Sales Lead Insights

Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.

B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

Sales Lead Insights

Follow these steps to tune up your B2B marketing program and drive new business. The post B2B Marketing Plan: Steps to Implementing a Program That Drives New Business appeared first on Sales Lead Insights. B2B marketing marketing plan

Plan 130

Persona-Based Marketing: Getting Started

Sales Lead Insights

Persona-based marketing goes beyond simple demographic data Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Are you dialing for dollars or wasting your money with telemarketing?

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Simple Steps to a B2B Marketing Plan

Sales Lead Insights

Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your company’s sales revenue goal) Determine how best to get there. Your marketing strategy) Get started. Your marketing tactics) Measure your progress.

Plan 130

4 great solutions for a marketing ROI challenge

Sales Lead Insights

What do you do when you have a tough time quantifying marketing return on investment? Recently someone contacted me asking for advice. A Marketing ROI Challenge The challenge I face is that we sell 98% of our products through one and two step distribution.

ROI 130

Getting marketing done

Sales Lead Insights

I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales.

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. The post 16 B2B print advertising tips appeared first on Sales Lead Insights. B2B advertising B2B marketing print advertising

Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". The post Offers are key to generating more leads and sales with your B2B Marketing appeared first on Sales Lead Insights. B2B Lead Generation calls-to-action leadgeneration marketing tips offers

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

B2B Lead Generation Checklist: 22 success tips

Sales Lead Insights

I get to work with some of the best people at the best companies in the business. That's the fun part.

8 proven B2B sales lead generation methods

Sales Lead Insights

Drive more sales leads by including these marketing tactics in your B2B lead generation programs. The post 8 proven B2B sales lead generation methods appeared first on Sales Lead Insights. B2B Lead Generation Sales lead generation

B2B lead generation terminology: Getting on the same page

Sales Lead Insights

I always recommend to my sale lead consulting clients that they create a glossary of terms related to their B2B lead generation programs. To reduce misunderstandings. The post B2B lead generation terminology: Getting on the same page appeared first on Sales Lead Insights.

Are inbound leads really leads? I believe the majority are not.

Sales Lead Insights

I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.”. The post Are inbound leads really leads? I believe the majority are not.

Lead 130

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

B2B enewsletters: Two bits of advice

Sales Lead Insights

A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Here's my answer: The post B2B enewsletters: Two bits of advice appeared first on Sales Lead Insights. B2B marketing B2B marketing tools B2B enewsletters

A list of B2B lead qualification criteria by category

Sales Lead Insights

I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and started listing them by category. Here’s what I came up with so far: The post A list of B2B lead qualification criteria by category appeared first on Sales Lead Insights.

Pros and cons of in-person events for B2B marketing

Sales Lead Insights

In today’s hyper-connected world, there are good reasons for in-person marketing events such as “lunch-and-learn” seminars.

How to write a Marketing Plan (with some tips)

Sales Lead Insights

The “Marketing-for-leads” approach Let me show you how I walk through developing a marketing plan.

Plan 151

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How long should you keep people in your marketing database?

Sales Lead Insights

Tis the season to send out holiday cards to relatives, friends, and business contacts. Maybe you have some friends on your list that you haven't spoken to or heard from in ages. How long do you keep sending them cards at holidays? The post How long should you keep people in your marketing database?

Aging 151

Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.

Does your website convert visitors to leads and sales?

Sales Lead Insights

Use this checklist to see if your Web site converts visitors to sales. The post Does your website convert visitors to leads and sales? appeared first on Sales Lead Insights. B2B marketing tools Online marketing

My shortcuts for writing a B2B Marketing Plan

Sales Lead Insights

Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. Goals. Strategies for meeting those goals. Tactics for implementing those strategies. Costs. Timing. Owner. Due date. Write the executive summary last.

Plan 141

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Sales leads play a big role in B2B marketing and sales alignment

Sales Lead Insights

A comment from someone who attended one of my workshops got me thinking about the role of sales leads in marketing and sales alignment from a business-to-business perspective. Three critical factors came to mind: The definition of a qualified lead.

How To Handle 3 Challenges Of Multiple Marketing Channels

Sales Lead Insights

Being in the right place is playing a larger role than ever in driving B2B leads and sales. Multiple marketing and sales channels can lower costs and provide faster leads and sales, but how do you handle the challenges? Here are some ideas.

How much new business do you need to drive with your marketing?

Sales Lead Insights

A great way to justify your B2B marketing budget is to show how your marketing contributes to your company’s sales revenue goals. Say your company’s goal is a 25 percent increase in sales this year.

Integrate sales and marketing to focus your efforts

Sales Lead Insights

Integrating marketing and sales is a valuable process for companies to keep lead generation and nurturing productive. Many organizations look for a quick fix such as sharing data sources or changing incentive plans without looking at the whole picture.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

When it comes to generating leads, do virtual events make sense for B-to-B marketers?

Sales Lead Insights

Think of a conference or tradeshow conducted online with presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers. These “virtual events” can benefit all parties. Attendees don’t have to travel, or even leave their offices.

B to B 130

How to incentivize lead follow-up by sales

Sales Lead Insights

Besides reporting from your CRM system, here are some ideas to encourage lead follow-up and reporting back on follow-up activity and results from your company’s salespeople, reps, resellers or distributors: A “mystery lead” program Follow-up the mystery lead, get an incentive!

Lead 130

The Essential Marketing-for-Leads Formula

Sales Lead Insights

Build a clean database Not every business can or will buy from your company.

Lead 130

Reduce conflict among marketing and sales channels

Sales Lead Insights

Marketing and selling through multiple channels can be an effective way to generate more leads and close more sales. It can cut your costs and help you close more sales, but how do you reduce the conflict among channels?

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Bridging the content gap for B-to-B marketing automation and lead generation

Sales Lead Insights

It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively.

B to B 141