Vidyard

The 2019 Video in Business Award Winners

Vidyard

Skyping in space. A sales rep eating blazin’ hot wings during a pitch. An explainer video that treats you like a 5-year-old. An amazing parody of The Godfather starring, well, you!

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How to Create the Best How-To Videos: Tips and Tricks

Vidyard

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing.

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9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Have you ever Skyped in space? Met the Godfather of demand gen? Or been on a dating show for… features? Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue.

9 Types of Video Every Business Must Have to Succeed

Vidyard

There are SO many different types of videos you can make for your organization. From how-to content to case studies, explainers, and beyond—the possibilities are practically endless.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Types of Talk Triggers to Get People Talking About You

Vidyard

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. They provide the highest quality leads for one simple reason: authenticity.

Filming an Interview: How to Make Good Interview Videos

Vidyard

Recording an interview video may seem straightforward—we’re talking about a person in front of a camera right? But there’s actually a lot to consider if you want to avoid a boring look and feel.

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Working with a Video Production Company: 9 Steps to Success

Vidyard

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours.

Promo Videos: How to Build Hype with Your Teasers

Vidyard

When given the choice between text and video, 72% of people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns.

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Video Storytelling: How to Drive Connection Through Narrative

Vidyard

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand really needs is a story. Well, maybe a few stories, if we’re being honest).

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

9 Festive Holiday Video Ideas You’ll Want to Steal

Vidyard

Holiday videos are a chance for marketers to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video.

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Low Budget Video: 7 Scrappy Tips For Mobile Videography

Vidyard

Napoleon Dynamite, The Blair Witch Project , and Paranormal Activity : Not only some of the most anxiety inducing movies ever made, they’re also three of the top 10 most profitable.

10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion.

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In-House Video Production vs. Outsourcing: What’s Right for My Business?

Vidyard

You know buyers crave videos. You want to be making more videos. But you’re blocked. Should you invest in in-house video production or pay for outside professionals? It’s an ancient debate, but you’re not alone.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How to Create Explainer Videos That Actually Explain Things

Vidyard

If you’ve ever tried to explain something cool or complex to a friend or coworker, you know how tough it can be to explain something both effectively and succinctly. That’s where explainer videos—a popular type of video for businesses —come in. Contents 1. What is an Explainer Video?

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Vidyard Closes $15 Million Financing with BMO Technology & Innovation Banking Group

Vidyard

KITCHENER, Ontario – December 20, 2019 – Vidyard, the leading video platform for businesses, announces that is has closed a $15 million financing facility with the BMO Technology & Innovation Banking Group to support future growth initiatives.

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5 Myths About Using Video for Sales: Debunked

Vidyard

Lots more businesses are using lots more video, and not just on social media, either. People are coming around to the fact that video has a place throughout the sales cycle and across the customer journey, from your first contact with a prospect to enabling customer success.

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3 Simple Steps to Implementing a Video Lead Scoring Model

Vidyard

Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How to Create Professional B2B Videos Using a Smartphone

Vidyard

“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand.

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Vidyard Announced as One of Deloitte’s 2019 Fast 50™ and Technology Fast 500™ Fastest Growing Companies

Vidyard

Vidyard attributes 442% revenue growth to focus on innovation, strong leadership and rapid revenue growth.

Vimeo vs. YouTube for business—and what you should consider instead

Vidyard

Lots of vendors call themselves video platforms, but each do wildly different things for different audiences—from helping beauty bloggers monetize to helping marketers drive leads to helping entertainment execs build streaming services.

Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

Bunnos. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline.

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Three exciting B2B video trends for 2019

Vidyard

As a product marketer, I tend to talk to a lot of customers. Trying to find out what’s been working for them, what hasn’t been working, and what they’re focused on for the next year.

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How to Create Company Culture Videos That Delight Audiences

Vidyard

That wacky video with the cows in the airport. That holiday video about the animated cat. That swift video journey through a company’s storied history. They’re all company culture videos.

Top Video Trends to Watch in 2019

Vidyard

Do you want to build your brand, reach a wider audience, and make personal connections with customers in 2019? Look no further than video! It’s a fresh new year and if you’re anything like us, you have big plans to leverage video in 2019 to reach your strategic goals.

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A Guide to B2B Marketing Essentials

As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.

8 B2B Video Marketing Myths: Debunked with Cold Hard Facts

Vidyard

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential.

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Zero to Hero: How to Build a Sales Pipeline

Vidyard

Running a small business is full of unknowns, surprises, and frightening challenges. That’s why it’s important to have a reliable leading indicator of how much business may be headed your way in a given time period.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

If you printed out all the emails sent each year, they’d stretch to Mars and back three times. And that’s not even counting texts or tweets.

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Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo

Vidyard

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The Ultimate Guide to Video Marketing

Vidyard

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. And everyone’s creating it, sharing it, and—most importantly—watching it.

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