Modern Marketing

When segmenting customers, don’t forget your silent majority

Modern Marketing

Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.

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How Can Marketers Achieve Personalization in 2018?

Modern Marketing

Despite personalization being lauded as a best practice principle for years, many brands still struggle with the implementation. Recent research conducted by McKinsey revealed that just 40 percent of personalized messages actually feel personal to the recipient.

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3 Storytelling Tips for Marketers in the Age of Social

Modern Marketing

Humans love telling and hearing stories. From children’s nursery rhymes to week-long box-set binges. Stories define who we are and how we understand the world. And that is why storytelling is one of the most powerful ways to breathe life into a brand.

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How 1:1 Email Experiences Help Retail Marketers Drive Results

Modern Marketing

By Kristen Dunleavy, senior content marketing manager at Movable Ink. Email has long been the workhorse of digital marketing. It is the most natural channel to deliver on the promise of personalized digital experiences.

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Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Silo Busting is Essential to Delivering Personalized Experiences

Modern Marketing

This article part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Segmentation Must Be Connected to the Data and Technology Stack.

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Oracle Marketing Cloud Named a Leader in Gartner's Multichannel Marketing Hub Magic Quadrant

Modern Marketing

We are honored to be named a Leader in Gartner’s first Magic Quadrant for Multichannel Marketing Hubs. Being a leader, of the 'Leaders' is particularly flattering considering how important this emerging category is to our customers, partners and employees. Below are some highlights.

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Great customer experiences rely on robust identity management

Modern Marketing

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure.

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4 Ways Chatbots Can Increase Engagement and Improve the Customer Experience

Modern Marketing

Most likely you have already interacted with an online chatbot or automated phone system for getting product information or resolving a support issue. The majority of these systems use artificial intelligence (AI) technologies to understand your questions and predict what you are looking for to provide you with accurate and useful information in a user-friendly way.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Solve digital transformation challenges using Oracle Cloud

Modern Marketing

Digital transformation is an omnipresent topic today, providing a lot of challenges as well as chances. Due to that, customers are asking about how to deal with those challenges and how to leverage from the provided chances.

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Apply Big Data to Create Irresistible Customer Experiences

Modern Marketing

In 2013, research by Walker predicted that by 2020 customer experience will overtake price and product as the main differentiator.

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Tomorrow’s Marketing Analytics Today - Oracle Infinity™

Modern Marketing

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs.

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Oracle API Platform Cloud Service Overview by Rolando Carrasco

Modern Marketing

Oracle API Platform Cloud Services - API Design This is the first video of a series to showcase the usage of Oracle API Platform Cloud Services. API Management Part 1 of 2. Oracle API Cloud Services This is the second video of a series to show case the usage of the brand new Oracle API Platform CS.

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How to Convert Consumers into Loyal Customers

Modern Marketing

Customers are a business’ most valuable asset, which is why they spend a lot of money to acquire new ones and work hard to retain the ones they have. This is especially true in the saturated retail industry where there is lots of competition to capture consumer’s attention.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

3 Digital Trends Driving Improved Customer Experience in 2018

Modern Marketing

Customer Experience (CX) is not just a buzz word. Businesses are operating in a saturated market where brand loyalty is decreasing, price competition is rising and consumers are distracted and exposed to several media, devices and a lot of information.

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Building the Foundation of Digital Marketing Success

Modern Marketing

Welcome to the first installment of Makers of Modern Marketing at Oracle! A brand new blog series featuring interviews with the creators, architects and risk-takers behind marketing at Oracle.

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How Blockchain Will Disrupt the Insurance Industry

Modern Marketing

The insurance industry relies heavily on the notion of trust among transacting parties. For example, when you go to buy car insurance you get asked for things like your zip code, name, age, daily mileage, and make & model of your car.

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From Direct Mail to Predictive Intelligence: Riding the Technology Wave

Modern Marketing

Makers of Modern Marketing: Bence Gazdag. Welcome back to the Makers of Modern Marketing at Oracle!

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Emerging Tech Helps Progressive Companies Deliver Exceptional CX

Modern Marketing

It’s no secret that the art of delivering exceptional service to customers—whether they’re consumers or business buyers—is undergoing dramatic change.

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Forget The Hype And Really Understand What AI Can Do For You

Modern Marketing

Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity.

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5 Subjects Every Computer Science Student Should Learn

Modern Marketing

I was fortunate this year to attend the Association for Computer Machinery’s SIGCSE (Special Interest Group on Computer Science Education) conference, where there was a good deal of conversation about what a modern computer science curriculum should include.

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Oracle's No-Cost Platinum-Level Support Is the New Baseline in the Cloud Market

Modern Marketing

Companies may give up their servers, storage, and entire data centers when they move to the cloud, but their need for support services doesn’t go away, it changes.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

7 Machine Learning Best Practices

Modern Marketing

Netflix’s famous algorithm challenge awarded a million dollars to the best algorithm for predicting user ratings for films. But did you know that the winning algorithm was never implemented into a functional model?

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Why putting the business focus on experience pays off

Modern Marketing

Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that many are taking a purely conversion-centric approach.

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Why Now Is the Time for ERP in the Cloud

Modern Marketing

“The movement to cloud is an inevitable destination; this is how computing will evolve over the next several years.” ” So said Oracle CEO Mark Hurd at Oracle OpenWorld 2017. Based on the results of new research, that inevitability is here, now.

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7 Practical Building Blocks of a Strong Email Deliverability Strategy

Modern Marketing

Email marketing is a powerful way to connect with people with many marketers still counting it as their primary channel for lead generation. In fact, there are 658 billion emails sent worldwide a day and 7.6 million emails sent every second.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Announcing PeopleSoft Cloud Manager Support for Oracle Cloud Infrastructure

Modern Marketing

Oracle released PeopleSoft Cloud Manager in 2017 featuring in-depth automation to help accelerate adoption of Oracle Cloud (Classic) as an efficient deployment platform for PeopleSoft customers.

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Event Hub Cloud Service. Hello world

Modern Marketing

In early days, I've wrote a blog about Oracle Reference Architecture and concept of Schema on Read and Schema on Write. Schema on Read is well suitable for Data Lake, which may ingest any data as it is, without any transformation and preserve it for a long period of time.

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4-Step Content Marketing Process to Grow Your Business

Modern Marketing

Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully so, as these stats are hard to ignore: Small businesses with blogs get 126% more lead growth than small businesses without.

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How To Win The Markie Award

Modern Marketing

Honoring excellence in marketing since 2007, Oracle’s Markie Award is a recognized global pillar of success.

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

DP World Extends Strategic Collaboration with Oracle to Accelerate Global Digital.

Modern Marketing

Global trade enabler DP World has extended its partnership with Oracle to implement its digital transformation programme that supports its strategy to develop complementary sectors in the global supply chain such as industrial parks, free zones and logistics.

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Reflecting Changes in Business Objects in UI Tables with Visual Builder

Modern Marketing

While the quick start wizards in Visual Builder Cloud Service (VBCS) make it very easy to create tables and other UI components and bind them to business objects, it is good to understand what is going on behind the scenes, and what the wizards actually do.

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CPQ is an Auditor’s Best Friend

Modern Marketing

By Andy Pieroux, Founder and Managing Director of Walpole Partnership Ltd. One of the reasons many companies invest in a Configure, Price and Quote (CPQ) system is to provide a robust audit trail for their pricing decisions. Let’s take a look at why, and how CPQ can help.

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HR today: right skills, right place, right time, right price

Modern Marketing

The only constant in today’s work environment is change. If you’re going to grow and stay competitive in this era of digital transformation, your business has to keep up—and HR must too.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.