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Techniques and tactics for robust demand generation management

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. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering.

Are you managing your marketing automation properly?

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The absolute best way to reach a potential customer is to build a relationship with them.

Defining demand generation, lead generation, and inbound marketing, and why you need all 3.

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Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis.

Discover Buyer Intent and Boost Your Content Marketing ROI

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“If you’re not putting out relevant content in relevant places, you don’t exist.” — Gary Vaynerchuk. Are you facing the content conundrum? Unfortunately, it’s something that’s all too familiar to B2B marketers. Your potential buyers are sorting through an avalanche of content.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Optimize Ads and Save Money on Google AdWords

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Do you want to control your advertising budget? Do you need to attract web traffic rapidly? If so, then using Google AdWords is an ideal solution. But there’s a downside. Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. Again. And again.

Online Display Advertising; An Overview & Benefits

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Don’t underestimate the value of online display advertising. When promoting your business, there are three important factors to consider: visual interest to grab attention, enough frequency to maximize exposure, and relevancy to optimize response.

The Statistical Proof: How Video Increases Leads & Sales

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There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.

Choosing the Right Bidding Strategy for Google Ads- Paid Search

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An overview of bidding strategies for Google Ads. Which bidding approach is right for you? Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions.

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How the Power of Customer Reviews Can Increase Landing Page Conversion Rates

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Consumers are savvier now than ever before due to the wealth of information the internet places at their fingertips. But savviness also breeds skepticism in most buyers, which you, as a brand or marketer, must overcome to consistently convert leads into loyal customers.

How the Heck Do You Calculate the Return from Your Content Marketing Program?

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Does the content your company churns out help to generate revenues? Or is it just busy work? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Tracking Event Conversions with Google Tag Manager

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Learn how to track website conversions that are considered events with Google Tag Manager and Google Analytics. The post Tracking Event Conversions with Google Tag Manager appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies

IP Targeting Options for Display

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There’s many tactics with online display advertising to test. Consider household IP targeting, and unique methods of location-based ad targeting. The post IP Targeting Options for Display appeared first on NuSpark Marketing. Mosey's Marketing Minutes online advertising

Landing Page Conversion Tips

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How’s the structure of your landing pages? Is it optimized for conversion? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies

How to Use 3rd Party B2B Intent Data to Drive Leads

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Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1 st party data that belongs to you.

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An Understanding of Data-Driven Targeted Advertising Basics & Effectiveness

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The word “data” has been part of marketers’ lives for several years now, and you could be forgiven for thinking you’ve heard everything there is to know about it.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Track Multiple Website Conversions with Google Ads.

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There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

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When you’re preparing to build a landing page for a campaign, one of the first considerations is the content.

A Quick Look at Advanced Television Advertising Tactics

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Is Advanced Television part of your media buying strategy? Here’s an introduction to connected TV and addressable TV. >. The post A Quick Look at Advanced Television Advertising Tactics appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies

Is Programmatic Display Good for B2B advertisers?

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We hear a lot these days about the importance of delivering the right message to the right audience at the right time. This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

A Positive Guide to Determining Negative Keywords in AdWords

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We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. But that all depends on your campaign goals, especially when it comes to driving clicks from competitors.

The Definitive Guide to B2B Email Marketing Subject Lines: A Roundup from the Experts

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There’s nothing worse than sending out an important marketing or sales email to your subscribers and having it fall flat on its face because of a low open rate. After all, a low open rate means most your emails landed in a virtual junkyard where they won’t create much impact.

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Native Advertising Considerations

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Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile. The post Native Advertising Considerations appeared first on NuSpark Marketing.

Get More Clicks from Search

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The post Get More Clicks from Search appeared first on NuSpark Marketing. Mosey's Marketing Minutes Search Marketing SEO

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How to Build Remarkable B2B Influence Online by Guest Blogging Successfully

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To grow your business today, you must build your online influence by creating insightful content that helps your target audience. But let’s suppose you’re already churning out blogs, e-books, videos and more. Why are you not getting the results you had anticipated?

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How to Create Quality Blog Posts Surprisingly Rapidly

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The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours.

Building a Marketing Technology Stack for Your Demand Generation Efforts

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Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data.

A Guide to Google AdWords Paid Search Bidding Strategies

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It’s known that search marketing is a key tactic to generate conversions on the Internet as prospects are typically “bottom-funnel” or actively looking for a product or solution.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What is Mid-Funnel Content Marketing & Mapping it in the Buyers Journey

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Your company is more than the products and services you sell. It’s an experience for your customer, who goes through different stages during the buying journey.

Facebook for Lead Generation: An Overview of Lead Ads

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Facebook’s foray into Lead Ads has been around for 18 months now, but new developments occur frequently.

How to Implement an Account-Based Marketing Program in Your Firm

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For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria.

6 Tips for Collaboration When Producing and Sharing Great Content

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Is your content marketing strategy plagued with glitches and slowdowns? Is there mutiny in the ranks that threatens to derail it altogether? Sometimes you have to re-think how your team works together to produce and distribute your content.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

How LinkedIn Sales Navigator Can Generate Qualified Leads

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Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer.

10 Tips to Optimize Your Account Based Marketing Program

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Account Based Marketing programs are showing up in nearly every organization, but far too many show unimpressive returns—not because the strategy is flawed, but because the implementation is too shallow, too riddled with inefficiencies, or missing a key factor.

How Long Does it Take to Get Results from Content Marketing?

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“ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

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As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5% conversion rate start looking "good"? Why aren't we tailoring our messages? Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.