Sales Lead Insights

B2B advertising from the past

Sales Lead Insights

I always find it interesting to take a look at the work done by our predecessors in B2B marketing. In post in Jackie West’s UK Industrial Marketing Blog, she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser.

Great marketing and advertising quotes

Sales Lead Insights

Like good taste, marketing is difficult to define. But let's define it by quoting or paraphrasing some of the masters of the art and science of marketing--which they generally used call advertising. The post Great marketing and advertising quotes appeared first on Sales Lead Insights.

Graphic design tips from one of our experts

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Meet Kim Getker, one of AcquireB2B’s graphic design experts.

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How To Handle 3 Challenges Of Multiple Marketing Channels

Sales Lead Insights

Being in the right place is playing a larger role than ever in driving B2B leads and sales. Multiple marketing and sales channels can lower costs and provide faster leads and sales, but how do you handle the challenges? Here are some ideas.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Pros and cons of Webinars for B2B lead generation

Sales Lead Insights

Webinars offer options for reaching out to and educating buyers at all stages of the lead generation cycle. Your choice to do live, butts-in-seats events, or webinars will hinge on several factors, Events & trade shows marketing events Webinars

Direct Marketing Tips: How To Cut Costs And Get Better Response

Sales Lead Insights

I’ve been asked, “How can I cut costs and find a more practical way to get my target market to respond to my direct marketing?” ” First, determine who your best customers are, then target direct marketing efforts at companies and contacts who are similar.

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Promote People Who Are Cooperative Team Members

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There are big rewards when sales and marketing are effectively integrated--not least of which are improved operating performance and outstanding financial results. B2B marketing marketing strategy

Marketing Speaker Demo Video – Mac McIntosh

Sales Lead Insights

Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. B2B marketing

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Marketing Speaker Demo Video – Mac McIntosh

Sales Lead Insights

Normally I don’t directly promote my own services in this blog. I hope you don’t mind, but this time I’m making an exception. I promise to deliver more business-to-business marketing how-to information starting with my next blog post. Thanks. – Mac Do you need an engaging and effective marketing speaker for your next meeting or […]. The post Marketing Speaker Demo Video – Mac McIntosh appeared first on Sales Lead Insights. B2B marketing

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B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves?

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Take a fresh look at your company's website. Does your Web site make it immediately clear what your company does and who it serves? Online marketing b2b website design

4 great solutions for a marketing ROI challenge

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What do you do when you have a tough time quantifying marketing return on investment? Recently someone contacted me asking for advice. A Marketing ROI Challenge The challenge I face is that we sell 98% of our products through one and two step distribution.

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Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.

B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

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Follow these steps to tune up your B2B marketing program and drive new business. B2B marketing marketing plan

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Are you dialing for dollars or wasting your money with telemarketing? Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work.

Does your website convert visitors to leads and sales?

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Use this checklist to see if your Web site converts visitors to sales. B2B marketing tools Online marketing

Persona-Based Marketing: Getting Started

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Persona-based marketing goes beyond simple demographic data Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?

Targeting Your B2B Lead Generation

Sales Lead Insights

When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Getting marketing done

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I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales.

Leads tracking: Get results

Sales Lead Insights

Leads tracking: Why bother? Did you know that 79% of all leads are never followed up? Although leads tracking isn’t always fun for the creative types in your marketing team, it really isn’t difficult to track and measure marketing results.

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B2B public relations overview

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How to use PR in a B2B marketing-for-leads program. B2B marketing Public relations B2B PR press releases

Remind Your Customers You’re Around

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You can keep the direct-to-client approach simply by reminding customers that you're there for them. Relationship marketing marketing to customers

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

16 B2B print advertising tips

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Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

Online marketing

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Use this checklist to see if your Web site converts visitors to sales. B2B marketing tools Online marketing

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Make the most of your marketing events

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Ideas on how to leverage the expense of B2B marketing events. Events & trade shows

Business-to-business leads

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Don't miss three out of four sales. Follow up on longer-term business-to-business leads. B2B sales leads business-to-business leads

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Calculate marketing ROI with the Marketing Lead Calculator

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Free B2B sales and marketing interactive spreadsheet. B2B marketing tools

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8 proven B2B sales lead generation methods

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Drive more sales leads by including these marketing tactics in your B2B lead generation programs. B2B Lead Generation Sales lead generation

Offers are key to generating more leads and sales with your B2B Marketing

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The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers

Marketing for leads – are you asking the right questions?

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Key questions to ask to track and measure activity and results to improve your marketing return on investment. B2B marketing

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers.

Customer relationship management

Sales Lead Insights

Your CRM, marketing database or marketing automation software could be your number one asset. The right database of prospective cusotmers can increase marketing effectiveness and shorten sales cycles.

B2B lead qualification and scoring

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The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web.

The top 50 in sales lead management: Who do you pick to be on the 2012 list?

Sales Lead Insights

Don't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012. The Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th!

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.