Reachforce

What Is Involved in a Market Segmentation Analysis?

Reachforce

Are you aware that personalization is the key to connecting with and converting prospects into customers?

How a Strong Data Management Platform Informs Your Segmentation Strategy

Reachforce

Between 2014 and 2016, 90 percent of the world's data was created. When you take into account that 2.5 quintillion bytes of data are created daily, then you can see how massive "big data" is. data management

Customer Lifetime Value (CLV): How and Why to Measure It

Reachforce

What is one of the most powerful metrics you can measure in your business? If customer lifetime value isn't at the top of your list, then you're leading your company down a very dark path. Just take a look at our friends on the other side of the pond.

How Accurate Are Your Marketing Reports?

Reachforce

When you're putting together marketing reports to share with your team, with your C-Suite, or with your clients, accuracy is incredibly important. After all, what is a marketing report without accuracy? You may as well have not even wasted your time. marketing data

Report 181

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

5 Ways to Handle Customer and Market Segmentation Like a Pro

Reachforce

Marketers who use market segmentation are seeing a 760 percent increase in revenue. What's stopping you from seeing similar results? If you're not already using market segmentation techniques and would like to, then make sure you're doing it the right way.

Top 6 Benefits of Accurate Market Segmentation

Reachforce

Who can deny the fact market segmentation is essential to creating successful campaigns? segmenting

Vanity Metrics or Essential KPIs: What Really Matters to Marketers

Reachforce

What's the top marketing challenge in your company? It's a simple question that yields complicated answers, but if you're like 40 percent of marketers , then your battle is with proving the ROI of your marketing activities. marketing tools

ROI 170

Build a Better ABM Strategy with Clean Marketing Data

Reachforce

We've been talking about the top use cases for your marketing data this month, and one of those is improving your account-based marketing (ABM) strategy. Too many businesses and marketers aren't taking advantage of all of the data they have at their fingertips, and it's costing them.

Build 203

5 Big Data Trends to Watch for 2019

Reachforce

With 2018 coming to a close, it's time to look forward into what your business should be doing in the new year. Data marketing is becoming more and more prevalent, and more and more marketers are looking into their data insights and using data-driven marketing tactics.

Trends 233

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

5 Ways to Simplify Your Marketing Reports

Reachforce

Every marketing team needs to put together marketing reports to share their progress and their results and to determine if certain strategies or campaigns were successes or not.

Report 170

What the C-Suite Wants to Know About Marketing

Reachforce

When it comes to marketing reporting and marketing metrics, there are a few things you need to keep in mind. First of all, it's important to understand just how essential marketing reporting is.

Report 170

How Big Data Can Be Used in Sales & Marketing

Reachforce

One of the most advantageous aspects of digital marketing is the ability to form data-driven insights that inform your marketing strategy.

Sales 230

CMOs and Martech: Why the Buck Stops Here

Reachforce

As the digital marketing industry continues to evolve, so do the jobs within the space. Although the role of CMO (Chief Marketing Officer) has been around since the popular adoption of marketing within companies, its job functions have changed over the years.

CMO 170

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Uncover New Revenue Streams with Marketing Data

Reachforce

What is the main goal with any business? The bottom line is to generate more revenue, right? That's what maintains a business, keeps it afloat, and helps it to grow and invest in even more sales and marketing initiatives. marketing data

How to Use Data to Improve Your Content Marketing Strategy This Year

Reachforce

One of the reasons that digital marketing is so powerful is that it relies on so much more than simply pushing company advertisements in consumers' faces. It takes a lot more than your basic ad to entice and keep customers these days, especially those in Gen Y and Gen Z.

What Do Modern Marketing Technology Managers Do?

Reachforce

The digital age has evolved marketing and advertising into something completely unrecognizable from years past. First came business websites and, subsequently, search engine optimization. Then came email marketing, and soon after, social media was born.

The Promise and Pitfalls of Marketing Reporting

Reachforce

Although reporting can be the bane of marketers' existence, it serves an incredibly important function. After all, without marketing reporting, there's absolutely no way of knowing whether or not a marketing strategy is succeeding or failing.

Report 156

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Is Your Martech Stack Built for Productivity?

Reachforce

We talked about what makes a successful tech stack recently, and one of those things is based on finding technology that integrates well together. Why is this such an important part of a martech stack? It's because it's all about productivity. Martech

How to Create a Successful Lead Nurturing Campaign

Reachforce

Lead nurturing is the process of creating a relationship with a new lead until they're ready to become a customer. Stay top-of-mind and create a means for regular communication as you lead them step-by-step through the buying journey.

8 Use Cases for Predictive Analytics in Marketing in 2019

Reachforce

Predictive analytics plays a critical role in every step of your customer’s lifecycle. This post explains: What predictive analytics means. Which criteria lead to a successful predictive analytics strategy. Why predictive analytics is important.

Achieve Marketing and Sales Alignment with Your Martech Stack

Reachforce

There are two types of companies. Some companies' sales and marketing teams work together seamlessly and are able to create processes together that streamline the buyer's journey to increase lead generation and conversions. Other companies don't.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Common Problems Between Your Sales & Marketing Teams (And How to Fix Them)

Reachforce

Getting your sales and marketing teams to work together is essential to maximize sales and streamline your lead generation and conversion process. However, sometimes sales and marketing feel like they're pitted against each other, rather than being two parts of a process. marketing data

Is Your Tech Stack Built on Clean Data?

Reachforce

When you're getting started creating the perfect tech stack for your company, there are a lot of different things you need to consider. First of all, you have to factor in your marketing budget for technology and software. You have to keep your goals and objectives in mind.

Budget 156

How Did Your Business Do This Year: Looking at Year-End Marketing Data

Reachforce

In marketing, it's always important to take a look at your progress to ensure you're marketing your company successfully and generating results. If you don't review your marketing data each month and year, you'll never really know how your content and campaigns are doing. data management

Tech Stack Success: 3 Real-World Case Studies

Reachforce

Having a good tech stack is essential to the modern enterprise.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Top Use Cases for Your Marketing Data

Reachforce

Marketing data is of prime importance to marketing teams in every company. That is because this data can help a business to do things they wouldn't otherwise be able to do and understand so many things about their audience they wouldn't otherwise be able to understand. marketing data

Case 170

How to Optimize Your Website for Lead Generation

Reachforce

When you're working to generate leads for your business, there are many different routes you can take. One of our favorite strategies is using a resource you already have: your website.

5 Things to Consider When Building Your Martech Stack

Reachforce

Your martech stack is essentially all of the marketing technology - i.e., tools and software - that your business utilizes together to create your sales process. So your lead generation technology, CRM, data management software, and more all makes up your marketing technology stack. Martech

Build 217

Use Data Analytics to Refresh Your Customer Profiles This Year

Reachforce

We love marketing data analytics. Anything done in marketing can be doubly improved when utilizing customer insights and marketing data. This includes your customer profile. Marketing Trends

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Benefits of Achieving Tech Stack Excellence

Reachforce

Your tech stack is the different tools and software that your company utilizes together to help automate processes, increase productivity, and more. Although it can take some time to put together an efficient martech stack , the benefits far outweigh the initial time investment.

Why Is Data Management So Important For Your Company?

Reachforce

Many companies don't realize just how important their data is. They know they have this data and they understand that it's useful, but they don't realize what the impact would be if they lost it all, if it were corrupted, or if there was a data breach. data management

Top Data Quality Myths Busted

Reachforce

There are a lot of misconceptions surrounding good data quality practices and what businesses need to be doing. Because data quality is our specialty, we want to address a few of these myths and talk about what the facts actually are. data quality

Finding the Path to Tech Stack Success

Reachforce

Although you may not be entirely familiar with the term tech stack, it's more than likely that your company still has some kind of tech stack in place. Every marketing team needs some kind of technology to help generate leads, nurture them, segment them out, score them, and more.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.