SalesChoice

Holidays 2019 Newsletter

SalesChoice

Achieve up to 99% Salesforce adoption, Improve your Data Completeness by 75% or more. Reduce Cost of Sales by at least 20%, Achieve 95% revenue forecasting accuracy, Increase your sales win rates by 10-15%. Do you know how much it would cost you to realize these benefits in your organization? And how quickly you could recover the investment? Find out here with our 1-minute calculator.

Why AI will solve Attention Deficit Disorder in Sales Professionals

SalesChoice

Our Distracted, Always-On Reality. In a recent Time-Warner Study, “ Digital Natives ” (Millennials in their twenties who grew up with digital) switched media venues 27 times per non-working hour.

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Blog #7.2: AI and Trust are Key to Evolutionary Success

SalesChoice

Series 7 – The Rise of AI: The Perfect World or The Perfect Storm? Our last blog focused on the growth of AI and the explosion of Big Data.

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Blog #7.1: The Rise of AI

SalesChoice

Series 7 – The Rise of AI: The Perfect World or The Perfect Storm? This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Blog #6.3: Merits of Story Telling and Introduction to Predictive Narrative

SalesChoice

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. Before we dive further into the merits of narrative storytelling, let’s review a few key points: 1.) Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.) Data patterns are everywhere – inside and outside the CRM systems that sales professionals use; 3.)

Blog #6.4: Narrative Storytelling for Sales – The Conclusion

SalesChoice

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Forrester Research has found that 49% of CRM Projects fail. And according to CSO Insights, less than 40% have full-scale end-user adoption.

Blog #6.1: The Roots of Storytelling for Sales

SalesChoice

Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. In this eBook, we will examine Narrative Story Telling for Enhancing the Human Performance of Sales Professionals. The content has been organized into four sections: Section 1.0 – The Roots of Story Telling: explores the ancient roots of story telling, and discusses the significance of stories in developing a quality culture, where best practices are the norm.

Blog #5: Why Cognitive Technologies will Transform our World as we know It

SalesChoice

Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. IBM ran with this consideration and published Preparing for the Future of AI.

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Blog #4: Deep Learning: The Rise of Cognitive Science Technology

SalesChoice

. Understanding Cognitive Science Technology. Cognitive Computing is a highly technical and mathematical field. At a simple level, the idea of a computer that thinks like a human is appealing. At a technical level, the idea that a computer system consumes data and information of all types and performs calculations on what it is ingesting can raise a lot of questions especially when the computer is predicting outcomes for humans to “act upon.”.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Blog #3: Global Leaders: On the Innovation Edge

SalesChoice

Blog #2 discussed the history of predictive analytics from the perspective of Artificial Intelligence, and traced leadership from both classical philosophers like: Aristotle, Euclid, in ancient times to covering more modern times, profiling British mathematician Alan Turing. His provocative innovation question posed at a 1956 conference: “ Can machines think?”,

Blog #2: A Closer Look at Artificial Intelligence

SalesChoice

THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS. Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Predictive approaches, irrespective of the computing science and machine learning underpinnings, have been here for over 337 years. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence.

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How to build an email marketing funnel? [With 8 examples of emails in a Sales Funnel]

SendX

You can’t just create a great product & pray that people will get out their credit cards to buy it.

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The 10 Definitive Email Newsletter Best Practices For Exponential Growth

SendX

Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. It’s a great way to guide your audience across the marketing funnel and get more sales at a low price.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a background in teaching.

Marketing in Difficult Times: Focus on Content that Reaches and Converts New Customers

Marketing Insider Group

Businesses all over the world are currently facing unprecedented challenges. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many.

Why Digital Transformation Is Accelerating

Marketing Insider Group

In the last couple of months, the world has changed. This change has been dramatic and has had huge repercussions on the way we live and work. If you thought you weren’t ready for digital transformation before, you may no longer have a choice.

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How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership.

How To Make Marketing Mission Critical

Marketing Insider Group

What is the mission of your organization? And how are your marketing efforts contributing to that mission? You’ve probably heard the famous anecdote about President John F. Kennedy visiting NASA headquarters for the first time.

Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey

KoMarketing Associates

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?”

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Only Meaningful Brands Resonate with Consumers Today

Marketing Insider Group

When I wrote Mean People Suck , I wanted to get across the point that empathy is more powerful than most of us realize. wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more understanding.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Use EGC to Harness Search Intent and Draw Customers to Your Site

Marketing Insider Group

One upon a time, user-generated content was the favorite buzzword in content marketing. Now, Employee-generated. content, or EGC, is hot again.

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The 4 best live blogging platforms to use in 2020

RockContent

A common challenge for professionals working with Digital Marketing is to generate leads and, consequently, sales. Therefore, it’s essential to keep an eye on new strategies that can increase your engagement.

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How Much Should a Blog Post Cost?

Marketing Insider Group

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy.

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5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Marketing in a time of a crisis — getting ready for the rebound

RockContent

Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies.

The 5 Best KPIs for Measuring B2B Brand Awareness

Marketing Insider Group

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services.

How to create an interactive map for your digital strategy

RockContent

If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. With so much competition in the digital world, it is necessary to enhance the reach and efficiency of the experience you offer to the user.

Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

What do you feel strongly about? In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. They believe that taking a stand that might offend some people will drive potential customers away.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy.