Vidyard

Tips for Working Remotely From People Who Do it All the Time

Vidyard

Google. Microsoft. Facebook. Amazon. LinkedIn. Twitter. Airbnb. They’ve all asked at least part of their workforce to work from home in light of the current health situation. More companies are likely to follow—maybe even yours.

Work 136

Stay Connected During COVID-19 with Free Video Tools

Vidyard

Businesses are facing unprecedented challenges in how they market, sell, and stay connected during the ongoing COVID-19 outbreak.

Tools 128

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Engage Employees with Internal Communications Videos

Vidyard

You would think we’d be living in a golden age of internal communications. After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Yet many employees are disengaged with their work.

Video 133

14 of the Best and Worst Video Trends From the 2010s

Vidyard

The internet in general and video in particular have made HUGE strides in the 10 years between 2010 and 2019. Consider for a second, that when that decade started, YouTube was equivalent to a kindergartener, not yet the world’s second largest search engine.

Video 128

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Create Case Study Videos That Win New Business

Vidyard

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study.

The Ultimate Guide to Facebook Video Marketing

Vidyard

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Today, that promise is nearly reality. Half a billion people watch video on Facebook every day.

How to Make Demo Videos That Drive Pipeline and Revenue

Vidyard

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). Imagine the most recent time you went to a big box store and there was someone there showing off the features of a fancy new blender.

Video 122

How to Make a Documentary: A Step-by-Step Guide to Filming Like a Pro

Vidyard

On my way to Dreamforce this year, I hitchhiked 1,000 miles in a painted caravan full of people with jackets that read “Bandit Tour.” The running joke was that anytime strangers in the towns we passed through asked if we were a band, we said yes and made up a place we were playing that night.

FAQ 117

How to Record and Produce Videos Remotely

Vidyard

TD Bank remade one of their most popular ads by having the original actor film it at his home using an iPhone 11 Pro (with a little help from his sister). That ad’s now airing on TV and being promoted online. In the original video , a TD Bank employee dances around a seemingly empty branch.

Video 72

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

13 Things We’ve Learned About Onboarding Remote Employees

Vidyard

We’re living in unprecedented times. As things stretch on, we all have to adapt to this new normal. For companies, figuring out how to onboard new employees remotely is now a must-do activity. If your existing staff is already working from home, it’s a safe bet your new hires will be as well.

Video 98

9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Have you ever Skyped in space? Met the Godfather of demand gen? Or been on a dating show for… features? Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue.

Thought Leadership Videos: So You Want to Be An Authority?

Vidyard

Jay Baer has a podcast about word of mouth marketing. Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. All three are examples of thought leaders who have found a niche in which to become an expert.

Video 109

Video Teaching: How to Use Video in Your Virtual Classroom

Vidyard

Education has evolved a ton in the last decade. There have been loads of digital learning innovations and lots of new tools added to classrooms of all kinds. One of those is video. Teachers have been using video (and Vidyard) for years to engage and educate their students. (In

Video 76

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The 2019 Video in Business Award Winners

Vidyard

Skyping in space. A sales rep eating blazin’ hot wings during a pitch. An explainer video that treats you like a 5-year-old. An amazing parody of The Godfather starring, well, you!

Video 120

9 Types of Video Every Business Must Have to Succeed

Vidyard

There are SO many different types of videos you can make for your organization. From how-to content to case studies, explainers, and beyond—the possibilities are practically endless.

Video 123

How to Create Explainer Videos That Actually Explain Things

Vidyard

If you’ve ever tried to explain something cool or complex to a friend or coworker, you know how tough it can be to explain something both effectively and succinctly. That’s where explainer videos—a popular type of video for businesses —come in. Contents 1. What is an Explainer Video?

Video 116

Working with a Video Production Company: 9 Steps to Success

Vidyard

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Tired of Long Video Calls and Emails? Try Asynchronous Video

Vidyard

There’s a saying in carpentry that I feel applies to our current situation. It goes something like this… There are three rules in carpentry: Always use the right tool for the job. The right tool is always a hammer. If it’s not working, get a bigger hammer.

Video 82

How to Create the Best How-To Videos: Tips and Tricks

Vidyard

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing.

5 Types of Talk Triggers to Get People Talking About You

Vidyard

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. They provide the highest quality leads for one simple reason: authenticity.

How Schools Are Adapting to Virtual Learning

Vidyard

With the current global health crisis, most schools have shut down to help stem the spread of COVID-19. This move has forced educators to deliver some form of distance education or virtual learning online to support both students and parents.

Video 77

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Filming an Interview: How to Make Good Interview Videos

Vidyard

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? But there’s actually a lot to consider if you want to avoid a boring look and feel.

Video 101

Video Storytelling: How to Drive Connection Through Narrative

Vidyard

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand really needs is a story. Well, maybe a few stories, if we’re being honest).

Promo Videos: How to Build Hype with Your Teasers

Vidyard

When given the choice between text and video, 72% of people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns.

Build 101

Video for Small Business: 7 Ways to Boost Your Brand [Examples]

Vidyard

By now you’ve probably heard all about how video can help your business. You might already be making videos, or at the very least, you know why you should (if not, check out our list of the numerous reasons why video should be a top priority ).

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

In-House Video Production vs. Outsourcing: What’s Right for My Business?

Vidyard

You know buyers crave videos. You want to be making more videos. But you’re blocked. Should you invest in in-house video production or pay for outside professionals? It’s an ancient debate, but you’re not alone.

How to Create Professional B2B Videos Using a Smartphone

Vidyard

“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand.

Video 172

8 Free Video Resources to Make You a Video Marketing Pro in No Time

Vidyard

Learning new skills can help keep you engaged, make you more adaptable, increase your career opportunities, and even benefit your health. Plus, it’s one of the big things that high performers—the people who get promoted—tend to have in common.

Three exciting B2B video trends for 2019

Vidyard

As a product marketer, I tend to talk to a lot of customers. Trying to find out what’s been working for them, what hasn’t been working, and what they’re focused on for the next year.

Trends 142

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Zero to Hero: How to Build a Sales Pipeline

Vidyard

Running a small business is full of unknowns, surprises, and frightening challenges. That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period.

Build 121