Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. MORE
There is a lot of power in a customer’s opinion. Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. And that is why customer testimonial videos work so well. MORE
In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. Probably because they’ve learned to create buzz by watching movie trailers. MORE
In the ever changing world of support, we know that creating high quality support is becoming harder than ever to execute. What’s the secret to success in this digital era? A truly outstanding customer experience—the kind that evokes heart-eyed emojis and maybe even a slow-clap. MORE
Our prospects are bombarded with hundreds of messages every day, making it difficult to stand out and get the attention we deserve. As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks. MORE
It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the 6 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too. #6. Shift In Viewing Habits. MORE
Back in the day, we used to have brick and mortar retail stores, where organizations were able to connect with people on a personal level. They would have two minutes to market their products in person—we don’t have that luxury anymore. MORE
Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. MORE
There is nothing worse for a sales rep then trying to book a call with a prospect and hearing “Sorry I’m slammed, my calendar is too full, let’s reschedule next week, next month, next quarter, or next YEAR!” MORE
Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. MORE
Summit 2018: Through the Video Lens. This past week, the always-impressive research and consulting team from TOPO took center stage in San Francisco at the annual TOPO Summit. A two-day affair filled with exceptional content and interesting perspectives, it brought to light some seismic shifts that are occurring in how we approach B2B marketing and why there’s never been a better time to be in sales. What do the latest trends in B2B marketing and sales tell us about the future of video? MORE
Dreamforce 2017: Through the Video Lens. Last week, the spectacle that is Dreamforce engulfed the city of San Francisco bringing together tens of thousands of business professionals, app developers and members of the tech community. MORE
Nobody sees more variety on the sales floor than a solutions consultant (SC). They’re the person to whom all new and exciting edge-cases flock—where salespeople bring the the deals that are unusual, fascinating, and sometimes, prophetic. MORE
Coming from a sales background, I’m usually the one trying to get people to buy something! However, in the past year I’ve often found myself on the other side of the conversation. I’ve been evaluating new technologies to help my own team succeed. MORE
“To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. A few champions enjoy the lion’s share of views, engagement, and outcomes. MORE
Personalized videos. You have to see them to truly understand the magic of seeing your name appear realistically on coffee cups, in newspaper headlines— maybe even in skywriting! Before the magic happens; however, there’s a lot of careful planning that goes into putting together a great personalized video. MORE
Our friends at Uberflip have put together a fun holiday campaign that lets marketers experience what it’s like to be a target account under the guise of helping Santa save Christmas. MORE
Watch a clip of the late, great Bruce Lee delivering his famous one-inch punch and you’ll see him knock a martial artist off his feet with minimal effort. And if Lee draws it back into a whopping six-inch punch? The guy flies back several yards. Just see what I mean. How do you think he did it? MORE
“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand. MORE
“If you build it, they will come” may work in the movies , but as any team that’s launched an employee portal, an internal newsletter, or benefits workshop can attest, it’s a recipe for an empty stadium. MORE
According to your customers, support just got personal. In Salesforce’s 2017 State of Service Report , 69% of consumers and 82% of business buyers now expect support to be personalized to them. MORE
Which of your customers are the happiest? The answer is simple: it’s the successful ones. No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit. MORE
Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. MORE
Marketers live in challenging times. Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. MORE
Forget Game of Thrones and The Walking Dead. For those of us in the real worlds of marketing and customer experience, winter has already come and our enemy is much scarier than a pack of bloodthirsty zombies. We’re in the thick of an epic battle that few will survive: The Battle for Attention and Engagement [insert dramatic music here]. Okay, maybe it’s not that dramatic. MORE
Ebooks, blog posts, and written content are important in a marketing strategy, but it’s hard to generate a real emotional connection and emotional response with those content formats. Video, on the other hand, gives you that exact opportunity. MORE
Modern businesses have amassed huge libraries of video, from explainer content, to demos, how to videos, recorded webinars, promo videos; you name it, businesses have got it on camera. MORE
If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing. Their attention shifts faster than a speeding bullet. Their willpower is stronger than a locomotive, and they’re able to leap over countless ads, emails, and messages in a single bound. MORE
If you’re thinking about using video in your sales process, like outreach videos, but aren’t sure where to start–we’re here to help you out. MORE
Video remains as important as ever—which is reflected by the increased usage, with 69% of all web traffic this year predicted to be video, which is a clear indicator of the power of this form of content. Demand Metrics latest annual report explores how Marketers are using videos. MORE
Tracking the right video metrics is beyond critical. Because, in the words of the world-renowned management consultant Peter Drucker, “If you can’t measure it, you can’t improve it.” ” Your video marketing can’t get better until you know where you stand. MORE
Vidyard
FEBRUARY 16, 2018
“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand.
Vidyard
MAY 5, 2017
You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. You’re joining the big leagues!
Vidyard
DECEMBER 29, 2017
There is nothing worse for a sales rep then trying to book a call with a prospect and hearing “Sorry I’m slammed, my calendar is too full, let’s reschedule next week, next month, next quarter, or next YEAR!”
Vidyard
APRIL 18, 2018
Coming from a sales background, I’m usually the one trying to get people to buy something! However, in the past year I’ve often found myself on the other side of the conversation. I’ve been evaluating new technologies to help my own team succeed.
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Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.
Vidyard
DECEMBER 19, 2017
Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared.
Vidyard
MARCH 1, 2018
Our prospects are bombarded with hundreds of messages every day, making it difficult to stand out and get the attention we deserve. As a result, many marketers are seeing diminishing returns on traditional tactics like email, digital advertising, and eBooks.
Vidyard
JANUARY 5, 2018
There is a lot of power in a customer’s opinion. Because when a customer is about to make a purchase, they’ll trust their peers’ opinions more than anyone else’s. And that is why customer testimonial videos work so well.
Vidyard
OCTOBER 10, 2017
“To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. A few champions enjoy the lion’s share of views, engagement, and outcomes.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
Vidyard
FEBRUARY 26, 2018
If you’re thinking about using video in your sales process, like outreach videos, but aren’t sure where to start–we’re here to help you out.
Vidyard
NOVEMBER 15, 2017
Dreamforce 2017: Through the Video Lens. Last week, the spectacle that is Dreamforce engulfed the city of San Francisco bringing together tens of thousands of business professionals, app developers and members of the tech community.
Vidyard
FEBRUARY 15, 2018
Ebooks, blog posts, and written content are important in a marketing strategy, but it’s hard to generate a real emotional connection and emotional response with those content formats. Video, on the other hand, gives you that exact opportunity.
Vidyard
DECEMBER 14, 2017
Nobody sees more variety on the sales floor than a solutions consultant (SC). They’re the person to whom all new and exciting edge-cases flock—where salespeople bring the the deals that are unusual, fascinating, and sometimes, prophetic.
Vidyard
DECEMBER 6, 2017
Watch a clip of the late, great Bruce Lee delivering his famous one-inch punch and you’ll see him knock a martial artist off his feet with minimal effort. And if Lee draws it back into a whopping six-inch punch? The guy flies back several yards. Just see what I mean. How do you think he did it?
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A CMS lies at the heart of a B2B marketing framework
Vidyard
APRIL 4, 2018
Summit 2018: Through the Video Lens. This past week, the always-impressive research and consulting team from TOPO took center stage in San Francisco at the annual TOPO Summit. A two-day affair filled with exceptional content and interesting perspectives, it brought to light some seismic shifts that are occurring in how we approach B2B marketing and why there’s never been a better time to be in sales. What do the latest trends in B2B marketing and sales tell us about the future of video?
Vidyard
OCTOBER 11, 2017
If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing. Their attention shifts faster than a speeding bullet. Their willpower is stronger than a locomotive, and they’re able to leap over countless ads, emails, and messages in a single bound.
Vidyard
FEBRUARY 1, 2018
Back in the day, we used to have brick and mortar retail stores, where organizations were able to connect with people on a personal level. They would have two minutes to market their products in person—we don’t have that luxury anymore.
Vidyard
JANUARY 4, 2018
“If you build it, they will come” may work in the movies , but as any team that’s launched an employee portal, an internal newsletter, or benefits workshop can attest, it’s a recipe for an empty stadium.
Advertisement
B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.
Vidyard
JANUARY 11, 2018
It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Here are the 6 reasons why video is a star player in the content marketing landscape and should be in your marketing plan, too. #6. Shift In Viewing Habits.
Vidyard
OCTOBER 25, 2017
According to your customers, support just got personal. In Salesforce’s 2017 State of Service Report , 69% of consumers and 82% of business buyers now expect support to be personalized to them.
Vidyard
DECEMBER 28, 2017
We’ve been talking a lot about using video during the inbound/outbound sales process.
Vidyard
JANUARY 18, 2018
Video remains as important as ever—which is reflected by the increased usage, with 69% of all web traffic this year predicted to be video, which is a clear indicator of the power of this form of content. Demand Metrics latest annual report explores how Marketers are using videos.
Speaker: Brian Carroll, CEO & Founder of markempa
Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
Vidyard
SEPTEMBER 21, 2017
If there’s one truth when it comes to gossip, it’s that it can take on a life of it’s own.
Vidyard
FEBRUARY 15, 2018
Emails aren’t READ, Videos are VIEWED, from all of us at Vidyard – Happy Valentines Day to you!
Vidyard
MARCH 9, 2018
Personalized videos. You have to see them to truly understand the magic of seeing your name appear realistically on coffee cups, in newspaper headlines— maybe even in skywriting! Before the magic happens; however, there’s a lot of careful planning that goes into putting together a great personalized video.
Vidyard
APRIL 19, 2017
Which of your customers are the happiest? The answer is simple: it’s the successful ones. No matter their size, they’re all on a journey to sell more, save more, optimize more, or just plain improve their image, and the more you can help them along that path, the more you both benefit.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.
Vidyard
JANUARY 25, 2018
What’s a salesperson’s best friend? An accelerated pipeline, of course. But that has become a challenge lately as it’s harder to capture the attention of prospects.
Vidyard
FEBRUARY 2, 2017
Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance.
Vidyard
AUGUST 30, 2017
In the ever changing world of support, we know that creating high quality support is becoming harder than ever to execute. What’s the secret to success in this digital era? A truly outstanding customer experience—the kind that evokes heart-eyed emojis and maybe even a slow-clap.
Vidyard
SEPTEMBER 18, 2017
In a WORLD … of video MARKETING … with a budget BALANCED ON THE EDGE OF A KNIFE … a few marketers blow their lead goals out of the water. Probably because they’ve learned to create buzz by watching movie trailers.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.
Vidyard
MARCH 13, 2018
Forget Game of Thrones and The Walking Dead. For those of us in the real worlds of marketing and customer experience, winter has already come and our enemy is much scarier than a pack of bloodthirsty zombies. We’re in the thick of an epic battle that few will survive: The Battle for Attention and Engagement [insert dramatic music here]. Okay, maybe it’s not that dramatic.
Vidyard
SEPTEMBER 13, 2017
Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.
Vidyard
JUNE 22, 2017
Modern businesses have amassed huge libraries of video, from explainer content, to demos, how to videos, recorded webinars, promo videos; you name it, businesses have got it on camera.
Vidyard
DECEMBER 12, 2017
Our friends at Uberflip have put together a fun holiday campaign that lets marketers experience what it’s like to be a target account under the guise of helping Santa save Christmas.
Advertisement
How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.
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