Onalytica B2B

Employee Advocacy 2.0: Leveraging Influence to Drive a Connected Organization and Employee-Led Buyer Journey

Onalytica B2B

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy.

Interview with Andy Crestodina

Onalytica B2B

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. Location: Chicago, IL.

Interview with Jamil Ahmed

Onalytica B2B

Jamil Ahmed – CEO at Reinforce Lab. Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Location: Bangladesh.

Do you Really Need to pay Influencers?

Onalytica B2B

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad?

See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

What are the Experts Saying About Influencer Marketing?

Onalytica B2B

Interview with ?Lillian Pierson, P.E.

Onalytica B2B

?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals. Key Topics: AI, IoT, Big Data, Data Science. Location: Global with a predominantly US audience and client base.

How to Guarantee Content Shares From Influencers

Onalytica B2B

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success.

Interview with Rachel Miller

Onalytica B2B

Rachel Miller – Influencer Marketing, Digital Marketing, Social Strategy at TopRank Marketing. Key Topics: Influencer Marketing, Social Strategy, Marketing Technology, Digital Marketing. Location: California, USA.

7 Ways you can Engage with Your Influencers

Onalytica B2B

Influencer engagement is the most challenging part of Influencer Relationship Management. It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. An added challenge is that there’s no one size fits all approach.

Influencers are People, NOT Campaigns

Onalytica B2B

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Influencer Marketing: 14 Pearls of Wisdom

Onalytica B2B

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management.

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management.

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Interview with Neal Schaffer

Onalytica B2B

Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. Location: Irvine, Orange County, California.

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience.

Influencer Marketing: How to Nail Your Influencer Engagement

Onalytica B2B

Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

#TwitterPurge – a Much Needed Shake up for Influencer Marketing?

Onalytica B2B

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections.

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Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London.

How Many Influencers Should You be Working with for Maximum Success?

Onalytica B2B

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. And it’s a good thing to be thinking about.

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How to get on Influencers’ Radars

Onalytica B2B

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Interview with Jasmine Sandler

Onalytica B2B

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Key Topics: B2B Social Selling, Social Branding of the Executive and SEO . Location: New York City, Los Angeles, USA.

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5 Things you Must do now to Prepare for Influencer Marketing in 2018

Onalytica B2B

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh?

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Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve.

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Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Interview with ?Andy Crestodina

Onalytica B2B

Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios ?. Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. Location: Chicago, IL, USA.

5 Ways to Drive the Success of Influencer Relations

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

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Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Which Department Owns Influencer Marketing?

Onalytica B2B

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months.

Interview with Zontee Hou

Onalytica B2B

Zontee Hou – Senior Strategist at Convince & Convert. Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Location: Brooklyn, New York.

Interview with Sandeep Raut

Onalytica B2B

Sandeep Raut – Vp & Head of Digital APAC at Niit Technologies Limited ?. Key Topics: Digital Transformation, Analytics. Location: Mumbai, India?.

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Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

Let’s take a leap back in time to 2015. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

10 Tips for Selling in Influencer Marketing to Senior Management

Onalytica B2B

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason.

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10 Tips for Increasing Your Influence

Onalytica B2B

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple.

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5 Most Common Reasons why Influencer Marketing Fails

Onalytica B2B

Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it.

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. Whether you've never implemented ABM, or tried before but felt unsuccessful, you can get started in the right direction. You will even be able to take advantage of the data you have coming in to utilize ABM across your entire cycle.