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User Experience: what is, its guidelines and how to apply it on your website

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User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey.

How to optimize your content for voice search

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Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search.

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What is responsive web design and how to use it

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As the devices we use to browse the web change, the pages we access also need to transform. Luckily, technology has evolved enough to propose a great way to make sure content is displayed correctly no matter what you are using: responsive web design.

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What is visual identity and how important it is to your business strategy

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Everyone has a set of characteristics — from their name to aspects of their personality and appearance — that make them memorable and recognizable to others. Having a well-defined identity is important not only for human beings in society but also for brands and enterprises.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

What is Experiential Marketing and how are brands using it?

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Experience. For some time now, this is the keyword behind every successful marketing campaign. Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences.

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WordPress.com vs. WordPress.org: which is better for you?

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Are you lost in the WordPress.com vs. WordPress.org conversation? Well, we’ll keep you up to date with this article. WordPress is the most popular platform in the world for hosting, building, and managing content-oriented websites.

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What is Digital Transformation and why companies need it immediately

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The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation.

10 factors to consider when choosing the best web hosting service

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What can you achieve if you know how to choose a web host for your business? Everyone knows that websites are indispensable for any digital business’ success in a world increasingly guided by technology.

Evergreen content: how to create high-quality content that lasts

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A Content Marketing strategy requires, as you know, the constant production of diverse materials, in different formats, and appropriate to the buyer persona.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Which social media channels should your brand be present?

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A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision?

A/B testing: how to optimize your conversions and generate more results

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Whenever we discuss the benefits of Digital Marketing , we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results. Conducting marketing initiatives on Internet platforms requires technical knowledge and versatility to analyze and optimize the performance of several different advertising campaigns simultaneously. Therefore, you must closely monitor the performance of your strategy.

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Take your brand to the next level with Personalized Marketing

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Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer.

Learn six ways to change fonts in your WordPress site

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Text fonts are essential to keep proper communication on websites. The right style will help to express the idea you want, considering your brand. Therefore, knowing how to change fonts in WordPress is essential to maintain a good user experience.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Brand consistency: what is it and how to build a strong brand

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Good marketing work is essential for companies to achieve an important goal when exploring their image in the market: brand consistency. Positioning aligned with values and identity is crucial. It allows the brand’s audience to recognize its characteristics more in each campaign.

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The 5 best WordPress typography plugins for 2020

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WordPress typography plugins are tools that allow the customization of fonts on a WordPress custom install or WordPress.com.

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Real-time threat detection: why this is the future of cybersecurity

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Real-time threat detection increases architecture security by identifying any malicious activity that compromises the IT infrastructure, website security , and data confidentiality.

White Hat: what is it and how to use this strategy?

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When discussing Digital Marketing , the conversation will undoubtedly mention the acronym SEO eventually. At its core, SEO is simply the best method to optimize a site for search engines such as Google.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

17 tips to lock down your WordPress website!

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If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. WordPress is one of the most used content publishing platforms. But how to make sure that the site is well protected? How to have a good WordPress security?

What is SEM (Search Engine Marketing) and how it relates to SEO

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When you have a question, and the people around you can’t answer it, what is your favorite source of information? If you answered Google or any other internet search engine, be it Bing, Yahoo!, YouTube, know that you are accompanied by a large portion of the world population.

The 8 best live streaming tools to try in 2020

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Streaming services have become a big deal recently. Since people realized they could keep up with events even when they could not physically attend, companies are seeing an incredible surge in access.

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Whats Is Conversion Rate And How to Calculate It

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Every mission has a purpose, an objective that gives meaning to every action and decision taken. What is the purpose of your marketing strategy? Generate leads, win customers, or educate the market?

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

A step-by-step on how to create a lead nurturing campaign

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Selling more and building a recurring customer base are common goals of all companies. To achieve this, they need to build a relationship with prospects, which is possible with a lead nurturing campaign. Conversions are the end of a process.

What the death of third-party cookies means to marketers

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Data has been essential for Digital Marketing strategies to be effective. Without it, the job becomes challenging. That’s why the death of the third-party cookie has caused so many concerns among marketers.

What is a Digital Experience and why your company needs it

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Have you ever thought about how your customer feels when interacting with your brand online? In a Google search, a social media conversation, and interactions with apps and websites, a digital experience sets a business apart from the competition.

How to create a WordPress site without coding?

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Did you know it is possible to have a fully functional and attractive website for your company without writing a single line of code? For sure, it is not ideal if you are trying to optimize lead generation and conversions while focusing on security and data protection.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

What is Black Hat and how can this strategy harm your site?

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Within an increasingly competitive environment, who doesn’t want fast results with big earnings? Some techniques can even help you achieve these goals, but they may not be the most appropriate for reasons such as a lack of ethics, poor long-term performance, and quality.

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The ultimate guide on Link Building

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Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say?

The 6 best techniques to get more blog subscribers

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A blog is one of the most important channels for the success of a company’s digital strategy. Through it, it is possible to attract potential consumers, make them more familiar with the solutions the business offers, and build authority for the brand.

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How Python can automate your SEO strategy

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Python is already one of the most important languages in the world of programming. However, lately, we have seen that technology is invading other areas as well.

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Check out the 7 steps to tell if a website is secure

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It is a fact that websites are no longer used only for entertainment, as it was in the 2000s. Currently, many businesses are conducted over the internet. Therefore, it is important to know the main secure website platforms , such as WordPress.