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The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. It is hard to believe. The world is a completely different one than existed in 2001 when buyer personas were first introduced. MORE
Over time, we can build assumptions about how things work. How things are supposed to be. Or we cement assumptions about what people think. Or how we expect people to behave. MORE
One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited. MORE
To Accelerate Growth in Uncertain Times, Leaders Need Insights on How Buyers’ Goals are Changing. We have entered a pronounced Era of Uncertainty. The past year has bedeviled both suppliers and buyers in the world of commerce. What was once dependable is no longer. MORE
The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic. Despite early indications the virus causes milder forms of illness, the degree of disruption is substantial. MORE
Lack of buyer insights and brand vision can doom growth strategies. On the minds of many CEOs entering 2022 is how to make business growth a top priority. Especially after two years of an enduring COVID-19 pandemic. While some industries have prospered, many have seen substantial losses. MORE
Buyers, consumers, audiences, investors, and voters have all faced, at one time or another, hyperbole. Where something is hyped, and an overpromised outcome is touted. That something, underdelivered, can be a product, service, performance, technology, or program. MORE
Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet. Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good. MORE
Business leaders must aspire for human-centered insights, not just intelligence. Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. MORE
In sports, confidence is often mentioned as one of the key ingredients to winning. I saw this firsthand with my daughter and her competitive experience in gymnastics. She attended the same gym as Amy Chow, the U.S. Olympic Gold and Silver Medal winner in the 1996 Olympics. MORE
Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty. MORE
Regional one size fits all approach can hinder global growth with buyers. The ability to implement and execute global growth strategies has become one of the most important jobs of leaders. A common approach is to apply strategies to different geographic regions of the world. MORE
Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade. MORE
Compress. A word that has often been used in business. Compressed files. Compression thinking. To compress and flatten organizational structures. A myriad of uses meant to communicate reduction. It is an adequate word to use when thinking about important takeaways from 2020. MORE
Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. MORE
An organization’s brand vision must show a better future for buyers. We are living in what can seem like a never-ending time of unpredictability and instability. Two years into a worldwide pandemic. It is a long time. With no predictable end in sight. MORE
Leaders will need to develop skills to translate AI into intelligence that shapes the future. Anticipate, readiness, preparedness, forward-looking, foresee, envision, and predict. Powerful words with a common thread in leadership. MORE
Depending on the type of automobile you have, when you hit the gas pedal hard, there can be a slight hesitation. A hesitation that can be sometimes unsettling. Especially when trying to enter onto a highway. That moment of hesitation before the acceleration can feel like more than a mere second. MORE
The word and the premise of empathy have become quite the buzzword in business and marketing. Especially so since the advent of and the ongoing COVID-19 pandemic. There is widespread consensus that having empathy is a good thing. A must-have to connect with buyers and customers. MORE
The critical skill of interpreting buyer insights is needed to achieve actionable outcomes. A common thread in the many executive-level conversations and interviews I have had in the last twenty years is that of a lack of insights. Specifically, a lack of insights into their buyers and customers. MORE
Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. ABM (Account-Based Marketing) has consistently been viewed as either a glass-half-full or a glass-half-empty program. MORE
Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying. In 1990, at the end of the Cold War, both President George H.W. MORE
The global COVID-19 pandemic has exacerbated the effect of fatigue on people from all walks of life. We are feeling pandemic fatigue from vigilant following of guidelines. Business professionals are burning out from Zoom meeting fatigue. MORE
In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. His predecessor, President George W. Bush, delivered similar speeches as they related to HIV and SARS viruses. MORE
The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. MORE
Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Not that this type of outcome was ever in question. MORE
Especially since the beginning of the pandemic, digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. No longer can they wait with a long view. MORE
Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. The roles of marketing and sales professionals have changed quite a bit in the last decade. They are about to undergo even further change and transformation in this decade and beyond. MORE
Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions. MORE
Important to leadership yesterday, today, and in the future is the ability to answer important “Why” questions. A significant trait that is necessary to lead organizations. Be they B2B or B2C entities. . MORE
B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic. In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. That they, in effect, lose their intended purpose after a while. MORE
Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. This is a problem. MORE
Challenging Preconceived Notions About Buyers is a Two-Way Street. Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. MORE
4 Buyer Challenges Can Be Endemic For A Decade. For the past two years, we have been living in a state of an enduring COVID-19 pandemic. New variants have disrupted countries, economies, markets, and industries. Some detrimentally. Business buyers have had to navigate new and mounting challenges. MORE
Tony Zambito
JANUARY 11, 2022
Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty.
Tony Zambito
JANUARY 4, 2022
One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited.
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Tony Zambito
JANUARY 14, 2022
4 Buyer Challenges Can Be Endemic For A Decade. For the past two years, we have been living in a state of an enduring COVID-19 pandemic. New variants have disrupted countries, economies, markets, and industries. Some detrimentally. Business buyers have had to navigate new and mounting challenges.
Tony Zambito
JANUARY 10, 2022
Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions.
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Tony Zambito
JANUARY 26, 2022
Challenging Preconceived Notions About Buyers is a Two-Way Street. Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers.
Tony Zambito
MAY 4, 2021
Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. The roles of marketing and sales professionals have changed quite a bit in the last decade. They are about to undergo even further change and transformation in this decade and beyond.
Tony Zambito
JANUARY 7, 2022
The word and the premise of empathy have become quite the buzzword in business and marketing. Especially so since the advent of and the ongoing COVID-19 pandemic. There is widespread consensus that having empathy is a good thing. A must-have to connect with buyers and customers.
Tony Zambito
JANUARY 18, 2022
To Accelerate Growth in Uncertain Times, Leaders Need Insights on How Buyers’ Goals are Changing. We have entered a pronounced Era of Uncertainty. The past year has bedeviled both suppliers and buyers in the world of commerce. What was once dependable is no longer.
Tony Zambito
JANUARY 19, 2022
An organization’s brand vision must show a better future for buyers. We are living in what can seem like a never-ending time of unpredictability and instability. Two years into a worldwide pandemic. It is a long time. With no predictable end in sight.
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Tony Zambito
JANUARY 21, 2022
Business leaders must aspire for human-centered insights, not just intelligence. Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers.
Tony Zambito
JANUARY 3, 2022
In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. His predecessor, President George W. Bush, delivered similar speeches as they related to HIV and SARS viruses.
Tony Zambito
JANUARY 16, 2022
Leaders will need to develop skills to translate AI into intelligence that shapes the future. Anticipate, readiness, preparedness, forward-looking, foresee, envision, and predict. Powerful words with a common thread in leadership.
Tony Zambito
JANUARY 5, 2022
Buyers, consumers, audiences, investors, and voters have all faced, at one time or another, hyperbole. Where something is hyped, and an overpromised outcome is touted. That something, underdelivered, can be a product, service, performance, technology, or program.
Advertisement
Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
Tony Zambito
MAY 2, 2021
Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade.
Tony Zambito
JANUARY 6, 2022
Important to leadership yesterday, today, and in the future is the ability to answer important “Why” questions. A significant trait that is necessary to lead organizations. Be they B2B or B2C entities. .
Tony Zambito
JANUARY 13, 2022
The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. It is hard to believe. The world is a completely different one than existed in 2001 when buyer personas were first introduced.
Tony Zambito
JANUARY 9, 2022
The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic. Despite early indications the virus causes milder forms of illness, the degree of disruption is substantial.
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
Tony Zambito
DECEMBER 9, 2020
Over time, we can build assumptions about how things work. How things are supposed to be. Or we cement assumptions about what people think. Or how we expect people to behave.
Tony Zambito
NOVEMBER 1, 2020
Depending on the type of automobile you have, when you hit the gas pedal hard, there can be a slight hesitation. A hesitation that can be sometimes unsettling. Especially when trying to enter onto a highway. That moment of hesitation before the acceleration can feel like more than a mere second.
Tony Zambito
OCTOBER 12, 2020
Especially since the beginning of the pandemic, digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. No longer can they wait with a long view.
Tony Zambito
DECEMBER 16, 2020
Compress. A word that has often been used in business. Compressed files. Compression thinking. To compress and flatten organizational structures. A myriad of uses meant to communicate reduction. It is an adequate word to use when thinking about important takeaways from 2020.
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Tony Zambito
MAY 19, 2021
Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. One significant outcome of the COVID-19 pandemic is the increasing desire on the part of buyers for digital buying experiences. Not that this type of outcome was ever in question.
Tony Zambito
DECEMBER 20, 2020
The global COVID-19 pandemic has exacerbated the effect of fatigue on people from all walks of life. We are feeling pandemic fatigue from vigilant following of guidelines. Business professionals are burning out from Zoom meeting fatigue.
Tony Zambito
DECEMBER 14, 2020
In sports, confidence is often mentioned as one of the key ingredients to winning. I saw this firsthand with my daughter and her competitive experience in gymnastics. She attended the same gym as Amy Chow, the U.S. Olympic Gold and Silver Medal winner in the 1996 Olympics.
Tony Zambito
MAY 14, 2021
Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. This is a problem.
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Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.
Tony Zambito
JANUARY 20, 2022
The critical skill of interpreting buyer insights is needed to achieve actionable outcomes. A common thread in the many executive-level conversations and interviews I have had in the last twenty years is that of a lack of insights. Specifically, a lack of insights into their buyers and customers.
Tony Zambito
MAY 17, 2021
Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. ABM (Account-Based Marketing) has consistently been viewed as either a glass-half-full or a glass-half-empty program.
Tony Zambito
JANUARY 15, 2022
Lack of buyer insights and brand vision can doom growth strategies. On the minds of many CEOs entering 2022 is how to make business growth a top priority. Especially after two years of an enduring COVID-19 pandemic. While some industries have prospered, many have seen substantial losses.
Tony Zambito
MAY 12, 2021
Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying. In 1990, at the end of the Cold War, both President George H.W.
Advertiser: ZoomInfo
Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.
Tony Zambito
MAY 7, 2021
Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change.
Tony Zambito
DECEMBER 12, 2020
Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet. Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good.
Tony Zambito
MAY 10, 2021
B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic. In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. That they, in effect, lose their intended purpose after a while.
Tony Zambito
NOVEMBER 21, 2020
The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!
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