Vidyard

Why Custom Attributes are Essential to Lead Scoring Your Videos

Vidyard

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. It lets you ramp up engagement levels and build trust with your audience.

How to Create Professional B2B Videos Using a Smartphone

Vidyard

“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand.

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Why HubSpot is Partnering with Vidyard

Vidyard

(This post was originally published on Medium) People love video. I mean they love video. People spend a staggering six hours a day watching video ! Outside of breathing, there might not be any activity that unites us as people more than watching video.

The Four Es of Great Video Content: How to Stand Out and Convert More Buyers

Vidyard

As marketers, we know how hard it is to connect to today’s audiences. With so much of the buyer’s journey now happening online, we have to take into account new expectations around the kind of content our buyers want. And what do they want?

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Tips for Building Your Brand on Social Media

Vidyard

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence.

86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

How Sales Can Triple Response Rates With Video

Vidyard

There is nothing worse for a sales rep then trying to book a call with a prospect and hearing “Sorry I’m slammed, my calendar is too full, let’s reschedule next week, next month, next quarter, or next YEAR!”

Call for Submissions: The All-New Video in Business Awards

Vidyard

More than two decades into the data-driven marketing revolution, the industry is still awash with vanity metrics. You see it everywhere: From salespeople boasting about total calls booked to marketers citing views and clicks as a sign of success. But, not everyone falls for it. There is a class of marketer and sales professional out there who know nothing matters but leads won and deals done, and to whom views are only useful in concert with bottom-line KPIs.

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How B2B Marketers Can Generate More Sales-Ready Leads With Video

Vidyard

Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

[Infographic] 6 Video Marketing Trends You Need To Know

Vidyard

Tracking the right video metrics is beyond critical. Because, in the words of the world-renowned management consultant Peter Drucker, “If you can’t measure it, you can’t improve it.” ” Your video marketing can’t get better until you know where you stand.

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Create Your B2B Video Marketing Strategy in 4 Easy Steps

Vidyard

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared.

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The Power of Personalization, in Real Time!

Vidyard

Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day.

5 Ways to Wow and Boost Conversions with Creative Video Experiences

Vidyard

Ebooks, blog posts, and written content are important in a marketing strategy, but it’s hard to generate a real emotional connection and emotional response with those content formats. Video, on the other hand, gives you that exact opportunity.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Vidyard to Power HubSpot Video with Fully Integrated Video Solution for Video Marketing, Sales and Customer Service

Vidyard

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept.

Get Organized for Fall: How to Do a Video Library Audit

Vidyard

August can be a slow month. Your audience might be tuning out while they’re on vacation—not to mention that you and your coworkers might also be taking the opportunity for some well-deserved R&R.

Camera shy? Here’s how to banish your fear of being on camera

Vidyard

Feeling camera shy? Every year thousands of salespeople and marketers miss revenue goals because they’re afraid of being on camera. But Meaghan Corson, Video Marketing Speaker and Consultant, has news: you can overcome your trepidation.

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The Top 8 Reasons Your Video May Fail

Vidyard

“To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. A few champions enjoy the lion’s share of views, engagement, and outcomes.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Four E’s of Creating Content That Connects [Infographic]

Vidyard

Templated emails, unimaginative blog posts, and prospects stuck under filing cabinets—the worlds of sales and marketing are full of them. We’ve all been on the receiving end of bland, spammy, or just plain irrelevant outreach. Don’t our customers deserve better content that connects? Just see how poor Laura over at Architech is faring: We’ve gone out into the wild in search of bad communications in their natural habitat.

6 Video Benchmarks You Need to See

Vidyard

Think big data is big? Wait till you look at big video data. It’s information-rich in a way that PDFs and articles can never be: Videos reveal what viewers watch, skip, rewatch, and share and when analyzed, they yield extra-juicy insights.

Use Video to Turn Your Sales Fails into #Wins

Vidyard

“The hardest part of the sales process is getting to engagement,” says Trish Bertuzzi. All too often salespeople make the problem worse by bombarding their prospects with impersonal and irrelevant messages. So how do you avoid the pitfalls of sales fails and create outreach that wins?

How Video is Changing this Marketer’s Inbound Game Forever

Vidyard

To say I’m passionate about inbound is an understatement. Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. Video has really always been a part of my life. My mother’s a photographer and was always capturing some moment of our family life on film or video.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Why Video is a Must-Have Sales Tool [Infographic]

Vidyard

It’s no secret that it’s harder than ever to get engagement from prospects. In fact, HubSpot’s 2017 State of Inbound Report found that the biggest challenge facing salespeople today is finding ways to break through the barrier and get a response.

Evaluating Sales Tech: An Insider’s Look

Vidyard

Coming from a sales background, I’m usually the one trying to get people to buy something! However, in the past year I’ve often found myself on the other side of the conversation. I’ve been evaluating new technologies to help my own team succeed.

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How to capture buyers with the explosive power of Bruce Lee’s one-inch punch

Vidyard

Watch a clip of the late, great Bruce Lee delivering his famous one-inch punch and you’ll see him knock a martial artist off his feet with minimal effort. And if Lee draws it back into a whopping six-inch punch? The guy flies back several yards. Just see what I mean. How do you think he did it?

How to craft a disruptive narrative that drives action

Vidyard

In May of 2018, Michael Margolis received a LinkedIn invite from a stranger. He accepted, then noticed that he and the man had grown up in the same tiny Swiss town. “Small world!” ” Michael messaged Ayhan. Over the next forty-five minutes, they went from strangers to friends.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

4 Ways Video Helps Maintain Control and Accelerate the Sales Cycle

Vidyard

We’ve been talking a lot about using video during the inbound/outbound sales process.

4 industries where video is surging

Vidyard

Nobody sees more variety on the sales floor than a solutions consultant (SC). They’re the person to whom all new and exciting edge-cases flock—where salespeople bring the the deals that are unusual, fascinating, and sometimes, prophetic.

Welcome to the Age of Intelligence (and What it Means for Video)

Vidyard

Dreamforce 2017: Through the Video Lens. Last week, the spectacle that is Dreamforce engulfed the city of San Francisco bringing together tens of thousands of business professionals, app developers and members of the tech community.

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Why Personalized Video Excels at Breaking Through to Buyers

Vidyard

If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing. Their attention shifts faster than a speeding bullet. Their willpower is stronger than a locomotive, and they’re able to leap over countless ads, emails, and messages in a single bound.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

Video is not just for marketing! Start using it across your business

Vidyard

Video is the New Norm for Today’s Business In recent years, the role of video has changed dramatically for many businesses. Once reserved for brand marketing and social media, video is now thriving as a better way to educate buyers, share customer stories and build more personal relationships throughout the entire customer lifecycle. Which is why everyone at Vidyard is so excited for today’s announcement about the release of HubSpot Video powered by Vidyard!

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Crush Your Support Goals With Video

Vidyard

In the ever changing world of support, we know that creating high quality support is becoming harder than ever to execute. What’s the secret to success in this digital era? A truly outstanding customer experience—the kind that evokes heart-eyed emojis and maybe even a slow-clap.

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2 Ways to Supercharge Your Support with Video

Vidyard

According to your customers, support just got personal. In Salesforce’s 2017 State of Service Report , 69% of consumers and 82% of business buyers now expect support to be personalized to them.

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3 Fundamental Pillars of Technical Support and How Video Can Help

Vidyard

The expectations of customers are changing.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.