Fuel Growth for Customer Service
SugarCRM
DECEMBER 15, 2022
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Improve Your Customer Experience with Self-Service Capabilities
SugarCRM
NOVEMBER 7, 2022
Service 
65
65 Service 65
65 
2022 Gartner® Magic Quadrant™ for Sales Force Automation Platforms
SugarCRM
SEPTEMBER 22, 2022
Gartner 123
123 
The Modern Selling Podcast: Customer Resignation & How To Reduce Customer Churn
SugarCRM
AUGUST 2, 2022
65 
Sugar Sell Outperforms Key Competitors in G2 Mid-Market Customer Rankings
SugarCRM
JUNE 29, 2022
Marketing 65
65 Marketing 65
65 
2022 Customer Relationship Management (CRM) Emotional Footprint Report
SugarCRM
APRIL 18, 2022
CRM 65
65 CRM 65
65 
Artificial Intelligence: Technology’s Invisible Hand in Business
SugarCRM
OCTOBER 6, 2021
Business 121
121 Business 121
121 
The Wise Marketer’s Women in Loyalty Series with Clare Dorrian, SugarCRM CMO
SugarCRM
OCTOBER 26, 2021
Loyalty 123
123 
Study Finds Marketing Automation Platforms (MAP) Improve Sales and Marketing Alignment
SugarCRM
MAY 11, 2016
S MB Marketers with a MAP and supporting processes are nearly 3 times more likely to have strong communication with sales. Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers. The study commissioned by Salesfusion and executed by Learn Marketing Automation surveyed nearly 700 B2B marketers from small to medium-size businesses (SMB)
Best Practices for Website Conversions
SugarCRM
MARCH 23, 2016
Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. A best practice SEO strategy and an engaging social media presence can help bring visitors to your site, but getting them there is only part of the equation. Once visitors enter your site, you still need to keep them there, keep them coming back and, most importantly, keep them converting.
Practices 50
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5 Ways to Improve Customer Retention with Marketing Automation Tools
SugarCRM
MARCH 21, 2016
Did you know that it’s seven times more expensive to acquire a new customer than it is to retain an existing one? How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business.
Measuring Marketing Effectiveness: 5 Metrics You Need to Track
SugarCRM
MARCH 15, 2016
Today, there’s no excuse for flying blind — everything your marketing team does should be intelligent. Every decision you make should be informed by data and the results of every action you take should be bookmarked for future reference. After all, what’s the value of having access to so much data if we’re not going to use that insight to improve for the future?
Solving the Email Frequency Debate: How Much is Too Much?
SugarCRM
MARCH 11, 2016
Four considerations to help you find the right balance in frequency for your email marketing campaigns. As the old adage goes, sometimes less is more. But when is less really more? And, alternatively, how much is too much? These are questions we ask everyday about countless different aspects of our lives, but in the B2B marketing world they tend to arise fairly often around the topic of emails.
Click Rate 50
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No Lead Left Behind – Prioritizing Your Leads with Lead Management
SugarCRM
MARCH 9, 2016
While too many leads certainly isn’t a bad problem to have, it can be a problem for companies nonetheless. If you feel like your marketing efforts are delivering results but your sales team thinks you aren’t providing enough quality leads, it’s time to get those leads under control with lead management. Lead management was introduced to ensure nothing leaked out of the marketing funnel by providing the framework for tracking potential customers from the point the lead is generated to when it’s c
Lead Scoring 50
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8 Best Practices for Using Google AdWords
SugarCRM
MARCH 7, 2016
Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a
Adwords 50
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How to Build a Comprehensive Strategy for Your Marketing Automation Program
SugarCRM
MARCH 3, 2016
Starting off slow and picking up steam as you go can help ensure you have a strong foundation that can support long-term growth. Once you identify the need for a marketing automation platform and gain buy-in for implementing that platform , what’s next? It’s time to hit the ground running… almost. Marketing Automation Is About More Than Technology. When we think about marketing automation, the first thing that comes to mind is technology.
2016 Marketing Predictions Start to Unfold
SugarCRM
MARCH 4, 2016
As we approach the end of the first quarter, it’s exciting to see some of the 2016 marketing predictions and trends from the top B2B marketers—including what our own CMO, Malinda Wilkinson shared—start to unfold. And while predictions vary across the board from personalization and disruptive marketing tools to brand engagement and sharing, there’s a lot to learn from the marketing insights.
CMO 50
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