How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey
Measure Up Marketing
AUGUST 15, 2019
Being customer-centric as a company and in your Marketing is not optional. Forrester claims we’re in the age of the customer. Others, such as Bob Evans who was VP of Strategic Communications at SAP and the Chief Communications Officer at Oracle, say we’re in the throes of the engagement economy.