Measure Up Marketing

Process is at the Heart of Operational Excellence

Measure Up Marketing

Process is one of the four pillars of high performing organizations. Highly functional organizations leverage distinctive capabilities and processes to improve efficiencies and effectiveness. Firms with highly functional organizations experience more innovation, market share growth and profit.

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Measure Up Marketing

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition.

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Productivity Measures Improve Performance and Operational Excellence

Measure Up Marketing

Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. and operational excellence.

How Technology Places CMOs at Risk of Losing Their Strategic Role

Measure Up Marketing

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Impact of Peer Engagement on The Customer Buying Journey

Measure Up Marketing

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process.

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How to Seek Out Customer Complaints to Support Growth

Measure Up Marketing

Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. Many organizations conduct satisfaction studies as part of this process. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained.

Logic and Math Two Essential Skills for Accountability and How You Use Them

Measure Up Marketing

Logic and math are two essential accountability skills. Both are integral to performance management for every part of your organization. If you have ever worked a Sudoku puzzle you understand the difference between logic and math.

How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Measure Up Marketing

Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management.

How Niches Provide New Growth Opportunities for Business

Measure Up Marketing

Using real examples from our work each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a B2B customer who was looking to expand their business.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Make Sure CTA Measures Are on the Right Place on Your Dashboard

Measure Up Marketing

The purpose of every marketing effort, whether delivered via email, a landing page, social media, or a digital ad, etc., is to motivate the recipient to take a real next step in their buying journey.

A Proven Method for Operational Excellence

Measure Up Marketing

The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations to achieve long-term sustainable growth. At its heart, operational excellence is about how, every person within an organization delivers value to a customer.

To Improve Customer Experience You Need a Map

Measure Up Marketing

In a recent SuperOffice study of nearly 2,000 business professionals, 49.5% indicated that their number one priority over the next five years is improving customer experience (CX).

Is Peer Engagement Part of Your Customer-Centric Approach?

Measure Up Marketing

This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. You probably know that old adage, “Bird of a feather flock together.” Well, it’s true. That’s why peer groups are so successful.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

How to Move from a LeadGen Machine to Organic Growth Machine

Measure Up Marketing

You’ve probably read an article or two about these topics: turn your blog into a lead generation machine, turn your website into a lead generation machine, turn your content into a lead generation machine.

Bring a New Product to Market Without Reinventing the Wheel

Measure Up Marketing

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts.

Off in Pursuit of a New Market. What’s Makes a Good Segment?

Measure Up Marketing

Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. This is the focus of this One Good Idea episode.

Your Competitors are Gaining Market Share – How About You?

Measure Up Marketing

If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Does Your Plan Enable You to Seize Growth Opportunities?

Measure Up Marketing

Growth. It’s still the top mandate for every organization. Perhaps work by PwC provides some insight.

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To Maximize Your Winning Strategy Avoid Punting | What’s Your Edge?

Measure Up Marketing

When it comes down to the wire as a business leader are you more likely to go for it or punt? In American football punting occurs when a team believes they cannot score in the final down or their chances of making another first down are low.

How to Employ the Power of the Debrief Process

Measure Up Marketing

You’re probably familiar with the concept of the post-game analysis. A post-game analysis is part of the debrief process that serves as an opportunity to evaluate performance, identify opportunities for improvement, optimize strategies, and revise processes if necessary.

Are You Setting Yourself Up to Be a Commodity? | What’s Your Edge?

Measure Up Marketing

In this episode of What’s Your Edge, we’re going to explore whether your customer service is helping you avoid becoming a commodity. When I was a young girl, no matter what part of town we were in, my mom always went to the same service station for gas.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

The Power of “What If?” in Strategy Planning

Measure Up Marketing

The future is unknowable, which is why there is so much merit in the scouting motto coined by English soldier Robert Baden-Powell : Be prepared. He believed that one must “always be in a state of readiness.”

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Embrace the Zero When You Don’t Have the Data

Measure Up Marketing

We hear a number of reasons for why performance target-setting efforts grind to halt. Among the most frequent is the lack of data or lack of confidence in the data. While it is always better to have data or better data, our suggestion is to embrace the zero!

The Sweet Spot is at the Intersection of Pain and Passion

Measure Up Marketing

Finding the intersection of Passion and Pain could expand your organization’s marketing potential.

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When it Comes to Data Go for Best Not Perfect- What’s Your Edge?

Measure Up Marketing

What Grilling Has to Do With Data Management. Good data stimulates good decisions. This takes good data management. Living here in Austin, we can pretty much use our outdoor grill throughout the year. While we were recently grilling we were also talking about data.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

How to Synch Marketing and Sales to Achieve Growth

Measure Up Marketing

Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. One of the primary reasons is that Marketing and Sales are not in synch.

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Beware of Changing Strategy Just When Your Sails Have Caught the Wind

Measure Up Marketing

Strategy. Entire books and academic courses are devoted to it because the development of an effective strategy is critical to the success of all organizations. And strategy is the focus of this episode.

How to Know When It?s Time to Make a Strategic Pivot

Measure Up Marketing

Triggering and unplanned events, like the healthcare crisis, occur. In some instances, we can mobilize and marshal on. Other times, we may find that moving forward requires a strategic business pivot. What does it mean to pivot?

Why You Need to Bolster Your Business Acumen

Measure Up Marketing

It’s hard to be taken seriously by members of the leadership team if you can’t demonstrate a solid understanding of the business. As Marketing leaders and professionals, it’s easy to be focused and passionate about our work.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

Is it Time to Do Some Business Experiments?

Measure Up Marketing

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions.