Reachforce

Ideal Customer Profiles and ABM: A Match Made in Marketing Heaven

Reachforce

It’s no secret that account based marketing is one of the most effective ways for businesses of any size to land their most valuable clients and get the best possible value out of them. account based marketing

How Marketing Data Helps with B2B Customer Support

Reachforce

Most people don’t associate marketing with customer support. Marketing is traditionally all about drawing new customers into your business. Customer service focuses on keeping them there. B2B tips

Help 156

The Must-Attend Sessions at INBOUND 2018

Reachforce

Unfortunately, INBOUND attendees can’t be in ten places at once, making it hard to choose which sessions to attend and which ones to leave behind. And with all the awesome sessions jam packed into a short three days, it can be a daunting task to create a schedule

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Three Essential Martech Tools for Creating an Ideal Customer Profile

Reachforce

Our recent guide to Ideal Customer Profiles (ICPs) outlined exactly why companies need to develop customer personas for their marketing campaigns.

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

How Ideal Customer Profiles Make Your Predictive Marketing Better

Reachforce

If you read our recent post on Ideal Customer Profiles (ICPs), then you already know the important role they play in defining your target customer and learning how to sell to them

The Data Marketer's Guide to Ideal Customer Profiles

Reachforce

For B2B companies looking to dip their toes in the pool of data marketing, getting started can be both invigorating and downright scary. data management

SMBs: Here's How to Launch Your First Email Marketing Campaign

Reachforce

For one, it’s possibly the simplest form of data marketing to understand: potential customers who are interested in your product or solution stay in-the-loop until they are ready to buy. It’s an evolved version of the mailers that were so popular in the pre-Internet era. And in today’s world of PPCs and CTRs and a million other complex concepts, the simplicity of email marketing is part of its appeal — especially for SMBs looking to get started in data marketing. email marketing

Expert Interview Series: Andrea Bridges-Smith of PostUp On Data-Driven Email Marketing

Reachforce

Andrea Bridges-Smith is the Product Marketing Manager at PostUp where she oversees the company’s marketing programs. PostUp specializes in email marketing solutions. With so many different marketing techniques available, why are you so passionate about email marketing?

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Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

The Ultimate Guide to Account Based Marketing for Small Businesses

Reachforce

Small business owners know that account-based marketing (ABM) is the latest strategy helping companies reach target accounts and maximize their marketing budgets. account based marketing

Sales Hacks: Teams That Use Data to Their Advantage Are More Efficient and Productive

Reachforce

If your organization has a strong marketing and sales alignment, then you know what the new trends and buzzwords are in each other’s departments--and you’ve definitely heard of the issues caused by dirty data. The dirty data problem does not only affect marketing, but sales as well. Clean data is important to all sales roles (not just the sales operations manager) so its important for sales to learn how to use it to close more deals.

5 Metrics SMEs Need to Know for Calculating Marketing ROI

Reachforce

Here at ReachForce, we know that SMEs can compete with big corporations in data marketing. Marketing ROI

How To Develop Great Marketing Content with a Small Team

Reachforce

There’s no question that content marketing is an essential part of your overall marketing plan. marketing strategy

Why are SIC and NAICS Codes Important to Marketing?

Reachforce

Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. The most reliable way to identify a company is with SIC or NAICS codes.

SIC 142

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Your Marketing Data Questions Answered: Ask a Data-Driven Marketer Webinar with SnapApp Transcript

Reachforce

We recently did the Ask a Data-Driven Marketer Webinar with our friends at SnapApp to answer all your marketing data questions. Our panel members were ReachForce's Director of Marketing, Kristi Bjornaas, and SnapApp's Rick DeCosta, Marketing Operations Manager. Below is the transcript of the recording, and you can find the webinar recording here

Building a CFT for a CORs Enabled API Gateway and Lambda Integration

Reachforce

API Gateway combined with AWS Lambdas are simple to get running, but it’s also very easy to make breaking changes that can be difficult to track. AWS CloudFormation is a great tool to build out your infrastructure as code and is more maintainable than using the AWS Console to make changes.

API 131

Building a CFT for a CORs Enabled API Gateway and Lambda Integration

Reachforce

Building a CFT for a CORs enabled API Gateway and Lambda Integration. API Gateway combined with AWS Lambdas are quite simple to get running, but it’s also very easy to make breaking changes that can be difficult to track. AWS CloudFormation is a great tool to build out your infrastructure as code and is more maintainable than using the AWS Console to make changes.

API 131

The 5 Best Free Sales Prospecting Tools for Martech Sales Development Representatives

Reachforce

sales tip

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

5 Big Data Marketing Trends That Are Slated to Dominate 2017

Reachforce

Like the shiny new car and the latest game console and even the trendiest boots, big data is starting to feel comfortable. Instead of that “new car smell”, it’s got a little wear on it.

Trends 260

5 Tools Every Small Business Needs in their Martech Stack

Reachforce

If you saw our post on Scott Brinker’s 2018 martech landscape , then you know there’s never been a better time for small businesses to build out their marketing strategy. Marketing Trends

3 Predictive Analytics Examples for Small Businesses

Reachforce

If you read our recent blog post on the 2018 martech landscape , then you know that Scott Brinker eliminated a standalone “predictive analytics” category from this year’s marketing technology roadmap. Marketing Analytics

Why Integration is Key to a Successful Martech Stack

Reachforce

As discussed in our post on the 2018 martech landscape , there has been a recent surge in platforms built to better integrate your martech stack. As marketing technology becomes more affordable — and thereby more accessible to businesses of all sizes — the demand for solutions that enable various tools to “talk” with one another has become a basic requirement for a successful martech stack. marketing data

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

ReachForce Partners with Oceanos to Deliver Highest Quality Marketing Contact Enrichment

Reachforce

Clean Data: The Secret to Marketing Success for SMEs

Reachforce

Many small businesses think that data cleansing is something reserved for large corporations storing massive troves of customer information. They think that data quality deteriorates as a result of scale — not from the actual problems that affect data cleanliness like misinformation, outdated demographics, and a lack of standardization. market and sales alignment

Expert Interview Series: Grant Fritchey of scarydba.com on Smarter Data Management

Reachforce

Grant Fritchey of scarydba.com, is a Data Platform MVP, author of multiple books, international speaker and active blogger. We recently asked Grant for his insight on the challenges facing organizations today in data management.

4 Reasons to Use Live Chat as Part of Your Data Marketing Strategy

Reachforce

If you read our recent post on the 2018 martech landscape , then you know that live chat is having a moment. data management

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

How Good Data Quality Leads to Better Persona-Driven Marketing

Reachforce

Inbound customer data serves modern marketers in a number of different ways. From creating better content to streamlining lead scoring and nurture campaigns, data equals success. But, of all the ways high-quality data delivers value to marketers, its impact on customer segmentation may be the most important. That’s because segmentation creates a more targeted brand experience for your target audience, which in turn results in more sales and better brand loyalty. data quality

Expert Interview Series: Kate Athmer of Integrate on the Challenges of Demand Generation

Reachforce

Kate Athmer, Director of Demand Orchestration at Integrate, leverages creativity, data and technology to build revenue-driving marketing programs. We recently asked Kate about the common challenges businesses face with demand generation and how they can overcome them.

The Essential Marketing Technology Toolkit

Reachforce

Here is some exciting news for today’s marketers. According to Gartner’s 2016-17 CMO Marketing Spend Survey, marketing budgets are on the rise for the third consecutive year. Marketers can now expect an average of 12 percent of company revenue to be kicked back into their marketing budget.

Why Small Businesses Need Event Marketing for Lead Generation

Reachforce

In today’s digital world, the idea of face-to-face sales techniques may seem a bit out-of-date. Marketing Events

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Customer Lifetime Value is Essential to Predictive Marketing

Reachforce

Think of predictive marketing as a tool with which you outline how your greatest customers went from interested prospect to repeat customer.

8 Use Cases for Enriched Data

Reachforce

Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business.

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Small Businesses and Big Data: How SMEs Can Get Started with Data Marketing

Reachforce

There’s no question that big data marketing is more accessible to small businesses than ever before. marketing data

7 Wildly Successful Email Subject Lines for Revolutionizing Lead Generation

Reachforce

Are your email campaigns and lead generation campaigns leaving too much mustard on the table? Response rates down, revenue dropping, and managers kicking up a fuss? You haven’t lost your touch at all; you simply need to rejuvenate your email subject line writing finesse.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.