Vidyard

How to Plan Your Video Marketing Strategy

Vidyard

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. You’re joining the big leagues!

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12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]

Vidyard

If you’re reading this, you probably already know that video is an important part to accelerating the journey from prospect to customer.

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16 Video Marketing Benchmarks You Need to Know [Infographic]

Vidyard

Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance.

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

3 Reasons Why Video is Ideal for Internal Communications

Vidyard

Marketers have long understood the advantages of video: it’s multi-media, it’s exciting, and it conveys a lot of information. According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it.

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How to Create Powerful Customer Testimonials Using Video

Vidyard

Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems.

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How Video is Reviving Culture for Remote Employees

Vidyard

Workers around the country are packing up, purloining potted desk succulents, and trading their work desks for the ones at home. Today, 63% of workers are remote (for at least one day per week) according to The New York Times , up from 34% in 2005. There are a number of reasons behind this shift.

The Secret to Filming an Awesome Remote Interview

Vidyard

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Chalk Talks: Personalizing Video for Your Sales Outreach

Vidyard

Salespeople need every advantage they can get. In a world where your prospects are being bombarded by emails, cold calls, and social outreach, personalization and engagement are the new currencies.

How to Choose the Best Music for Your Video Marketing Projects

Vidyard

Music is one of the most powerful catalysts for creating an emotional connection with your audience. If your viewer has a connection to your company or message, then they will be naturally drawn in to discover the details and deepen their relationship with your project or brand.

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How Brian Used Video in Customer Success to Communicate Change

Vidyard

Every CSM knows that change can be a big sticking point for customers, especially a change like a new customer success manager.

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Here it is!

4 Types of Messages you Must Replace with Video

Vidyard

Are you familiar with the acronym TLDR? It stands for ‘too long, didn’t read’ and began as internet slang to say ‘you have written too much.’

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram

Vidyard

Would you write the same birthday card to your Grandma May on her 80th birthday as to your nephew Sal on his 8th birthday? I would bet not. Because they have different tastes and are looking for different things.

17 Reasons Why Small Business Need (More) Video

Vidyard

Remember when you were in school and you took every opportunity to get free food? Okay, maybe you still do this, I won’t judge). But at the family potluck, you’d pile your plate so high, your aunts and uncles might’ve questioned whether or not you’d eaten for the past 3 weeks.

The #1 Sales Tool I Wish I Had

Vidyard

Back in my day, we didn’t have tools like this. Never mind that “back in my day” was only two years ago—technological innovation moves like lightning.

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Chalk Talks: Using Video to Accelerate and Close More Sales Deals

Vidyard

If you’re like many sales reps, you can’t be in front of your base as often as you would like to be. So how do you cut through the noise and keep prospects and customers engaged at each stage of the sales cycle?

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Best Practices for Prospecting with Video

Vidyard

Personal video messages are a great way to stand out and to boost response rates when prospecting new customers. But to do it right, it takes more than just pressing record and reading the same old script.

Control the Conversation with Disruptive Video Storytelling

Vidyard

How does market disruption occur? Contrary to popular belief, it doesn’t begin with technology. For every super successful company, there was nearly always someone who did the same thing before. For YouTube, there was Shareyourworld. Before Dropbox, there was Microsoft SharePoint.

Why Video is the Key to Happier Customers

Vidyard

Which of your customers are the happiest? The answer is simple: it’s the successful ones. No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit.

10 Creative Ways to Improve Prospecting and Sales Emails with Video

Vidyard

Optimizing prospecting and sales emails is something you could probably dedicate the rest of your life to. You might even argue that that’s a good part of what you’ve been doing to this point.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How-To Maximize Your First Impressions With Video Thumbnails

Vidyard

They say don’t judge a book by it’s cover – but people put a lot of effort into making book covers, so they must matter, right? It’s someone’s job to get you to pick up the book and at least flip through the pages.

The Value-Add of Video in the Content Journey

Vidyard

Marketers consistently look for new ways to Engage buyers. Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results.

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Chalk Talks: Using Video Analytics for Smarter Selling

Vidyard

One of the keys to a successful sales team today is understanding as much as you can about your prospective buyers’ interests so you can send them tailored messaging and get a relevant and timely conversation started.

What Prime Minister Trudeau’s Visit Meant to Vidyard

Vidyard

In case you missed it, Prime Minister Justin Trudeau visited our office last week. Security detail, sniffer dogs, entourage and all. For our American friends, this is the equivalent of the president coming over for coffee – it’s a pretty big deal.

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

20 Amazing Ways to Use ViewedIt Screen Recording and Webcam Videos

Vidyard

Since we launched ViewedIt, a webcam and screen recording tool, in October of last year , our amazing community (that’s you!) has made more than 200,000 videos using the product.

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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Chalk Talks: Using Video for Account-Based Marketing

Vidyard

B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts.

6 Video Podcasts B2B Businesses Can Learn From

Vidyard

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The Perfect List of Marketing Technology for Small Businesses [Infographic]

Vidyard

You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient. But the process of finding the right marketing tech is not efficient.

The Funny and Fabulous: 10 Best Video Marketing Examples of 2016

Vidyard

Every year we sit down and put together the best videos from the year that just passed. And every year we share them with you. Because, who doesn’t love to get a little inspiration from the greats who traveled before us? Or, maybe just spend another 15 minutes watching videos online?

3 Sales Leaders Share Their Video Selling Secrets

Vidyard

Everything is changing about the technology buying process. And I’m not exaggerating – prospects are interacting less and less with salespeople, and turning more and more to self-serve content.

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Chalk Talks: Generate More Leads with Video

Vidyard

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.