INDUSTRY INSIGHTS YOUR PEERS ARE READING
It has become second nature. You probably don’t even realize that you’re doing it. However, you are always offering up some information about yourself in exchange for goods and services. Need a few examples? Whenever you download a movie. Whenever you buy an ebook. MORE
There’s no such thing as a free lunch, but that’s easy to forget when the CFO is blowing up your inbox with requests for a leaner marketing plan. How can CMOs defend their operating budgets, while still maximizing opportunities to defend the balance sheet? MORE
The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier. MORE
The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. MORE
Not everyone likes a hard sell, but sometimes it works. It’s blatant and upfront in what it wants you to do. If it catches you in the right moment and offers you the solution you need and the offer is intriguing and reasonable, you might just go for it. MORE
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. MORE
Subscribers expect email content to cater to their individual needs and circumstances. They have the same expectations of email design, which is why we’ve spent the better part of the past decade making our emails mobile-friendly. MORE
As we all know, there are many decisions to consider when planning an email campaign that can have a direct impact on success. The subject line, to call to action, and content personalization to name a few. MORE
Demand generation is focused on driving awareness and interest in your products or services once a prospect has shown interest. It’s about driving a lead into the pipeline. MORE
When it comes to company roadmaps for marketing , part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience. MORE
Mobile marketing continues to be a critical strategy as statistics show how much consumers rely on their mobile devices to research, interact, and shop. According to Statista, there are over 3.5 billion unique mobile internet users. MORE
At this time of year, we all have a tendency to look back and assess the past 12 months. So, I’d like to take the opportunity to touch on something my thoughts have increasingly been returning to in the latter half of 2018. MORE
This year it’s estimated that 2.77 billion people will be active on social media. MORE
When most digital marketers hear the terms “ artificial intelligence ” or “ machine learning ,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI. MORE
I delivered a talk about empathy at Oracle’s recent Modern Customer Experience (ModernCX) conference. In the talk I described how we in North America SaaS Customer Success are building out an enablement program for Customer Success Managers (CSM) that will be fueled by empathetic inputs. MORE
Marketing automation success comes from finding the right person to lead marketing automation through to how to get all the marketing team to adopt automation. MORE
Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally. MORE
It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data. MORE
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields are begging for more insight. MORE
More than ever before, data is driving marketing strategy , tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media. MORE
The customer experience (CX) has reached a critical point in its evolution. A customer’s experience with your brand has become just as important, if not more, than the products and services that you provide. In fact, the experience and what you sell have become inseparable from each other. MORE
The Gartner survey above shows how MarTech investment jumped 29% in 2018. Technology is disrupting the marketing industry by bringing new opportunities and challenges, even for companies that have not gone fully digital. Before, marketing teams worked on new innovation via creating new brands. MORE
So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality. MORE
Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image. MORE
Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions. MORE
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. MORE
In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer? MORE
As a CMO, your job is to be ready for every marketing development. You’re never allowed to stand still, because the moment you do, something in your industry will change, and you’ll fall behind the competition. Unfortunately, turnover for marketing jobs is increasing. MORE
The new year is upon us, and with it comes the traditional series of glossy articles about key technology trends to watch. MORE
Where's Email in Your ABM Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it's effective at driving conversions later in the funnel. Let that sink in for a moment. MORE
At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called "The Future of Digital Marketing). MORE
They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text. MORE
Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. MORE
If there’s one thing we’ve learned over the past few years, it’s that David really can take it to Goliath in a 21st century marketplace. MORE
Modern Marketing
APRIL 19, 2019
When most digital marketers hear the terms “ artificial intelligence ” or “ machine learning ,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI.
Modern Marketing
MARCH 25, 2019
Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy.
Modern Marketing
APRIL 22, 2019
More than ever before, data is driving marketing strategy , tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media.
Modern Marketing
MARCH 28, 2019
I delivered a talk about empathy at Oracle’s recent Modern Customer Experience (ModernCX) conference. In the talk I described how we in North America SaaS Customer Success are building out an enablement program for Customer Success Managers (CSM) that will be fueled by empathetic inputs.
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Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.
Modern Marketing
MARCH 13, 2019
So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality.
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Modern Marketing
APRIL 23, 2019
Subscribers expect email content to cater to their individual needs and circumstances. They have the same expectations of email design, which is why we’ve spent the better part of the past decade making our emails mobile-friendly.
Modern Marketing
MARCH 18, 2019
There’s no such thing as a free lunch, but that’s easy to forget when the CFO is blowing up your inbox with requests for a leaner marketing plan. How can CMOs defend their operating budgets, while still maximizing opportunities to defend the balance sheet?
Modern Marketing
APRIL 15, 2019
Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally.
Modern Marketing
APRIL 2, 2019
The launch of the Apple iPhone in 2007 prompted a decade-long effort for marketers to make their emails mobile-friendly. The rise of voice-assistants will likely have a similar impact on email marketers, although less tectonic and probably much messier.
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
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Modern Marketing
APRIL 5, 2019
As we all know, there are many decisions to consider when planning an email campaign that can have a direct impact on success. The subject line, to call to action, and content personalization to name a few.
Modern Marketing
APRIL 18, 2019
Because of the prevalence of high-DPI screens, marketers need to use retina images to ensure that their emails look crisp and not cheap. However, that doesn’t mean that every image in an email needs to be a retina image.
Modern Marketing
MARCH 4, 2019
Marketing automation success comes from finding the right person to lead marketing automation through to how to get all the marketing team to adopt automation.
Modern Marketing
FEBRUARY 8, 2019
This year it’s estimated that 2.77 billion people will be active on social media.
Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights
Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
Modern Marketing
APRIL 24, 2019
At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called "The Future of Digital Marketing).
Modern Marketing
APRIL 11, 2019
Demand generation is focused on driving awareness and interest in your products or services once a prospect has shown interest. It’s about driving a lead into the pipeline.
Modern Marketing
APRIL 17, 2019
The customer experience (CX) has reached a critical point in its evolution. A customer’s experience with your brand has become just as important, if not more, than the products and services that you provide. In fact, the experience and what you sell have become inseparable from each other.
Modern Marketing
APRIL 17, 2019
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields are begging for more insight.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Modern Marketing
MARCH 20, 2019
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.
Modern Marketing
APRIL 24, 2019
The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.
Modern Marketing
JANUARY 21, 2019
In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer?
Modern Marketing
APRIL 1, 2019
It’s no secret in the marketing world that the goal of a loyalty program is two-fold: to improve customer acquisition and retention while collecting customer data.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Modern Marketing
DECEMBER 3, 2018
As a CMO, your job is to be ready for every marketing development. You’re never allowed to stand still, because the moment you do, something in your industry will change, and you’ll fall behind the competition. Unfortunately, turnover for marketing jobs is increasing.
Modern Marketing
MARCH 27, 2019
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.
Modern Marketing
FEBRUARY 15, 2018
Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.
Modern Marketing
APRIL 12, 2019
When it comes to company roadmaps for marketing , part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Modern Marketing
JANUARY 30, 2019
If there’s one thing we’ve learned over the past few years, it’s that David really can take it to Goliath in a 21st century marketplace.
Modern Marketing
FEBRUARY 25, 2019
Where's Email in Your ABM Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it's effective at driving conversions later in the funnel. Let that sink in for a moment.
Modern Marketing
JANUARY 2, 2019
Mobile marketing continues to be a critical strategy as statistics show how much consumers rely on their mobile devices to research, interact, and shop. According to Statista, there are over 3.5 billion unique mobile internet users.
Modern Marketing
FEBRUARY 3, 2019
They call it the “ Attention Economy ,” because attention has become a scarce commodity. All day, every day, people are besieged with a multitude of marketing messages. Their email inboxes fill up. They get text after text.
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Modern Marketing
FEBRUARY 15, 2019
The new year is upon us, and with it comes the traditional series of glossy articles about key technology trends to watch.
Modern Marketing
MARCH 8, 2019
The Gartner survey above shows how MarTech investment jumped 29% in 2018. Technology is disrupting the marketing industry by bringing new opportunities and challenges, even for companies that have not gone fully digital. Before, marketing teams worked on new innovation via creating new brands.
Modern Marketing
FEBRUARY 20, 2019
Not everyone likes a hard sell, but sometimes it works. It’s blatant and upfront in what it wants you to do. If it catches you in the right moment and offers you the solution you need and the offer is intriguing and reasonable, you might just go for it.
Modern Marketing
DECEMBER 27, 2018
At this time of year, we all have a tendency to look back and assess the past 12 months. So, I’d like to take the opportunity to touch on something my thoughts have increasingly been returning to in the latter half of 2018.
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
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