Sales Lead Insights

Marketing In A Down Economy

Sales Lead Insights

How to Use Your Marketing Dollars More Effectively in a Down Economy. . . How to best use your marketing dollars in a down economy. This guide illustrates how to target your business-to-business marketing investments and efforts for a maximum return during difficult economic times. Email *.

How to be a great podcast guest

Sales Lead Insights

Are you going to be a podcast guest? Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought-after guest: Hydrate in advance of the podcast interview. This will help you avoid being heard sipping water or clearing your throat. Consider taking a bathroom break before you log on to the webcast. Make sure you have a good connection for the audio. Avoid using cell phones for the podcast interview. Wear headphones or earbuds during the call.

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How to be a great podcast guest

Sales Lead Insights

How to be a great podcast guest. Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought-after guest: Hydrate in advance of the podcast interview. This will help you avoid being heard sipping water or clearing your throat. Consider taking a bathroom break before you log on to the webcast. Make sure you have a good connection for the audio. Avoid using cell phones for the podcast interview. Wear headphones or earbuds during the call.

How to use persona-based marketing: A powerful tool for connecting with prospects and customers

Sales Lead Insights

For better marketing, personify your prospects and customers. Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to use lead nurturing to increase B2B sales without spending more on marketing

Sales Lead Insights

Boost sales and save money by nurturing warm leads that you already have. It seems that most business-to-business companies who sell products or services spend 90% to 95% of their marketing budget on enhancing their “image” or generating more sales leads, and only 5% to 10% of their budgets on turning known prospects into customers. This is the wrong approach. Instead, you can boost sales without spending more money, by working with the leads you already have.

B2B marketing technology

Sales Lead Insights

Put marketing technology to work. Your customer relationship marketing (CRM), account-based marketing (ABM), marketing database or your marketing automation software could be your most important assets. The right technology can increase marketing effectiveness and shorten sales cycles. I can help with everything from cleaning up your existing data to using marketing technology to find more companies and contacts just like them.

Great marketing and advertising quotations

Sales Lead Insights

Like good taste, marketing is difficult to define. Let’s try to define it by quoting or paraphrasing some of the masters of the art and science of marketing–which they generally used call advertising: “Advertising is what you do when you can’t (afford to) go see somebody.” ” Fairfax Cone, principal of Foote, Cone & Belding – 1963. “Advertising is salesmanship mass produced.

How to handle three challenges of multiple marketing channels

Sales Lead Insights

Multiple marketing and sales channels can lower costs and provide faster leads and sales. But they present challenges. Here are some ideas to mitigate those challenges: How to handle channel conflict. If you are selling direct and online, and your resellers are as well, there’s a tendency for all involved to feel cut out. So, focus on the customer: make it easy for them to research and purchase the way they want to.

Definition of Marketing Automation

Sales Lead Insights

Here’s my marketing automation definition . The use of technology to generate, nurture, score and qualify leads, and drive sales using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. Unfortunately it’s a mouthful, isn’t it?

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Persona-based marketing: Getting started

Sales Lead Insights

Persona-based marketing: Getting started. Persona-based marketing takes advantage of who a prospect or customer is, by answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?

Optimizing your B2B email marketing campaigns

Sales Lead Insights

Email has proven to be very effective for B2B marketers. As part of ongoing lead development, I recommend staying in touch with prospects on your database via multiple methods. Email is the primary one. With email marketing, I recommend aiming to send something at least monthly. To stay in mind and in sight as your prospects move from awareness to consideration to purchase and to increase your chance of being there at the right time.

Simple steps to a B2B marketing plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple. Identify your destination. Your company’s sales revenue goal). Determine how best to get there. Your marketing strategy). Get started. Your marketing tactics). Measure your progress. Your marketing results). Make course corrections. Modify your marketing plan based on results). So why do so many B2B marketers never get around to developing and using marketing plans?

True marketing maxims

Sales Lead Insights

Slogans I choose to apply to my business life. As I’ve climbed–occasionally stumbling–up the path in my marketing career, I’ve collected some helpful maxims along the way: pithy sayings that have proven truth in them. Some have inspired me. Others have helped guide me to the next level of knowledge, skill and career. I thought I’d share a few of them and let you know how I try to apply them. The main thing is to keep the main thing the main thing.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to handle 3 challenges of multiple marketing channels

Sales Lead Insights

Being in the right place is playing a larger role than ever in driving B2B leads and sales. Multiple marketing and sales channels can lower costs and provide faster leads and sales, but how do you handle the challenges? Here are some ideas. How to handle channel conflict If your’re selling direct and online, and […]. The post How to handle 3 challenges of multiple marketing channels appeared first on Sales Lead Insights. B2B marketing B2B branding channel conflict

Direct Marketing Tips: How To Cut Costs And Get Better Response

Sales Lead Insights

I’ve been asked, “How can I cut costs and find a more practical way to get my target market to respond to my direct marketing?” ” First, determine who your best customers are, then target direct marketing efforts at companies and contacts who are similar. Rank current customers by three criteria: * How much revenue they […]. The post Direct Marketing Tips: How To Cut Costs And Get Better Response appeared first on Sales Lead Insights. Direct mail marketing

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B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. The post B2B public relations overview appeared first on Sales Lead Insights. B2B marketing Public relations B2B PR press releases

Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". The post Offers are key to generating more leads and sales with your B2B Marketing appeared first on Sales Lead Insights. B2B Lead Generation calls-to-action leadgeneration marketing tips offers

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Promote People Who Are Cooperative Team Members

Sales Lead Insights

There are big rewards when sales and marketing are effectively integrated--not least of which are improved operating performance and outstanding financial results. The post Promote People Who Are Cooperative Team Members appeared first on Sales Lead Insights. B2B marketing marketing strategy

Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business. Because it’s difficult to find effective salespeople, and often it takes too long for new salespeople to start […]. Sales lead generation lead generation sales leads

B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves?

Sales Lead Insights

Take a fresh look at your company's website. Does your Web site make it immediately clear what your company does and who it serves? The post B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves? appeared first on Sales Lead Insights. Online marketing b2b website design

Make the most of your marketing events

Sales Lead Insights

Ideas on how to leverage the expense of B2B marketing events. The post Make the most of your marketing events appeared first on Sales Lead Insights. Events & trade shows

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

B2B Lead Generation Checklist: 22 success tips

Sales Lead Insights

I get to work with some of the best people at the best companies in the business. That's the fun part. The rewarding part is I get to see first-hand what works best (and what doesn't) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need.

Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business. Because it’s difficult to find effective salespeople, and often it takes too long for new salespeople to start […]. The post Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective appeared first on Sales Lead Insights.

B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

Sales Lead Insights

Follow these steps to tune up your B2B marketing program and drive new business. The post B2B Marketing Plan: Steps to Implementing a Program That Drives New Business appeared first on Sales Lead Insights. B2B marketing marketing plan

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Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Persona-Based Marketing: Getting Started

Sales Lead Insights

Persona-based marketing goes beyond simple demographic data Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to? This concept can help you, as a business-to-business marketer, […]. The post Persona-Based Marketing: Getting Started appeared first on Sales Lead Insights.

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Are you dialing for dollars or wasting your money with telemarketing? Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a couple of unlucky administrative assistants, salespeople or interns, put them on […]. The post Business-to-Business Telemarketing: Wasting Your Money? appeared first on Sales Lead Insights.

Simple Steps to a B2B Marketing Plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your company’s sales revenue goal) Determine how best to get there. Your marketing strategy) Get started. Your marketing tactics) Measure your progress. Your marketing results) Make course corrections. Modify your marketing plan based on results) So why […]. The post Simple Steps to a B2B Marketing Plan appeared first on Sales Lead Insights.

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Targeting Your B2B Lead Generation

Sales Lead Insights

When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies? I’ve added an article to my […]. The post Targeting Your B2B Lead Generation appeared first on Sales Lead Insights. Customer relationship management Sales lead generation

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to write a Marketing Plan (with some tips)

Sales Lead Insights

The “Marketing-for-leads” approach Let me show you how I walk through developing a marketing plan. The primary goal of a “marketing for leads” marketing plan is to stimulate prospects or customers to declare themselves interested in your company’s products or services; to generate sales leads that are opportunities for new sales and/or additional sales to […]. The post How to write a Marketing Plan (with some tips) appeared first on Sales Lead Insights.

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