Tomorrow People

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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Yet, many B2B companies struggle to truly differentiate their brand. This is mainly due to a phenomenon called ‘strategic herding’, where past recipes for success are taken for granted and become ‘the way things are done’ in the sector.

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Why storytelling defines the future of B2B marketing

Tomorrow People

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. And it paid off. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. So why can’t the same be said about most B2B organisations?

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TicketCo hires Tomorrow People for brand & marketing strategy overhaul

Tomorrow People

Pioneering ticketing platform TicketCo is working with Tomorrow People agency on a major rebrand and go-to-market strategy aimed at driving further expansion. Well-established in Scandinavia, TicketCo works with major sporting and entertainment organisations including Norsk Toppfotball, which covers the Norwegian Premier League and second-flight soccer teams.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? This article shares what you need to know. If you follow entrepreneurial news, you might’ve already heard that 90% of startups fail. But why? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup.

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10 tech trends that'll shake up your content marketing strategy (2022 Edition)

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. Note: This article was originally published in January 2018 and has been updated for comprehensiveness. The advance of content marketing continues apace. Late adopters are now well and truly in the content marketing strategy mindset , but leaders are forging ahead with new approaches, platforms, strategies, and tactics.

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How the metaverse will transform the future of B2B marketing

Tomorrow People

Why it’s time for B2B organisations to pay attention. Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year. B2B organisations, however, are still slow to realise what the metaverse could do for their business.

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Why storytelling defines the future of B2B marketing

Tomorrow People

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. And it paid off. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories. So why can’t the same be said about most B2B organisations?