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How Francis Ford Coppola’s Rewards Program Connects Customers Across the Entire Brand Portfolio
Modern Marketing
MARCH 31, 2020
Brands with multiple entities may find it challenging to connect their customers across their entire portfolio.
Modern Marketing
What Brands Need to Know About California’s New Privacy Law
Modern Marketing
APRIL 8, 2020
In 2018 and 2019, the buzz in online digital circles was about “ GDPR ” – Europe’s General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy.
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How Do Digital Analytics Change Content Marketing?
Modern Marketing
MARCH 30, 2020
Content marketers face many challenges when it comes to making their content stand out in a crowded content space across all channels. Plus, content marketing also must do a better job when it comes to segmenting and personalizing the content.
5 Loyalty Program Best Practices for Quick Service Restaurants
Modern Marketing
MARCH 8, 2020
The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins.
Why B2B Contact and Account Data Management Is Critical to Your ROI
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
How to Choose the Right Loyalty Technology Solution Vendor
Modern Marketing
APRIL 1, 2020
Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs. Define your loyalty program objectives.
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Content Marketing During a Crisis or World Event
Modern Marketing
MARCH 27, 2020
Marketers tend to think optimistically when planning their strategies , campaigns, and events. A lot of hard work goes into their efforts, and they try to cover every detail they can. Still, they think that in the end their work will pay off and they will see results.
Whatever Happened to the Buzzword “Content Marketing?”
Modern Marketing
MARCH 23, 2020
Remember when “ content marketing ” was the buzzword of the day? You literally couldn’t walk into a digital marketing meeting without someone bringing up the term.
Disaster and Crisis Messaging Best Practices
Modern Marketing
MARCH 31, 2020
Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity.
What Do Marketers Need to Know About AI?
Modern Marketing
NOVEMBER 22, 2019
Until the robots take all the jobs for themselves, marketers need to understand how to make the most of their AI partners. Unfortunately, steep barriers to entry — and confusion about the definition of “true AI” — make that easier said than done.
2020 Database Strategies and Contact Acquisition Survey Report
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
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How to Quickly and Easily Connect Oracle Eloqua with Zoom
Modern Marketing
APRIL 3, 2020
If you’re familiar with The Hitchhiker’s Guide to the Galaxy , you’ll know that ‘42’ is the answer to life, the universe, and everything.
A Glimpse into the Future of Marketing Automation: 5 Trends to Pay Attention to
Modern Marketing
APRIL 3, 2020
Marketing automation is becoming a must-have due to how it allows marketing teams to widen the scope and scale of their projects and how they can get more done with less resources.
Lessons from Sleep Number: Don’t Snooze on Your Brand Advocates
Modern Marketing
APRIL 2, 2020
Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are invaluable for a brand, and Sleep Number knows exactly how to tap into this powerful customer base.
What Would Shakespeare Say About Modern Marketing? 7 Quotes from the Bard Content Creators Can.
Modern Marketing
NOVEMBER 29, 2019
What would William Shakespeare , the Immortal Bard, say about modern-day marketing and content creation? Short of discovering how to time travel, we’ll never know. However, his works might give us some idea or at least a little inspiration.
Best Practices for a Marketing Database Cleanse
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
How to Leverage Display Ad Optimization
Modern Marketing
NOVEMBER 15, 2019
Consumer Expectations for Relevant Advertising.
When segmenting customers, don’t forget your silent majority
Modern Marketing
FEBRUARY 15, 2018
Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.
How to Get Off an Email Blacklist, and Stay Off
Modern Marketing
SEPTEMBER 10, 2019
Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons.
IoT Can't Come Soon Enough
Modern Marketing
AUGUST 7, 2019
The gym I go to is inexpensive. It has the right equipment and classes I feel I need in order to stay fit. It’s also only a seven-minute walk from my home. So why do I hate it so much? Because they don’t really care about their customers.
Cold Calling Tips and Tricks
Advertiser: ZoomInfo
In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?
How Long Should Content Be? And What Can Marketers Learn About It from TV, Movies, and Books…?
Modern Marketing
MARCH 16, 2020
At some point, copywriters, blog writers, content managers, email marketers , and anyone who works in digital marketing asks themselves just how long a piece of content should be. There are some general rules of thumb, and sometimes it is best to just go with what feels and looks right.
The Value of Loyalty for Telecoms Brands
Modern Marketing
MARCH 17, 2020
The Loyalty Challenge. Customer retention is a challenge for all industries, but churn rates are particularly high in the telecommunications industry, averaging between 10 and 67% annually.
Modern Marketing Blog Influencer Series: How Marketing Teams Can Use Customer Journey Maps
Modern Marketing
OCTOBER 7, 2019
Annette helps her clients map customer journeys as part of their CX improvement efforts. In this blog, Annette explains how marketing teams can use those maps to align with CX activities and/or improve their own CX-related efforts.
How to Tell Good Data from Bad
Modern Marketing
AUGUST 5, 2019
Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed messages to your audience.
How to Overcome the Pain Points of Your CRM
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
How to Deal with a Troll on Social Media
Modern Marketing
SEPTEMBER 30, 2019
One of the best reasons to use social media and other online platforms as a business is to engage with your audience. You get immediate feedback and love for your products and services. However, there’s always bad with the good.
5 Instagram Marketing Strategies Every CMO Should Use
Modern Marketing
JUNE 26, 2019
Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more.
Now Is the Time for Video Content
Modern Marketing
SEPTEMBER 1, 2019
In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.
5 Loyalty Best Practices for Subscription Companies
Modern Marketing
MARCH 8, 2020
Subscription businesses have been growing rapidly during the past few years. In fact, there were over 2,000 subscription box services as of March 2016 and it’s estimated that the industry as a whole has been growing at 200% a year.
The Account-Based Marketing Playbook
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Account-Based Marketing is a strategy, not a solution.
How to Become a Lead Scoring Superhero
Modern Marketing
JULY 12, 2019
Marketers spend a great deal of time focused on getting new leads into their pipelines.
6 Ways that Subject Line Writing Has Changed
Modern Marketing
AUGUST 20, 2019
Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend: 1. Subject Lines Need to Work with Preview Text.
What Digital Marketers Need to Realize About Demand Generation
Modern Marketing
AUGUST 28, 2019
In the ever-evolving world of B2B marketing , demand generation is the latest concept that's being touted as a way to fuel what’s in the sales funnel — and keep it topped up over the long term.
11 Red Flashing Warning Signs of Email Deliverability Problems Ahead
Modern Marketing
JULY 30, 2019
Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a block or blacklisting, it’s always devastating and usually a shock.
3 Mistakes Organizations Make While Developing ABM Programs
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Emotion and Empathy: The Storytelling Keys to Content Marketing
Modern Marketing
MAY 31, 2019
People, of course, love storytelling. It holds them their interest and makes learning easier and more intuitive. How does this relate to marketing. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers.
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