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How to Write a White Paper That Generates Quality Leads
NuSpark
MARCH 24, 2019
The first time you heard the term “white paper,” it was likely in relation to a government or company policy document.
NuSpark
Why Marketing Best Practices May Sabotage Your Results
NuSpark
JANUARY 21, 2019
I’m generally a play-by-the-rules kinda gal. I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. It just happens in an entrepreneurial environment.
The Advantages of Adding Marketing Consultants to Your Team
NuSpark
MARCH 20, 2019
You can be the best in the world at what you do, a leader in your industry and an acknowledged expert in your field, but without customers, you’re just another company struggling to stay afloat.
Defining demand generation, lead generation, and inbound marketing, and why you need all 3.
NuSpark
FEBRUARY 24, 2018
Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis.
How to Level Up Your Marketing Strategy with Video
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Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.
Techniques and tactics for robust demand generation management
NuSpark
OCTOBER 28, 2018
. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering.
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2019: Ad-Tech and Digital Marketing Trends To be Aware Of
NuSpark
FEBRUARY 13, 2019
Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming.
Are you managing your marketing automation properly?
NuSpark
OCTOBER 6, 2018
The absolute best way to reach a potential customer is to build a relationship with them.
The Practical Guide to Content Syndication for Lead Generation
NuSpark
FEBRUARY 3, 2019
It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. Can you imagine the advantages of being able to get your content read by the audience of a publication like Forbes, or Inc.com?
How to Optimize Ads and Save Money on Google AdWords
NuSpark
APRIL 3, 2018
Do you want to control your advertising budget? Do you need to attract web traffic rapidly? If so, then using Google AdWords is an ideal solution. But there’s a downside. Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. Again. And again.
6 Steps to Building Predictable Lead Flow and Revenue
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
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Online Display Advertising; An Overview & Benefits
NuSpark
NOVEMBER 17, 2017
Don’t underestimate the value of online display advertising. When promoting your business, there are three important factors to consider: visual interest to grab attention, enough frequency to maximize exposure, and relevancy to optimize response.
How to Exclude Mobile Apps from Google Display Ad Campaigns
NuSpark
JANUARY 6, 2019
For those folks running Google display campaigns, and you’re targeting mobile audiences, you may not want to target people within apps, or even categories of apps. The new Google Ad interface doesn’t have device options you can exclude, so you need AdWords editor. Take a quick look.
Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?
NuSpark
DECEMBER 24, 2018
The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google.
The benefits of implementing a native advertising strategy
NuSpark
DECEMBER 12, 2018
. As content becomes more and more powerful and effective, the lines are becoming blurred between advertising and editorial material.
Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth
Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights
Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
How to Use 3rd Party B2B Intent Data to Drive Leads
NuSpark
DECEMBER 13, 2017
Online users leave digital clues about their intentions wherever they go on the internet. When they visit your website or click on links in emails, that information is 1 st party data that belongs to you.
Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor
NuSpark
OCTOBER 17, 2016
When you’re preparing to build a landing page for a campaign, one of the first considerations is the content.
How the Power of Customer Reviews Can Increase Landing Page Conversion Rates
NuSpark
MAY 21, 2018
Consumers are savvier now than ever before due to the wealth of information the internet places at their fingertips. But savviness also breeds skepticism in most buyers, which you, as a brand or marketer, must overcome to consistently convert leads into loyal customers.
The Statistical Proof: How Video Increases Leads & Sales
NuSpark
AUGUST 12, 2018
There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.
Lead Generation Companies: How to Pick a Right One
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Is Programmatic Display Good for B2B advertisers?
NuSpark
JULY 13, 2017
We hear a lot these days about the importance of delivering the right message to the right audience at the right time. This might have been challenging in days gone by, but with the development of programmatic media it’s now little more than a breeze.
The Definitive Guide to B2B Email Marketing Subject Lines: A Roundup from the Experts
NuSpark
AUGUST 24, 2017
There’s nothing worse than sending out an important marketing or sales email to your subscribers and having it fall flat on its face because of a low open rate. After all, a low open rate means most your emails landed in a virtual junkyard where they won’t create much impact.
How to Build Remarkable B2B Influence Online by Guest Blogging Successfully
NuSpark
JULY 7, 2017
To grow your business today, you must build your online influence by creating insightful content that helps your target audience. But let’s suppose you’re already churning out blogs, e-books, videos and more. Why are you not getting the results you had anticipated?
Questions to Ask before Marketing & Launching Your Product
NuSpark
SEPTEMBER 23, 2018
Questions to ask before launching or relaunching your product/service. This always comes before marketing strategy! What’s your value proposition? Why buy from you?
7 Cold Calling Tactics You Aren't Using but Should Be
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Tracking Event Conversions with Google Tag Manager
NuSpark
JULY 8, 2018
Learn how to track website conversions that are considered events with Google Tag Manager and Google Analytics. The post Tracking Event Conversions with Google Tag Manager appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies
IP Targeting Options for Display
NuSpark
JULY 6, 2018
There’s many tactics with online display advertising to test. Consider household IP targeting, and unique methods of location-based ad targeting. The post IP Targeting Options for Display appeared first on NuSpark Marketing. Mosey's Marketing Minutes online advertising
Landing Page Conversion Tips
NuSpark
JULY 6, 2018
How’s the structure of your landing pages? Is it optimized for conversion? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies
Choosing the Right Bidding Strategy for Google Ads- Paid Search
NuSpark
SEPTEMBER 9, 2018
An overview of bidding strategies for Google Ads. Which bidding approach is right for you? Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions.
How B2B Marketing is Changing in 2018
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Building a Marketing Technology Stack for Your Demand Generation Efforts
NuSpark
MAY 27, 2017
Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data.
How the Heck Do You Calculate the Return from Your Content Marketing Program?
NuSpark
AUGUST 23, 2018
Does the content your company churns out help to generate revenues? Or is it just busy work? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy.
A Guide to Google AdWords Paid Search Bidding Strategies
NuSpark
AUGUST 5, 2017
It’s known that search marketing is a key tactic to generate conversions on the Internet as prospects are typically “bottom-funnel” or actively looking for a product or solution.
How to Create Quality Blog Posts Surprisingly Rapidly
NuSpark
OCTOBER 9, 2017
The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours.
Best Practices for Selling to Government Agencies
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
A Positive Guide to Determining Negative Keywords in AdWords
NuSpark
MAY 20, 2018
We run several AdWords campaigns for clients and we understand the key task of optimizing keywords in order to insure quality clicks are all they are paying for. But that all depends on your campaign goals, especially when it comes to driving clicks from competitors.
An Understanding of Data-Driven Targeted Advertising Basics & Effectiveness
NuSpark
AUGUST 6, 2018
The word “data” has been part of marketers’ lives for several years now, and you could be forgiven for thinking you’ve heard everything there is to know about it.
How to Track Multiple Website Conversions with Google Ads.
NuSpark
JULY 29, 2018
There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting.
Facebook for Lead Generation: An Overview of Lead Ads
NuSpark
JUNE 23, 2017
Facebook’s foray into Lead Ads has been around for 18 months now, but new developments occur frequently.
Paradigm of Strategic Value-Based Discounting for the B2B Industry
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
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