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3 Examples of Going From Ideation to Interactive and Visual Content

ScribbleLive

When it comes to brainstorming ideas for new content, it can be easy to focus on the “before.”. If you’re starting out with something like a lengthy research report, chock-full of facts and statistics, you’re likely to push the project away. It is, after all, a complicated task.

ScribbleLive and MarketMuse: Announcing Our Partnership

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On the heels of our latest press release , we’re excited to announce our partnership with MarketMuse, a content intelligence and strategy company. Creating content is tough—and in an age of content chaos, it seems to only be getting tougher to be found; let alone, establish topical authority.

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Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers

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Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough.

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3 Challenges of Creating Content on a Large Scale

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Overlapping deadlines, inbox inundation, and to-do lists that grow wildly as soon as one box is ticked off. Sound familiar? If you’re responsible for creating content within a large organization, these scenarios may be par for the course.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

The Perils of Poor Content Engagement

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Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative. However, what that content does once it’s out there is perhaps even more important.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

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In the last few years, many marketers have favored short, snackable pieces of content over the longer in-depth counterpart. It was assumed that long-form content (1,200+ words) had no place in a world of tiny phone screens and 140 character limits.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

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Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things.

6 Tips to Boost Fan Engagement with Content Marketing [Sports Edition]

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It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams.

Why Content Marketing Projects Need Project Managers

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There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! Your job is to tell others to stay on track, right? I’m a Project Manager in the dad part of my life, I guess.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

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Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. Now, it’s time to identify the originators – the inspiration for this type of content. Journalists.

How To Map Content To Your Conversion Funnel

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For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey.

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How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

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Most of my writing and speaking around content marketing and journalism is kind of one-way and focuses around: How journalists can make the jump to content marketing. How corporate content marketing teams can use journalistic tactics to improve their storytelling.

The Line Between Data-Driven Marketing and Creative Content Marketing

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The term data-driven marketing is a popular buzzword used to reinforce how strategy and planning are critical to developing great content. David Welch, former VP of Marketing Insights & Operations, once summarized the future of marketing in six words.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

3 Tips for Using Predictive Intelligence to Fuel Your Content Strategy

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Superpowers. We daydream of having them, flood the cinemas to watch the Avengers’ latest woes and foes in dealing with having them, and use technologies that have brought us scarily close making them a part of our reality.

An Interview With Rosetta Stone: How to Make Content That Speaks to Your Audience

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Every piece of content should be written in a language and tone befitting your audience. But do you know how to create content that speaks to them? Take Rosetta Stone for instance, they grew from a model that was all about language learning and moved into education technology.

Your Top 4 Most Pressing Demand Gen Questions from the CMI Summit, Answered

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The state of demand gen for content marketers is rapidly changing, and Content Marketing Institute’s first-ever virtual Demand Generation Summit (available on-demand for the next 90 days) sought to inform us of current trends—and provide us with valuable insights for the future.

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Five 2018 Content Marketing Industry Trends to be Thankful For

ScribbleLive

End-of-year holiday meals are looming, with the promise of favorite family recipes, tryptophan-induced naps, and, depending on where you’re located, snow flurries in the air. It’s a time to be grateful for tradition—and to create new ones.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Voula Vasilopoulos on New Experiences

ScribbleLive

Culture is what makes an organization unique – the character, personality, sum of its values, and traditions. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.

INFOGRAPHIC: Marketers vs. Creatives

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Great marketing requires a lot more than great ideas. The best strategy in the world won’t amount to much if marketers aren’t able to bring their concepts to life. Enter the creative team.

Customer Success Story: How Malwarebytes Created Award-Winning Content

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As content marketers, the holy grail of challenges we all face is figuring out how to create engaging, relevant content that ultimately converts and strengthens the relationship we have with our audiences.

Making the Case for Content Marketing: Research & Statistics

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As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Video Content Marketing: The Three Es of Success

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When I first got into the field of animation, the last place I thought I would ever find myself is the world of content marketing. Really, it’s mostly because the term was never used this frequently in the history of advertising, let alone as late as 2011.

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5 Of the Best Data Visualization Examples from Content Marketers

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Although many companies use data to produce compelling micro content , only a few create content at a depth that puts them in the category of top-shelf content marketers.

10 Marketing Reports Everyone Working Online Should Read

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It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics.

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How Experimentation Keeps Brands Competitive – Even Against Players Like Google

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The launch of Google’s job search functionality , which followed its foray into travel , might leave businesses in other verticals worried their industries are next – and how they could ever compete with the search giant.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Reasons Snackable Content is (Still) Awesome

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If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content.

15 Ways Marketers Can Optimize For Visual Search

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Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

NEW REPORT: How Marketers and Creative Teams Can Collaborate Better

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Producing good content can be hard. That’s why we’re really excited to be sharing new survey research about how marketers and their creative teams can work better together. We did this study because we want to help marketers find better ways to stand out.

Top 5 social media video tutorials available online

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If you think of the Internet as a giant school, video represents the ultimate classroom experience. The one where you brought an apple for the teacher and everybody else forgot. The one where you got an A+ and everyone else eked by with a B.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Content Strategy Explained (Think of It as a Plane)

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Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform.