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5 Reasons Snackable Content is (Still) Awesome

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If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

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Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things.

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How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

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In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits.

5 Things Spotify Can Teach You about Content Curation

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With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. It has similar pricing and a nearly identical music catalog to the other streaming music services, so how does Spotify set itself apart?

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

The 7 Building Blocks of a Solid Content Marketing Plan

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Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago.

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Use the Science of Emotion to Write Better Headlines

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POLITICO recently ran a headline on its website titled, “The fury of Ben Carson.” ” In a news cycle that has been consumed with sensational stories about politicians of all stripes, it normally wouldn’t be noteworthy. At just five words, the headline’s not even a complete sentence.

5 Of the Best Data Visualization Examples from Content Marketers

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Although many companies use data to produce compelling micro content , only a few create content at a depth that puts them in the category of top-shelf content marketers.

Is Account-Based Social Selling Right For Your Sales & Marketing Team?

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Sales and marketing leaders within the B2B world are abuzz about account-based everything. From account-based marketing to account-based sales development to account-based social selling (ABSS), the excitement is palpable. Forrester identified key areas B2B companies should be focusing on in their 2017 B2B Predictions Report , and account-based marketing ranked #1.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Mobile Myth Busting: How to Write Great Content for Mobile

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In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.”

Why You Need to Create Buyer Personas (and How to Do It)

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It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell proves it’s more than worth your while.

The 18 Best Infographics of 2015

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The world got a whole lot more complicated this year, which is to say it was just like any other year. The amount of data we all generate continued its exponential expansion, while content marketers redoubled their efforts to get their content in front of an audience who’s busier and busier.

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Visually + ScribbleLiveThe Future of Content Marketing

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As traditional, interruption-based advertising becomes less effective, marketers are under increased pressure to create engaging, high-quality content that stands out from the competition.

How Content & SEO Marketers Can Help Each Other Be Successful

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Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. Next up? The dynamic between content marketing and SEO is interesting.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

10 Marketing Reports Everyone Working Online Should Read

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It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics.

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The When, Where & How of Using GIFs in Content Marketing

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GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Slack channels. Emails. Social networks. Articles. Comment sections. There isn’t a digital content format or method of communication that hasn’t been taken over by GIFs. They’ve become one of the internet’s primary languages. But – even though they’re everywhere – a thoughtful, well-used and perfectly timed GIF is always a delight.

The 9 Best Data Visualization Examples from 2015

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In the past, the idea of putting the words “creative” and “mathematician” in the same sentence would have seemed out of place. These days though, making sense of complex data requires design skills and number crunching that are as much art as they are science.

Announcing Visually’s New and Improved Creative Brief

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Mastering the Creative Brief. Shocking as it may seem, many creative marketing projects get kicked off without strong strategy to back its execution. At best, many of these projects have an ambiguous scope with vague expectations between the client and the talent.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

INFOGRAPHIC: Marketers vs. Creatives

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Great marketing requires a lot more than great ideas. The best strategy in the world won’t amount to much if marketers aren’t able to bring their concepts to life. Enter the creative team.

Making the Case for Content Marketing: Research & Statistics

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As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing.

How To Ideate New Content When You Feel Like You’ve Exhausted All Topics

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Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. It can feel like you’ve written all there is to write about a given topic or industry. When you’ve fallen into that dark place, try these four creativity kick-starters. Monkey See, Monkey Do… But Better.

How To Get More Mileage Out Of Your Content

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Content marketing is “always on” and it’s putting new pressures on marketers. Last year 88% of B2B marketers said they were using content marketing, but only 30% said that they were effective at it.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

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A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

How to Refresh Evergreen Content (and Reach a Big Audience)

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Good evergreen content is always relevant to your target market. It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for potential readers.

30 Brilliant Content Marketing Podcasts You Need to Hear

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By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

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In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

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Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. Now, it’s time to identify the originators – the inspiration for this type of content. Journalists.

What Working at an Apple Store Taught Me About Good Event Marketing

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I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

ScribbleLive Acquires Linkdex, The Enterprise SEO Platform

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There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level.

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How to Align Content Marketing and Demand Generation Teams

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I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline. In fact, 85% of B2B content marketers say that their most important goal is lead generation.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

A Guide to Finding Your Brand Voice

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How important is a brand’s voice? Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience.

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How to Prevent a Live Q&A from Turning into a #BrandFail

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Hyatt recently introduced World of Hyatt, the hotel operator’s new loyalty program, and the brand did a Reddit AMA (Ask Me Anything) to showcase its features and answer questions from members. The brand made its SVP of Loyalty available for the live Q&A. And they were trolled.

7 Keys to Giving Effective Feedback to Creatives

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Producing great content can take a lot of work from everyone involved. From having the right talent on hand to communicating well throughout the process, there are a lot of things to get right. And in order to get the final creative you really want, giving effective feedback is crucial.

How Engaging Content Helps You Improve Your Search Rankings

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There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.