Trending Articles

Improve Your eCommerce Experience with These CX Metrics

Marketing Insider Group

User-friendly eCommerce is vital to the success of every business these days with consumers flocking even more to purchasing everything online.

The great social media divide is coming. Is your company ready?

Biznology

Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks.

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Industrial Blogging Requires Commitment and Perseverance

Industrial Marketing Today

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging.

B2B Web Design Trends You Should Expect to See More of in 2022

Webbiquity

Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two.

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Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

74% of Marketers Now View Personalized Content as ‘Important’ for Engagement

KoMarketing Associates

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives.

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How Creative Posters Can Grow Your Business

Webbiquity

Guest post by Kerry Harrison. With all the emphasis on digital marketing today, it’s easy to overlook the promotional potential for old-school, printed offline marketing materials. But that would be unwise. Image credit: Helloprint.co.uk.

63% of Marketers to Use Email Newsletters to Enhance First-Party Data

KoMarketing Associates

As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters. LiveIntent and Advertiser Perceptions recently conducted a joint survey to determine how marketers are shifting their strategies.

The ROI-Driven Guide to Content for Email Marketing

Marketing Insider Group

Think email is an outdated way to communicate with customers? Think again! In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel.

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18 SaaS Best Practices: Contracts, Customer Success, Web Design & More

Roketto

Managing a SaaS company is a bit like being a racecar driver. No one cares that you’re hitting speeds of 200 mph if there are 20 cars ahead of you. Featured SaaS Marketing

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Safety and Authenticity: Keys to 21st Century Leadership Excellence

Biznology

T his edition’s collection reflects on cultivating psychological safety in our teams and larger organizations, so we can bring our best, authentic selves in service of each other and our customers/clients.

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7 Best Scroll Popup WordPress Plugins to Personalize Offers

Optinmonster

Are you looking to add a scroll popup WordPress plugin to your site? Scroll popups will help you convert website traffic into email subscribers and paying customers. After all, if someone is scrolling on your site, chances are they are interested in what you have to offer.

The Six Demand Marketing KPIs That Are Critical to Achieving Growth

ANNUITAS

There has been a major shift in the status quo in the past few years as companies try to hold marketing accountable to firm metrics. But while many have tried, Harvard Business Review estimates that only a quarter of marketing leaders are successfully showing impact.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022.

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The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Measuring Content Marketing Impact: How To Set Objectives That Matter

Content Marketing Institute

In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers.

What Women Want to Thrive at Work

Biznology

After 20 months of working through the pandemic, women are exhausted, overwhelmed, sick of school closings, ready to burn our masks in a giant bonfire. Millions of us have left or been forced out of the workforce altogether. We are now at a 33-year-low in female employment.

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3 Ways Being Too Busy Hurts Your Business—And What You Can Do About It

Go Beyond SEO

Being super busy is still a woefully outdated badge of honor for so many business owners. We equate busy with successful. Why do we do this? Because we also have an outdated viewpoint of what success looks like. We all need clients to be in business—the word itself reads like busy-ness.

Become a B2B Revenue Marketer or Get Left Behind!

Fusion Marketing Partners

B2B revenue marketing is not new. A couple of decades ago, I was speaking at B2B marketing and sales conferences […]. B2B Marketing B2B Revenue Revenue Growth

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.

11 WooCommerce Blog Plugins to Engage Your Readers

Optinmonster

Are you looking for the best WooCommerce blog plugin to engage your readers? Plugins are one of the best things about having a WooCommerce store and blog. They allow you to constantly grow and improve your site.

Consultants Collective Profile: Kevin Jordan

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

Sword and the Script

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. I’ve had many clients and former employers that were sensitive to any mention of the competition over the years.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

What are Core Web Vitals and Why You Should Care?

Benchmark Email

When it comes to optimizing your website, you do so for various reasons. It’s important that your site is set up to generate leads, optimized for SEO, encourages more email subscribers so you can grow your email list, and that it provides an optimal user experience.

Top B2B Appointment Setting Tips & Tricks – Backed By Industry Experts

Unbound B2B

B2B appointment setting aims to schedule sales meetings for a closing sales rep to deliver a more detailed sales pitch via cold calling and following up with leads at the top of the funnel.

HG Insights® Recognized in 2021 Gartner® Market Guide for Revenue Data Solutions

HG Data

Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook. SANTA BARBARA, Calif.–(

Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

Content Marketing Institute

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.