Reachforce

5 Takeaways from The Definitive Guide to Marketing Data

Reachforce

When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy.

Essential Information to Include on Your Webinar Landing Page

Reachforce

One of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.

Lead Capture Forms the Right Way: 7 Tips to Increase Lead Generation

Reachforce

All marketers want to help grow their company's customer opportunities through email lead generation, right? After all, email is one of the most powerful forms of sales and marketing.

Where Should You Spend Your Marketing Budget?

Reachforce

If you want your business to grow, you have to allocate at least some budget to your marketing team. Whether your budget is large or small, the question is how you are going to use the money you have allocated to marketing for the best ROI. How can you get the best bang for your buck?

Budget 167

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

5 Things to Consider When Building Your Martech Stack

Reachforce

Your martech stack is essentially all of the marketing technology - i.e., tools and software - that your business utilizes together to create your sales process. So your lead generation technology, CRM, data management software, and more all makes up your marketing technology stack. Martech

Build 213

Steps to Creating a Winning Co-Marketing Strategy

Reachforce

In the marketing technology (martech) space, it is required to play nice with others due to the sheer amount of technologies available to our customers and the growing complexity of our tech stacks.

3 Essential Elements of a Fantastic Data Capture Form

Reachforce

Using a data capture form is one of the most effective ways to generate leads for your business and is one of the essential data management tools at your disposal.

How to Improve Your Lead Nurturing With Marketing Automation

Reachforce

It probably won't come as any surprise to you that a lot of your marketing strategies can be improved upon and made more successful and efficient with proper marketing automation implementation. Your lead nurturing campaign is just one of them.

How to Determine Your Marketing Budget

Reachforce

When you are working with a marketing team and getting your digital strategy ready to go, it's essential to have some type of marketing budget.

Budget 167

How Does Data Management Software Fit Into Your Marketing Technology Stack?

Reachforce

We've been talking about marketing technology stacks, or martech stacks , a lot lately. This is because they are such a crucial element of the marketing team within a company.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Making the Business Case for Data Management

Reachforce

You know that data is the foundation of all successful B2B marketing campaigns. You know you need data management in order to enable your sales initiatives. You know that it is 100% necessary for a best-in-class tech stack. marketing budget

Case 177

Get More Data from Your Leads With Your Lead Generation Forms

Reachforce

Every business wants to get more data, and even better, more accurate data, from the leads they've generated through their landing pages and forms. Other than improving lead generation efforts and increasing form fields , how can you increase data across the board? Big Data Marketing

Ensuring Your Data Quality in Marketing Automation

Reachforce

When you're generating leads, working with prospects in your sales platform or CRM, and trying to close sales, understanding your customers and their customer data is essential to seal the deal. Bad data or messy data can really hamper your process.

Ideal Customer Profiles and ABM: A Match Made in Marketing Heaven

Reachforce

It’s no secret that account based marketing is one of the most effective ways for businesses of any size to land their most valuable clients and get the best possible value out of them. account based marketing

SmartSuite Product Enhancements Q32018

Reachforce

At ReachForce, we know that there is always room for improvement. That’s why we listen to our customers and their recommendations to deliver our best product yet in Q3.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Build Your Martech Stack

Reachforce

Every good marketing team has a particular martech stack (or marketing technology stack) that they work with, whether they realize it or not.

Build 177

Building Your Lead Generation Technology Stack

Reachforce

A technology stack is a set of software or online technology that works together to fulfill a process within a business. Technology stacks work within many different industries and for many different processes, from web development to mobile application development and more. lead generation

The First Step in Reducing Your 2019 Marketing Spend: Assess Your Team

Reachforce

It’s officially Q4 which means we are in 2019 marketing planning season. My non-scientific deduction of most companies’ opinion of marketing’s relation to fiscal responsibility is that it is seen as a cost center.

How to Calculate Marketing ROI of Your Lead Generation Forms

Reachforce

One of the biggest pain points for marketers, especially those working with brick-and-mortar businesses, is that it can be incredibly difficult to determine ROI and find statistics and analytics on what's working, how many people your efforts are bringing in, and what the conversion rate is.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

7 Tips to Maximize Your Marketing Budget

Reachforce

Regardless of whether you work for a small business or a major enterprise, every business has a budget for its marketing and sales teams. It's important to utilize that budget in a way that makes sense for the company and helps it to reach its bottom line. Marketing research

Budget 147

How Enriched Data Can Fuel HubSpot's Flywheel

Reachforce

If you’re part of the HubSpot fan club, then you’ve heard of their newly debuted HubSpot Flywheel —which is what they believe to be the best way to turn visitors into clients and then promoters of your business.

What You Can Learn From Your Inbound Marketing Data Analytics

Reachforce

How is your inbound marketing strategy performing? It takes a lot more than social media likes and website pageview growth to know if a strategy is working; your inbound marketing data analytics can be used to track your success. marketing data

Three Essential Martech Tools for Creating an Ideal Customer Profile

Reachforce

Our recent guide to Ideal Customer Profiles (ICPs) outlined exactly why companies need to develop customer personas for their marketing campaigns.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How to Measure Your Inbound Marketing Success

Reachforce

It's not enough to just set a marketing strategy and forget it. You need to measure it and continue to tweak and adapt it so it's reaching its fullest potential. In order to do this, it's essential to keep up with your analytics across all of your marketing platforms. marketing measures

4 Tips for a Successful Inbound Marketing Strategy

Reachforce

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. marketing strategy

What is Lead Nurturing & Why is It Important?

Reachforce

With the buzzword "lead generation" always being thrown around, many business owners think that's all there is to it; you get some leads, you convert them, and you make some money. But what about that oh-so-important middle ground between a generated lead and a closed sale? What happens there?

4 Tips for a High-Converting Lead Generation Form

Reachforce

When someone visits your landing page, it's a "make it or break it" situation as to whether they'll actually fill out your form or not. That decision determines whether your business gets a new lead, a new potential customer, or not. lead management

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

4 Critical Steps for Successful Marketing Automation Implementation

Reachforce

In the world of digital marketing, there's an easy way to do things and there's a time-consuming, money-wasting, hard way to do things. And as a savvy marketer, you probably like to do things the easy way, right? Marketing Automation

How Data Enrichment Helps Your Account Based Marketing Strategy

Reachforce

Account based marketing is all about creating a best-in-class experience for your highest-value leads.

How Marketing Data Helps with B2B Customer Support

Reachforce

Most people don’t associate marketing with customer support. Marketing is traditionally all about drawing new customers into your business. Customer service focuses on keeping them there. B2B tips

Help 156

The Must-Attend Sessions at INBOUND 2018

Reachforce

Unfortunately, INBOUND attendees can’t be in ten places at once, making it hard to choose which sessions to attend and which ones to leave behind. And with all the awesome sessions jam packed into a short three days, it can be a daunting task to create a schedule

156

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Expert Interview Series: Andrea Bridges-Smith of PostUp On Data-Driven Email Marketing

Reachforce

Andrea Bridges-Smith is the Product Marketing Manager at PostUp where she oversees the company’s marketing programs. PostUp specializes in email marketing solutions. With so many different marketing techniques available, why are you so passionate about email marketing?

Email 280

5 Big Data Marketing Trends That Are Slated to Dominate 2017

Reachforce

Like the shiny new car and the latest game console and even the trendiest boots, big data is starting to feel comfortable. Instead of that “new car smell”, it’s got a little wear on it.

Trends 256

Is Twitter the Next Big Player in Big Data Marketing?

Reachforce

All the buzz around social media madness to this point has surrounded the immense revenue potential for advertising. Basically, that’s what drove the worth of Facebook to $200 billion and Twitter’s estimated value to $17 billion.

Is Content Marketing Still Effective for Online Lead Generation?

Reachforce

For the past few years, the buzzword in online lead generation was content marketing. Marketers have blogged about, wrote articles about, developed whitepapers on, and created videos on how to use optimized content to create an inbound marketing engine.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5% conversion rate start looking "good"? Why aren't we tailoring our messages? Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.