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Content Operations: The Key To Real Performance

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Content Marketing is one of the best strategies a business can use to reach new leads and create a long-lasting relationship with customers. That is why marketers around the world choose this technique to increase lead generation and engagement.

How to Build and Scale Your Sales Machine

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Years ago, a company’s salesforce was exactly what the name implies: many people actively reaching out to potential customers and offering products and services. Yes, this is still a viable and necessary effort, but the internet is leveling the playing field, and the competition is rising.

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What is E-A-T And How it Impacts SEO Strategies

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Although there are still controversies about this ranking factor, optimizing your site based on the E-A-T concept can be regarded as good SEO practice. This is because, in the worst-case scenario, you will be increasing your chances of getting more traffic.

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Graphic Design Trends for Social Media in 2021

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When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. It’s this “outfit” that users evaluate your presence by.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

SSL Certificate: what it is, types, benefits, and how to install

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When making a purchase, downloading a file, or simply consuming digital content, the user needs to feel safe. That’s why any brand that wants to offer valuable experiences to the persona needs to invest in website security. So, it’s time to get an SSL Certificate.

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Top-level domain: what it is and how to choose one

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A website address contains several different elements that help set it aside and be remembered. Among those is the top-level domain (TLD), which includes the letters after the period such as.com and.net we all see. Have you ever wondered what they are and what’s their importance?

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How to Calculate Your Customer Acquisition Cost

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In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial.

A/B testing: how to optimize your conversions and generate more results

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Whenever we discuss the benefits of Digital Marketing , we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results.

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BERT: Google’s New Algorithm That Promises to Revolutionize SERPs

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Google is already such an intricate part of people’s lives that many of us chat directly with it. Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

What is Product Experience and how brands are using PX

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The development of digital experiences that please the consumer is one of the major concerns of any CMO. The idea is to provide the audience with experiences appropriate to their characteristics and needs, motivating them to move towards the purchasing decision.

How to add jQuery scripts to WordPress?

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WordPress plugins and themes are part of what makes the CMS so popular, as they allow the customization and optimization of the websites hosted on the platform. However, to take full advantage of these elements, it is important to know how to add and use jQuery scripts.

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12 Content Marketing Trends to Keep an Eye in 2021

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Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020.

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How to Plan Your Marketing Budget for 2021

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Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Managed Hosting: what is it, which are the advantages and the 6 best options available on the market

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Does your company’s website or blog work the way you want, or are there many points for improvement? Paying attention to this is very important for your branding to be well built. Your website hosting is one of the factors that directly influence the brand image.

17 tips to lock down your WordPress website!

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If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. WordPress is one of the most used content publishing platforms.

How to Create a Global Content Marketing Strategy

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Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel.

A complete guide to website migration

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Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to create a custom error 404 page

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Difficulties in accessing a website can cause disruptions in the user experience that impair the audience’s engagement with your brand.

What is browser cache and how to clear it?

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If you have already done any activity such as creating a blog or website using WordPress, and needed to make any changes to a plugin or theme that it uses, probably, after doing the tests, the changes have not appeared in the browser.

Eight ways to increase Instagram engagement in 2021

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The past year has been a mixed blessing for social media. With people cooped up at home, social networks have gotten lots of active, spending users. The question is: how do you stand out? The main changes this past year have been in people’s preferences.

How to improve your website structure to enhance SEO and profit?

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As the web evolved, its pages became more and more complex. However, no matter how much time has passed, the priority is still satisfying the needs of your visitors. This is the reason you need to improve your website structure.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How many WordPress plugins should you install?

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How many WordPress plugins should you install? Once WordPress is a robust software, no matter what you want for your site, you can do that with code extensions. So, if the feature is not available by default, there certainly is a plugin for that. Plugins add functionalities to WordPress.

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How to optimize your content for voice search

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Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search.

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User Experience: what is, its guidelines and how to apply it on your website

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User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey.

See how to increase webinar attendance with 9 tips

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You defined the subject, invited the best professionals, prepared the camera and the set, and spread the word on your social networks. Now, the only thing missing on your webinar is the audience.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

5 Smart Changes to Improve E-commerce Marketing This Unique Holiday Season

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For many e-commerce companies, the standard holiday marketing campaigns aren’t working in 2020. Big doorbuster sales, pictures of family gatherings, and the overwhelming sense of shared joy just don’t reflect many of the people in your audience.

Which social media channels should your brand be present?

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A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision?

A step-by-step guide to CREATE YOUR OWN WordPress theme!

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Creating and developing a theme in WordPress can be very simple if you have some knowledge of HTML, CSS, and JavaScript. Despite this, some beginners can also complete this mission with the right instructions.

Examples of Tech Companies Using Interactive Content to Drive Leads

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The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What is the difference between home.php and front-page.php in WordPress?

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Different websites need distinct files to call the functions they need and to display content to visitors. That is why you need to know the differences between home.php and front-page.php.