Sales Lead Insights

Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". The post Offers are key to generating more leads and sales with your B2B Marketing appeared first on Sales Lead Insights. B2B Lead Generation calls-to-action leadgeneration marketing tips offers

8 proven B2B sales lead generation methods

Sales Lead Insights

Drive more sales leads by including these marketing tactics in your B2B lead generation programs. The post 8 proven B2B sales lead generation methods appeared first on Sales Lead Insights. B2B Lead Generation Sales lead generation

B2B Lead Generation Checklist: 22 success tips

Sales Lead Insights

I get to work with some of the best people at the best companies in the business. That's the fun part.

B2B lead generation terminology: Getting on the same page

Sales Lead Insights

I always recommend to my sale lead consulting clients that they create a glossary of terms related to their B2B lead generation programs. To reduce misunderstandings. The post B2B lead generation terminology: Getting on the same page appeared first on Sales Lead Insights.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Are inbound leads really leads? I believe the majority are not.

Sales Lead Insights

I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.”. The post Are inbound leads really leads? I believe the majority are not.

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A list of B2B lead qualification criteria by category

Sales Lead Insights

I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and started listing them by category. Here’s what I came up with so far: The post A list of B2B lead qualification criteria by category appeared first on Sales Lead Insights.

Pros and cons of in-person events for B2B marketing

Sales Lead Insights

In today’s hyper-connected world, there are good reasons for in-person marketing events such as “lunch-and-learn” seminars.

How to write a Marketing Plan (with some tips)

Sales Lead Insights

The “Marketing-for-leads” approach Let me show you how I walk through developing a marketing plan.

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How long should you keep people in your marketing database?

Sales Lead Insights

Tis the season to send out holiday cards to relatives, friends, and business contacts. Maybe you have some friends on your list that you haven't spoken to or heard from in ages. How long do you keep sending them cards at holidays? The post How long should you keep people in your marketing database?

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Use B2B Marketing for Sales Lead Generation: It Really is Cost-Effective

Sales Lead Insights

What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end. Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business.

Sales leads play a big role in B2B marketing and sales alignment

Sales Lead Insights

A comment from someone who attended one of my workshops got me thinking about the role of sales leads in marketing and sales alignment from a business-to-business perspective. Three critical factors came to mind: The definition of a qualified lead.

My shortcuts for writing a B2B Marketing Plan

Sales Lead Insights

Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. Goals. Strategies for meeting those goals. Tactics for implementing those strategies. Costs. Timing. Owner. Due date. Write the executive summary last.

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How much new business do you need to drive with your marketing?

Sales Lead Insights

A great way to justify your B2B marketing budget is to show how your marketing contributes to your company’s sales revenue goals. Say your company’s goal is a 25 percent increase in sales this year.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

How To Handle 3 Challenges Of Multiple Marketing Channels

Sales Lead Insights

Being in the right place is playing a larger role than ever in driving B2B leads and sales. Multiple marketing and sales channels can lower costs and provide faster leads and sales, but how do you handle the challenges? Here are some ideas.

When it comes to generating leads, do virtual events make sense for B-to-B marketers?

Sales Lead Insights

Think of a conference or tradeshow conducted online with presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers. These “virtual events” can benefit all parties. Attendees don’t have to travel, or even leave their offices.

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Integrate sales and marketing to focus your efforts

Sales Lead Insights

Integrating marketing and sales is a valuable process for companies to keep lead generation and nurturing productive. Many organizations look for a quick fix such as sharing data sources or changing incentive plans without looking at the whole picture.

How to incentivize lead follow-up by sales

Sales Lead Insights

Besides reporting from your CRM system, here are some ideas to encourage lead follow-up and reporting back on follow-up activity and results from your company’s salespeople, reps, resellers or distributors: A “mystery lead” program Follow-up the mystery lead, get an incentive!

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Essential Marketing-for-Leads Formula

Sales Lead Insights

Build a clean database Not every business can or will buy from your company.

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Optimizing your email marketing campaigns

Sales Lead Insights

As part of ongoing lead nurturing, I recommend staying in touch via multiple methods. Email is usually one of those methods. With email marketing, I recommend aiming for sending something monthly.

Reduce conflict among marketing and sales channels

Sales Lead Insights

Marketing and selling through multiple channels can be an effective way to generate more leads and close more sales. It can cut your costs and help you close more sales, but how do you reduce the conflict among channels?

Should blogging be on your to-do list?

Sales Lead Insights

Company blogs have a place in the B2B marketing arsenal, but only under the right circumstances. Marketing benefits Blogs are usually more effective for enhancing brand image and awareness than they are for driving leads and sales.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Bridging the content gap for B-to-B marketing automation and lead generation

Sales Lead Insights

It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively.

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Use vertical marketing to generate more sales-ready leads

Sales Lead Insights

Imagine that you have a business problem and are evaluating companies to help you solve it.

Want to generate more leads? Leverage your prospects’ five senses

Sales Lead Insights

If you want your B2B lead generation campaigns to be as successful as possible, you need your lead generating messages to break through the clutter, get your prospects' attention and provide them with compelling reasons to respond. To accomplish these objectives, consider leveraging your prospect's five senses. Here's how. The post Want to generate more leads? Leverage your prospects’ five senses appeared first on Sales Lead Insights.

Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

When it comes to B2B marketing, think things through carefully before you act.

Sales Lead Insights

For example, if you make an offer on your website, do you have the requested information or materials ready to go? Or, if you invite someone to a webinar, what will your follow up activities be?

Will that conference be worth it? Lead follow-up is the key

Sales Lead Insights

Just got back from a conference? Keep up the momentum by following up with all those leads and business cards you collected. It's the first step in turning those prospects into qualified sales-ready opportunities. The post Will that conference be worth it?

Effective ways to prove B2B marketing is paying off

Sales Lead Insights

Do you start to sweat when your boss wants to see proof that the amount your company invested in marketing is really paying off at the bottom line? Take it easy. It is surprisingly simple to prove that B2B marketing is contributing to your company's results. Here's how.

Marketing-for-Leads Guide: Step 8 – What are your competitive advantages?

Sales Lead Insights

Step 8: Determine your company’s competitive advantages and how best to articulate them. You need to leverage your company’s unique selling proposition to articulate for prospects what is in it for them (the solution) if they buy from you. For example, if you are an individual consultant, you could articulate your competitive advantage by explaining […]. The post Marketing-for-Leads Guide: Step 8 – What are your competitive advantages?

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

4 great solutions for a marketing ROI challenge

Sales Lead Insights

What do you do when you have a tough time quantifying marketing return on investment? Recently someone contacted me asking for advice. A Marketing ROI Challenge The challenge I face is that we sell 98% of our products through one and two step distribution.

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B2B Marketing Automation: Crawl, walk, run, win

Sales Lead Insights

Pros and cons of Webinars for B2B lead generation

Sales Lead Insights

Webinars offer options for reaching out to and educating buyers at all stages of the lead generation cycle. Your choice to do live, butts-in-seats events, or webinars will hinge on several factors, The post Pros and cons of Webinars for B2B lead generation appeared first on Sales Lead Insights.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

Meet Meryl Evans, our email copywriting expert. Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy