Modern Marketing

Consumer Loyalty - 5 Ways to Make Your Customers Fall in Love With You

Modern Marketing

Customer Experience

8 Ways CMOs Should Engage Millennials on Social Media

Modern Marketing

As a marketer, you’ve likely noticed the shift across the industry when it comes to targeted audiences. Millennials are now the primary group that everybody talks about and extensively analyzes on social media. The reason for this is simple.

4 Little Known Ways to Implement Cross-Channel Marketing

Modern Marketing

It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience. You need to know which channels mean the most to your specific audience.

7 Ways to Build Lasting Customer Relationships

Modern Marketing

Answer this question with yes or no. Does content marketing, where you give your users and website visitors information and insights on how to achieve their goals more effectively, still work? And no.

See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

Unintentional Traps We Set for Customer Success

Modern Marketing

There exists probably no more despised phrase in the Customer Success lexicon than “one throat to choke” Ironically, it’s often used in a positive, inspirational way, as in, “This is critical. You’re our best and we need to prevent that customer from defecting.

Evolving Analytics: Descriptive, Predictive, Prescriptive

Modern Marketing

Makers of Modern Marketing at Oracle: Elena Drozd. Welcome back to the Makers of Modern Marketing at Oracle! A blog series dedicated to the architects and risk-takers behind marketing at Oracle to give readers a peek into how we are building the future of digital marketing from the inside-out.

Why do Marketers Switch Marketing Automation Solutions?

Modern Marketing

(It’s Because Their Needs Outgrow System Capabilities).

Marketing in the Age of the Connected Customer Experience - 3 Questions Marketers Must Answer

Modern Marketing

Every vendor claims to provide a data-driven marketing solution. What’s changed in the marketing landscape, and how can you stay competitive? Within the last decade, marketing has evolved to become one of the most data-driven professions anywhere.

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When segmenting customers, don’t forget your silent majority

Modern Marketing

Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

Modern Marketing

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How Ads Keep Generating Revenue After Campaign Ends

Modern Marketing

Cross Channel Marketing Data-Driven Marketing

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Is Your Personalization Strategy Missing How To Be Personal?

Modern Marketing

We’ve all been put off by pushy salespeople. But have you ever been truly pleased with a salesperson?

Meet The 7 Key Elements Of A Social Media Team

Modern Marketing

Now that social media is firmly entrenched as a key component of any company’s overall marketing strategy, there's a lot of discussion about the key roles and responsibilities for social media team members.

How CMOs Can Leverage Video Marketing

Modern Marketing

In the mid 2000s, the emergence of online video transformed how marketers reached their target audience.

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The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

As a marketing channel, email shows no signs of slowing down. Nearly 233 million of the world’s 3.7 billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Creativity and AI at Cannes Ad Fest

Modern Marketing

Later this month, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for an annual conference on communication, commerce, data, and design.

Have Consumers Bought Into Bots? A Look At The Current State Of Chatbots

Modern Marketing

Remember when Microsoft CEO Satya Nadella famously proclaimed back in early 2016 that “bots are the new apps”? Well, it looks like that prediction is finally starting to come true. In mid-2016, there were approximately 11,000 Facebook Messenger bots.

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When Did Data Become So Valuable?

Modern Marketing

By Neil Sholay, VP of Digital – EMEA, Oracle. With GDPR compliance now mandatory, European businesses are razor-focused on their data protection measures, and with good reason.

3 Storytelling Tips for Marketers in the Age of Social

Modern Marketing

Humans love telling and hearing stories. From children’s nursery rhymes to week-long box-set binges. Stories define who we are and how we understand the world. And that is why storytelling is one of the most powerful ways to breathe life into a brand.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Difference Between Wide and Deep Content Explained

Modern Marketing

Content marketing has become a vital component of online marketing, and there are several things to consider while producing content: What is the conversion-goal related to the particular piece of content? Who is your target audience? What type of topic will push readers to your call-to-action?

The Cost of Free: Subject Lines and Email Deliverability

Modern Marketing

An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. A subject line is the first preview a recipient has to the message that awaits them, triggering a split-second decision regarding the fate of a campaign.

The Music of Great Design

Modern Marketing

Welcome to another edition of the Makers of Modern Marketing at Oracle, our blog series highlighting the people behind the marketing at Oracle. We’re giving readers a sneak peek into how marketers at Oracle apply their own products to drive innovation and build the future of digital marketing.

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3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Why Inconsistent Messaging is Undermining Customer Experience

Modern Marketing

This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Silo Busting is Essential to Delivering Personalized Experiences.

Building the Foundation of Digital Marketing Success

Modern Marketing

Welcome to the first installment of Makers of Modern Marketing at Oracle! A brand new blog series featuring interviews with the creators, architects and risk-takers behind marketing at Oracle.

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How Can Marketers Achieve Personalization in 2018?

Modern Marketing

Despite personalization being lauded as a best practice principle for years, many brands still struggle with the implementation. Recent research conducted by McKinsey revealed that just 40 percent of personalized messages actually feel personal to the recipient.

What Smartphone Users’ Mobile Mindset Means for Brands

Modern Marketing

Feel naked without your smartphone? You’re not alone. That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. That much isn’t new.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Tomorrow’s Marketing Analytics Today - Oracle Infinity™

Modern Marketing

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs.

4-Step Content Marketing Process to Grow Your Business

Modern Marketing

Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully so, as these stats are hard to ignore: Small businesses with blogs get 126% more lead growth than small businesses without.

How 1:1 Email Experiences Help Retail Marketers Drive Results

Modern Marketing

By Kristen Dunleavy, senior content marketing manager at Movable Ink. Email has long been the workhorse of digital marketing. It is the most natural channel to deliver on the promise of personalized digital experiences.

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Great customer experiences rely on robust identity management

Modern Marketing

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

High Touch or Low Touch? Maybe That’s Not the Right Question

Modern Marketing

There’s an assumption in our industry about customer success (CS) that says that companies wanting to establish CS organizations need to quickly decide on the type of engagement model they’ll deploy for their various segments.

Want to Help Your Customers Succeed? Get Personal

Modern Marketing

You’re a customer of business software. Your company spent a lot of money on a product it hopes will improve the speed with which you do your job. Um, great. Pressure. Spotlight. Those things you try to avoid. You think to yourself, “Why is it me who’s under the gun?”

Segmentation Must Be Connected to the Data and Technology Stack

Modern Marketing

This article is part of our series on customer experience where we look at how to connect data, intelligence, and experiences. Read the previous article, Great Customer Experiences Rely on Robust Identity Management.

Can Data be Exciting?

Modern Marketing

The answer depends not so much on how the question is asked nor on what the subject of the data might be. Rather, it depends on the spirit of the individual who’s looking at the data.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. Whether you've never implemented ABM, or tried before but felt unsuccessful, you can get started in the right direction. You will even be able to take advantage of the data you have coming in to utilize ABM across your entire cycle.