Outreach and Other Leading Sales Platforms Add Personalized Video Selling Tools, Powered by Vidyard GoVideo


Vimeo vs. YouTube for business—and what you should consider instead


Lots of vendors call themselves video platforms, but each do wildly different things for different audiences—from helping beauty bloggers monetize to helping marketers drive leads to helping entertainment execs build streaming services.

Three exciting B2B video trends for 2019


As a product marketer, I tend to talk to a lot of customers. Trying to find out what’s been working for them, what hasn’t been working, and what they’re focused on for the next year.

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline


Bunnos. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

How to spring clean (or set up) your branded YouTube channel


“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” ” without irony.

21 ways to make your sales videos more exciting (with examples)


The late, great Walter Cronkite was arguably the world’s most famous newscaster. But, if the greatest generation will forgive us, he was also a bit of talking head.

How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue


Sherlock Holmes. Frenchies. Cacti (or is it cactuses?). Sick rhymes. 94% response rates. And millions of dollars in new revenue.

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Top Video Trends to Watch in 2019


Do you want to build your brand, reach a wider audience, and make personal connections with customers in 2019? Look no further than video! It’s a fresh new year and if you’re anything like us, you have big plans to leverage video in 2019 to reach your strategic goals.

Transforming the buyer’s journey with video: Is your organization ready?


The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). More companies are realizing the potential of video and adapting their marketing strategies and budget to incorporate video assets.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Vidyard Named One of Deloitte’s 2018 Fast 50™ and Technology Fast 500™ Fastest Growing Companies


Attributes 1,198% percent revenue growth to focus on innovation, culture and customer centricity.

The Four Es of Great Video Content: How to Stand Out and Convert More Buyers


As marketers, we know how hard it is to connect to today’s audiences. With so much of the buyer’s journey now happening online, we have to take into account new expectations around the kind of content our buyers want. And what do they want?

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How to Plan Your Video Marketing Strategy


You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. You’re joining the big leagues!

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3 ways sales can be more successful with video


Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Remember, as Fast Company put it, “ People don’t buy products – they buy better versions of themselves.”

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

6 Financial Service Organizations With Great Video Marketing


Financial service industries are up against a generational cliff. As a whole, financial service organizations and younger generations struggle to relate to each other. This is especially problematic because the whole industry is based on trust and relationships.

Vidyard Reorders Stakeholder List, Ranks ‘Community’ Above ‘Investors’ in Bold Move for Tech


4 Tips for Building Your Brand on Social Media


Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence.

Developing A Video Strategy Around Authenticity and Accessibility


“Perfect Is The Enemy Of Good” The automation and scale of marketing and sales technologies have devalued the human touch of face to face interaction. Today’s biggest brands are gaining traction by being real and authentic while making a personal connection with a customer through the use of video.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Marketers—are you stuck in a loop?


Big plans for this year! I’m going to scrub our contact lists, spit-polish our old nurture emails, and finally get around to fixing the gate on our landing page. Oh, and events! I love events. Let’s do twice as many this year. And yes, this is the year we align with sales.

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How buyer personas help you make better videos


“Defining your target market is one of a marketer’s most important tasks.” ” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. Video is one of the fastest-growing types of marketing content and with good reason; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI).

How we’re using video to deliver better support to our customers


Our company, Everbridge , was founded after 9/11 to help improve the way people communicate and locate each other in a time of crisis. Our SaaS-based emergency communications platform is used by over 4,200 enterprise customers. It reaches over 500 million people in more than 200 countries The technical support team at Everbridge is made up of three distinct teams and about 30 agents.

How the new sales development tech stack is changing B2B sales


Sales development is one of the most important and under-appreciated functions in growth-oriented B2B companies. It’s also one of the most exciting when it comes to the evolution of technology and AI. This has never been more apparent than in March 2019 when Outreach and SalesLoft, hosted their annual conferences Unleash and Rainmaker —bringing together more than 2,000 members of the sales development community to discuss the latest trends and innovations in this burgeoning market.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How a Video Library Can Help Power Every Part of Your Business


There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” ” Okay, perhaps they don’t use those exact words. But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex.

Why Customer Reviews Matter and How to Get Them


When’s the last time you read a review? Whether you were looking for a place to eat dinner or making a purchase on Amazon, there’s a good chance it wasn’t too long ago. Personally, when reviews aren’t readily available, I go in search of them.

86% of marketers say it’s time to rethink nurtures!


The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

4 Ways Video Helps Maintain Control and Accelerate the Sales Cycle


We’ve been talking a lot about using video during the inbound/outbound sales process.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You


New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale.

How changing buyer behaviours are transforming traditional industries


The experience economy isn’t just about pop-up shops and Instagrammable wall quotes ( although both of those are big trends ). B2B buyers are demanding more human, personalized experiences at every touchpoint from search to purchase to support.

Jay Baer’s Top 6 B2B Video Trends


Fashion might be cyclical (who else is surprised that fanny packs and scrunchies are making a comeback?), but marketing trends tend to keep moving forward. via GIPHY That’s certainly the case with video marketing , which continues to infiltrate industry after industry, with no signs of stopping. In video marketing, there’s always something new to test ( personalization , anyone?), but one thing’s for sure: video in one form or other is here for the long haul.

How Sales Can Triple Response Rates With Video


There is nothing worse for a sales rep then trying to book a call with a prospect and hearing “Sorry I’m slammed, my calendar is too full, let’s reschedule next week, next month, next quarter, or next YEAR!”

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Diamonds, Demand Generation, and Stats Your Business Needs


Everyone knows that “a diamond is forever.” ” But they weren’t always. In the 1930s, only 10% of brides in the U.S. had a diamond engagement ring. Fast forward 50 years and that number shoots up to 80%. So what happened? Enter De Beers. They hired U.S. ad agency N.W.

Why Custom Attributes are Essential to Lead Scoring Your Videos


It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. It lets you ramp up engagement levels and build trust with your audience.

How B2B Marketers Can Generate More Sales-Ready Leads With Video


Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand.

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Vidyard and Outreach deliver effective sales videos where you work


Over the past couple of years, top performing sales and business development reps have leveraged the power of 1-to-1 video powered by Vidyard GoVideo to increase their production. Incorporating video messaging into their sequences and follow-up emails, not only helps to humanize their message, but also increases their connect rate by as much as 400%, while also increasing pipeline and closing more sales.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy