Sales Lead Insights

Get in your prospect’s comfort zone: The right offer at the right time

Sales Lead Insights

“Will you marry me?” ” This offer will get you a chilly reception from someone you’ve just met. You’d sound half-crazy popping the question unless you nurture the relationship at the right pace and offer what the other person is looking for. Same thing goes for B2B marketing. Sure, a salesperson can get lucky with an […]. The post Get in your prospect’s comfort zone: The right offer at the right time appeared first on Sales Lead Insights.

How long should you keep people in your marketing database?

Sales Lead Insights

Tis the season to send out holiday cards to relatives, friends, and business contacts. Maybe you have some friends on your list that you haven't spoken to or heard from in ages. How long do you keep sending them cards at holidays? The post How long should you keep people in your marketing database?

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Integrate sales and marketing to focus your efforts

Sales Lead Insights

Integrating marketing and sales is a valuable process for companies to keep lead generation and nurturing productive. Many organizations look for a quick fix such as sharing data sources or changing incentive plans without looking at the whole picture.

When it comes to B2B marketing, think things through carefully before you act.

Sales Lead Insights

For example, if you make an offer on your website, do you have the requested information or materials ready to go? Or, if you invite someone to a webinar, what will your follow up activities be?

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

Bridging the content gap for B-to-B marketing automation and lead generation

Sales Lead Insights

It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively.

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Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.

Effective ways to prove B2B marketing is paying off

Sales Lead Insights

Do you start to sweat when your boss wants to see proof that the amount your company invested in marketing is really paying off at the bottom line? Take it easy. It is surprisingly simple to prove that B2B marketing is contributing to your company's results. Here's how.

B2B Marketing Automation: Crawl, walk, run, win

Sales Lead Insights

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Pros and cons of Webinars for B2B lead generation

Sales Lead Insights

Webinars offer options for reaching out to and educating buyers at all stages of the lead generation cycle. Your choice to do live, butts-in-seats events, or webinars will hinge on several factors, The post Pros and cons of Webinars for B2B lead generation appeared first on Sales Lead Insights.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

Meet Meryl Evans, our email copywriting expert. Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing.

The components of a successful business-to-business telemarketing call

Sales Lead Insights

Successful B2B telemarketers must understand the basics of a successful call: from the opening statement, to engagement and qualification, to close. Each of these stages has techniques and skills that a successful telemarketer must master.

B2B advertising from the past

Sales Lead Insights

I always find it interesting to take a look at the work done by our predecessors in B2B marketing. In post in Jackie West’s UK Industrial Marketing Blog, she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser.

Great marketing and advertising quotes

Sales Lead Insights

Like good taste, marketing is difficult to define. But let's define it by quoting or paraphrasing some of the masters of the art and science of marketing--which they generally used call advertising. The post Great marketing and advertising quotes appeared first on Sales Lead Insights.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Graphic design tips from one of our experts

Sales Lead Insights

Meet Kim Getker, one of AcquireB2B’s graphic design experts.

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React Faster to Your Leads to Increase Your ROI

Sales Lead Insights

You’ve got calls to action and contact forms on your website, and perhaps you’re investing in pay-per-click ad campaigns. But how quickly do you respond to these inquiries? Speed could make a difference in your bottom line.

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B2B sales lead generation is easy: Four rights will get you there.

Sales Lead Insights

B2B sales lead generation is easy: Four rights will get you there. The right prospects to target The companies and people at those companies, who appear most likely to buy your products or services.

True Marketing Maxims

Sales Lead Insights

As I've climbed-- occasionally stumbling-- up the path in my marketing career, I've collected some helpful maxims along the way: pithy sayings that have proven truth in them. Some have inspired me. Others have helped guide me to the next level of knowledge, skill and career.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Pros and cons of Webinars for B2B lead generation

Sales Lead Insights

Webinars offer options for reaching out to and educating buyers at all stages of the lead generation cycle. Your choice to do live, butts-in-seats events, or webinars will hinge on several factors, Events & trade shows marketing events Webinars

4 great solutions for a marketing ROI challenge

Sales Lead Insights

What do you do when you have a tough time quantifying marketing return on investment? Recently someone contacted me asking for advice. A Marketing ROI Challenge The challenge I face is that we sell 98% of our products through one and two step distribution.

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Direct Marketing Tips: How To Cut Costs And Get Better Response

Sales Lead Insights

I’ve been asked, “How can I cut costs and find a more practical way to get my target market to respond to my direct marketing?” ” First, determine who your best customers are, then target direct marketing efforts at companies and contacts who are similar.

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Promote People Who Are Cooperative Team Members

Sales Lead Insights

There are big rewards when sales and marketing are effectively integrated--not least of which are improved operating performance and outstanding financial results. B2B marketing marketing strategy

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves?

Sales Lead Insights

Take a fresh look at your company's website. Does your Web site make it immediately clear what your company does and who it serves? Online marketing b2b website design

Does your website convert visitors to leads and sales?

Sales Lead Insights

Use this checklist to see if your Web site converts visitors to sales. B2B marketing tools Online marketing

B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

Sales Lead Insights

Follow these steps to tune up your B2B marketing program and drive new business. B2B marketing marketing plan

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Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Are you dialing for dollars or wasting your money with telemarketing? Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work.

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

Persona-Based Marketing: Getting Started

Sales Lead Insights

Persona-based marketing goes beyond simple demographic data Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?

When it comes to using B2B marketing to generate leads, Nike’s right.

Sales Lead Insights

A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. I have to admit that I’m a bit of a perfectionist. I could easily find myself fiddling with my marketing communications plans, campaigns or materials for months. Instead, I’ve had to teach myself, and my clients, to aim for the best results possible by a pre-determined deadline… and launch. The post When it comes to using B2B marketing to generate leads, Nike’s right. appeared first on Sales Lead Insights.

Targeting Your B2B Lead Generation

Sales Lead Insights

When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?

Marketing Speaker Demo Video – Mac McIntosh

Sales Lead Insights

Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. B2B marketing

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Getting marketing done

Sales Lead Insights

I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales.

Leads tracking: Get results

Sales Lead Insights

Leads tracking: Why bother? Did you know that 79% of all leads are never followed up? Although leads tracking isn’t always fun for the creative types in your marketing team, it really isn’t difficult to track and measure marketing results.

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B2B Marketing Automation: Here’s my definition

Sales Lead Insights

How's this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact's profile, level of interest, behavior or place in the buying process. The post B2B Marketing Automation: Here’s my definition appeared first on Sales Lead Insights. B2B Lead Generation B2B marketing B2B marketing automation

B2B public relations overview

Sales Lead Insights

How to use PR in a B2B marketing-for-leads program. B2B marketing Public relations B2B PR press releases

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where an how to add it throughout the sales process!