Reachforce

Should Your Business Use a Chatbot for Marketing?

Reachforce

We've been talking about trends and predictions for the digital marketing space in 2019, and one of those trends circles around chatbots. Chatbots are a type of artificial intelligence (AI) that makes it easier to answer common customer questions and can even create personalized shopping experiences.

Marketing Tools Your Business Needs in 2019

Reachforce

Year after year, new data management tools and marketing automation software pop up in the digital marketing industry.

Tools 170

Our Top 2019 Marketing Automation Predictions

Reachforce

One thing we love to see when a new year starts is where our industry is headed. Digital marketing and marketing automation tools and techniques are always changing, so it's never a one-and-done research process.

How Did Your Business Do This Year: Looking at Year-End Marketing Data

Reachforce

In marketing, it's always important to take a look at your progress to ensure you're marketing your company successfully and generating results. If you don't review your marketing data each month and year, you'll never really know how your content and campaigns are doing. data management

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How Big Data Can Be Used in Sales & Marketing

Reachforce

One of the most advantageous aspects of digital marketing is the ability to form data-driven insights that inform your marketing strategy.

Sales 230

How to Do a Marketing Automation Audit

Reachforce

Although you should be doing an audit of your marketing automation about every quarter or so, what better time to talk about this than at the start of a new year? An audit of something is like an examination of how things are working, what tools are working with what, and what the results look like.

How to Optimize Your Website for Lead Generation

Reachforce

When you're working to generate leads for your business, there are many different routes you can take. One of our favorite strategies is using a resource you already have: your website.

Use Data Analytics to Refresh Your Customer Profiles This Year

Reachforce

We love marketing data analytics. Anything done in marketing can be doubly improved when utilizing customer insights and marketing data. This includes your customer profile. Marketing Trends

Common Problems Between Your Sales & Marketing Teams (And How to Fix Them)

Reachforce

Getting your sales and marketing teams to work together is essential to maximize sales and streamline your lead generation and conversion process. However, sometimes sales and marketing feel like they're pitted against each other, rather than being two parts of a process. marketing data

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Kick Off the New Year with Clean Data

Reachforce

The new year is always a great time to reflect on your progress and how you want to move forward. One thing you really want to look into is your data quality. Kicking off the new year with clean data is a great way to start 2019. data quality

170
170

5 Predictive Modeling Techniques for Better Marketing in 2019

Reachforce

Predictive modeling techniques have become the ultimate tool in a marketing technologist’s belt for increasing the impact of campaigns and demonstrating return on investment. predictive analytics

How to Create a Successful Lead Nurturing Campaign

Reachforce

Lead nurturing is the process of creating a relationship with a new lead until they're ready to become a customer. Stay top-of-mind and create a means for regular communication as you lead them step-by-step through the buying journey.

After the Form Submission: What to Do with Your Lead Data

Reachforce

There's a process for a business's sales and marketing leads. The marketing team works to create campaigns and messaging that generate awareness and interest in your company.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

8 Use Cases for Predictive Analytics in Marketing in 2019

Reachforce

Predictive analytics plays a critical role in every step of your customer’s lifecycle. This post explains: What predictive analytics means. Which criteria lead to a successful predictive analytics strategy. Why predictive analytics is important.

5 Things to Consider When Building Your Martech Stack

Reachforce

Your martech stack is essentially all of the marketing technology - i.e., tools and software - that your business utilizes together to create your sales process. So your lead generation technology, CRM, data management software, and more all makes up your marketing technology stack. Martech

Build 217

The Top Sales & Marketing Analytics to Watch

Reachforce

You want your business to grow, right? That's a trick question. Of course, the answer is yes. One of the best ways to maximize growth is by creating efficiency between your sales and marketing teams. This means not only working together but measuring progress and success together as well.

Why Enriched Data Is Essential to Your Marketing Strategy

Reachforce

Enriched data is data that has been enhanced and improved before you begin working on it. Data enrichment as a whole can be a useful tool for refining the data that your business is using to market and sell to your customers. marketing strategy

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Which Marketing Data Supporter Are You?

Reachforce

As we all know, the marketing database can be a beast to maintain. In order to properly manage your database, it’s important to know who owns what.

Order 170

How Your Sales & Marketing Teams Should Work Together to Maximize Growth

Reachforce

What do sales and marketing have in common? They're both working diligently to bring in new business for the company. That might be just about the only characteristic these two teams share.

Work 181

How to Create a Contact Page That Converts

Reachforce

There are a few things that every good website should have: Keyword optimized copy. One or two easy-to-read fonts. Clear and concise navigation. A clean homepage design. A straightforward way to contact your company.

Why You Should Rethink Direct Mail Marketing in 2019

Reachforce

By: Brianna Valleksey, Sr. Content Marketing Manager for Sendoso. Marketing Trends

Mail 170

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How Long Should Your Lead Generation Form Be?

Reachforce

We've talked about how important it is to create your lead generation forms the right way before. Not many marketers realize that there's actually a wrong way to do email lead generation forms and that you need to optimize them in order to maximize conversions. lead generation

3 Essential Elements of a Fantastic Data Capture Form

Reachforce

Using a data capture form is one of the most effective ways to generate leads for your business and is one of the essential data management tools at your disposal.

How to Improve Your Lead Nurturing With Marketing Automation

Reachforce

It probably won't come as any surprise to you that a lot of your marketing strategies can be improved upon and made more successful and efficient with proper marketing automation implementation. Your lead nurturing campaign is just one of them.

How Does Data Management Software Fit Into Your Marketing Technology Stack?

Reachforce

We've been talking about marketing technology stacks, or martech stacks , a lot lately. This is because they are such a crucial element of the marketing team within a company.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Much of Your Marketing Budget Should Go Towards Martech?

Reachforce

When you're working on your company's marketing budget and determining where to spend it, which categories come to mind first? Surely there's your paid digital advertising. There's likely some asset creation like graphic design, videography, and photography, as well. marketing budget

Budget 181

Essential Information to Include on Your Webinar Landing Page

Reachforce

One of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.

Lead Capture Forms the Right Way: 7 Tips to Increase Lead Generation

Reachforce

All marketers want to help grow their company's customer opportunities through email lead generation, right? After all, email is one of the most powerful forms of sales and marketing.

How to Get More Qualified Leads into Your Lead Capture Forms

Reachforce

There are times when your lead generation goal is simply to get as many new leads as you can. As a brand new business, you want to reach as many people as possible. If you're ramping up your email marketing, you may also want to grow your list more quickly with less qualified leads. leads

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

How to Determine Your Marketing Budget

Reachforce

When you are working with a marketing team and getting your digital strategy ready to go, it's essential to have some type of marketing budget.

Budget 184

Steps to Creating a Winning Co-Marketing Strategy

Reachforce

In the marketing technology (martech) space, it is required to play nice with others due to the sheer amount of technologies available to our customers and the growing complexity of our tech stacks.

Ideal Customer Profiles and ABM: A Match Made in Marketing Heaven

Reachforce

It’s no secret that account based marketing is one of the most effective ways for businesses of any size to land their most valuable clients and get the best possible value out of them. account based marketing

5 Takeaways from The Definitive Guide to Marketing Data

Reachforce

When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.