Modern Marketing

Account Based Marketing and its Growing Interest Among B2B CMOs

Modern Marketing

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do so in a slightly different way for each one while holding user engagement.

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5 Things B2B Marketers Should Learn from B2C

Modern Marketing

The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation.

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2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

Modern Marketing

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this.

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#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

The Customer Experience Story: Seamless and Not So Seamless

Modern Marketing

There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. In a highly crowded and fragmented marketplace, prospects need to be wooed and won over by brands.

How 4 Brands Are Revolutionizing the Customer Experience

Modern Marketing

As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

Modern Marketing

Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past.

Marketing Automation is More Than a Fancy Email Machine

Modern Marketing

Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

Modern Marketing

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem.

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A Deeper Look Into B2B Demand Generation

Modern Marketing

We just completed our third annual B2B Enterprise Demand Generation Study , which evaluated the maturity of the demand generation function within enterprise organizations.

Strategic ROI vs Attribution: CMOs Must Know the Difference

Modern Marketing

For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?”

5 Steps to Growing Your Marketing Performance

Modern Marketing

The path to better marketing performance is a lot like to taking a wild patch of land and transforming it into a manicured garden lawn. Like a garden, you can’t grow your marketing performance overnight but you can begin to make an impact this quarter taking one step at a time.

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4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

Modern Marketing

As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Let's dive right in shall we?

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

7 Engaging CMO Interviews From 2016

Modern Marketing

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. Well, sort of.

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You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

Modern Marketing

Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself.

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Why You Need A Content Marketing Strategy For Your Blog And Social Media Posts

Modern Marketing

In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources.

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Dear marketers: An open letter about the other side

Modern Marketing

Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the customer differently, from a different perspective than the one you normally have.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

3 Ways to Integrate Account-Based Marketing Into Your Sales Practices

Modern Marketing

Now that you have discovered the benefits of using an account-based marketing (ABM) strategy to maximize your available marketing and sales resources by developing personalized campaigns for targeted accounts, it's time to focus on how you can further integrate ABM into your sales practices.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

Modern Marketing

Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey.

Why Email is Essential for Your Content Marketing Strategy

Modern Marketing

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing.

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Modern Marketing

Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Transactional vs. Promotional

Modern Marketing

Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those messages can be sent off their transactional IP.

3 Ways to Optimize Customer Experience Via Email

Modern Marketing

The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. The CX quest is on.

How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation

Modern Marketing

As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ.

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

Modern Marketing

As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. They are simply the most relevant blacklist in existence today.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Accelerate Conversions with Clean Data and Relevant Content

Modern Marketing

B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience.

3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners.

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How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?

Modern Marketing

Gone are the days where the marketing department operated on a "wing and a prayer." " Data is now available on every marketing tactic imaginable. That's good and bad. It's good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives.

The Power of Instagram in Email Marketing

Modern Marketing

Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought Instagram for $1 billion. The world didn’t understand how a tiny company that helps share photos could be worth so much.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

47 Things To Make You a Better Marketer Over the Holidays

Modern Marketing

This time of year means many things to many people, of course. From conjuring up childhood memories to making to new memories with family and friends and so on. It's a time to slow down and enjoy the festive festivities, if you will.

7 Ways To Use Account-Based Marketing Throughout the Year

Modern Marketing

Far from a passing trend, account-based marketing is gaining traction as an approach to marketing that goes well beyond just seasonal targets like the holiday retail system and reaches out to create an impact throughout the year.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

Modern Marketing

One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system.

2017: The Year of the Data Driven CMO

Modern Marketing

Happy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results