Vidyard

SEPTEMBER 23, 2021

Believe it or not, the stage where you film your video production is the shortest. Pre-production, or the preparation phase, takes longer. It’s here that you do all the planning, scripting, storyboarding, and casting. Don’t skimp: Errors here can cascade throughout the project and make the whole thing take longer. Pre-production can be a difficult phase to manage, but we’ve got your back.

Video Marketing 115

Video Marketing Top of Funnel Product Content 115

Vidyard

SEPTEMBER 23, 2021

Prep packed up! Filming finished! Now it’s time for your editing stage, also known as “post-production”. Post-production is where you pick which shots you’ll use, assemble them, and add any graphics, animations, or captions you want in your final video. In a perfect world, this would be simple. But in reality, it’s almost always the longest phase. Lighting and audio may vary between shots, and you’ll have to correct them.

Video Marketing 121

Video Marketing Product Budget Programs Eye-Tracking 121

Vidyard

JULY 8, 2021

I know from experience that scaling Solutions Consultants (SCs) and sales teams as a whole can be a challenge, as I have witnessed how it can take up to 24 months to fully mint a new Solutions Consultant. Demo videos are the solution for growing B2B software companies when scaling their enterprise sales teams and, in particular, their technical sales teams.

Sales Cycle 140

Sales Cycle Video Marketing B2B Sales Marketing Prospects 140

Vidyard

JUNE 30, 2021

KITCHENER, Ont. – June 30, 2021 – Vidyard and Media One Creative today announced the release of “ re:connection ,” a short documentary film exploring how video creates human connections in a digital business world. The film features a diverse set of experts ranging from a neuroscientist to an unlikely TikTok star discussing how video and shared content experiences help create personal connections in a world where businesses and individuals are reinventing how they reach their audiences in authen

Video Marketing 65

Video Marketing Paid Search Agency Advertising Agencies Business 65

Vidyard

OCTOBER 31, 2016

Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects” KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Planning Work Management 50

Vidyard

NOVEMBER 29, 2016

Organizations embracing video as part of account-based marketing and personalization strategies Video expanding beyond marketing departments KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric.

Planning 65

Planning Account Based Marketing Analytics Video Marketing 65

Vidyard

MARCH 7, 2017

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, comm

CMO 65

CMO Linkedin Enterprise Management Work Management 65

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business, today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement.

Video Marketing 65

Video Marketing Personalization Effectiveness Marketing Management 65

Vidyard

MARCH 27, 2017

Between the title and the first line, I’ve shown why you want to read this article, and it only took 5 seconds. If you have no interest in what you’ve seen so far, it’s likely you’re ready to leave. This is the basic premise of a pre-roll—those annoying ads that play before the video you actually want to watch. You have to endure them for at least 5 seconds until you’re allowed to skip through.

Paid Search Agency 65

Paid Search Agency Ads Video Marketing Budget Programs 65

Vidyard

SEPTEMBER 18, 2017

In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. Why? Probably because they’ve learned to create buzz by watching movie trailers. Movies are a $286 billion industry and much of their success hinges on the handful of 1 to 2- minute movie trailers that promote them.

Video Marketing 65

Video Marketing Paid Search Agency Marketing SIC 65

Vidyard

SEPTEMBER 26, 2017

Gainsight, SalesLoft, Drift and other technology leaders embrace Vidyard GoVideo to power native video experiences across business applications KITCHENER, Ontario – Sept 26, 2017 – Vidyard , the leading provider of new generation video platforms for business, is bringing the power of video to a broad range of business applications with its new Vidyard GoVideo partner ecosystem program.

Advertising Agencies 50

Advertising Agencies Video Marketing Account Based Marketing Marketing Management 50

Vidyard

FEBRUARY 16, 2018

“Companies who created more than 51 videos each year increased by 254% in 2020.” Demand Metric Report Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand. The conversation around video production has become paralyzing for many marketers who often assume that video production requires an outside agency, or thousands of dollars of equipment.

B2B 65

B2B Video Marketing B2B Marketing Advertising Agencies 65

Vidyard

MARCH 1, 2018

Our prospects are bombarded with hundreds of messages every day, making it difficult to stand out and get the attention we deserve. As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks. Which is why we decided to shake things up and create a Video Book or vBook for short. A vBook?

Video Marketing 65

Video Marketing Marketing Automation Services Lead Ranking Lead Scoring 65

Vidyard

MARCH 13, 2018

Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard KITCHENER, Ontario – March 13, 2018 – In today’s increasingly digital world, organizations are turning to rich online content to better engage their audience, build brand affinity and increase customer satisfaction.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Vidyard

MARCH 20, 2018

Customer support teams can now capture and share personal video messages directly within Zendesk to close tickets faster and deliver a more personal customer experience. KITCHENER, Ontario – March 20, 2018 – Vidyard , the leading video platform for business, announces Vidyard GoVideo for Zendesk, the newest video-based Zendesk Editor Marketplace app that brings the power of personal video messaging and screen-recording to Zendesk Support.

Paid Search Agency 65

Paid Search Agency Video Marketing Work Management Marketing Management 65

Vidyard

JUNE 12, 2018

Sales and marketing teams are more data-driven than ever—and that’s especially true of organizations using video. But there is are still many organizations who are struggling with video reporting and the ability to understand the clear value and impact video has on their organization. With so much video data available to marketing and sales, what should leaders be measuring and reporting on to prove the impact on pipeline, opportunities, revenue, and make the most informed decision when it

Video Marketing 50

Video Marketing Marketing Report Marketing & Strategy Marketing Strategy 50

Vidyard

JUNE 26, 2018

Vidyard launches new video player, brings seamless video messaging to more 3rd party apps to help businesses meet growing demand for video-based content and communication KITCHENER, Ontario – June 26, 2018 – Vidyard , the leading video platform for business, today unveiled its latest product enhancements to help businesses generate better leads and drive greater audience engagement by embracing a ‘video-first’ mentality.

Video Marketing 65

Video Marketing Marketing Management Marketo Marketing Prospects 65

Vidyard

JULY 6, 2018

Astute marketers know that the current video marketing landscape is fragmenting. Where you used to be able to employ a single video or group of videos for all funnel stages, that’s not going to cut it anymore. Your buyers want curated content, catered for the exact questions and concerns they’re thinking about at the time. That’s a lot of pressure—but it’s also a huge opportunity for marketers on the cutting edge.

Top of Funnel 65

Top of Funnel B2B Digital Marketing Funnels Video Marketing 65

Vidyard

AUGUST 7, 2018

Templated emails, unimaginative blog posts, and prospects stuck under filing cabinets—the worlds of sales and marketing are full of them. We’ve all been on the receiving end of bland , spammy, or just plain irrelevant outreach. Don’t our customers deserve better content that connects? Just see how poor Laura over at Architech is faring: We’ve gone out into the wild in search of bad communications in their natural habitat.

Content 65

Content Marketing Prospects Outreach CAN-SPAM 65

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. 05, 2018 – Vidyard , the leading video platform for business, announced today that it will power the new HubSpot Video solution unveiled at INBOUND 2018.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Hubspot 65

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” Okay, perhaps they don’t use those exact words. But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. It usually happens when sales leaders throw a fit over misplacing a testimonial that could have saved a deal, or when communications leaders spit out their coffee upon seeing a sensitive internal video circulating on Reddit.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

NOVEMBER 15, 2018

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. WATERLOO, Ontario – November 15, 2018 – Vidyard , the leading video platform for business, today unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo , to enable Sales and Customer Service reps to easily create and share highly-personalized video mes

Video Marketing 65

Video Marketing Enterprise Management Work Management Personalization 65

Vidyard

DECEMBER 14, 2018

Throughout 2018, Vidyard solidified community engagement programming and community initiatives, contributing to the building of a “give back” strategy that inspires others – and it’s all backed by Vidyard’s board of directors KITCHENER, Ontario – December 14, 2018 – Vidyard , the leading video platform for business, has prioritized the company’s commitment to Community as a key stakeholder.

Lead Ranking 65

Lead Ranking Lead Scoring Communities Paid Search Agency 65

Vidyard

JANUARY 31, 2019

Financial service industries are up against a generational cliff. As a whole, financial service organizations and younger generations struggle to relate to each other. This is especially problematic because the whole industry is based on trust and relationships. Video has emerged as a key solution to help with this. Why? We are naturally attracted to video content rather than large blocks of text.

Work Management 65

Work Management Video Marketing Organization Service 65

Vidyard

MARCH 11, 2019

Over the past couple of years, top performing sales and business development reps have leveraged the power of one-to-one video powered by Vidyard to increase their production. Incorporating video messaging into their sequences and follow-up emails, not only helps to humanize their message, but also increases their connect rate by as much as 400%, while also increasing pipeline and closing more sales.

Outreach 65

Outreach Video Marketing Effectiveness Click Rate 65

Vidyard

MAY 21, 2019

Avidly, Digital 22, IMPACT, Revenue River, SmartBug Media, and other HubSpot digital marketing and sales agencies have partnered with Vidyard as their top video platform of choice for clients KITCHENER, Ontario – May 21, 2019 – 10 of HubSpot’s top Diamond Agency Partners have partnered with Vidyard as their top video platform of choice to help grow their businesses, fuel growth and deliver exceptional results through video for themselves and their customers.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65

Vidyard

JUNE 6, 2019

As utilization of its personalized video app doubles year-over-year, Vidyard introduces new capabilities to bring the power of video to any sales professional, no matter how they work. KITCHENER, Ontario, June 06, 2019 — Today, Vidyard announced major updates to its free video messaging and screen recording app , Vidyard GoVideo®, that make it easy for any sales professional to leverage the power of personalized video no matter how, or where, they work.

Work Management 65

Work Management Video Marketing Personalization Marketing Management 65

Vidyard

JULY 16, 2019

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ). If you’re now wondering how to use video to market your business, we’re here to help you get started. We’ve rounded up a list of seven different ways your small business should be using video (with examples), so you can get started in the right direction!

Small Business Marketing 65

Small Business Marketing Video Marketing Examples Brand Identity 65

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. Why? People respond to stories. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Consider that billions of people around the world have seen Star Wars. Millions of kids pretend to be Luke Skywalker in their backyards. They don’t practice tabulating spreadsheets or selling stocks—they fight lightsaber battles, imagining themselves as the hero.

Storytelling 65

Storytelling Video Marketing Lead Ranking Stats 65

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. KITCHENER, Ontario – September 18, 2019 – Vidyard , a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Vidyard

SEPTEMBER 24, 2019

Vidyard, available now as free and pro versions, allows any business to create, host and share videos across digital channels without the drawbacks of consumer-oriented video hosting services like YouTube and Vimeo. KITCHENER, Ontario – Sept 24, 2019 – Vidyard , the leading video platform for business, is taking another step toward making business-grade video content creation, hosting and management accessible to any organization with the launch of free and pro offerings.

Marketing Automation Services 65

Marketing Automation Services Enterprise Management Marketing Management Video Marketing 65

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. And everyone’s creating user-generated content, sharing it, and—most importantly—watching it.

Sales Management 65

Sales Management Video Marketing Marketing & Strategy Work Management 65

Vidyard

OCTOBER 27, 2019

There are SO many different types of videos you can make for your organization. From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. Plus, for every different type of video you can make, there are multiple different styles you can approach it from and different orientations you can shoot and share it in.

Top of Funnel 65

Top of Funnel Video Marketing Digital Marketing Funnels Marketing Funnels 65

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. KITCHENER, Ontario – November 7, 2019 – Vidyard , the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world.

Planning 65

Planning Top of Funnel B2B Sales Enterprise Management 65

Vidyard

NOVEMBER 7, 2019

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential. Many have ended up with a tarnished opinion about the effectiveness of using video in their current initiatives to actually drive the results they want to see.

B2B Marketing 65

B2B Marketing Planning Top of Funnel B2B 65

Vidyard

DECEMBER 3, 2019

If you’ve ever tried to explain something cool or complex to a friend or coworker, you know how tough it can be to explain something both effectively and succinctly. That’s where explainer videos—a popular type of video for businesses —come in. Contents 1. What is an Explainer Video? 2. Benefits of Explainer Videos 3. Where to Use Explainer Videos 3.1 Website and Landing Pages 3.2 Social Media and Paid Social 3.3 Crowdfunding Sites and Campaigns 3.4 Conferences, Presentations, and Ev

Video Marketing 65

Video Marketing Work Management Landing Pages Paid Social Agency 65

Vidyard

DECEMBER 10, 2019

With more than 2000+ volunteer hours contributed, 2070 community meals served, and 15 local charities supported in 2019, Vidyard continues to act upon its community engagement initiatives building a strong “give back” strategy that inspires others. KITCHENER, Ontario – December 10, 2019 – Vidyard , the leading video platform for businesses, celebrates another year of building its Community Engagement Program since the company reordered its stakeholder list in December of 2018, prioritizing ‘Comm

Communities 65

Communities Work Management Organic Leads Video Marketing 65