Reachforce

Developing Content for Account-Based Marketing: 5 Tips for Success

Reachforce

How essential is content for your account-based marketing strategy? On one end, we have 78 percent of B2B marketers reporting better marketing success when using higher-quality content. account based marketing

How to Build a Better ABM Strategy

Reachforce

Are you aware that 45 percent of marketers are doubling their ROI using account-based marketing? account based marketing

Build 156

Marketing Technology Landscape: What's the Fastest Growing Martech Today?

Reachforce

Can you name the industry that's grown by nearly 470% in just eight years? Technology? Too broad.try again. Now, we're getting somewhere. Martech? Spot on! Is it really any surprise? Martech

Spot 233

Build a Better Foundation with the Right Marketing Data Platform

Reachforce

How much data is your company collecting from its customers and prospects? If you're like most, you're gathering intel from any and everywhere you can. This includes emails from opt-in popups, messages on social media, customer purchases, website visitor behaviors, and the list goes on.

Build 222

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Account-Based Marketing: A Look at What's Next

Reachforce

Inbound marketing has proven to be an effective way to drive leads to your business, but what if the majority of your leads aren't converting? account based marketing

The Balanced Marketing Budget: What's In and What's Out?

Reachforce

Where do you plan to invest your marketing dollars in 2019 and beyond? If you don't already have your marketing budget in place, then your risk of being outperformed by competitors is high. marketing budget

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How to Create Account-Based Marketing Identities

Reachforce

What's the number one challenge your business faces? If it's like most, then the answer is generating high-quality B2B leads. account based marketing

What Is Involved in a Market Segmentation Analysis?

Reachforce

Are you aware that personalization is the key to connecting with and converting prospects into customers?

Data Management in the Age of AI

Reachforce

Smartphones answer questions. Ovens turn on themselves. Even thermostats adjust on their own. marketing

Aging 212

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Top 6 Benefits of Accurate Market Segmentation

Reachforce

Who can deny the fact market segmentation is essential to creating successful campaigns? segmenting

How AI and Chatbots Drive Conversational Marketing Strategy

Reachforce

Artificial intelligence is set to take over the marketing landscape, don't you agree? If you're like most marketers, then you're already using various forms of AI. For example, you're likely using tools to automate your email marketing, data collection, and even conversations. social marketing

How a Strong Data Management Platform Informs Your Segmentation Strategy

Reachforce

Between 2014 and 2016, 90 percent of the world's data was created. When you take into account that 2.5 quintillion bytes of data are created daily, then you can see how massive "big data" is. data management

Inbound Lead Best Practices: The Value of a Speedy Response

Reachforce

How much are leads worth to your business? The answer is obvious -- leads are the lifeforce of any successful company. inbound leads

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Top 5 Benefits of Conversational Marketing

Reachforce

What conversations are you having with your audience? If none, then you may as well be hand-delivering leads to the doorsteps of competitors. It's not enough for marketers to focus on delivering the right message at the right time. You have to engage with your audience in real-time.

How to Create Relevant Sales Responses

Reachforce

What do your sales responses have to do with conversion rates? Everything. If you're not responding to leads on time, then you risk making no contact and losing a potential sale.

Conversational Marketing: A Quick Guide

Reachforce

Are you talking at your target customers or are you talking with them? If you're only advertising your brand and its products, then you're shouting at prospects with a bullhorn. That's a seriously outdated approach. Best Practices

Understanding Buyer Personas: The Engineering Manager, Designer, and Project Manager

Reachforce

Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Managing Customers with a Database Management System

Reachforce

Managing customers can be a complicated and tiresome business practice, but it's essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers.

6 Tips to Simplify Data Collection and Management

Reachforce

As businesses seek to implement an efficient strategy for leveraging big data, they often run into complications in the collection and management process. Collecting and managing big data can be incredibly time-consuming, and if not conducted efficiently, it can pose a tremendous burden to companies.

Tips 170

7 Components of Effective Marketing Campaigns

Reachforce

How is marketing effectiveness measured within individual marketing campaigns? A large number of companies never ask this question and an even larger number gloss over this issue entirely. Digital Marketing

What Are the Key Elements of Conversational Marketing?

Reachforce

A great ad is memorable for a short time, but great dialogue creates lasting experiences. Which impression would you rather have? marketing tools

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

5 Big Data Trends to Watch for 2019

Reachforce

With 2018 coming to a close, it's time to look forward into what your business should be doing in the new year. Data marketing is becoming more and more prevalent, and more and more marketers are looking into their data insights and using data-driven marketing tactics.

Trends 242

Customer Experience in B2B Marketing: How to Stand Out from the Crowd

Reachforce

Suppose you're a B2B company targeting business owners, leaders, and managers. Along the way, you forget they're just human beings, so you deliver content that's somewhat cold, technical, and complicated. Basically, you end up doing the exact opposite of what you'd do in the B2C industry.

Build a Better ABM Strategy with Clean Marketing Data

Reachforce

We've been talking about the top use cases for your marketing data this month, and one of those is improving your account-based marketing (ABM) strategy. Too many businesses and marketers aren't taking advantage of all of the data they have at their fingertips, and it's costing them.

Build 203

The Three Essential Elements of Good Data Management

Reachforce

Since the rise of big data marketing in 2005, B2B marketers have enthusiastically sought new, innovative strategies for leveraging customer and lead data to improve campaigns in the name of higher conversion rates and a better customer experience.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Big Data Can Be Used in Sales & Marketing

Reachforce

One of the most advantageous aspects of digital marketing is the ability to form data-driven insights that inform your marketing strategy.

Sales 230

5 Marketing Strategies to Resurrect a Dying Brand

Reachforce

Has your business been losing customers as of late? When sales start to decline, it often sends business owners into a panic, as they scramble and look for solutions to reignite their sales.

Brand 156

5 Ways to Use Predictive Analytics to Support Sales

Reachforce

In the days before predictive analytics, the relationship between sales and marketing was tenuous at best. For years, sales blamed marketing for weak or unqualified leads, while marketing blamed sales for not being able to close the leads they did bring to the table.

5 Companies Using Big Data Management to Fuel Their Marketing

Reachforce

Businesses are becoming increasingly metrics-focused, relying on big data to inform business decisions, redesign marketing strategies, and fuel the success of companies.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How Accurate Are Your Marketing Reports?

Reachforce

When you're putting together marketing reports to share with your team, with your C-Suite, or with your clients, accuracy is incredibly important. After all, what is a marketing report without accuracy? You may as well have not even wasted your time. marketing data

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