Modern Marketing

10 Expert Tips for Marketing During a Crisis

Modern Marketing

A crisis can turn things upside down for everyone. It can put many people and businesses into tough spots where they have to prioritize and concentrate on what’s really important and what will help them pull through a period of anxiety and uncertainty.

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7 Ways to Tighten Up the Teamwork Between Marketing and Sales

Modern Marketing

Better teamwork between marketing and sales serves to better help customers with solutions and information that can make a difference at their jobs. It also keeps one side form repeating the messaging done by the other and re-enforces a stronger and more unified brand message.

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How to Quickly and Easily Connect Oracle Eloqua with Zoom

Modern Marketing

If you’re familiar with The Hitchhiker’s Guide to the Galaxy , you’ll know that ‘42’ is the answer to life, the universe, and everything.

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How Coronavirus Has Changed Email Behavior

Modern Marketing

The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Give Better Answers By Rethinking Your Customers’ Questions

Modern Marketing

We are very excited to bring you season 2 of On the Fly. On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice from experts, given to you during the current disruption.

How Marketers Can Use Zoom to Its Full Potential

Modern Marketing

Despite its market presence as a business tech tool since 2011, Zoom is receiving more attention since COVID-19 thanks to the advent of remote working environments for many companies. So it makes sense that marketers are starting to pay more attention to this video conferencing tool.

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9 Tips for Creating an Effective Webinar

Modern Marketing

Amid the COVID-19 crisis, marketing organizations are having to find ways to engage with their customers and prospects without the use of in-person seminars, workshops, and conferences. Digital channels and technology have one answer: webinars.

8 Email Marketing Improvements to Make During Slow Periods

Modern Marketing

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door.

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10 Tips for Better SEO

Modern Marketing

This article originally appeared on SmarterCX as 10 SEO Tips to Implement in 2020. The world of SEO, or Search Engine Optimization, is ever-changing — and can be somewhat mysterious.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

9 Content Marketing Mistakes That Are Hurting Your Brand

Modern Marketing

The original version of this blog appeared at: [link]. A re your content marketing strategies companies creating value or distaste among consumers ?

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Accelerating Oracle Eloqua Email Creation with Content Blocks

Modern Marketing

Exceptional marketing comes down to two things: quality and speed: Quality: We live in the era of exceptional marketing experiences, and customers expect hyper relevance and value from every interaction.

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Why an Emotional Connection Matters in Loyalty and How to Achieve It

Modern Marketing

Brands need to know understand what motivates loyalty from their customers. Numerous research studies have identified three main classifications of loyalty, they are: Behavioral loyalty which is when the customer shops with a brand because it’s convenient.

GDPR vs CCPA: Social Listening and Sentiment Learnings

Modern Marketing

The consumer privacy landscape has changed dramatically over the past few years.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How to Handle a Social Media Crisis

Modern Marketing

The key to crisis management in the digital era is social media. Using social media , companies and brands can respond to crises in near real-time. And the focal point of this crisis response on social media needs to be the company’s CEO.

How Coronavirus Has Shifted Consumer Preferences and How Marketers Should Adjust

Modern Marketing

The COVID-19 pandemic has driven some new consumer behaviors. For example, 28 percent of online grocery shoppers surveyed in March made their first online grocery order ever because of coronavirus concerns, according to CPG marketing agency Acosta. The unknown is whether those behaviors will stick.

How Do Digital Analytics Change Content Marketing?

Modern Marketing

Content marketers face many challenges when it comes to making their content stand out in a crowded content space across all channels. Plus, content marketing also must do a better job when it comes to segmenting and personalizing the content.

A Glimpse into the Future of Marketing Automation: 5 Trends to Pay Attention to

Modern Marketing

Marketing automation is becoming a must-have due to how it allows marketing teams to widen the scope and scale of their projects and how they can get more done with less resources.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Necessary Marketing Apprenticeship of Customer Success

Modern Marketing

This article was originally published at: [link]. It is co-written by Peter Armaly and Steve Olenski. Marketing has been around forever. The ancient Greeks practiced it as did the Ming Dynasty Chinese in the 1400s.

6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing

Modern Marketing

Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. Back then, the concern was almost a hysteria, with rampant fears of Tabs causing a crash in email engagement and email revenues.

The Path to CX Excellence

Modern Marketing

This is a syndicated post, view the original post here. Everything has changed with how consumers now engage with brands. Oracle calls this the “Experience Economy,” where customers are the true innovators, not brands nor the enterprise. Why does this matter?

Marketers and Developers Can Now Collaborate on Server-Side Campaigns

Modern Marketing

Check out our on-demand webinar to learn more about server-side user interface (UI) and testing capabilities in Oracle Maxymiser.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Understanding Email Deliverability: Key Factors & Key Performance Indicators

Modern Marketing

Email deliverability can feel out of your control, like your emails are hot air balloons being blown whichever way the inbox provider winds blow. However, this isn’t really true.

Using Heat Mapping to Drive Website Conversion: A Step-by-Step Guide

Modern Marketing

Measuring website visitor behavior has become an increasingly popular topic of conversation in the digital marketing industry. Knowing exactly how a visitor interacts with website experiences can provide a digital gold mine of commercial intelligence for digital marketers.

10 Mega-Trends Transforming the Future of Digital Marketing in 2020

Modern Marketing

Happy New Year and Happy 2020! While on winter break, I took some time to reflect on the journey ahead for marketers in this new decade. When focusing on the key trends and upcoming innovations, I see 10 mega-trends that are sure to influence digital marketing into 2020 and beyond.

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Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

How to Level Up Your Marketing Skills When Working Remotely

Modern Marketing

Whether a marketer has been working remotely for years or has just recently started to try and get comfortable with it, they might be wondering how they can level up their skills.

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How to Get Your Critically Important Messages Delivered Quickly

Modern Marketing

There are times that a critical message must be quickly delivered to inform a person about an important event.

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6 Customer Loyalty Tactics to Increase Retention and Acquisition

Modern Marketing

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one. However, an estimated 44% of brands focus on acquisition rather than retention.

When segmenting customers, don’t forget your silent majority

Modern Marketing

Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Take the Temperature of On-Site Customer Behavior with Oracle Maxymiser’s Heatmaps

Modern Marketing

Register today to join our webinar on February 26, 2020, at 11AM EST (US and Canada) to learn more about Oracle Maxymiser Heatmaps. Business and customer insights are the foundation of an effective marketing strategy.