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Get to Know the 4 Content Marketing Awards Finalists from ScribbleLive

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As Content Marketing World draws closer, we’re particularly excited to recognize the four 2018 Content Marketing Awards finalists within the ScribbleLive family. Here’s a round-up of our 4 featured finalists. Rosetta Stone: Manufacturers’ Roadmap to English Language Training. Best Infographic.

What is Content that Performs?

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It was a big year for ScribbleLive at Content Marketing World. We attended for the first time as the ScribbleLive Content Cloud, which now includes a fourth product, TrendHub, that we announced during CMW. Together, the Content Cloud provides brands with the solutions and insights they need to create content that performs.

6 Tips to Boost Fan Engagement with Content Marketing [Sports Edition]

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It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams.

Why Content Marketing Projects Need Project Managers

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There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! Your job is to tell others to stay on track, right? I’m a Project Manager in the dad part of my life, I guess.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Voula Vasilopoulos on New Experiences

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Culture is what makes an organization unique – the character, personality, sum of its values, and traditions. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

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Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. Now, it’s time to identify the originators – the inspiration for this type of content. Journalists.

How to Generate Revenue with Your Interactive Content

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HubSpot reports that the less companies know about their KPIs, the less likely they are to meet their revenue goals. Seventy four percent of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL, or sales opportunities. That’s an alarming statistic—and one that can be combated with the adoption of interactive content.

An Interview With Rosetta Stone: How to Make Content That Speaks to Your Audience

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Every piece of content should be written in a language and tone befitting your audience. But do you know how to create content that speaks to them? Take Rosetta Stone for instance, they grew from a model that was all about language learning and moved into education technology.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How Experimentation Keeps Brands Competitive – Even Against Players Like Google

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The launch of Google’s job search functionality , which followed its foray into travel , might leave businesses in other verticals worried their industries are next – and how they could ever compete with the search giant.

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The Perils of Poor Content Engagement

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Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative. However, what that content does once it’s out there is perhaps even more important.

Customer Success Story: How Malwarebytes Created Award-Winning Content

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As content marketers, the holy grail of challenges we all face is figuring out how to create engaging, relevant content that ultimately converts and strengthens the relationship we have with our audiences.

The Line Between Data-Driven Marketing and Creative Content Marketing

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The term data-driven marketing is a popular buzzword used to reinforce how strategy and planning are critical to developing great content. David Welch, former VP of Marketing Insights & Operations, once summarized the future of marketing in six words.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

15 Ways Marketers Can Optimize For Visual Search

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Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

Which of These 4 Types of Content Creation is Right for You?

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If you want to develop a successful content marketing program, it’s wise to understand the different types of content assets that contribute to successful content marketing efforts – as well as which types are most appropriate for each stage of the customer buying journey.

Content Strategy Explained (Think of It as a Plane)

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Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform.

That Fine Line Of Trickery In Digital Marketing: How Not To Cross It!

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Digital marketing can be done a number of different ways. Slow or fast. Set or iterative. Right or wrong to a degree (of course, there are many different right answers to digital marketing issues). Authentically or trickery.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Guide to Killer Content Curation

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Within a second, Google receives over 40,000 search queries. That equates to 3.5 billion searches per day! So how do we manage this ongoing avalanche of new content? In this sea of endless data, content curation has become essential for brands looking to build a relationship with their audience and help buyers and customers find relevant information. What is content curation?

Content Marketing Storytelling: Not Everything Has To Have A Marketing Lesson! Just Share Your Stories!

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In August, the solar eclipse was visible from parts of the United States – including partially from where I live in Iowa. There were clouds, but it was still a pretty decent view.

Rise Interactive Partners with ScribbleLive Linkdex to Enable Clients Globally

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The Value of a Strategic Partnership. What happens when one of the world’s foremost SEO providers partners with the industry-leading SEO enterprise platform? You get one of the fastest rising digital marketing agencies in the U.S.

Is the Classic Webinar Still Relevant?

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We all know the drill. Sign in at the top of the hour. The organizer welcomes attendees, reads the title, introduces the speakers, and calls for a little “housekeeping” to ensure everything is on point from a tech perspective.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

The Top Four Reasons We Can’t Wait to Attend Content Marketing World 2018

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A stroll through the West Side Market, a picnic in one of the Metroparks, a morning coffee on Lake Erie. It’s nearly fall in Cleveland—a time for Indians games, weekend trips to the zoo, and… content? That’s right—content. Our friends at Content Marketing Institute have hosted Content Marketing World in Cleveland for eight years running, bringing together some of the best and brightest in the content marketing scene to share ideas and industry expertise.

How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

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Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling.

7 SEO Metrics That Every Marketer Should Pay Attention To

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In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with each site. It becomes easy to be blinded by data and hit a wall of numbers.

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How Curated Content Brings the Electoral Experience to Europe

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How much content have you seen published about the 2016 US election campaign? The electoral battle between Hillary Clinton and Donald Trump for the presidency has dominated media headlines in the US and abroad.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

How To Capitalize On ‘How To’ Searches

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Google recently revealed its most popular “how to” searches, underscoring one important way consumers use the search engine to find what they need – and where brands have an opportunity to not only find them, but provide value. And these opportunities are only expanding.

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18 Plays for Winning at Social Selling

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Ah, Super Bowl season. Whether you are a lover of football or simply enjoy watching the spectacle for the commercials and halftime show, the Super Bowl is hard to ignore. We thought we’d help you get into the Super Bowl spirit by writing a post chock-full of plays.

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Hand Your C-Suite the Keys to Social With These 7 Content Curation Tips

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Some executives have long feared social networks, as if channels like LinkedIn, Twitter, and even Facebook were modern-day monsters. But now social media use is actually widely accepted among executives and increasingly common.

Content marketing workflow: Should we do native video on LinkedIn now?

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LinkedIn finally joined all the other networks in allowing native video. I actually ran across it last week when I was flying home after a few content marketing meetings in Canada. Of course, I immediately wanted to give it a shot to see how easy it would be to upload video to LinkedIn.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

How to Prevent a Live Q&A from Turning into a #BrandFail

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Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled.

3 Examples of Excellent VR Use in B2B Marketing

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Nearly two decades after it established widespread presence on the global scene with lofty promises and high potential, virtual reality (VR) is back with a vengeance.

ScribbleLive Supports Wings for Life World Run as it Takes Flight for 5th Year

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Heinz Kinigadner was on a high as the #1 Motocross World Champion in 1984 and 1985, but that all changed nearly two decades later. It was 2003 and he was attending the MotoGP in Germany when he got the most unsettling phone call of his life.

3 Questions From Our Webinar on The Future of Content and Search

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We recently held a great webinar on the future of content and search , two disciplines of marketing that need to be inextricably intertwined, and we got so many questions we weren’t able to get to them all during the presentation.

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where an how to add it throughout the sales process!