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Expert Interview Series: Kate Athmer of Integrate on the Challenges of Demand Generation

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Kate Athmer, Director of Demand Orchestration at Integrate, leverages creativity, data and technology to build revenue-driving marketing programs. We recently asked Kate about the common challenges businesses face with demand generation and how they can overcome them.

Expert Interview Series: Nicolas Terpolilli of OpenDataSoft on the Value of Opening Your Data

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Nicolas Terpolilli is the Chief Data Officer of OpenDataSoft, where he’s responsible for the data network development. We recently asked Nicolas for his insight on using data for marketing. Here’s what he shared: Can you tell us about the mission behind OpenDataSoft?

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Expert Interview Series: Andrea Bridges-Smith of PostUp On Data-Driven Email Marketing

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Andrea Bridges-Smith is the Product Marketing Manager at PostUp where she oversees the company’s marketing programs. PostUp specializes in email marketing solutions. With so many different marketing techniques available, why are you so passionate about email marketing?

2017 Martech Landscape: Where We Are Now

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If you are a marketing technologist, you will likely agree that the ever-changing martech landscape often feels both exciting and overwhelming at the same time. Martech is an explosive industry, having seen jaw-dropping 40 percent growth in 2016 alone.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Expert Interview Series: Victoria Spall of Browser Media About Using Customer Data and Employing Best Practices to Maximize the Impact of Digital Marketing

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Victoria is a senior account manager at Browser Media, where she specializes in B2B digital marketing and has a passion for all things geeky.

Expert Interview with Glenn Gow on Marketing Technology

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If you want to stay up to date on the latest in Marketing Technology, you’ll want to check in with someone like Crimson Marketing CEO Glenn Gow and his Moneyball for Marketing podcast, on which he interviews the leading marketers in the industry.

4 Reasons to Move to Account Based Marketing

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If you follow this blog regularly, you undoubtedly know the immense impact big data can have on developing a marketing strategy that yields a maximum return on investment.

Data’s Role in Predictive Analytics Marketing

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Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

3 Demand Generation Dangers in a B2B Blog Redesign

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A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).

3 Demand Generation Dangers in a B2B Blog Redesign

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A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).

Managing Your Marketing Stack and the Skyrocketing Growth of MarTech

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Marketing stack, marketing technology stack, MarTech stack – whatever you like to call it – refers to a group of technologies and software used by marketers to help them analyze and improve their marketing efforts and drive ROI. Each organization’s MarTech stack is different.

Leveraging Predictive Analytics Begins with Deciphering the Data

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Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair.

4 Ways to Use Marketing Data for Better Customer Retention in 2017

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Digital marketing teams now have all the tools at their disposal to target new and existing customers with pinpoint accuracy. The end result are customers that return, customers that become brand evangelists and customers who consistently view big data marketing adopters as long-term partners.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

All That Sales Data, But Not Enough Insight

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It is a common challenge among leaders and executives: They are swimming in data from a variety of sources or platforms, yet uncertainty remains when it comes to identifying ways to improve or enhance sales efforts. The real problem is not being able to connect data with insight.

The Essential Marketing Technology Toolkit

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Here is some exciting news for today’s marketers. According to Gartner’s 2016-17 CMO Marketing Spend Survey, marketing budgets are on the rise for the third consecutive year. Marketers can now expect an average of 12 percent of company revenue to be kicked back into their marketing budget.

Expert Interview Series: Samuel Jefferies of Workbooks CRM on Marketing Automation

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Tell us about Workbooks. What services do you offer? Sam Jefferies is the Digital Marketing Executive for Workbooks CRM , where he oversees the company’s online marketing strategy. Workbooks offers cloud-based CRM and business applications.

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Is Your Database Preventing You from Growing? [Aug. 3 Webinar Recap]

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2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

8 Use Cases for Enriched Data

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Data enrichment plays a central role in today’s fast-paced, data-driven marketing landscape. As you know, there is no shortage of customer data available to your business.

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Use Marketing Automation to Understand Your Customers

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One of the greatest advantages of marketing automation software is the ability to gain a complete understanding of the customer. In order to achieve optimal effectiveness with a marketing campaign, having an accurate view of the customer is imperative.

The 3 Most Popular Methods of Segmentation for B2B

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Customer segmentation is powerful, because it allows the marketer to draw an accurate picture of their customers, group them according to similarities, and devise pinpointed messages to specific segments of their customer base.

4 Ways Big Data Improves Marketing Effectiveness

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The effectiveness of a marketing strategy has always boiled down to one thing: sales. Marketing leaders ask themselves, “how much revenue can be attributed to a certain campaign?” And, perhaps more importantly, “how can we replicate those results in future campaigns with new prospects?”

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Umm Umm Good: The Secret Sauce for B2B Online Lead Generation

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From the Carolinas to the Southwest, Deep South to New York, the subject of barbecue is a touchy one. Some insist it needs to be slathered in a tomato-based sauce that ranges in flavor from sinfully sweet to OH MY GOD SOMEBODY PLEASE PASS THE BEER.

Expert Interview Series: Cassandra Michael of Usabilla on Improving Customer Experience

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With over eight years of experience in the technology industry, Cassandra Michael is a passionate world traveler and seasoned communications professional who loves to help start-ups create awesome marketing campaigns.

Getting Started with Lead Segmentation in B2B Marketing

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In the age of big data, marketers who have a handle on their lead data are able to segment leads into specified groups and then target each group with customized content and messaging. Some, however, struggle with where to begin.

Make It Personal: Using Data for Content Personalization

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We’ve all been victims of personalization. You receive an email that includes your name, or you’re shown product recommendations based on previous searches. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Steps to Get Your Marketing Plan Under Way

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Whether you’re an entrepreneur or a bourgeoning startup, marketing strategies compose the very heart of your operation. When looking to develop an effective marketing strategy, you need to approach the process strategically; the goal is to implement an effective strategy from the start.

Tactics for Optimal Lead Generation: How to Earn the Trust of B2B Clients

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You already know that successful online lead generation often starts with bringing potential customers to a targeted, carefully designed landing page. And why wouldn’t people fill in the form to get your case study video or download a white paper?

Why Technology Marketers are Leading the Way in Lead Generation

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Technology marketers are ultimately in the business of solving customer problems using technology. And with technology pervading just about every aspect of personal and business life, they certainly have their work cut out for them.

Expert Interview Series: Mike Wittenstein on the Challenges of Customer Experience Management

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Mike Wittenstein leads Storyminers, a pioneering customer experience design firm based in Atlanta. We recently checked in with them to discuss some of the challenges enterprises face in managing customer experience today.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

5 Ways to Target Specific Markets Using Social Media for Lead Generation

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Social media is critical for lead generation. It’s a real-time, online and mobile communication tool where people can voice their opinions with friends, family, colleagues and acquaintances about what they love, hate and appreciate about a given brand.

4 Things B2B Marketers Need to Know About Using Social Media for Online Lead Generation

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In the grand scheme of marketing, social media is an infant. If it were human, it wouldn’t even be sleeping through the night yet. Social media has proven pretty powerful in the B2C marketer’s toolbox — providing marketers with a means for engaging with the public like never before.

CRM and Marketing Automation: The MarTech Power Couple

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Peanut butter and jelly are each okay on their own, but the real magic happens when you put them together. It’s the same idea with customer relationship management (CRM) and marketing automation solutions.

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How to Identify and Correct the Inefficiencies in Your Marketing

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There are two types of people in this world; those who are content with the way things are and those who are constantly seeking to improve. In the business world, however, only the latter can succeed.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.