Onalytica B2B

Do you Really Need to pay Influencers?

Onalytica B2B

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad?

Interview with ?Nikhil Jain

Onalytica B2B

Nikhil Jain – Co-Founder of Foreign Admits and Researchpreneur. ?. Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking. Location: Mumbai, India.

Influencers are People, NOT Campaigns

Onalytica B2B

As we’re all well aware by now, things have changed. No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. But for every problem there’s a solution.

How to Guarantee Content Shares From Influencers

Onalytica B2B

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Interview with Rachel Miller

Onalytica B2B

Rachel Miller – Influencer Marketing, Digital Marketing, Social Strategy at TopRank Marketing. Key Topics: Influencer Marketing, Social Strategy, Marketing Technology, Digital Marketing. Location: California, USA.

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management.

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Interview with Neal Schaffer

Onalytica B2B

Neal Schaffer – Founder of PDCA Social. Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. Location: Irvine, Orange County, California.

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Influencer Marketing: How to Nail Your Influencer Engagement

Onalytica B2B

Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels.

5 Things you Must do now to Prepare for Influencer Marketing in 2018

Onalytica B2B

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh?

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Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London.

Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. We know what influener marketing is, why we’re doing it and what we want to achieve.

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How to get on Influencers’ Radars

Onalytica B2B

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

Let’s take a leap back in time to 2015. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening.

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings.

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

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5 Ways to Drive the Success of Influencer Relations

Onalytica B2B

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Which Department Owns Influencer Marketing?

Onalytica B2B

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months.

Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on.

Interview with Doug Kessler

Onalytica B2B

Doug Kessler – Creative Director, Co-Founder, Velocity Partners Ltd. Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Location: London and NYC.

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10 Tips for Increasing Your Influence

Onalytica B2B

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

10 Tips for Selling in Influencer Marketing to Senior Management

Onalytica B2B

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason.

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5 Most Common Reasons why Influencer Marketing Fails

Onalytica B2B

Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it.

Interview with Zontee Hou

Onalytica B2B

Zontee Hou – Senior Strategist at Convince & Convert. Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Location: Brooklyn, New York.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

Depending on how familiar you are with influencer marketing or influencer relations, it may or may not come as a surprise that under its umbrella comes brand advocacy, too.

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Interview with Jasmine Sandler

Onalytica B2B

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Key Topics: B2B Social Selling, Social Branding of the Executive and SEO . Location: New York City, Los Angeles, USA.

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Influencer Marketing: Truth or Myth?

Onalytica B2B

Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer marketing, there’s likely to be another that doesn’t.

Influencer Marketing: How to Create Your Strategy

Onalytica B2B

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. So far we’ve covered what influencer marketing is and why you should be doing it , and provided clarity on how you can set your influencer marketing objectives.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name).

Interview with Sam Hurley

Onalytica B2B

Sam Hurley – Managing Director OPTIM-EYEZ. Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. Location: Leicestershire, UK.

Interview with Mark Fidelman

Onalytica B2B

Mark Fidelman – CEO at Fanatics Media. Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Location: San Diego, CA.

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Interview with ?Dan Gingiss

Onalytica B2B

? Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. Location: Chicago, IL, USA.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.