NuSpark

2019: Ad-Tech and Digital Marketing Trends To be Aware Of

NuSpark

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming.

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The Practical Guide to Content Syndication for Lead Generation

NuSpark

It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. Can you imagine the advantages of being able to get your content read by the audience of a publication like Forbes, or Inc.com?

Why Marketing Best Practices May Sabotage Your Results

NuSpark

I’m generally a play-by-the-rules kinda gal. I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. It just happens in an entrepreneurial environment.

Techniques and tactics for robust demand generation management

NuSpark

. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

NuSpark

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis.

Discover Buyer Intent and Boost Your Content Marketing ROI

NuSpark

“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Unfortunately, it’s something that’s all too familiar to B2B marketers. Your potential buyers are sorting through an avalanche of content.

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Are you managing your marketing automation properly?

NuSpark

The absolute best way to reach a potential customer is to build a relationship with them.

Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

NuSpark

The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google.

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The benefits of implementing a native advertising strategy

NuSpark

. As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

How to Optimize Ads and Save Money on Google AdWords

NuSpark

Do you want to control your advertising budget? Do you need to attract web traffic rapidly? If so, then using Google AdWords is an ideal solution. But there’s a downside. Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. Again. And again.

Online Display Advertising; An Overview & Benefits

NuSpark

Don’t underestimate the value of online display advertising. When promoting your business, there are three important factors to consider: visual interest to grab attention, enough frequency to maximize exposure, and relevancy to optimize response.

How the Power of Customer Reviews Can Increase Landing Page Conversion Rates

NuSpark

Consumers are savvier now than ever before due to the wealth of information the internet places at their fingertips. But savviness also breeds skepticism in most buyers, which you, as a brand or marketer, must overcome to consistently convert leads into loyal customers.

How to Use 3rd Party B2B Intent Data to Drive Leads

NuSpark

Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1 st party data that belongs to you.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

The Statistical Proof: How Video Increases Leads & Sales

NuSpark

There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content.

Questions to Ask before Marketing & Launching Your Product

NuSpark

Questions to ask before launching or relaunching your product/service. This always comes before marketing strategy! What’s your value proposition? Why buy from you?

Is Programmatic Display Good for B2B advertisers?

NuSpark

We hear a lot these days about the importance of delivering the right message to the right audience at the right time. This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Tracking Event Conversions with Google Tag Manager

NuSpark

Learn how to track website conversions that are considered events with Google Tag Manager and Google Analytics. The post Tracking Event Conversions with Google Tag Manager appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies

Choosing the Right Bidding Strategy for Google Ads- Paid Search

NuSpark

An overview of bidding strategies for Google Ads. Which bidding approach is right for you? Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions.

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IP Targeting Options for Display

NuSpark

There’s many tactics with online display advertising to test. Consider household IP targeting, and unique methods of location-based ad targeting. The post IP Targeting Options for Display appeared first on NuSpark Marketing. Mosey's Marketing Minutes online advertising

Landing Page Conversion Tips

NuSpark

How’s the structure of your landing pages? Is it optimized for conversion? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Definitive Guide to B2B Email Marketing Subject Lines: A Roundup from the Experts

NuSpark

There’s nothing worse than sending out an important marketing or sales email to your subscribers and having it fall flat on its face because of a low open rate. After all, a low open rate means most your emails landed in a virtual junkyard where they won’t create much impact.

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How to Build Remarkable B2B Influence Online by Guest Blogging Successfully

NuSpark

To grow your business today, you must build your online influence by creating insightful content that helps your target audience. But let’s suppose you’re already churning out blogs, e-books, videos and more. Why are you not getting the results you had anticipated?

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How the Heck Do You Calculate the Return from Your Content Marketing Program?

NuSpark

Does the content your company churns out help to generate revenues? Or is it just busy work? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy.

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An Understanding of Data-Driven Targeted Advertising Basics & Effectiveness

NuSpark

The word “data” has been part of marketers’ lives for several years now, and you could be forgiven for thinking you’ve heard everything there is to know about it.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

A Positive Guide to Determining Negative Keywords in AdWords

NuSpark

We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. But that all depends on your campaign goals, especially when it comes to driving clicks from competitors.

How to Track Multiple Website Conversions with Google Ads.

NuSpark

There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.

Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data.

A Quick Look at Advanced Television Advertising Tactics

NuSpark

Is Advanced Television part of your media buying strategy? Here’s an introduction to connected TV and addressable TV. >. The post A Quick Look at Advanced Television Advertising Tactics appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

How to Create Quality Blog Posts Surprisingly Rapidly

NuSpark

The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours.

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

It’s known that search marketing is a key tactic to generate conversions on the Internet as prospects are typically “bottom-funnel” or actively looking for a product or solution.

Native Advertising Considerations

NuSpark

Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile. The post Native Advertising Considerations appeared first on NuSpark Marketing.

Get More Clicks from Search

NuSpark

The post Get More Clicks from Search appeared first on NuSpark Marketing. Mosey's Marketing Minutes Search Marketing SEO

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.