Strategic-IC

Account-based Marketing Metrics

Strategic-IC

We often refer to ABM as a marathon and not a sprint. But while a marathon is measured by crossing the winning line after 26.2 grueling miles (42.19 km), the success of your ABM strategy can be measured much earlier.

8 reasons why ABM is not just good B2B Marketing

Strategic-IC

The numbers are compelling. 91% of B2B Marketers report bigger deal sizes with ABM. 86% report higher win rates with a 70% increase in the number of opportunities created. There is a lot of debate on LinkedIn (and other well-known social channels) as to whether ABM is just good B2B Marketing.

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What is Sales Enablement - Answered in 24 Statistics

Strategic-IC

What is sales enablement? Sales enablement has recently surged in popularity, experiencing a 343% increase in adoption over the last 5 years. And the impact of a sales enablement strategy? 65% of Sales leaders with a dedicated sales enablement team outperform against revenue targets.

Let’s talk ABM: 25 lessons from 25 ABM leaders

Strategic-IC

15 months and 25 Let’s talk ABM interviews. It’s quite something to look back and review the enlightening conversations I have had with 25 Account-based Marketing leaders.

CMO 62

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

4 Ways HubSpot Transforms Your ABM

Strategic-IC

2020 was a big year for Account-based Marketing (ABM) - with 2021 set to be even bigger! Looking at the numbers; budgets dedicated to ABM have increased by 40% year-on-year, showing that more organizations are recognizing the value of an account-based approach than ever before.

Agile ABM -7 steps to accelerating growth

Strategic-IC

“Time and tide wait for no man” famously said Geoffrey Chaucer, the 14th century English poet. This quote should be pinned to every B2B Marketer’s desktop. Today everything moves at a breakneck speed - new technologies, new fashions, new trends, new competitors, new markets, etc.

Account-centric ABM - Building an account-centric organization

Strategic-IC

B2B Marketing has changed - forever. The B2B buyer is savvy, informed, digitally native, educated, hard to reach, part of a wider buying committee, etc. Fortunately, Account-based Marketing can help address this targeting and communication challenge.

How ABM supports complex software sales

Strategic-IC

Account-based Marketing is not available to everyone - sorry. What do you mean that ABM is not available to everyone? Quite simply, ABM as a strategy is not suitable for every company, every product and every market. It is not a panacea for all marketing ills.

Getting Started With Account-based Marketing - 7 Tips

Strategic-IC

By now, every marketer in the B2B Marketer has heard of ABM. You may not be doing it, but you certainly know what it is and some of the use cases for an Account-based Marketing strategy.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

ABM tips from Vidyard

Strategic-IC

Video has revolutionized Sales enablement. It is certainly true here at strategicabm where we have embedded video into our entire Account-based Marketing and Sales Enablement strategy. Video is not new, I hear you say. Yes, you’re right.

Tips 62

Let’s talk ABM: One-to-one ABM with Atos

Strategic-IC

One-to-one Account-based Marketing - treating one account as a market in its own right - is where it all started.

Let’s talk ABM: ABM to ABX with Bazaarvoice

Strategic-IC

Account-based Marketing or Account-based Experience? In the latest episode of Let’s talk ABM, Jennifer Leaver , Global ABM Strategist at Bazaarvoice, discusses their Account-based Marketing strategy and why she sees the move from ABM to ABX as the logical next step for their program.

Let's talk ABM: How Capita built an Enterprise ABM program in 6 steps

Strategic-IC

Targeting enterprise accounts is not new. Winning those coveted large and transformative deals is a core growth strategy for many organizations. What is new is the how. How to win, grow and retain large enterprise accounts. That has changed beyond all recognition over the last ten years.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Social Selling on LinkedIn | Using LinkedIn in Your ABM Strategy

Strategic-IC

What is Social Selling and why should it form part of your ABM strategy? Imagine how amazing it would be to get your message in front of the right companies, and the right people in those companies. At little to no cost, with complete control over the message. Let’s keep imagining.

Account-based Marketing on LinkedIn

Strategic-IC

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn?

Your Business Event is Cancelled - Now What?

Strategic-IC

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. We’re living through unprecedented and uncertain times.

Account-based Marketing Trends 2021

Strategic-IC

2020 proved to be a major moment of inflection for Account-based Marketing as it firmly established itself as a key strategy in the B2B Marketing arsenal.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Why Now is the Time for ABM

Strategic-IC

How does sales and marketing change in a downturn? We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. What Approach Should Sales and Marketing Take Right Now? We’re all finding our way in this new world.

8 Marketing KPIs every SaaS brand should track

Strategic-IC

The SaaS (Software as a Service) sector continues to evolve at breakneck speed - but are you measuring the right Marketing metrics to know whether you are on track?

Your ABM Questions Answered: How Acxiom Built a Sales Pipeline in 120 Days

Strategic-IC

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. Acxiom and strategicabm seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session.

RFP 62

ABM Expert Insights: ABM for B2B Tech Brands

Strategic-IC

Personalized, relevant and driving up to 208% increase in revenue , Account-based Marketing is rightly in the strategy toolkit of a growing league of B2B marketers. ABM is all about orchestration.

Brand 62

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Account-based Marketing (ABM) Tactics to Try | Strategic IC

Strategic-IC

"With ABM always lead with Strategy. Get that right first and the rest (channel tactics, creatives, Martech, etc.) will all fall into place.". Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. And rightly so.

Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. Do you know the difference between TAL and TAM? Or Firmographic and Technographic?

Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. Do you know the difference between TAL and TAM? Or Firmographic and Technographic?

Sales and Marketing Alignment - How it Helps Avoid ABM Failure

Strategic-IC

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B.

Help 62

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Sales and Marketing Alignment - How it Helps Avoid ABM Failure

Strategic-IC

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B.

Help 62

Account-Based Marketing (ABM) Stats & Quotes That Show The Benefits

Strategic-IC

What is ABM, and what key points do you need to understand before considering an ABM strategy? Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. In the past, key account marketing was used by larger companies to target a select handful of major accounts.

Account-Based Marketing ROI | ABM in the House, Episode 8

Strategic-IC

ABM in the House: a series of conversations between Declan Mulkeen, CMO of Strategic IC and Alex Olley, Co-founder of Reachdesk , as they explore how to build an effective Account-based Marketing (ABM) programme.

Account-Based Marketing Team Structure - ABM in the House, Episode 7

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

8 ABM Takeaways From B2B Marketing's ABM: Align and Accelerate

Strategic-IC

What’s new, upcoming - and working - in ABM today? What lessons on the state of ABM did the Strategic IC team take away from B2B Marketing’s recent event? Understanding ABM Today.