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WordPress Hosting: what is and how to choose one

RockContent

If you browse the internet, you’ll realize that WordPress (WP) is everywhere. The CMS is not only the most popular, but it’s the number one solution for enterprises looking for ease of use, scalability, flexibility, security, and excellent performance.

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10 SEO trends to try in 2020

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Year after year, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. Therefore, it is always important to be updated on the SEO trends of the moment.

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The 7 best SEO tools to boost your blog’s results

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In the digital world, online presence matters more than big productions and huge investments in paid ads. Well, money always helps. But doing your SEO right is what makes any strategy worth its price.

Tools 152

How to use competitive pricing strategy to increase sales

RockContent

Making data-based pricing decisions is now more important than ever. Covid-19 disrupted supply chains, slowed down production and distribution, and changed consumer behavior.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to align Content Marketing and Social Media for the most effective amplification

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Social media gets more and more popular by the day. So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that.

WP Engine: the pros and cons of this WordPress hosting

RockContent

Given the success of WordPress as a solution for Digital Marketing , many companies provide services focused on the CMS — Content Management System. One good example of that is the WP hosting platforms. Those systems help customers get started on the web quickly.

How to use long-form storytelling in your marketing strategy

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The key to success in the world of Digital Marketing is offering qualified experiences to the consumer. By qualified, we refer to the authenticity, relevance, and customization of the content your brand publishes in different digital c hannels.

We released our premium courses for free during Covid-19. Check out the results!

RockContent

Agility is the watchword for any marketing professional this year. If your strategy hasn’t changed dramatically since mid-March, you’re weeks behind. Previously I wrote a guide to help you adapt your marketing.

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8 Digital Marketing courses to boost your career

RockContent

Are you looking for some improvement in your marketing skills? Digital Marketing courses are a good option for you to understand what’s trending in the field and how to get better results with your strategy and manage your resources properly.

Course 218

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

4 quiz ideas for your Interactive Content strategy

RockContent

Everybody wants people to hear what they have to say. Marketers are always trying to get a message across and attract users’ attention online with the right content. That translates to lead generation, more conversion, and higher revenue.

How to attract more traffic to your blog with off-page SEO

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Search Engine Optimization is one of the main strategies CMOs should devote their budget and time to. It’s an effective, simple, and cheap way of doing Digital Marketing. You probably already know this and take it into account when planning the future.

How to increase sales with webinars in 2020

RockContent

One of the main benefits of Digital Marketing is the possibility to adopt different strategies to impact the buyer persona.

10 Content Marketing KPIs to track in 2020

RockContent

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. This method allows for low-cost, highly engaging media focused on attracting more leads with higher conversion rates.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How to create an interactive map for your digital strategy

RockContent

If you are struggling in engaging your leads, a very efficient option is using interactive content on your website. With so much competition in the digital world, it is necessary to enhance the reach and efficiency of the experience you offer to the user.

How to use interactive calculators in your SaaS strategy

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Can Interactive Content help your company achieve more? Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible.

How to Generate Revenue with Your Interactive Content

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We have never produced so much data as we do today — and no matter when you read this, the statement will remain true because data production increases day by day. In such a populated web, it can be hard to catch your audience’s attention.

The 4 best live blogging platforms to use in 2020

RockContent

A common challenge for professionals working with Digital Marketing is to generate leads and, consequently, sales. Therefore, it’s essential to keep an eye on new strategies that can increase your engagement.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What is a social wall and how to use it on your site

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Within Digital Marketing , there are many options to promote your company and increase engagement with the audience. According to your audience’s profile, it’s possible to adopt strategies that strengthen your relationship with users — and the social wall is one of them.

Sites 165

Marketing in a time of a crisis ? getting ready for the rebound

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Among the many changes driven by the Coronavirus, the pandemic is forcing us to re-evaluate our marketing strategies.

The Outbound Marketing guide for 2020

RockContent

Nowadays, customers have access to a lot of information about what they want to buy. Because of that, it’s essential to create a structured sales process, especially when we talk about complex sales.

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Singletasking: doing less to do more

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In the blink of an eye, here we are in the middle of the year. Do you still remember your goals for 2020? If the answer is yes, are the daily demands already so many that it became difficult to have visibility of those promises? If so, what would it be like if you had promised less?

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Brand persona: differentiate your business with this strategy

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Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona indicates how you will be able to do so.

Google my Business: a beginner’s guide to optimize your page for local sales

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Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally to whoever wants to attract customers and build a strong relationship with them.

What is the value of Content Marketing in uncertain times? We answered that question with real data from Rock Content

RockContent

We are going through a delicate moment, which requires the establishment of certain priorities. If your work involves marketing efforts, you probably spent the last few weeks deciding which ones are worthwhile at this time and which ones are not. After all, a lot is changing.

The 5 best CRM tools to use in 2020

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To take full advantage of Digital Marketing benefits, you need to use the technology on your advantage. One way of doing this is by using a CRM tool. If you are looking for more engagement and conversions from your business, this solution is ideal.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

How to increase sales on Instagram in 2020

RockContent

Instagram is now one of the most popular social networking applications in the world. It now has more than a whopping one billion monthly active users from common people, content writers and bloggers , marketers , and business owners.

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Rock Stage SFTP: learn how to upload files to your site

RockContent

WordPress is the most suitable solution for creating corporate websites or blogs, regardless of the company type. However, one question that many entrepreneurs have is: how to upload files to the server?

Sites 157

Live blogging for elections: how to leverage your real-time coverage

RockContent

Traditional journalistic coverage plays an important role in society and, therefore, needed renewal to remain relevant. In the last years, we have seen live blogging for elections as a new type of media coverage, able to update the audience in real-time.

How to live blog on WordPress

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Can live blogging help with your company’s Digital Marketing strategy and ensure you reach customers with relevant content at the most appropriate time?

API 169

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Discover 6 interactive content metrics you should be tracking today

RockContent

Interactive content is a marketing trend that has grown considerably in recent years. Providing numerous benefits, this type of content brings strong results to companies that employ it within their content strategies.