Fuel Growth for Customer Service
SugarCRM
DECEMBER 15, 2022
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SugarCRM
MAY 11, 2016
S MB Marketers with a MAP and supporting processes are nearly 3 times more likely to have strong communication with sales. Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers. The study commissioned by Salesfusion and executed by Learn Marketing Automation surveyed nearly 700 B2B marketers from small to medium-size businesses (SMB)
SugarCRM
MARCH 17, 2016
In recent years, content has become an increasingly integral piece of the demand gen model. As such, we B2B marketers are more hungry for quality content than ever. But what we’ve found is that this hunger never abates and regularly feeding it is far from easy. And even for those who can keep up with the demand for content, bringing diversity to that content can also be a challenge.
SugarCRM
MARCH 4, 2016
As we approach the end of the first quarter, it’s exciting to see some of the 2016 marketing predictions and trends from the top B2B marketers—including what our own CMO, Malinda Wilkinson shared—start to unfold. And while predictions vary across the board from personalization and disruptive marketing tools to brand engagement and sharing, there’s a lot to learn from the marketing insights.
SugarCRM
MARCH 2, 2016
If you create great content but no one sees it, does it provide any value for your business? Most likely not. We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. The other half is getting that content in front of the right people at the right time.
SugarCRM
FEBRUARY 25, 2016
Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. How You Approach Social Media Matters. While it’s true that social media can be just as valuable for B2B marketing as it is for B2C marketing, the two do require different approaches.
SugarCRM
FEBRUARY 18, 2016
A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Video. We know what you’re thinking — do people really watch videos that relate to their jobs? And of those who do, how many are decision makers? Can we really believe that CEOs are sitting at their desks surfing YouTube?
SugarCRM
FEBRUARY 15, 2016
10 ways to segment your audience to meet the growing demand for personalization. The times they are a-changin’. Bob Dylan may have first shared that anthem with the world in 1963, but the message couldn’t hold more true today in the world of B2B marketing. Among the many revolutions those of us in this space face today, the trend toward personalization is among the most prevalent.
SugarCRM
JANUARY 29, 2016
How to create an engaging webinar that stands out from the crowd. Webinars can be a powerful vehicle for engaging with and educating prospects and customers — if they’re done correctly. At first glance, a webinar might seem simple enough — just pick a topic and get ready to talk about it for 45 minutes or so, right? Actually, there’s a lot more to it than that, as there’s significant planning you need to do before, after and even during the actual webinar that contributes to its succ
SugarCRM
JANUARY 21, 2016
In early December, the EU agreed upon new regulations for the General Data Protection Regulation (GDPR). The new Regulations will create a uniform and consistent set of rules across all 28 countries in the EU. Once the regulations are formally adopted by the European Parliament and Council and printed in the Official Journal of the European Union sometime this spring, there will be a two year period for everyone to get ready and come into compliance.
SugarCRM
JANUARY 19, 2016
You’ve likely heard about inbound marketing quite a lot in recent years, but many marketers are still unclear about how this approach differs from more traditional, outbound marketing and why it’s so valuable. Today, we’re going to change that. Inbound Marketing 101. Before we get into the value that an inbound marketing strategy can provide, let’s first review the basics to make sure we’re all on the same page.
SugarCRM
JANUARY 13, 2016
Why every modern marketing organization needs CRM, marketing automation and social media platforms. Every marketing team today wants to know: How can we be more strategic and effective in everything we do? For example, you might ask: How can we target the right people with the right message, convert them into leads, move them through the funnel and ensure sales picks them up and closes the deal effectively?
SugarCRM
JANUARY 6, 2016
Rev up your email marketing performance with these seven tips. So you’re running an email campaign. Good for you! You’ve developed a campaign plan and segmented your list, now it’s time to craft the actual emails. You send emails every day, you’ve been practicing for this since you got your first AOL account, it should be a cinch right? Well, crafting marketing emails doesn’t have to be hard, but you should put some strategy behind it.
SugarCRM
JANUARY 6, 2016
Rev up your email marketing performance with these seven tips. So you’re running an email campaign. Good for you! You’ve developed a campaign plan and segmented your list, now it’s time to craft the actual emails. You send emails every day, you’ve been practicing for this since you got your first AOL account, it should be a cinch right? Well, crafting marketing emails doesn’t have to be hard, but you should put some strategy behind it.
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