INDUSTRY INSIGHTS YOUR PEERS ARE READING
People, of course, love storytelling. It holds them their interest and makes learning easier and more intuitive. How does this relate to marketing. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers. MORE
Content may be king, but the king could always use some help. It’s hard to be on top if you’re not organized behind the scenes. To produce content in a timely manner, you need a content calendar. It’s what tells the king where to go and when — as well as what to say. MORE
In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. MORE
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. MORE
As your A/B testing, optimization, and personalization program begins to grow and gain traction within your organization, marketers often find themselves faced with this challenge: Narrowing down lists of 100+ campaign ideas. Prioritizing them, and. Ultimately creating a roadmap out of them. MORE
What would William Shakespeare , the Immortal Bard, say about modern-day marketing and content creation? Short of discovering how to time travel, we’ll never know. However, his works might give us some idea or at least a little inspiration. MORE
Human nature may never change, but marketers can’t rely on old techniques to appeal to evolving audiences. MORE
The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers. MORE
Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience. MORE
When someone knocks back a shot of mezcal, how its essence is harvested might be the furthest thing from that person’s mind. MORE
Marketers spend a great deal of time focused on getting new leads into their pipelines. MORE
Annette helps her clients map customer journeys as part of their CX improvement efforts. In this blog, Annette explains how marketing teams can use those maps to align with CX activities and/or improve their own CX-related efforts. MORE
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Subject Lines Need to Work with Preview Text. MORE
Meet the Markies is a series that shines a spot light on the individuals behind Markie -winning teams. This week's Meet the Markies features B harath Ram Srinivasan , Head of Demand Platforms at HPE. MORE
In the first blog of this two-part series, Shane answered questions that can help you define parameters for your martech stack. In this blog, he provides guidance on choosing the right tools for your current marketing strategies and future ones. MORE
On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. We are thrilled to have Tamsen Webster as our expert On the Fly this week! MORE
In the ever-evolving world of B2B marketing , demand generation is the latest concept that's being touted as a way to fuel what’s in the sales funnel — and keep it topped up over the long term. MORE
Email marketing has an unfortunate reputation as being owned media. It’s unfortunate because it doesn’t align marketers with their subscribers and inbox providers, who are the true owners of email. MORE
Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more. MORE
The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “ social selling ” simply meant hanging out on social platforms like LinkedIn and offering solutions to people’s problems. MORE
While it’s nearly impossible to predict which content will go “viral,” it is possible to predict which content will become highly sharable. As a result, marketers are theoretically able to reverse-engineer the process of creating engaging, high-quality content. MORE
Originally published at: [link]. Lead generation and lead management both play an equally important role in fueling the revenue engine for your business. MORE
Who distrusts data ? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately. MORE
Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons. MORE
Visual content is taking over the web. First it was photos and GIFs, and now it’s video. According to some estimates, video will account for as much as 80% of all web traffic by 2019. MORE
Our new video series, On the Fly brings you small bites (two mins or less) of marketing advice and training from marketing experts—delivered while they are on the road, at the airport, or traveling somewhere. MORE
In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. MORE
One of the best reasons to use social media and other online platforms as a business is to engage with your audience. You get immediate feedback and love for your products and services. However, there’s always bad with the good. MORE
Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a block or blacklisting, it’s always devastating and usually a shock. MORE
As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content. Understand what content is effective (and less so). Increase our volume of visual content. Identify ways to repurpose content. Optimize all our content. MORE
As you’ve probably heard by now, there was an announcement made at Oracle OpenWorld , and not just any announcement. On the contrary, this was a biggie. Dubbed “Redwood,” it is the name for Oracle’s next-generation user experience across product and marketing. MORE
It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget. MORE
In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors. MORE
Two warnings on this post. First, if you haven’t seen Bandersnatch and you’re a marketer, do it (I’ll do my best to avoid any real spoilers in this post). Second, as a marketer, I tend to search for the marketing lesson in just about everything. MORE
Modern Marketing
OCTOBER 7, 2019
Annette helps her clients map customer journeys as part of their CX improvement efforts. In this blog, Annette explains how marketing teams can use those maps to align with CX activities and/or improve their own CX-related efforts.
Modern Marketing
SEPTEMBER 30, 2019
One of the best reasons to use social media and other online platforms as a business is to engage with your audience. You get immediate feedback and love for your products and services. However, there’s always bad with the good.
Modern Marketing
NOVEMBER 29, 2019
What would William Shakespeare , the Immortal Bard, say about modern-day marketing and content creation? Short of discovering how to time travel, we’ll never know. However, his works might give us some idea or at least a little inspiration.
Modern Marketing
SEPTEMBER 10, 2019
Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Modern Marketing
SEPTEMBER 1, 2019
In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.
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Modern Marketing
NOVEMBER 24, 2019
On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. We are thrilled to have Tamsen Webster as our expert On the Fly this week!
Modern Marketing
AUGUST 5, 2019
Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience.
Modern Marketing
AUGUST 28, 2019
In the ever-evolving world of B2B marketing , demand generation is the latest concept that's being touted as a way to fuel what’s in the sales funnel — and keep it topped up over the long term.
Modern Marketing
JULY 15, 2019
Visual content is taking over the web. First it was photos and GIFs, and now it’s video. According to some estimates, video will account for as much as 80% of all web traffic by 2019.
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Account-Based Marketing is a strategy, not a solution.
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Modern Marketing
AUGUST 20, 2019
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Subject Lines Need to Work with Preview Text.
Modern Marketing
SEPTEMBER 19, 2019
As you’ve probably heard by now, there was an announcement made at Oracle OpenWorld , and not just any announcement. On the contrary, this was a biggie. Dubbed “Redwood,” it is the name for Oracle’s next-generation user experience across product and marketing.
Modern Marketing
NOVEMBER 25, 2019
Originally published at: [link]. Lead generation and lead management both play an equally important role in fueling the revenue engine for your business.
Modern Marketing
SEPTEMBER 22, 2019
In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Modern Marketing
OCTOBER 2, 2019
While it’s nearly impossible to predict which content will go “viral,” it is possible to predict which content will become highly sharable. As a result, marketers are theoretically able to reverse-engineer the process of creating engaging, high-quality content.
Modern Marketing
JULY 12, 2019
Marketers spend a great deal of time focused on getting new leads into their pipelines.
Modern Marketing
OCTOBER 15, 2019
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.
Modern Marketing
OCTOBER 9, 2019
Content may be king, but the king could always use some help. It’s hard to be on top if you’re not organized behind the scenes. To produce content in a timely manner, you need a content calendar. It’s what tells the king where to go and when — as well as what to say.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Modern Marketing
JUNE 26, 2019
Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more.
Modern Marketing
JULY 30, 2019
Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a block or blacklisting, it’s always devastating and usually a shock.
Modern Marketing
SEPTEMBER 27, 2019
When someone knocks back a shot of mezcal, how its essence is harvested might be the furthest thing from that person’s mind.
Modern Marketing
DECEMBER 5, 2019
Meet the Markies is a series that shines a spot light on the individuals behind Markie -winning teams. This week's Meet the Markies features B harath Ram Srinivasan , Head of Demand Platforms at HPE.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Modern Marketing
AUGUST 21, 2019
Human nature may never change, but marketers can’t rely on old techniques to appeal to evolving audiences.
Modern Marketing
AUGUST 25, 2019
Our new video series, On the Fly brings you small bites (two mins or less) of marketing advice and training from marketing experts—delivered while they are on the road, at the airport, or traveling somewhere.
Modern Marketing
AUGUST 26, 2019
As your A/B testing, optimization, and personalization program begins to grow and gain traction within your organization, marketers often find themselves faced with this challenge: Narrowing down lists of 100+ campaign ideas. Prioritizing them, and. Ultimately creating a roadmap out of them.
Modern Marketing
NOVEMBER 25, 2019
In the first blog of this two-part series, Shane answered questions that can help you define parameters for your martech stack. In this blog, he provides guidance on choosing the right tools for your current marketing strategies and future ones.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Modern Marketing
JUNE 24, 2019
Who distrusts data ? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately.
Modern Marketing
JULY 3, 2019
It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget.
Modern Marketing
AUGUST 19, 2019
As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content. Understand what content is effective (and less so). Increase our volume of visual content. Identify ways to repurpose content. Optimize all our content.
Modern Marketing
JUNE 17, 2019
In an effort to stay competitive, many media companies and news organizations are employing teams of robot reporters to crank out stories using very basic templates created by human editors.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Modern Marketing
JULY 5, 2019
Two warnings on this post. First, if you haven’t seen Bandersnatch and you’re a marketer, do it (I’ll do my best to avoid any real spoilers in this post). Second, as a marketer, I tend to search for the marketing lesson in just about everything.
Modern Marketing
SEPTEMBER 13, 2019
The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “ social selling ” simply meant hanging out on social platforms like LinkedIn and offering solutions to people’s problems.
Modern Marketing
MAY 31, 2019
People, of course, love storytelling. It holds them their interest and makes learning easier and more intuitive. How does this relate to marketing. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers.
Modern Marketing
SEPTEMBER 24, 2019
Email marketing has an unfortunate reputation as being owned media. It’s unfortunate because it doesn’t align marketers with their subscribers and inbox providers, who are the true owners of email.
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!
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