency Partners Select Vidyard to Power Video Platform Service

Vidyard

How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

Sherlock Holmes. Frenchies. Cacti (or is it cactuses?). Sick rhymes. 94% response rates. And millions of dollars in new revenue.

Video 127

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Want to Maximize Cold Email Intrigue? Show, Don’t Tell

Vidyard

When Tom Dickson first stepped up to the camera, he didn’t just say “We’ve got a great product.” ” He quietly donned goggles and a lab coat and force-fed seemingly random objects like hockey pucks and crowbars into one of his Blendtec kitchen blenders.