Modern Marketing

Modern Marketing Blog Influencer Series: How Marketing Teams Can Use Customer Journey Maps

Modern Marketing

Annette helps her clients map customer journeys as part of their CX improvement efforts. In this blog, Annette explains how marketing teams can use those maps to align with CX activities and/or improve their own CX-related efforts.

How to Deal with a Troll on Social Media

Modern Marketing

One of the best reasons to use social media and other online platforms as a business is to engage with your audience. You get immediate feedback and love for your products and services. However, there’s always bad with the good.

Email Deliverability Quarterly: 1st GDPR Fine, Google Supports BIMI, and More

Modern Marketing

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

How to Create a Content Calendar in as Painless a Way as Possible

Modern Marketing

Content may be king, but the king could always use some help. It’s hard to be on top if you’re not organized behind the scenes. To produce content in a timely manner, you need a content calendar. It’s what tells the king where to go and when — as well as what to say.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Get Off an Email Blacklist, and Stay Off

Modern Marketing

Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons.

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Don't Give in to Account-Based Confusion

Modern Marketing

After years of advice and terabytes of presentations, the fact remains that a vast majority of B2B marketing leaders lack confidence in their organization to succeed at driving a successful ABM strategy.

What’s the DNA of Great Shareable Content?

Modern Marketing

While it’s nearly impossible to predict which content will go “viral,” it is possible to predict which content will become highly sharable. As a result, marketers are theoretically able to reverse-engineer the process of creating engaging, high-quality content.

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IoT Can't Come Soon Enough

Modern Marketing

The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers.

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How to Tell Good Data from Bad

Modern Marketing

Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

6 Ways that Subject Line Writing Has Changed

Modern Marketing

Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Subject Lines Need to Work with Preview Text.

Why Videos Are Important for Your Content Marketing Strategy

Modern Marketing

Visual content is taking over the web. First it was photos and GIFs, and now it’s video. According to some estimates, video will account for as much as 80% of all web traffic by 2019.

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Great Content Answers Questions

Modern Marketing

In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

It's all About Customer Success

Modern Marketing

As you’ve probably heard by now, there was an announcement made at Oracle OpenWorld , and not just any announcement. On the contrary, this was a biggie. Dubbed “Redwood,” it is the name for Oracle’s next-generation user experience across product and marketing.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What Digital Marketers Need to Realize About Demand Generation

Modern Marketing

In the ever-evolving world of B2B marketing , demand generation is the latest concept that's being touted as a way to fuel what’s in the sales funnel — and keep it topped up over the long term.

How to Become a Lead Scoring Superhero

Modern Marketing

Marketers spend a great deal of time focused on getting new leads into their pipelines.

Mezcal and SaaS: Building Sustainable Approaches

Modern Marketing

When someone knocks back a shot of mezcal, how its essence is harvested might be the furthest thing from that person’s mind.

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The Future of Martech: Looking at AI

Modern Marketing

Human nature may never change, but marketers can’t rely on old techniques to appeal to evolving audiences.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Engage Your Customers with Episodic Content

Modern Marketing

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s featured expert is Brian Fanzo , founder of iSocialFanz.

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5 Instagram Marketing Strategies Every CMO Should Use

Modern Marketing

Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more.

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Create Moments of Joy

Modern Marketing

Welcome to episode 6 of On the Fly! On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

11 Red Flashing Warning Signs of Email Deliverability Problems Ahead

Modern Marketing

Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a block or blacklisting, it’s always devastating and usually a shock.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of

Modern Marketing

It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget.

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Content Marketing in a Mobile World

Modern Marketing

As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content. Understand what content is effective (and less so). Increase our volume of visual content. Identify ways to repurpose content. Optimize all our content.

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The Best Kept Secret On Digital Marketing

Modern Marketing

Our new video series, On the Fly brings you small bites (two mins or less) of marketing advice and training from marketing experts—delivered while they are on the road, at the airport, or traveling somewhere.

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Email Marketing Isn’t Owned Media—It’s Granted Media

Modern Marketing

Email marketing has an unfortunate reputation as being owned media. It’s unfortunate because it doesn’t align marketers with their subscribers and inbox providers, who are the true owners of email.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

5 Vital Considerations for Prioritizing A/B Campaigns

Modern Marketing

As your A/B testing, optimization, and personalization program begins to grow and gain traction within your organization, marketers often find themselves faced with this challenge: Narrowing down lists of 100+ campaign ideas. Prioritizing them, and. Ultimately creating a roadmap out of them.

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The Risks and Rewards of Data

Modern Marketing

Who distrusts data ? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately.

What the Rise of the Robot Content Writer Means for Digital Marketers

Modern Marketing

In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors.

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Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

People, of course, love storytelling. It holds them their interest and makes learning easier and more intuitive. How does this relate to marketing. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Social Selling: The Right Way and The Wrong Way of Doing It

Modern Marketing

The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “ social selling ” simply meant hanging out on social platforms like LinkedIn and offering solutions to people’s problems.

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