Free Sales Tools Reps Can’t Live Without


Like the elusive Yeti or the Loch Ness Monster, free sales tools might seem like the stuff of folklore. Sure, everyone claims to have a sighting—but do they really exist? As intrepid salespeople, we wanted to investigate once and for all. What we discovered might surprise you.

Video for Sales Emails: How to Use Video to Book More Meetings


Why is using video for sales emails a smarter way to engage prospects and advance deals? Imagine you just bought a new dresser you need to assemble. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step?

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Vidyard’s Free Asynchronous Video Messaging Integrates with Slack


The integration enables Slack’s users to ‘show’ instead of ‘tell’ by creating and sharing videos with teammates with just a couple of clicks–and it’s all free.

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How to Use Video in Every Stage of Your Event Marketing


Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Vidyard’s Free Asynchronous Video Messaging Integrates with Slack


The integration enables Slack’s users to ‘show’ instead of ‘tell’ by creating and sharing videos with teammates with just a couple of clicks–and it’s all free.

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Video Accessibility: How to Make Videos Everyone Can Enjoy


Have you ever used a website or app and been frustrated by an unintuitive user interface (UI) or too-small text? If so, you can understand how usability makes or breaks a product or content. If you can’t easily and comfortably use it, it spoils the experience.

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The Simple Guide to Running a Zoom Webinar


You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content.

How to Film Stellar Recruitment Videos and Maximize Talent Acquisition


To understand what a dramatic change recruiting has undergone, just consider the rise of recruitment videos.

How to Use Video on Websites the Right Way


The year is 2005. You click on your friend’s MySpace profile and—BAM!—there there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. For one, most of us have moved past auto-play.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Boost Your Productivity with These 14 Zapier Integrations


Ever had days where your to-do list is clogged up by those tedious tasks that don’t put your skills to work? Copy and paste data from platform A to platform B. Check tools C and D for notifications. Juggle tabs E and F while you try to complete a task.

13 Things You Should Do When Filming Remote Interviews


An interview with a compelling person is nearly always an entertaining thing to watch (it is, after all, the premise that many a late night or daytime talk show is built on). But what happens when it’s not feasible to be in the same physical space as your interviewee?

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How Any Job Seeker Can Use Video to Get a Job


Finding work has grown tougher. This you already know. But did you know you can use video to get a job? As businesses quickly adapt to the changing global climate, so must the way you frame your skills and expertise. Video is a flexible, powerful, and durable way to keep up—and not that much effort.

12 Tips That Actually Help with Zoom Fatigue


Video calls. They’re not just a fact of remote work, but a veritable lifeline. Except when they’re not. People (especially office workers) are increasingly experiencing burnout and exhaustion from constant video conferencing, a phenomenon that’s been dubbed “Zoom fatigue.”. And it’s not just at work. In the middle of a pandemic—a time of lockdowns and quarantine and physical distancing—video calls aren’t just how people do business.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Be Comfortable on Video: 16 Fool-Proof Tips


We’re all on video more than ever before—whether we like it or not. From video conferencing and webinar panels to shoot-and-share social videos and company productions starring employees , video is everywhere in today’s businesses. If you’re camera shy, an introvert, or just plain uncomfortable on video, it can be a real nightmare. But it doesn’t have to be. There are a few simple things you can do to get comfortable—and even feel confident—on camera. And you’ll be glad you did.

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Make It Snappy: How to Use Snapchat Video for Your Brand


Snapchat is often seen as a social platform that caters to teens, but as its audience has grown, brands have taken notice and are taking advantage of the video marketing opportunities available on the social network.

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Tips for Working Remotely From People Who Do it All the Time


Google. Microsoft. Facebook. Amazon. LinkedIn. Twitter. Airbnb. They’ve all asked at least part of their workforce to work from home in light of the current health situation. More companies are likely to follow—maybe even yours. If you’ve never worked from home or don’t do so regularly, it can be a big switch. Many Vidyard employees regularly work remotely.

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How to Engage Employees with Internal Communications Videos


You would think we’d be living in a golden age of internal communications. After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Yet many employees are disengaged with their work. Millennials and Gen Z—who make up more than one-third of the workforce —are skeptical about the positive impact of the companies they work for. But there is hope.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Create Case Study Videos That Win New Business


Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. When properly executed, a case study video showcases the value of your work and helps grow your business.

How to Create Professional B2B Videos Using a Smartphone


“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand.

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Vidyard Powers New Video Insights and Reporting Tools in HubSpot Video


New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content.

How to Convince Reluctant Sales People to Use Video


Some salespeople understand the value of video intuitively. They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. Some reps on your team may already use it. Ask around. But others may see it as an interruption, because salespeople are creatures of habit. They see anything that challenges the process that’s already working as an unwelcome interruption, even when it’s good for them.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Stay Connected During COVID-19 with Free Video Tools


Businesses are facing unprecedented challenges in how they market, sell, and stay connected during the ongoing COVID-19 outbreak. Event cancellations, travel restrictions, and remote work policies are making it increasingly difficult to engage prospects and customers, and to communicate effectively with our own internal employees. As a video technology provider and growing business ourselves, we understand the importance of video-based communications in times of crisis and social distancing.

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14 of the Best and Worst Video Trends From the 2010s


The internet in general and video in particular have made HUGE strides in the 10 years between 2010 and 2019. Consider for a second, that when that decade started, YouTube was equivalent to a kindergartener, not yet the world’s second largest search engine. In that space, we’ve seen some of the best video trends yet—and we’ve seen some of the worst video trends, right out of a MySpacer’s fever dream.

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How We Executed a Telly Award-Winning Video Marketing Campaign


It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. Social videos, demo videos, promo videos—the list goes on. But our annual holiday video is always one of our very favorite productions of the year. While we like to be creative with all of our content, this is the one where we really get to have some fun and test the limits of personalization. And I must say, our team has come up with some amazing concepts.

The Ultimate Guide to Facebook Video Marketing


In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Today, that promise is nearly reality. Half a billion people watch video on Facebook every day. Facebook is one of the most popular destinations for video on the internet, second only to YouTube.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

As Demand for Video Surges in Business, Vidyard Continues Expansion of Mobile Video Tools to Complement Platform, Releases Android Version


Expansion to the company’s popular video collaboration and communication tools for business follow recent updates to Vidyard’s iOS and Chrome extension apps. KITCHENER, Ontario. –

How to Make Demo Videos That Drive Pipeline and Revenue


Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). Imagine the most recent time you went to a big box store and there was someone there showing off the features of a fancy new blender. These displays can be borderline mesmerizing. But why? There’s just something about seeing a product in action that piques peoples’ interest and captures their attention.

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13 Things We’ve Learned About Onboarding Remote Employees


We’re living in unprecedented times. As things stretch on, we all have to adapt to this new normal. For companies, figuring out how to onboard new employees remotely is now a must-do activity. If your existing staff is already working from home, it’s a safe bet your new hires will be as well. But how do you get them up and running without ever setting foot in the office? Remote onboarding. But how do you actually go about onboarding remote employees?

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Tired of Long Video Calls and Emails? Try Asynchronous Video


There’s a saying in carpentry that I feel applies to our current situation. It goes something like this… There are three rules in carpentry: Always use the right tool for the job. The right tool is always a hammer. If it’s not working, get a bigger hammer. Right now, it feels a bit like we’re applying the same methodology to pretty much any business. Just swap out “hammer” for “video call.”. Feel familiar?

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Make a Documentary: A Step-by-Step Guide to Filming Like a Pro


On my way to Dreamforce this year, I hitchhiked 1,000 miles in a painted caravan full of people with jackets that read “Bandit Tour.” The running joke was that anytime strangers in the towns we passed through asked if we were a band, we said yes and made up a place we were playing that night. There was a lot of laughing. But there was also a lot of holding back tears.

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