Expert Interview Series: Andrea Bridges-Smith of PostUp On Data-Driven Email Marketing


Andrea Bridges-Smith is the Product Marketing Manager at PostUp where she oversees the company’s marketing programs. PostUp specializes in email marketing solutions. With so many different marketing techniques available, why are you so passionate about email marketing?

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5 Big Data Marketing Trends That Are Slated to Dominate 2017


Like the shiny new car and the latest game console and even the trendiest boots, big data is starting to feel comfortable. Instead of that “new car smell”, it’s got a little wear on it.

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ReachForce Partners with Oceanos to Deliver Highest Quality Marketing Contact Enrichment


Expert Interview Series: Grant Fritchey of on Smarter Data Management


Grant Fritchey of, is a Data Platform MVP, author of multiple books, international speaker and active blogger. We recently asked Grant for his insight on the challenges facing organizations today in data management.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

The Essential Marketing Technology Toolkit


Here is some exciting news for today’s marketers. According to Gartner’s 2016-17 CMO Marketing Spend Survey, marketing budgets are on the rise for the third consecutive year. Marketers can now expect an average of 12 percent of company revenue to be kicked back into their marketing budget.

Lookalike Modeling: An Effective Tool in Your B2B Marketing Stack


Whether you realize it or not, chances are good that you have been a target of lookalike modeling in the past. You log into Facebook or read an article on The New York Times only to find ads on the right-hand side of the screen that are a little too pinpoint accurate for something you […].

7 Wildly Successful Email Subject Lines for Revolutionizing Lead Generation


Are your email campaigns and lead generation campaigns leaving too much mustard on the table? Response rates down, revenue dropping, and managers kicking up a fuss? You haven’t lost your touch at all; you simply need to rejuvenate your email subject line writing finesse.

Expert Interview Series: Victoria Spall of Browser Media About Using Customer Data and Employing Best Practices to Maximize the Impact of Digital Marketing


Victoria is a senior account manager at Browser Media, where she specializes in B2B digital marketing and has a passion for all things geeky.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

4 Ways to Use Marketing Data Visualization to Jump Start Your Campaigns


While marketing data undoubtedly reigns as king of campaign development for the modern business, marketing teams face a persistent, often unavoidable problem when it comes to inbound customer data. They have no idea what it all means.

How to Make Sense of the Martech Landscape


As a marketing technologist, you are likely often charged with the increasingly difficult task of uncovering martech tools that will add the most value to your team’s strategy. On the one hand, the responsibility can be exciting.

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Umm Umm Good: The Secret Sauce for B2B Online Lead Generation


From the Carolinas to the Southwest, Deep South to New York, the subject of barbecue is a touchy one. Some insist it needs to be slathered in a tomato-based sauce that ranges in flavor from sinfully sweet to OH MY GOD SOMEBODY PLEASE PASS THE BEER.

3 Ways Data Quality Builds a Strong Foundation for Your ABM Strategy


Account-based marketing (ABM) is a hot trend in B2B marketing right now, and plenty of sales and marketing teams are jumping on board. Without a solid framework of support, tools and expertise, however, ABM is little more than a catchy buzzword.

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Make It Personal: Using Data for Content Personalization


We’ve all been victims of personalization. You receive an email that includes your name, or you’re shown product recommendations based on previous searches. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

4 Ways Online Lead Generation is Superior to Offline Lead Generation


Depending on what industry you’re in, most or all of your marketing efforts may still be of the offline variety. This includes print advertising, and localized stuff like TV and radio.

Data Quality: The Make or Break Key to Successful Segmentation


By now, you know the positive impact good customer segmentation can have on your marketing efforts.

Leveraging Predictive Analytics Begins with Deciphering the Data


Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair.

Which Demand Generation Strategies Work Best for B2B Marketers?


Today’s demand generation marketers are constantly on the hunt for new, effective strategies to build brand awareness, improve online lead generation, and nurture leads and customers across the sales cycle. It is a high-pressure job that often comes with constant scrutiny to prove ROI.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Making the Business Case for Better Data Quality


Most marketers understand that poor data quality can be an absolute killer to the value of marketing campaigns.

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8 Ways to Re-Examine Your Martech Stack


Any marketing technologist with oversight of their company’s martech stack will tell you: Keeping up with current trends in marketing technology is an incredibly time-consuming task.

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CRM and Marketing Automation: The MarTech Power Couple


Peanut butter and jelly are each okay on their own, but the real magic happens when you put them together. It’s the same idea with customer relationship management (CRM) and marketing automation solutions.

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Managing Your Marketing Stack and the Skyrocketing Growth of MarTech


Marketing stack, marketing technology stack, MarTech stack – whatever you like to call it – refers to a group of technologies and software used by marketers to help them analyze and improve their marketing efforts and drive ROI. Each organization’s MarTech stack is different.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Expert Interview Series: Nicolas Terpolilli of OpenDataSoft on the Value of Opening Your Data


Nicolas Terpolilli is the Chief Data Officer of OpenDataSoft, where he’s responsible for the data network development. We recently asked Nicolas for his insight on using data for marketing. Here’s what he shared: Can you tell us about the mission behind OpenDataSoft?

4 Ways Big Data Improves Marketing Effectiveness


The effectiveness of a marketing strategy has always boiled down to one thing: sales. Marketing leaders ask themselves, “how much revenue can be attributed to a certain campaign?” And, perhaps more importantly, “how can we replicate those results in future campaigns with new prospects?”

How to Align Lead Generation Strategies with Enterprise Objectives


It is no secret that without the right data management tools, marketers have historically struggled with tying revenue dollars to their campaigns. For years, ROI was a pipe dream for many teams.

Expert Interview Series: Starza Thompson of Mindsight on Intelligent Data Management


Starza Thompson, of, is an award-winning digital and social media marketer who specializes in SEO, SEM, social media, brand strategy and more. This interview is conducted with the help of Jason Wankovsky, VP of Solutions Architects at Mindsight.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

5 Top Marketing Technology Trends to Watch


As the list of new tools and solutions available to marketers continues to grow exponentially each year, staying on top of marketing technology trends has become increasingly difficult. For marketing technologists, keeping up with new developments in the martech space is part of the job.

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What Is Real-Time Interaction Management (RTIM) and Why Should You Care?


When it comes to impactful marketing technology trends, real-time interaction management (RTIM) arguably tops the list. Because RTIM offers an opportunity for demand generation marketers to reach their target customers in new, previously unimaginable ways.

2017 Martech Landscape: Where We Are Now


If you are a marketing technologist, you will likely agree that the ever-changing martech landscape often feels both exciting and overwhelming at the same time. Martech is an explosive industry, having seen jaw-dropping 40 percent growth in 2016 alone.

Expert Interview Series: Michael Frasier of Slemma on Smarter Data Management


Michael Frasier, of Slemma, is a cross-functional leader and a sales and marketing executive with more than 30 years of launching, managing, and scaling consumer-facing products.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

How to Use Big Data to Improve Your Marketing Strategy


If you haven’t heard of big data by now, you must be living under a rock. Even worse, your business is in for a major reality check, as you’ll likely slide behind your competitors in the coming years.

How Not to Lose Your Humans in the Age of Analytics


Digital Disruption. Whether you visit your favorite marketing blog or go to the big industry trade show or just open your regular email newsletters, you can’t escape it. Digital is disrupting everything from online lead generation to how you develop new content.

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Predictive Marketing and AI: What the Future Holds


The marketing world has gone through an undeniable shift in the last 20 years.

B2B Demand Generation Strategies: 5 Essential Components


Businesses are always on the hunt for new ways to stand out from the competition. No one knows this better than a B2B marketing team.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.